paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $77.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 19%, compared to the preceding three months.
paulaschoice.com competitors
In September 2025, paulaschoice.com outperformed its competitors in terms of revenue, with a total of $3,306,479 compared to paulaschoice-eu.com at $150,521, paulaschoice.co.uk at $574,284, dermstore.com at $15,161,686, naturium.com at $930,722, and makingcosmetics.com at $439,016. However, when it comes to transactions, dermstore.com led the way with 145,148 transactions, followed by paulaschoice.com with 46,050 transactions. In sessions, dermstore.com also had the highest number at 2,503,285, while paulaschoice.com had 1,383,410 sessions. In terms of average order value (AOV), makingcosmetics.com had the highest at $250-275, followed by dermstore.com at $100-125, while paulaschoice.com fell within the $50-75 range. Conversion rates were highest for paulaschoice.co.uk and dermstore.com, both in the range of 5.50-6.00, while paulaschoice.com fell within the 3.00-3.50 range.
Revenue share by device at paulaschoice.com
In September large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
