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Apr 2026
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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31.6M
Revenue
Apr 26
10M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $371.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$371.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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toolstation.com revenue decline for last six months
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OVERVIEW
In April 2026, toolstation.com generated online sales revenue of $31,584,358, significantly above the home and garden industry median of $116,511, though it remains dwarfed by homedepot.com’s $1,327,168,863. With a conversion rate of 2.00-2.50%, it is slightly below the high of 3.31% for the sector. The average order value (AOV) stands between $125-150, much lower than the industry high of $676, while it had 9,977,385 sessions, compared to homedepot.com's 184,735,892 and the median of 34,309 sessions within the home and garden category.
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toolstation.com competitors

In April 2026, toolstation.com generated a revenue of $31,584,358 from 229,111 transactions and 9,977,385 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, screwfix.com outperformed with revenue of $70,969,484, driven by 442,750 transactions over 19,384,637 sessions and a higher AOV of $150-175. wickes.co.uk led in revenue with $79,173,584, supported by a strong AOV of $325-350, despite having a lower transaction count at 243,346. Conversely, diy.com, although it boasted the highest transaction volume of 665,868, recorded a lower revenue of $60,794,754 and an AOV of $75-100. homebase.co.uk and manomano.co.uk lagged behind, with revenues of $7,512,525 and $1,932,429 respectively, indicating varying market positioning among these competitors.

screwfix.com screenshot
#1 screwfix.com
71M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
79.2M
Revenue
9.6M
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
diy.com screenshot
#3 diy.com
60.8M
Revenue
36.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
7.5M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
1.9M
Revenue
780K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In April large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In April large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

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