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Aug 2025
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for toolstation.comtoolstation.com

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35.8M
Revenue
Aug 25
11.8M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $398.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$398.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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toolstation.com revenue growth for last six months
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OVERVIEW
In August 2025, toolstation.com in the HOME AND GARDEN industry had a revenue of $35,824,786, conversion rate of 2.50-3.00%, and an average order value (AOV) of $100-125. With 11,810,316 sessions, it falls below the largest online store homedepot.com with 175,975,033 sessions. However, toolstation.com's AOV is significantly lower than the highest in the industry at $672. Despite this, it outperforms the median revenue with its online sales.
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toolstation.com competitors

In August 2025, toolstation.com generated a revenue of $35,824,786 from 318,948 transactions with 11,810,316 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, screwfix.com leads the pack with a revenue of $148,532,895 from 1,476,529 transactions and 25,365,674 sessions, showcasing an AOV of $100-125 and a conversion rate of 5.50-6.00%. wickes.co.uk follows with $61,510,264 in revenue from 193,769 transactions and 8,907,680 sessions, boasting an AOV of $300-325 and a conversion rate of 2.00-2.50%. Meanwhile, diy.com, homebase.co.uk, and manomano.co.uk trail behind with varying revenue, transaction, session, AOV, and conversion rate metrics. Overall, toolstation.com performs competitively within its niche, with a strong focus on conversion rates and average order values.

screwfix.com screenshot
#1 screwfix.com
148.5M
Revenue
25.4M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
61.5M
Revenue
8.9M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
54.4M
Revenue
37.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
5.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In August large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In August large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

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