paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 15%, compared to the preceding three months.
paulaschoice.com competitors
In July 2026, paulaschoice.com trails its competitors significantly in sessions, with 1.5 million compared to dermstore.com's 2.5 million, a difference of 1 million. While it ranks second in revenue at $3.4 million, it lags behind dermstore.com by $14 million. Additionally, with 45,300 transactions, paulaschoice.com falls short of dermstore.com's 150,000 transactions by 105,000. The average order value (AOV) for paulaschoice.com ranges from $75-100, competitive against its rivals. In terms of conversion rates, paulaschoice.com performs moderately well at 3.00-3.50%, while paulaschoice.co.uk leads with 4.50-5.00%. Overall, paulaschoice.com maintains a strong position, but it faces challenges in driving traffic and transactions compared to dermstore.com.
Revenue share by device at paulaschoice.com
In July large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulaschoice.com operates in
paulaschoice.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
