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Jul 2026

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Home/Insights/Retailers/fentybeauty.com

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

fentybeauty.com

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11.5M

Revenue

Jul 26

1.6M

Sessions

Jul 26

8.0-8.5%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

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fentybeauty.com Annual Revenue and Growth

fentybeauty.com's annual sales on its online store amounted to $96.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$96.1M

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 17%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months

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OVERVIEW

fentybeauty.com generated $11.5 million in online sales for July 2026. With a conversion rate of 8.00-8.50%, it significantly exceeds the typical beauty and cosmetics retailer's range of 1.1% to 4.37%. The average order value (AOV) sits between $75 and $100, which is within the typical beauty and cosmetics category range of $52 to $207. Additionally, fentybeauty.com recorded 1.6 million sessions, far surpassing the typical beauty and cosmetics retailer's monthly figure of approximately 17,100 sessions, although it remains below the 63 million sessions seen at sephora.com.

fentybeauty.com competitors

fentybeauty.com trails its competitors most significantly in sessions, with 1.6 million compared to boots.com, which leads at 28.1 million, a gap of 26.5 million. In July 2026, fentybeauty.com generated $11.5 million in revenue from 133,000 transactions, achieving an average order value (AOV) between $75-100. It outperforms harveynichols.com, which has $5.5 million in revenue and a conversion rate of 1.50-2.00%. However, fentybeauty.com falls short compared to savagex.com, which has $16.5 million in revenue despite fewer transactions at 127,000 and a higher AOV of $125-150. boots.com dominates across all metrics with $84.9 million in revenue and 952,000 transactions, leading to a conversion rate of 3.00-3.50%. Overall, fentybeauty.com remains competitive but clearly trails in sessions and overall revenue against its top rivals.

#1 harveynichols.com

5.5M

Revenue

1.6M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 savagex.com

16.5M

Revenue

5.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 cosmostore.org

188.1K

Revenue

184.7K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#4 boots.com

84.9M

Revenue

28.1M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 kooding.com

24.8K

Revenue

7.3K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

fentybeauty.com vs top market performers

fentybeauty.com

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Industries fentybeauty.com operates in

fentybeauty.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Beauty and Cosmetics

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.