fairandwhite.com
Fairandwhite.com is an online platform that offers an assortment of beauty and skincare products. Their inventory includes lotions, creams, serums, and soaps formulated to address common skin concerns such as uneven complexion, hyperpigmentation, and dryness. The website aims to provide customers access to a range of high-quality products for an effective skincare routine.
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fairandwhite.com Annual Revenue and Growth
fairandwhite.com's annual sales on its online store amounted to $491K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fairandwhite.com's monthly revenueOVER TIME
Over the past three months, fairandwhite.com revenue has experienced decline of 6.8%, compared to the preceding three months.
fairandwhite.com competitors
In October 2025, fairandwhite.com generated $33,342 in revenue from 730 transactions with 20,509 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 3.50-4.00%. In comparison, mitchellbrands.com outperformed fairandwhite.com with $80,325 in revenue from 1,417 transactions and 50,580 sessions, featuring a higher AOV of $50-75 but a slightly lower conversion rate of 2.50-3.00%. On the other hand, fairandflawlessskin.com lagged behind fairandwhite.com significantly with only $4,137 in revenue from 18 transactions and 1,121 sessions, despite having a much higher AOV of $200-225, indicating a potential issue with converting sessions into transactions. Lastly, bestclippers.com fell in between, generating $18,000 in revenue from 150 transactions and 6,521 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%, positioning itself as a viable competitor to fairandwhite.com.
Revenue share by device at fairandwhite.com
In October large majority of sales on fairandwhite.com, 97% was finalized on desktop devices, with 2.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fairandwhite.com channels
Identify top traffic channels that drive growth for fairandwhite.comand discover how performance of traffic channels has changed over time.
fairandwhite.com Google Ads spend
Evaluate fairandwhite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fairandwhite.com devices
Review fairandwhite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
