gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com's revenueOVER TIME
Over the past three months, gap.com revenue has experienced decline of 18%, compared to the preceding three months.
gap.com competitors
In May 2025, gap.com outperformed its competitors in terms of revenue with $181,438,260, compared to Nordstrom Rack at $72,691,408, Gap Factory at $49,058,498, H&M at $201,009,880, JCPenney at $117,642,175, and Lands' End at $69,967,924. However, in terms of transactions, gap.com had 1,616,662 which falls behind H&M with 2,663,858. gap.com also had the highest number of sessions with 68,772,192, beating out competitors like Nordstrom Rack and Lands' End. The Average Order Value (AOV) for gap.com ranged between $100-$125, similar to Gap Factory and Lands' End. The conversion rate for gap.com was between 2.00-2.50%, while competitors like H&M and JCPenney had slightly higher conversion rates between 2.50-3.00%. Overall, gap.com remains a strong player in the retail industry, but faces stiff competition in certain metrics from the likes of H&M and JCPenney.
Revenue share by device at gap.com
In May large majority of sales on gap.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
