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May 2026
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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7.9M
Revenue
May 26
1.4M
Sessions
May 26
7.5-8.0%
Conv. rate
May 26
$50-75
AOV
May 26
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fentybeauty.com Annual Revenue and Growth

fentybeauty.com's annual sales on its online store amounted to $96.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$96.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fentybeauty.com revenue by year

fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 69%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months
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OVERVIEW
In May 2026, fentybeauty.com achieved online sales revenue of $7,893,698, significantly higher than the BEAUTY AND COSMETICS median of $41,533, with an impressive conversion rate of 7.50-8.00%, surpassing the category average of 4.55%. The site's average order value (AOV) ranged from $50-75, aligning with the lower end of industry benchmarks, while it recorded 1,412,794 sessions, notably above the median of 16,416 but far below industry leader Sephora's 60,095,887 sessions, highlighting fentybeauty.com's strong market presence despite lower engagement compared to top competitors.
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fentybeauty.com competitors

In May 2026, fentybeauty.com reported a revenue of $7,893,698 from 110,123 transactions, generating approximately 1,412,794 sessions with a conversion rate between 7.50% and 8.00%. In comparison, savagex.com outperformed Fenty with a revenue of $16,523,764 and 138,455 transactions but had a lower conversion rate of 2.00% to 2.50%. boots.com dominated the market with an impressive revenue of $86,850,698 from 921,415 transactions, albeit with a lower conversion rate of 3.00% to 3.50%. On the lower end, harveynichols.com generated $6,639,888, significantly fewer transactions at 35,197, and had a conversion rate of 1.50% to 2.00%. Meanwhile, cosmostore.org and kooding.com lagged behind with revenues of $176,930 and $140,586, respectively. Overall, fentybeauty.com boasts a robust conversion rate, outshining competitors like harveynichols.com and cosmostore.org in efficiency.

harveynichols.com screenshot
#1 harveynichols.com
6.6M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
savagex.com screenshot
#2 savagex.com
16.5M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
cosmostore.org screenshot
#3 cosmostore.org
176.9K
Revenue
235.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#4 boots.com
86.9M
Revenue
28.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
140.6K
Revenue
26K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Industries fentybeauty.com operates in

fentybeauty.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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