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Dec 2025
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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7.1M
Revenue
Dec 25
1.8M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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fentybeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, fentybeauty.com achieved impressive performance metrics with online sales revenue of $7,067,030, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, while maintaining a conversion rate of 4.50-5.00%, above the low end of the industry spectrum. The average order value (AOV) ranged from $75 to $100, below the category high of $191 but above the low of $45. The site attracted 1,824,187 sessions, a substantial figure compared to the lifestyle median of 23,270, yet far behind sephora.com's 76,213,109 sessions, highlighting strong market presence despite fierce competition.
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fentybeauty.com competitors

In December 2025, fentybeauty.com reported a revenue of $7,067,030 with 83,496 transactions and 1,824,187 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, fentybeauty.com falls behind in revenue when compared to savagex.com, which generated $10,969,651, and boots.com, which generated a staggering $115,003,829. However, fentybeauty.com outperformed harveynichols.com and cosmostore.org in terms of conversion rate, as they both reported lower rates of 2.00-2.50% and 1.00-1.50% respectively. While fentybeauty.com may not have the highest revenue among its competitors, its focus on conversion rate and AOV suggests a strong potential for growth and increased profitability in the future.

harveynichols.com screenshot
#1 harveynichols.com
9.5M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
savagex.com screenshot
#2 savagex.com
11M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
cosmostore.org screenshot
#3 cosmostore.org
280.3K
Revenue
275.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#4 boots.com
115M
Revenue
49.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
488K
Revenue
140.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Revenue share by device at fentybeauty.com

In December large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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