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Sep 2026
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Home/Insights/Retailers/fairandwhite.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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153K
Revenue
Sep 26
74.9K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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Fairandwhite.com is an online platform that offers an assortment of beauty and skincare products. Their inventory includes lotions, creams, serums, and soaps formulated to address common skin concerns such as uneven complexion, hyperpigmentation, and dryness. The website aims to provide customers access to a range of high-quality products for an effective skincare routine.

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fairandwhite.com Annual Revenue and Growth

fairandwhite.com's annual sales on its online store amounted to $373K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$373K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
fairandwhite.com revenue by year

fairandwhite.com's monthly revenueOVER TIME
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Over the past three months, fairandwhite.com revenue has experienced decline of 19%, compared to the preceding three months.

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fairandwhite.com revenue decline for last six months
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OVERVIEW
In September 2026, fairandwhite.com achieved a conversion rate of 4.00-4.50% and an AOV of $25-50, both metrics being within a typical store in the beauty and cosmetics category. The site's revenue for online sales reached $153,000, significantly higher than the typical store's $35,500. Additionally, fairandwhite.com recorded 74,900 sessions, far exceeding the typical store in the beauty and cosmetics category, which sees around 14,500 sessions a month. While the site does not lead the category like ulta.com, which generates $186.2 million, it demonstrates strong performance in comparison to its peers, positioning itself effectively in the competitive beauty and cosmetics market.
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fairandwhite.com competitors

In September 2026, mitchellbrands.com generated a revenue of $59,800 from 859 transactions across 26,300 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. However, fairandwhite.com significantly outperformed its competitors, achieving a revenue of $153,000 from 3,069 transactions during 74,900 sessions. With an AOV ranging from $25-50 and a conversion rate of 4.00-4.50%, fairandwhite.com leads in all key metrics. Similarly, bestclippers.com reported a revenue of $90,500 with 744 transactions from 37,600 sessions, maintaining an AOV of $100-125 and a conversion rate of 1.50-2.00%. In contrast, fairandflawlessskin.com lagged with just $728 in revenue from 3 transactions during 193 sessions, achieving a notably higher AOV of $200-225 but a lower conversion rate of 1.50-2.00%. Overall, fairandwhite.com ranks first among its competitors, solidifying its position as a leader in the market.

mitchellbrands.com screenshot
#1 mitchellbrands.com
59.8K
Revenue
26.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bestclippers.com screenshot
#2 bestclippers.com
90.5K
Revenue
37.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
michaelhill.com.au screenshot
#3 michaelhill.com.au
1.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
paulaschoice.com screenshot
#4 paulaschoice.com
4.2M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
jamesallen.com screenshot
#5 jamesallen.com
379.2K
Revenue
38.5K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
fairandwhite.com vs top market performers
fairandwhite.com
top retailers
conversion rate vs average order value for fairandwhite.com and its competitors
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Revenue share by device at fairandwhite.com

In September large majority of sales on fairandwhite.com, 98% was finalized on desktop devices, with 1.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fairandwhite.com, 98% was finalized on desktop devices, with 1.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fairandwhite.com operates in

fairandwhite.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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fairandwhite.com channels

Identify top traffic channels that drive growth for fairandwhite.comand discover how performance of traffic channels has changed over time.

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fairandwhite.com Google Ads spend

Evaluate fairandwhite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairandwhite.com devices

Review fairandwhite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairandwhite.com top markets

Explore fairandwhite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairandwhite.com country & global rank

Assess the ranking of fairandwhite.com among other retailers within its primary country and worldwide.

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