gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.5B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced growth of 4.4%, compared to the preceding three months.
gap.com competitors
In October 2025, gap.com generated $206,078,876 in revenue from 1,908,188 transactions with 77,283,119 sessions. With an Average Order Value (AOV) of $100-125 and a conversion rate of 2.00-2.50, gap.com has a strong online presence. In comparison, its competitor H&m.com outperformed in terms of revenue, with $252,353,350 from 3,458,982 transactions and 106,474,601 sessions. H&m.com has a lower AOV of $50-75 but a slightly higher conversion rate of 3.00-3.50. On the other hand, gapfactory.com, nordstromrack.com, and jcpenney.com all had revenue ranging from $86,169,092 to $122,449,926, with similar transaction and session numbers to gap.com, and AOV and conversion rates falling in the same ranges. Despite facing stiff competition, gap.com remains a strong player in the online retail market.
Revenue share by device at gap.com
In October large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
