gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.5B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced decline of 15%, compared to the preceding three months.
gap.com competitors
In September 2025, gap.com reported a revenue of $151,573,619 from 1,408,007 transactions with a conversion rate of 2.00-2.50%. Comparing this to its competitors, H&M outperformed with a revenue of $200,639,994 from 2,732,442 transactions and a slightly higher conversion rate of 2.50-3.00%. On the other hand, Gap Factory lagged behind with a revenue of $63,451,237 from 653,017 transactions and a similar conversion rate to gap.com. Lands' End had a lower revenue of $62,134,949 but boasted a higher conversion rate of 6.00-6.50%. Nordstrom Rack generated $80,131,713 in revenue with a conversion rate of 3.00-3.50%, while JCPenney fell in between gap.com and its competitors with a revenue of $98,883,321 and a conversion rate of 2.50-3.00%. Despite strong performance, gap.com faces tough competition in the online retail market.
Revenue share by device at gap.com
In September large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
