paulaschoice.com
PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.
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paulaschoice.com Annual Revenue and Growth
paulaschoice.com's annual sales on its online store amounted to $54.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
paulaschoice.com's monthly revenueOVER TIME
Over the past three months, paulaschoice.com revenue has experienced decline of 17%, compared to the preceding three months.
paulaschoice.com competitors
In June 2026, paulaschoice.com generated impressive revenue of $3,961,473 from 52,394 transactions, reflecting a conversion rate of 3.00-3.50% over 1,625,956 sessions. Competitively, dermstore.com led with revenue of $6,328,181 and 63,453 transactions but had a lower conversion rate of 2.50-3.00% across 2,494,344 sessions. Meanwhile, paulaschoice.co.uk outperformed with a higher conversion rate of 4.50-5.00% on $432,290 in revenue, though it had significantly fewer transactions at 8,939. Notably, naturium.com, with $1,913,406 in revenue, had an AOV comparable to paulaschoice.com at $100-125 but lagged in conversion rates at 1.50-2.00%. On the lower end, paulaschoice-eu.com generated $139,855 from 1,385 transactions, highlighting its challenges against its larger competitors. Lastly, makingcosmetics.com had the highest AOV at $275-300, but its low revenue of $439,067 demonstrates its niche market limitations.
Revenue share by device at paulaschoice.com
In June large majority of sales on paulaschoice.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulaschoice.com operates in
paulaschoice.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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paulaschoice.com channels
Identify top traffic channels that drive growth for paulaschoice.comand discover how performance of traffic channels has changed over time.
paulaschoice.com Google Ads spend
Evaluate paulaschoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.com devices
Review paulaschoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
