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Jan 2026
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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5.2M
Revenue
Jan 26
1.4M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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fentybeauty.com Annual Revenue and Growth

fentybeauty.com's annual sales on its online store amounted to $85.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$85.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fentybeauty.com revenue by year

fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced decline of 0.79%, compared to the preceding three months.

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fentybeauty.com revenue decline for last six months
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OVERVIEW
In January 2026, fentybeauty.com generated $5,154,674 in online sales, significantly outperforming the median of $51,477 in the BEAUTY AND COSMETICS industry. With a conversion rate of 4.00-4.50%, it is close to the high benchmark of 4.7%, and its average order value (AOV) of $75-100 falls within a competitive range, though lower than the industry's peak of $194. The site attracted 1,443,252 sessions, far exceeding the median of 22,631 but trailing behind ulta.com, which leads with 47,691,438 sessions. Overall, fentybeauty.com shows robust performance metrics within a competitive market landscape.
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fentybeauty.com competitors

In January 2026, fentybeauty.com had a revenue of $5,154,674 with 61,380 transactions and 1,443,252 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. In comparison, Harvey Nichols had a higher revenue of $7,137,169 with fewer transactions (36,680) and sessions (2,006,462), but a higher AOV of $175-$200 and a lower conversion rate of 1.50-2.00%. boots.com significantly outperformed both, with a revenue of $82,342,816 from 1,055,261 transactions and 35,443,340 sessions, and a similar AOV and a conversion rate of 2.50-3.00%. cosmostore.org and kooding.com lag behind, with lower revenue, transactions, sessions, and conversion rates compared to fentybeauty.com.

harveynichols.com screenshot
#1 harveynichols.com
7.1M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
cosmostore.org screenshot
#2 cosmostore.org
270K
Revenue
313.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#3 boots.com
82.3M
Revenue
35.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#4 kooding.com
523.3K
Revenue
140.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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