paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced growth of 48%, compared to the preceding three months.
paulaschoice.com competitors
In January 2026, paulaschoice.com outperformed its competitors in terms of revenue, with a total of $5,067,094. The closest competitor in revenue was dermstore.com with $11,940,762, followed by paulaschoice.co.uk with $1,026,160. In terms of transactions, paulaschoice.com had 72,441 transactions, while dermstore.com led with 122,944 transactions. In terms of sessions, paulaschoice.com had 1,759,423 sessions, while dermstore.com had the most sessions with 3,609,697. However, paulaschoice.com had a higher conversion rate of 4.00-4.50%, compared to dermstore.com with 3.00-3.50%. When looking at the average order value (AOV), paulaschoice.com falls in the range of $50-75, while dermstore.com and makingcosmetics.com have higher AOVs of $75-100 and $200-225, respectively.
Revenue share by device at paulaschoice.com
In January large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
