Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for toolstation.comtoolstation.com

Start benchmarking for free
Sign in with GoogleSign up with Google
51M
Revenue
Jul 26
10.8M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $371.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$371.5M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
View real-time data

Over the past three months, toolstation.com revenue has experienced growth of 28%, compared to the preceding three months.

View real-time data
toolstation.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
toolstation.com operates in the home and garden category and shows strong performance metrics for July 2026. It generated $51 million in online sales, significantly higher than an average home and garden store's $118,000 monthly revenue. The site achieved a conversion rate of 2.50-3.00%, within the category's typical range of 0.64% to 3.35%. Its average order value (AOV) of $175-200 is also within the typical range of $99 to $687, while sessions reached 10.8 million, far exceeding the 33,500 of an average home and garden store.
Read more

toolstation.com competitors

The competitive set includes toolstation.com, screwfix.com, wickes.co.uk, diy.com, homebase.co.uk, and manomano.co.uk. In July 2026, toolstation.com generated $51 million in revenue, ranking 4 of 6, and trailing screwfix.com by $40.2 million. With 289,000 transactions, toolstation.com ranks 3 of 6, lagging behind diy.com by 316,000 transactions. It recorded 10.8 million sessions, also placing 3 of 6 and trailing diy.com by 24.8 million sessions. While toolstation.com and wickes.co.uk share a similar average order value (AOV) of $175-200, the latter's conversion rate is slightly lower at 2.00-2.50% compared to toolstation.com's 2.50-3.00%. Overall, toolstation.com maintains a competitive edge in conversion rates but lags in revenue and engagement metrics.

screwfix.com screenshot
#1 screwfix.com
91.2M
Revenue
24.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
72M
Revenue
8.5M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
diy.com screenshot
#3 diy.com
77M
Revenue
35.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
10.3M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.5M
Revenue
823K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toolstation.com

In July large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

Industries toolstation.com operates in

toolstation.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard