paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 5.7%, compared to the preceding three months.
paulaschoice.com competitors
In September 2026, paulaschoice.com trails its competitors in revenue, achieving $4.2 million compared to dermstore.com’s $17.6 million, which is the highest. While paulaschoice.com records 49,400 transactions, dermstore.com leads with 147,000 transactions. However, paulaschoice.com maintains a solid conversion rate of 3.50-4.00%, which surpasses paulaschoice.co.uk's 5.50-6.00%. In terms of sessions, paulaschoice.com has 1.4 million, ranking third behind spacenk.com, which sees 3.8 million sessions. Notably, the average order value (AOV) for paulaschoice.com ranges from $75-100, aligning with competitors like paulaschoice.co.uk and spacenk.com. Overall, while paulaschoice.com shows strengths in conversion rate and AOV, it falls short in revenue, transactions, and sessions when compared to its peers.
Revenue share by device at paulaschoice.com
In September large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulaschoice.com operates in
paulaschoice.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
