gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com's revenueOVER TIME
Over the past three months, gap.com revenue has experienced decline of 11%, compared to the preceding three months.
gap.com competitors
In July 2025, gap.com generated a revenue of $140,343,972 with 1,265,513 transactions and 61,646,034 sessions. The average order value (AOV) ranged from $100 to $125, and the conversion rate was between 2.00% and 2.50%. Comparing this data to its competitors, H&M outperformed gap.com in revenue with $175,814,682, 2,131,782 transactions, and 95,303,973 sessions. However, gap.com had a higher AOV range similar to Land's End and Gap Factory, while Nordstrom Rack and JCPenney had lower AOV ranges. Additionally, Land's End had a significantly higher conversion rate of 6.00% to 6.50%, while JCPenney had a higher conversion rate compared to gap.com. Overall, gap.com's performance in terms of revenue, transactions, AOV, and conversion rate falls within the range of its competitors, positioning it as a strong player in the retail market.
Revenue share by device at gap.com
In July large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
