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Dec 2025
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Home/Insights/Retailers/farnell.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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23.9M
Revenue
Dec 25
3.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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Farnell.com is an online retailer providing electronic components, tools, and solutions. They offer a wide range of products including semiconductors, passive components, power supplies, and connector solutions. Additionally, they provide various development tools, test equipment, and industrial automation products, serving different industries such as electronics, automotive, aerospace, and manufacturing.

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farnell.com Annual Revenue and Growth

farnell.com's annual sales on its online store amounted to $367.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$367.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
farnell.com revenue by year

farnell.com's monthly revenueOVER TIME
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Over the past three months, farnell.com revenue has experienced growth of 2.7%, compared to the preceding three months.

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farnell.com revenue growth for last six months
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OVERVIEW
In December 2025, farnell.com generated $23,949,375 in online sales, significantly surpassing the median revenue of $242,983 in the consumer electronics sector, though dwarfed by apple.com's $3.6 billion. The site achieved a conversion rate of 1.00-1.50%, below the high benchmark of 3.83% but above the low of 0.54%. With an average order value (AOV) of $750-775, farnell.com remains competitive against the high of $890 and low of $114 in the industry. Additionally, it recorded 3,111,052 sessions, far exceeding the median of 54,788 but not close to samsung.com's impressive 769 million sessions.
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farnell.com competitors

In December 2025, farnell.com reported a revenue of $23,949,375 with 31,822 transactions and 3,111,052 sessions, boasting an average order value (AOV) of $750-$775 and a conversion rate of 1.00-1.50%. In comparison, kenable.co.uk generated $471,436 in revenue from 3,105 transactions and 98,585 sessions, with an AOV of $150-$175 and a high conversion rate of 3.00-3.50%. lindy.co.uk followed with $290,528 in revenue, 839 transactions, 87,280 sessions, an AOV of $325-$350, and a lower conversion rate of 0.50-1.00%. canford.co.uk achieved $1,029,975 in revenue, 1,898 transactions, 125,866 sessions, an AOV of $525-$550, and a conversion rate of 1.50-2.00%. toolstation.com and screwfix.com surpassed farnell.com in revenue, transactions, and sessions, with toolstation.com having an AOV of $100-$125 and a conversion rate of 3.00-3.50% and screwfix.com boasting an AOV of $75-$100 and a conversion rate of 2.00-2.50%.

kenable.co.uk screenshot
#1 kenable.co.uk
471.4K
Revenue
98.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lindy.co.uk screenshot
#2 lindy.co.uk
290.5K
Revenue
87.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
canford.co.uk screenshot
#3 canford.co.uk
1M
Revenue
125.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
toolstation.com screenshot
#4 toolstation.com
29.8M
Revenue
9.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
screwfix.com screenshot
#5 screwfix.com
43.2M
Revenue
21.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farnell.com vs top market performers
farnell.com
top retailers
conversion rate vs average order value for farnell.com and its competitors
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Revenue share by device at farnell.com

In December large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farnell.com channels

Identify top traffic channels that drive growth for farnell.comand discover how performance of traffic channels has changed over time.

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farnell.com Google Ads spend

Evaluate farnell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farnell.com devices

Review farnell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farnell.com top markets

Explore farnell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farnell.com country & global rank

Assess the ranking of farnell.com among other retailers within its primary country and worldwide.

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