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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for gap.comgap.com

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225.2M
Revenue
May 26
96.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.

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gap.com Annual Revenue and Growth

gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
gap.com revenue by year

gap.com's monthly revenueOVER TIME
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Over the past three months, gap.com revenue has experienced growth of 55%, compared to the preceding three months.

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gap.com revenue growth for last six months
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OVERVIEW
In May 2026, gap.com, a leader in the FASHION AND APPAREL industry, generated impressive online sales revenue of $225,213,966, significantly surpassing the median of $74,720; its conversion rate of 2.00-2.50% is below the high benchmark of 3.18%, while its average order value (AOV) ranges from $100-125, under the industry high of $405; with sessions totaling 96,783,522, gap.com maintains a substantial online presence, though still trailing behind the top competitor, shein.com, which boasts 309,473,559 sessions.
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gap.com competitors

In May 2026, gap.com generated a revenue of $225,213,966 from 2,018,136 transactions over 96,783,522 sessions, yielding a conversion rate of 2.00-2.50%. Competing with gap.com, hm.com led in transactions with 3,052,807 but had a lower revenue of $200,682,705 and a similar conversion rate of 2.50-3.00%. Meanwhile, gapfactory.com, a direct competitor, achieved $79,888,091 in revenue with 761,676 transactions and a conversion rate of 2.50-3.00%. landsend.com stood out with a remarkably high conversion rate of 6.50-7.00% despite lower revenue of $66,436,289. nordstromrack.com and jcpenney.com had revenues of $78,224,680 and $74,954,971 respectively, with jcpenney.com showing the highest average order value at 125-150. Overall, gap.com maintains a strong market position with robust revenue and significant transactions compared to its competitors.

gapfactory.com screenshot
#1 gapfactory.com
79.9M
Revenue
28.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hm.com screenshot
#2 hm.com
200.7M
Revenue
109.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
landsend.com screenshot
#3 landsend.com
66.4M
Revenue
11.1M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#4 nordstromrack.com
78.2M
Revenue
42M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jcpenney.com screenshot
#5 jcpenney.com
75M
Revenue
28.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gap.com vs top market performers
gap.com
top retailers
conversion rate vs average order value for gap.com and its competitors
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Revenue share by device at gap.com

In May large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gap.com operates in

gap.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gap.com channels

Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.

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gap.com Google Ads spend

Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gap.com devices

Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gap.com top markets

Explore gap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gap.com country & global rank

Assess the ranking of gap.com among other retailers within its primary country and worldwide.

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