gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
GRIPS CUSTOMERS & RESEARCH PARTNERS
gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced growth of 31%, compared to the preceding three months.
gap.com competitors
In June 2026, gap.com generated $227,097,166 in revenue with 1,966,575 transactions across 93,881,443 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, hm.com led with slightly lower revenue at $221,991,067 but outperformed gap.com in transactions, registering 3,227,885. Its conversion rate also ranged between 2.50-3.00%. gapfactory.com, while generating $74,657,541, recorded a higher conversion rate of 2.50-3.00%, although with significantly fewer transactions (687,625) and sessions (25,975,979). landsend.com excelled in conversion with an impressive rate of 6.50-7.00% despite its lower revenue of $66,291,956 and just 748,008 transactions. Lastly, jcpenney.com saw the highest Average Order Value (AOV) at 125-150 but struggled with the lowest revenue at $58,527,952. Overall, while gap.com remains strong, its competitors are close, especially in conversion metrics and transaction volumes.
Revenue share by device at gap.com
In June large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gap.com operates in
gap.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
