gap.com
Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.
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gap.com Annual Revenue and Growth
gap.com's annual sales on its online store amounted to $2.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
gap.com's monthly revenueOVER TIME
Over the past three months, gap.com revenue has experienced decline of 8%, compared to the preceding three months.
gap.com competitors
In August 2026, gap.com excelled in generating revenue, earning $211.8 million, which ranks second among competitors. It also recorded 1.9 million transactions, again placing it second, trailing only behind hm.com. Despite a strong performance, gap.com had 92 million sessions, which is well behind hm.com's 111.7 million. The average order value (AOV) for gap.com, between $100-125, matches that of gapfactory.com and landsend.com. However, gap.com’s conversion rate of 2.00-2.50% falls short of gapfactory.com’s 2.50-3.00% and matches nordstromrack.com's 2.00-2.50%, highlighting a competitive edge in some areas while also showcasing room for improvement in traffic and conversion efficiency.
Revenue share by device at gap.com
In August large majority of sales on gap.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gap.com operates in
gap.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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gap.com channels
Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.
gap.com Google Ads spend
Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gap.com devices
Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
