gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.5B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced growth of 50%, compared to the preceding three months.
gap.com competitors
When comparing gap.com to its competitors in December 2025, we see that gap.com generated a revenue of $200,322,623 from 1,872,890 transactions and 85,092,595 sessions with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, Gap Factory had a revenue of $95,416,872 from 929,732 transactions and 28,803,333 sessions with a conversion rate of 3.00-3.50%, while H&M had a revenue of $161,811,569 from 2,637,481 transactions and 115,623,082 sessions with a lower AOV of $50-75 but a similar conversion rate. Lands' End stood out with a higher conversion rate of 7.50-8.00%, although it had a lower revenue of $131,057,461. JCPenney had revenue similar to gap.com at $195,665,926 with a slightly higher conversion rate of 3.00-3.50%. Overall, gap.com performed well in revenue and transactions but had a lower conversion rate compared to some of its competitors.
Revenue share by device at gap.com
In December large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
