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Sep 2025
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for toolstation.comtoolstation.com

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35M
Revenue
Sep 25
10.4M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $398.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$398.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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toolstation.com revenue growth for last six months
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OVERVIEW
In September 2025, toolstation.com reported online sales revenue of $34,996,799, significantly lower than the home and garden sector's median of $113,901, with a conversion rate of 2.50-3.00%, below the industry's high of 3.36%. The average order value (AOV) ranged from $100 to $125, considerably less than the sector's peak of $677, while sessions reached 10,372,941, far fewer than Home Depot's leading 148,597,767. Despite strong engagement metrics, toolstation.com remains competitive but faces challenges in revenue and AOV within the home and garden industry.
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toolstation.com competitors

When comparing toolstation.com to its competitors in September 2025, it is evident that screwfix.com outperforms in terms of revenue with $150,270,951 compared to Toolstation's $34,996,799. Screwfix also has a higher number of transactions (1,482,773) and sessions (22,569,357) than Toolstation's 307,256 transactions and 10,372,941 sessions. wickes.co.uk follows with $55,781,672 in revenue and 179,738 transactions, showcasing a different customer base with a higher average order value of $300-325. Despite its lower revenue, toolstation.com has a competitive conversion rate of 2.50-3.00, placing it in line with diy.com, which has a similar conversion rate and revenue of $59,936,162. homebase.co.uk and manomano.co.uk have lower revenues and conversion rates, indicating a different market focus than toolstation.com.

screwfix.com screenshot
#1 screwfix.com
150.3M
Revenue
22.6M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
55.8M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
59.9M
Revenue
32.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.3M
Revenue
957.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In September large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In September large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

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