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Apr 2026
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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7.7M
Revenue
Apr 26
1.3M
Sessions
Apr 26
8.5-9.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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fentybeauty.com Annual Revenue and Growth

fentybeauty.com's annual sales on its online store amounted to $85.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$85.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
fentybeauty.com revenue by year

fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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fentybeauty.com revenue decline for last six months
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OVERVIEW
In April 2026, fentybeauty.com generated $7,699,863 in online sales, significantly surpassing the median of $40,161 for the BEAUTY AND COSMETICS industry, despite being well below market leader sephora.com at $117,760,640; with a remarkable conversion rate of 8.50-9.00%, far exceeding the industry average of 4.38%, and an average order value (AOV) of $50-75, close to the lower industry benchmark of $45, fentybeauty.com attracted 1,348,531 sessions, notably higher than the median of 20,819 yet dwarfed by sephora's 84,653,344 sessions, showcasing its strong market position and customer engagement.
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fentybeauty.com competitors

In April 2026, fentybeauty.com generated $7,699,863 in revenue from 118,245 transactions, achieving a conversion rate of 8.50-9.00% with an average order value (AOV) of $50-75. In contrast, harveynichols.com earned $4,639,774 with just 23,865 transactions, reflecting a much lower conversion rate of 1.00-1.50%. savagex.com performed well, bringing in $6,318,910 from 101,638 transactions, yet its conversion rate remained at 2.00-2.50%. Meanwhile, boots.com outperformed all with $95,016,392 in revenue, boasting 957,995 transactions and a conversion rate of 3.00-3.50%, albeit with a higher AOV of $75-100. Smaller players like cosmostore.org and kooding.com struggled significantly, reporting revenues of $212,300 and $192,515 respectively, showcasing fentybeauty.com’s robust position in the competitive landscape of beauty e-commerce.

harveynichols.com screenshot
#1 harveynichols.com
4.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
savagex.com screenshot
#2 savagex.com
6.3M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cosmostore.org screenshot
#3 cosmostore.org
212.3K
Revenue
274.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#4 boots.com
95M
Revenue
28.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
192.5K
Revenue
30.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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