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Sep 2025
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Home/Insights/Retailers/farnell.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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28.9M
Revenue
Sep 25
3.3M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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Farnell.com is an online retailer providing electronic components, tools, and solutions. They offer a wide range of products including semiconductors, passive components, power supplies, and connector solutions. Additionally, they provide various development tools, test equipment, and industrial automation products, serving different industries such as electronics, automotive, aerospace, and manufacturing.

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farnell.com Annual Revenue and Growth

farnell.com's annual sales on its online store amounted to $367.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$367.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
farnell.com revenue by year

farnell.com's monthly revenueOVER TIME
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Over the past three months, farnell.com revenue has experienced growth of 25%, compared to the preceding three months.

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farnell.com revenue growth for last six months
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OVERVIEW
In September 2025, farnell.com, operating in the computers, electronics, and technology/consumer electronics sector, achieved online sales revenue of $28,943,931, significantly above the industry median of $210,220, but far below leader apple.com’s $4,216,264,748. The site's conversion rate ranged from 1.00-1.50%, underperforming against the high benchmark of 3.85% and above the low of 0.44%. Farnell's average order value (AOV) was between $750-775, compared to a high of $893 and a low of $119 in the industry. The site attracted 3,255,523 sessions, markedly higher than the median of 49,877 yet dwarfed by apple.com’s 579,696,653 sessions.
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farnell.com competitors

In September 2025, farnell.com outperformed its competitors in terms of revenue, with a total revenue of $28,943,931. In comparison, kenable.co.uk generated $531,158, lindy.co.uk generated $184,282, and canford.co.uk generated $1,275,195 in revenue during the same period. farnell.com also had a higher number of transactions with 37,693, whereas kenable.co.uk had 2,480, lindy.co.uk had 462, and canford.co.uk had 2,165 transactions. However, farnell.com had a lower conversion rate of 1.00-1.50% compared to screwfix.com, which had the highest conversion rate at 6.50-7.00%. Despite these differences, farnell.com maintained a higher average order value (AOV) ranging between $750-$775, which was higher than most of its competitors such as toolstation.com and screwfix.com with AOVs of $100-$125.

kenable.co.uk screenshot
#1 kenable.co.uk
531.2K
Revenue
98.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
lindy.co.uk screenshot
#2 lindy.co.uk
184.3K
Revenue
66K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
canford.co.uk screenshot
#3 canford.co.uk
1.3M
Revenue
125.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
toolstation.com screenshot
#4 toolstation.com
35M
Revenue
10.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
screwfix.com screenshot
#5 screwfix.com
150.3M
Revenue
22.6M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
farnell.com vs top market performers
farnell.com
top retailers
conversion rate vs average order value for farnell.com and its competitors
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Revenue share by device at farnell.com

In September large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on farnell.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farnell.com channels

Identify top traffic channels that drive growth for farnell.comand discover how performance of traffic channels has changed over time.

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farnell.com Google Ads spend

Evaluate farnell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farnell.com devices

Review farnell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farnell.com top markets

Explore farnell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farnell.com country & global rank

Assess the ranking of farnell.com among other retailers within its primary country and worldwide.

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