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Jul 2025
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Home/Insights/Retailers/farnell.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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24.6M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
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Farnell.com is an online retailer providing electronic components, tools, and solutions. They offer a wide range of products including semiconductors, passive components, power supplies, and connector solutions. Additionally, they provide various development tools, test equipment, and industrial automation products, serving different industries such as electronics, automotive, aerospace, and manufacturing.

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farnell.com's revenueOVER TIME
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Over the past three months, farnell.com revenue has experienced decline of 5.1%, compared to the preceding three months.

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farnell.com revenue decline for last six months
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OVERVIEW
In July 2025, farnell.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $24,552,158 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $750-775. They recorded 2,805,865 sessions. The highest conversion rate in the industry is 3.6% and the lowest is 0.43%. The highest AOV is $910 and the lowest is $119. The top revenue in the category is from samsung.com at $3,125,320,292 with 891,033,639 sessions, while the median revenue is $211,193 and median sessions are 51,329.
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farnell.com competitors

In July 2025, farnell.com stands out among its competitors in the electronics and components industry. While farnell.com generated a revenue of £24,552,158 from 31,891 transactions and 2,805,865 sessions with an average order value (AOV) of £750-775 and a conversion rate of 1.00-1.50%, its closest competitor, toolstation.com, surpassed it in revenue with £28,003,106 from 251,118 transactions and 9,411,594 sessions. However, toolstation.com had a lower AOV of £100-125 and a higher conversion rate of 2.50-3.00%. canford.co.uk also outperformed farnell.com in revenue with £1,611,690 from 2,537 transactions and 139,069 sessions, boasting an AOV of £625-650 and a conversion rate of 1.50-2.00%. Despite facing tough competition, farnell.com maintains a solid position in the market with consistent performance metrics.

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farnell.com vs top market performers
farnell.com
top retailers
conversion rate vs average order value for farnell.com and its competitors
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Revenue share by device at farnell.com

In July large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farnell.com channels

Identify top traffic channels that drive growth for farnell.comand discover how performance of traffic channels has changed over time.

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farnell.com Google Ads spend

Evaluate farnell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farnell.com devices

Review farnell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farnell.com top markets

Explore farnell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farnell.com country & global rank

Assess the ranking of farnell.com among other retailers within its primary country and worldwide.

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