gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced growth of 17%, compared to the preceding three months.
gap.com competitors
In January 2026, gap.com outperformed some of its competitors in certain metrics. While gap.com had a revenue of $139,656,478 from 1,291,632 transactions and 68,825,909 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%, it faced stiff competition from other similar domains. For instance, hm.com had a revenue of $133,995,744 from 2,075,362 transactions and 103,893,409 sessions with an AOV of $50-75 and a conversion rate of 1.50-2.00%. In contrast, landsend.com had a higher conversion rate of 7.00-7.50% but a lower revenue of $81,813,002 from 874,809 transactions and 11,893,704 sessions. jcpenney.com had a similar AOV to gap.com at $100-125 but a slightly lower revenue of $98,568,234 from 806,327 transactions and 28,366,375 sessions.
Revenue share by device at gap.com
In January large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
