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Oct 2025
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Home/Insights/Retailers/toolstation.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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37.8M
Revenue
Oct 25
10.5M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

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toolstation.com Annual Revenue and Growth

toolstation.com's annual sales on its online store amounted to $398.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$398.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolstation.com revenue by year

toolstation.com's monthly revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced growth of 18%, compared to the preceding three months.

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toolstation.com revenue growth for last six months
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OVERVIEW
In October 2025, toolstation.com generated $37,762,382 in online sales, significantly surpassing the home_and_garden median of $117,921, though trailing behind the leading store, homedepot.com, at $1,418,970,899. With a conversion rate between 3.00-3.50%, Toolstation aligns closely with the high end of the industry, which peaks at 3.47%. Their average order value (AOV) of $100-125 is within a competitive range, especially compared to a high of $676. The site attracted 10,538,743 sessions, while the median for the sector is 30,856, reflecting strong engagement, albeit still far from homedepot.com's 152,722,965 sessions.
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toolstation.com competitors

In October 2025, when comparing toolstation.com to its competitors in the DIY and home improvement industry, toolstation.com falls behind in terms of revenue, transactions, and sessions. While toolstation.com generated a revenue of $37,762,382 with 340,040 transactions and 10,538,743 sessions, its competitors outperformed in these metrics. For example, diy.com achieved a revenue of $67,428,827 with 768,067 transactions and 32,550,366 sessions, indicating a higher level of customer engagement. wickes.co.uk had a higher average order value (AOV) of $300-325 compared to toolstation.com's $100-125. Additionally, homebase.co.uk had a lower conversion rate than toolstation.com, indicating better performance in converting sessions into transactions. Overall, toolstation.com could benefit from increasing its revenue, transactions, and sessions to better compete with its rivals in the market.

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Revenue
22.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
56.5M
Revenue
7.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
diy.com screenshot
#3 diy.com
67.4M
Revenue
32.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.4M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.8M
Revenue
818.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
toolstation.com vs top market performers
toolstation.com
top retailers
conversion rate vs average order value for toolstation.com and its competitors
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Revenue share by device at toolstation.com

In October large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on toolstation.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toolstation.com channels

Identify top traffic channels that drive growth for toolstation.comand discover how performance of traffic channels has changed over time.

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toolstation.com Google Ads spend

Evaluate toolstation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolstation.com country & global rank

Assess the ranking of toolstation.com among other retailers within its primary country and worldwide.

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