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Jan 2026
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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23.8M
Revenue
Jan 26
9.6M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $371.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$371.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced decline of 18%, compared to the preceding three months.

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toolstation.com revenue decline for last six months
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OVERVIEW
In January 2026, toolstation.com, operating in the home_and_garden sector, generated online sales revenue of $23,808,893 with a conversion rate of 2.00-2.50%, notably below the sector's high of 3.41%. The site had 9,606,884 sessions, far exceeding the median of 34,453, yet dwarfed by homedepot.com’s 138,848,672 sessions. Toolstation's average order value (AOV) ranged from $100-125, relatively competitive against the low of $90, but significantly lower than the high AOV of $677. Overall, toolstation.com shows a strong engagement level, but faces challenges in conversion and revenue compared to leading competitors.
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toolstation.com competitors

In January 2026, toolstation.com had a revenue of $23,808,893 with 227,205 transactions and 9,606,884 sessions. The average order value (AOV) ranged from $100-$125, and the conversion rate was 2.00-2.50%. In comparison, screwfix.com generated $49,079,870 in revenue with 502,287 transactions and 22,484,141 sessions. wickes.co.uk had a revenue of $59,533,762, 188,891 transactions, and 7,722,979 sessions, with an AOV of $300-$325 and a conversion rate of 2.00-2.50%. diy.com recorded $70,063,837 in revenue, 797,291 transactions, and 31,648,876 sessions, with an AOV of $75-$100 and a conversion rate of 2.50-3.00%. homebase.co.uk and manomano.co.uk also had their own sets of metrics, but in comparison to these competitors, toolstation.com falls behind in terms of revenue and sessions, but maintains a similar conversion rate.

screwfix.com screenshot
#1 screwfix.com
49.1M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
59.5M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
70.1M
Revenue
31.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.6M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.7M
Revenue
870.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In January large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In January large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

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