fairandwhite.com
Fairandwhite.com is an online platform that offers an assortment of beauty and skincare products. Their inventory includes lotions, creams, serums, and soaps formulated to address common skin concerns such as uneven complexion, hyperpigmentation, and dryness. The website aims to provide customers access to a range of high-quality products for an effective skincare routine.
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fairandwhite.com Annual Revenue and Growth
fairandwhite.com's annual sales on its online store amounted to $491K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fairandwhite.com's monthly revenueOVER TIME
Over the past three months, fairandwhite.com revenue has experienced decline of 45%, compared to the preceding three months.
fairandwhite.com competitors
When comparing fairandwhite.com to its competitors in September 2025, fairandwhite.com falls behind in terms of revenue with $18,112 compared to mitchellbrands.com and bestclippers.com with $32,418 and $32,292 respectively. However, fairandwhite.com outperforms fairandflawlessskin.com in revenue. In terms of transactions, fairandwhite.com has 426 transactions, which is higher than fairandflawlessskin.com but lower than mitchellbrands.com and bestclippers.com. fairandwhite.com also has a higher number of sessions compared to fairandflawlessskin.com, but falls slightly behind mitchellbrands.com. The average order value (AOV) for fairandwhite.com falls in the mid-range of $25-50, while bestclippers.com has a higher AOV of $100-125 and mitchellbrands.com has a higher AOV of $50-75. The conversion rate for fairandwhite.com is in the middle range of 3.50-4.00, performing better than fairandflawlessskin.com but slightly lower than bestclippers.com and mitchellbrands.com.
Revenue share by device at fairandwhite.com
In September large majority of sales on fairandwhite.com, 97% was finalized on desktop devices, with 3.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fairandwhite.com channels
Identify top traffic channels that drive growth for fairandwhite.comand discover how performance of traffic channels has changed over time.
fairandwhite.com Google Ads spend
Evaluate fairandwhite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fairandwhite.com devices
Review fairandwhite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
