gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced decline of 19%, compared to the preceding three months.
gap.com competitors
In March 2026, gap.com reported a revenue of $260,797,819 with 2,415,091 transactions and 87,337,223 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. When comparing these metrics to its competitors, we see that Gap's revenue outperforms that of gapfactory.com ($52,114,343), landsend.com ($71,490,319), nordstromrack.com ($61,102,409), and jcpenney.com ($79,529,137). However, H&M ($124,278,509) surpasses Gap in terms of revenue. In terms of AOV, Gap competes closely with H&M, while outperforming the others. Additionally, Gap's conversion rate falls within the competitive range, aligning closely with that of H&M and jcpenney.com. Overall, Gap holds a strong position within its market, with a solid revenue and competitive performance metrics compared to its competitors.
Revenue share by device at gap.com
In March large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
