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Nov 2025
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.3M
Revenue
Nov 25
1.8M
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 73%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months
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OVERVIEW
In November 2025, fentybeauty.com generated $8,315,226 in online sales with a strong conversion rate of 5.50-6.00%, surpassing the industry median of 5.32%. The average order value (AOV) ranged from $75-100, significantly below the category's high of $204. With 1,801,652 sessions, fentybeauty.com outperformed the median of 19,748, but fell short of sephora.com’s impressive 76,114,809 sessions, indicating a robust market presence in the competitive lifestyle and beauty sector.
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fentybeauty.com competitors

In November 2025, fentybeauty.com generated a revenue of $8,315,226 with 99,510 transactions and 1,801,652 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 5.50-6.00%. Comparing these metrics to its competitors, harveynichols.com had a higher revenue of $9,365,866 with fewer transactions and sessions, but a higher AOV of $175-$200, and a lower conversion rate of 2.00-2.50%. savagex.com outperformed fentybeauty.com in terms of revenue with $10,475,983, and had a higher number of transactions and sessions, but with a similar AOV of $75-$100 and conversion rate of 2.50-3.00%. Meanwhile, boots.com had significantly higher revenue of $125,162,112 with a large number of transactions and sessions, but a similar AOV and a conversion rate of 3.50-4.00%, indicating a strong competitive position in the market.

harveynichols.com screenshot
#1 harveynichols.com
9.4M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
savagex.com screenshot
#2 savagex.com
10.5M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cosmostore.org screenshot
#3 cosmostore.org
258.4K
Revenue
236.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#4 boots.com
125.2M
Revenue
43.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
600.9K
Revenue
121K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Revenue share by device at fentybeauty.com

In November large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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