Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for toolstation.comtoolstation.com

Start benchmarking for free
Sign in with GoogleSign up with Google
29.8M
Revenue
Dec 25
9.1M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $398.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$398.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
View real-time data

Over the past three months, toolstation.com revenue has experienced growth of 4.6%, compared to the preceding three months.

View real-time data
toolstation.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, toolstation.com generated online sales revenue of $29,848,985 with a conversion rate between 3.00-3.50%, slightly below the very high benchmark of 3.32% in the home and garden sector, and significantly above the median revenue of $114,229. Its average order value (AOV) ranged from $100 to $125, considerably lower than the sector’s high of $667. The website recorded 9,145,787 sessions, which is starkly higher than the median of 33,723, yet remains far behind the leading online store, homedepot.com, with 141,891,489 sessions, highlighting the competitive landscape of the industry.
Read more

toolstation.com competitors

In December 2025, toolstation.com had a revenue of $29,848,985 with 280,121 transactions and 9,145,787 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. In comparison, screwfix.com generated a higher revenue of $43,236,760 with 442,203 transactions and 21,455,953 sessions, although it had a lower AOV of $75-100 and a conversion rate of 2.00-2.50%. wickes.co.uk and diy.com also outperformed toolstation.com in terms of revenue and transactions, with Wickes having a significantly higher AOV of $300-325. However, homebase.co.uk and manomano.co.uk lagged behind toolstation.com and its competitors in terms of revenue, transactions, and conversion rates, indicating that toolstation.com is positioned competitively within the online DIY and home improvement market.

screwfix.com screenshot
#1 screwfix.com
43.2M
Revenue
21.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
42.1M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
58.5M
Revenue
31.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
5.1M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.3M
Revenue
868.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toolstation.com

In December large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard