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May 2025
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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11.2M
Revenue
1.5M
Sessions
9.0-9.5%
Conv. rate
$75-100
AOV
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fentybeauty.com's revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months
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OVERVIEW
In May 2025, fentybeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $11,206,552 with a median of $46,882, a conversion rate of 9.00-9.50% (high conversion rate in the industry: 4.51%, low: 1.17%), an AOV of $75-100 (high AOV: $213, low: $53), and 1,496,185 sessions (median: 19,997; highest: 38,510,361 from sephora.com).
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fentybeauty.com competitors

In May 2025, fentybeauty.com generated a revenue of $11,206,552 with 138,069 transactions and 1,496,185 sessions, boasting a conversion rate of 9.00-9.50% and an average order value (AOV) of $75-100. Comparing this to its competitors, we see that cosmostore.org lagged behind with only $342,427 in revenue, 3,753 transactions, and 317,846 sessions, resulting in a conversion rate of 1.00-1.50%. On the other end of the spectrum, boots.com led the pack with a substantial revenue of $79,663,339 from 866,800 transactions and 27,739,926 sessions, achieving a conversion rate of 3.00-3.50%. Harvey Nichols followed closely behind fentybeauty.com with $6,160,667 in revenue, 28,642 transactions, and 1,374,742 sessions, demonstrating a higher AOV of $200-225 but a lower conversion rate of 2.00-2.50%. savagex.com also performed well with $7,009,191 in revenue, 61,407 transactions, and 2,873,508 sessions, falling within a similar range of AOV and conversion rate as fentybeauty.com. Overall, fentybeauty.com holds its ground among its competitors in terms of revenue and conversion rate, standing out for its consistent performance and strong customer engagement.

harveynichols.com screenshot
#1 harveynichols.com
6.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
savagex.com screenshot
#2 savagex.com
7M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
cosmostore.org screenshot
#3 cosmostore.org
342.4K
Revenue
317.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#4 boots.com
79.7M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
430.4K
Revenue
156.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Revenue share by device at fentybeauty.com

In May large majority of sales on fentybeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on fentybeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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