paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $77.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced growth of 29%, compared to the preceding three months.
paulaschoice.com competitors
In November 2025, paulaschoice.com outperformed some of its competitors in terms of revenue, with a total of $6,343,070. In comparison, paulaschoice-eu.com had a revenue of $328,989, paulaschoice.co.uk had $1,240,370, dermstore.com had $28,293,663, naturium.com had $1,774,529, and makingcosmetics.com had $493,541. In terms of transactions, paulaschoice.com had 82,968 transactions, while its competitors had varying numbers, ranging from 2,350 to 264,564 transactions. paulaschoice.com also had a higher conversion rate compared to some competitors, falling within the range of 5.00-5.50%, whereas other competitors ranged from 1.00-9.50%. Overall, paulaschoice.com demonstrated strong performance in revenue, transactions, and conversion rate in comparison to its competitors in November 2025.
Revenue share by device at paulaschoice.com
In November large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
