gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced growth of 0.74%, compared to the preceding three months.
gap.com competitors
With a revenue of $255.9 million in September 2026, gap.com ranks second among competitors, trailing only hm.com, which generated $277.9 million. In transactions, gap.com achieved 2.2 million, again ranking second, compared to hm.com’s 3.2 million. Notably, gap.com leads in average order value (AOV) at $100-125, matching gapfactory.com, landsend.com, and jcpenney.com, but outperforming hm.com and nordstromrack.com, which have lower AOV ranges. In terms of sessions, gap.com recorded 92.3 million, well ahead of gapfactory.com and landsend.com but still behind hm.com’s 119.1 million. Conversion rates show gap.com at 2.00-2.50%, while competitors like landsend.com significantly surpass this at 5.50-6.00%.
Revenue share by device at gap.com
In September large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gap.com operates in
gap.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
