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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

boots.com

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79.7M

Revenue

27.7M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING
D2C

Boots.com is an online platform that offers a wide variety of products. The website primarily focuses on selling healthcare, beauty, and wellness items. It provides a range of pharmaceutical goods, skincare and makeup supplies, personal care products, vitamins and supplements, and child healthcare items, among others.

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boots.com's revenueOVER TIME
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Over the past three months, boots.com revenue has experienced growth of 6.7%, compared to the preceding three months.

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boots.com revenue growth for last six months

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OVERVIEW

In May 2025, boots.com in the e-commerce_and_shopping category had online sales revenue of $79,663,339, a conversion rate of 3.00-3.50%, and an AOV of $75-100. With 27,739,926 sessions, it had the highest number of sessions in the category. The median revenue was $83,973, the highest conversion rate was 3.75%, the highest AOV was $349, and the median sessions were 37,355. qvc.com led the category in revenue with $120,848,035.

boots.com competitors

In May 2025, boots.com reported a revenue of $79,663,339 with 866,800 transactions and 27,739,926 sessions. The average order value (AOV) ranged from $75 to $100, with a conversion rate of 3.00-3.50%. When compared to its competitors, boots.com falls behind in revenue compared to johnlewis.com with $169,779,230 and feelunique.com with $258,250. However, boots.com outperforms lookfantastic.com and superdrug.com in terms of revenue. boots.com's AOV is on par with lookfantastic.com and superdrug.com, but lower than johnlewis.com. In terms of conversion rate, boots.com is on par with superdrug.com and lookfantastic.com, but lower than lloydspharmacy.com. Despite not leading in all metrics, boots.com holds its own in the competitive market of online beauty and health retailers.

#1 superdrug.com

18.8M

Revenue

10.6M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#2 lookfantastic.com

17.9M

Revenue

8.7M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#3 lloydspharmacy.com

6.7M

Revenue

1.1M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#4 feelunique.com

258.3K

Revenue

132.3K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#5 johnlewis.com

169.8M

Revenue

23.3M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

boots.com vs top market performers

boots.com

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Revenue share by device at boots.com

In May large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

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boots.com channels

Identify top traffic channels that drive growth for boots.comand discover how performance of traffic channels has changed over time.

boots.com Google Ads spend

Evaluate boots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

boots.com devices

Review boots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

boots.com top markets

Explore boots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.