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Nov 2025
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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35.8M
Revenue
Nov 25
9.9M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $398.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$398.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced growth of 16%, compared to the preceding three months.

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toolstation.com revenue growth for last six months
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OVERVIEW
In November 2025, toolstation.com, operating in the home and garden sector, achieved online sales revenue of $35,803,542, significantly above the median of $122,040, but far behind the leading competitor, homedepot.com, at $1,609,249,476. With a conversion rate of 3.00-3.50%, it approaches the sector's high of 3.53%. Toolstation's average order value (AOV) ranges between $100-125, close to the low end of the spectrum, while total sessions reached 9,852,212, starkly contrasting with Homedepot's 171,906,089 and exceeding the median of 32,500 in its category.
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toolstation.com competitors

In November 2025, toolstation.com's revenue of $35,803,542 falls below that of its competitors. While Toolstation had 339,628 transactions and 9,852,212 sessions, screwfix.com outperformed with $54,056,280 in revenue, 525,579 transactions, and 22,456,061 sessions. However, Toolstation's conversion rate of 3.00-3.50% was higher than Screwfix's 2.00-2.50%. On the other hand, wickes.co.uk had a higher average order value (AOV) of $300-325 compared to Toolstation's $100-125. diy.com boasted the highest revenue at $73,794,186 with 850,917 transactions and 32,995,521 sessions, while homebase.co.uk and manomano.co.uk lagged behind in both revenue and conversion rate. Despite not leading in revenue, toolstation.com excelled in conversion rate, showing its competitive edge in converting sessions into transactions.

screwfix.com screenshot
#1 screwfix.com
54.1M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
52.8M
Revenue
7M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
73.8M
Revenue
33M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
5.7M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
3.1M
Revenue
865.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In November large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

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