paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $77.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced growth of 59%, compared to the preceding three months.
paulaschoice.com competitors
In December 2025, paulaschoice.com generated a revenue of $5,526,825 from 77,989 transactions and 1,631,541 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 4.50-5.00%. Compared to its competitors, paulaschoice-eu.com had a revenue of $149,106 with 1,565 transactions and 140,868 sessions, an AOV of $75-100, and a conversion rate of 1.00-1.50%. paulaschoice.co.uk performed better with $795,562 revenue from 18,647 transactions and 320,083 sessions, an AOV of $25-50, and a conversion rate of 5.50-6.00%. dermstore.com outperformed paulaschoice.com with a revenue of $13,576,217 from 138,373 transactions and 3,484,772 sessions, an AOV of $75-100, and a conversion rate of 3.50-4.00%. naturium.com and makingcosmetics.com also had varying performances in revenue, transactions, sessions, AOV, and conversion rates.
Revenue share by device at paulaschoice.com
In December large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
