paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 14%, compared to the preceding three months.
paulaschoice.com competitors
In March 2026, paulaschoice.com generated $4,633,200 in revenue from 64,049 transactions and 1,361,715 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, paulaschoice-eu.com had significantly lower revenue of $163,468 from 1,721 transactions and 155,612 sessions, with a higher AOV of $75-100 but a lower conversion rate of 1.00-1.50%. In contrast, paulaschoice.co.uk performed better with $656,640 in revenue from 15,474 transactions and 292,745 sessions, a lower AOV of $25-50, but a similar conversion rate of 5.00-5.50%. dermstore.com surpassed all with $13,753,249 in revenue from 140,116 transactions and 4,624,514 sessions, a high AOV of $75-100, but a lower conversion rate of 3.00-3.50%. naturium.com and makingcosmetics.com also had lower revenues, transactions, and sessions compared to paulaschoice.com.
Revenue share by device at paulaschoice.com
In March large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
