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Jun 2026
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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8.3M
Revenue
Jun 26
1.4M
Sessions
Jun 26
7.5-8.0%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
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fentybeauty.com Annual Revenue and Growth

fentybeauty.com's annual sales on its online store amounted to $96.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$96.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fentybeauty.com revenue by year

fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 13%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months
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OVERVIEW
In June 2026, fentybeauty.com achieved impressive performance metrics, generating $8,342,820 in online sales, significantly higher than the BEAUTY AND COSMETICS median of $40,079, with a robust conversion rate between 7.50-8.00%, well above the industry average of 4.53%. The Average Order Value (AOV) ranged from $50-75, closely aligning with the low end of the industry AOV spectrum at $52. With 1,436,694 sessions, fentybeauty.com surpassed the BEAUTY AND COSMETICS median of 16,700 but trailed behind industry leader sephora.com, which recorded 57,073,774 sessions, highlighting a strong presence in a competitive market.
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fentybeauty.com competitors

In June 2026, fentybeauty.com generated $8,342,820 in revenue from 112,637 transactions, resulting in 1,436,694 sessions and an average order value (AOV) of $50-75, with a conversion rate of 7.50-8.00%. In comparison, savagex.com outperformed with $14,393,812 in revenue and a slightly higher transaction count at 113,184 but with a lower conversion rate of 2.00-2.50%. Conversely, harveynichols.com earned $7,998,742 from just 41,568 transactions, achieving an AOV of $175-200, highlighting its premium pricing strategy but a conversion rate of only 1.50-2.00%. boots.com dwarfed all competitors with $83,315,772 in revenue and over 900,000 transactions, though it had a conversion rate of 3.00-3.50%. Meanwhile, cosmostore.org and kooding.com struggled with revenues of $208,279 and $24,798, respectively, showcasing the competitive landscape within the beauty e-commerce sector.

harveynichols.com screenshot
#1 harveynichols.com
8M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
savagex.com screenshot
#2 savagex.com
14.4M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
cosmostore.org screenshot
#3 cosmostore.org
208.3K
Revenue
252K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#4 boots.com
83.3M
Revenue
28.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
24.8K
Revenue
7.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Industries fentybeauty.com operates in

fentybeauty.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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