GRIPS CUSTOMERS & RESEARCH PARTNERS
fentybeauty.com Annual Revenue and Growth
fentybeauty.com's annual sales on its online store amounted to $85.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
fentybeauty.com's monthly revenueOVER TIME
Over the past three months, fentybeauty.com revenue has experienced decline of 6.7%, compared to the preceding three months.
fentybeauty.com competitors
In March 2026, fentybeauty.com outperformed some of its competitors in terms of revenue and conversion rate. With a revenue of $11,918,676 and a conversion rate of 9.50-10.00%, Fenty Beauty showed strong performance compared to Harvey Nichols with $4,714,521 revenue and 1.50-2.00% conversion rate, and cosmostore.org with only $283,496 revenue and 1.00-1.50% conversion rate. However, when looking at transactions and sessions, fentybeauty.com fell behind boots.com with $75,554,538 revenue, 1,015,461 transactions, and 29,131,775 sessions, showcasing a higher volume of customer engagement. In terms of average order value (AOV), fentybeauty.com is in line with its competitors, such as Savage X with a similar AOV range of $50-75. Overall, fentybeauty.com demonstrated strong revenue and conversion rate performance, but may benefit from increasing transaction volume and sessions to compete with larger players in the market.
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fentybeauty.com channels
Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.
fentybeauty.com Google Ads spend
Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fentybeauty.com devices
Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
