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Sep 2025
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Home/Insights/Retailers/fentybeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for fentybeauty.comfentybeauty.com

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14.1M
Revenue
Sep 25
1.6M
Sessions
Sep 25
10.5-11.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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fentybeauty.com's monthly revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced decline of 25%, compared to the preceding three months.

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fentybeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, fentybeauty.com achieved remarkable online sales revenue of $14,103,841, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, despite ulta.com leading the category at $93,223,020. The site’s impressive conversion rate of 10.50-11.00% is well above the industry high of 4.54%, while its average order value (AOV) ranges between $75-100, falling short of the sector's high of $203. With 1,610,203 sessions, fentybeauty.com stands out in a market where the median is just 18,928, highlighting its strong performance in the competitive beauty and cosmetics landscape.
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fentybeauty.com competitors

When comparing fentybeauty.com to its competitors in September 2025, fentybeauty.com stands out in terms of revenue, with $14,103,841, surpassing Harvey Nichols at $5,459,465 and Savage X at $5,960,741. However, fentybeauty.com falls behind boots.com, which leads the pack with $72,658,044 in revenue. In terms of transactions, fentybeauty.com recorded 170,639 transactions, which is more than cosmostore.org at 2,554 transactions but lower than boots.com at 867,837 transactions. The site's conversion rate of 10.50-11.00% is higher than most competitors, such as Harvey Nichols at 1.50-2.00% and cosmostore.org at 1.00-1.50%, but lower than boots.com at 3.00-3.50%. Overall, fentybeauty.com maintains a strong position in the market, particularly in terms of revenue and conversion rate.

harveynichols.com screenshot
#1 harveynichols.com
5.5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
savagex.com screenshot
#2 savagex.com
6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
cosmostore.org screenshot
#3 cosmostore.org
223.1K
Revenue
233.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#4 boots.com
72.7M
Revenue
28.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#5 kooding.com
386.5K
Revenue
146.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
fentybeauty.com vs top market performers
fentybeauty.com
top retailers
conversion rate vs average order value for fentybeauty.com and its competitors
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Revenue share by device at fentybeauty.com

In September large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fentybeauty.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fentybeauty.com channels

Identify top traffic channels that drive growth for fentybeauty.comand discover how performance of traffic channels has changed over time.

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fentybeauty.com Google Ads spend

Evaluate fentybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fentybeauty.com country & global rank

Assess the ranking of fentybeauty.com among other retailers within its primary country and worldwide.

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