paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 22%, compared to the preceding three months.
paulaschoice.com competitors
In April 2026, paulaschoice.com reported impressive metrics, with a revenue of $3,963,936 from 59,628 transactions across 1,380,991 sessions, yielding a conversion rate of 4.00-4.50% and an average order value (AOV) between $50-75. In comparison, dermstore.com led with significantly higher revenue at $10,235,486, although with a lower conversion rate of 3.00-3.50% and a similar AOV range. naturium.com, with revenue of $1,499,236, showed a lower conversion rate of 2.00-2.50%, but it attracted 612,244 sessions. On the other hand, paulaschoice-eu.com had minimal revenue of $119,284 and a conversion rate of just 0.50-1.00%, indicating a need for growth. Meanwhile, paulaschoice.co.uk performed reasonably well, achieving $507,468 in revenue and a higher conversion rate of 5.50-6.00%. Overall, while paulaschoice.com stands strong in its niche, competitors like dermstore.com outpace it in revenue.
Revenue share by device at paulaschoice.com
In April large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
