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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for boots.comboots.com

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85M
Revenue
Sep 26
28.5M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Boots.com is an online platform that offers a wide variety of products. The website primarily focuses on selling healthcare, beauty, and wellness items. It provides a range of pharmaceutical goods, skincare and makeup supplies, personal care products, vitamins and supplements, and child healthcare items, among others.

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boots.com Annual Revenue and Growth

boots.com's annual sales on its online store amounted to $978.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$978.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
boots.com revenue by year

boots.com's monthly revenueOVER TIME
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Over the past three months, boots.com revenue has experienced decline of 5.1%, compared to the preceding three months.

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boots.com revenue decline for last six months
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OVERVIEW
boots.com operates within the e-commerce and shopping category, generating $85 million in online sales for September 2026. This figure is notably higher than the $73,500 monthly average for a typical e-commerce and shopping store, though it falls short of the category leader, qvc.com, at $183.9 million. The site's conversion rate stands at 3.00-3.50%, which is comfortably within the typical range of 0.72% to 3.81%. Additionally, boots.com boasts an average order value of $75-100, also within the typical e-commerce and shopping category range of $59 to $347, with 28.5 million sessions recorded.
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boots.com competitors

boots.com excels in session volume, leading its competitors with 28.5 million sessions in September 2026. In terms of revenue, boots.com ranks second, generating $85 million, significantly outpacing superdrug.com's $18.7 million and lookfantastic.com's $10.4 million. However, johnlewis.com dominates with a revenue of $250.6 million. boots.com also ranks second for transactions, achieving 914,000, while johnlewis.com again leads with 1.1 million. Regarding average order value, boots.com ranges between $75-100, outperforming superdrug.com and lookfantastic.com, both with an AOV of $50-75. The conversion rates show boots.com at 3.00-3.50%, comparable to lookfantastic.com, yet trailing behind lloydspharmacy.com and feelunique.com, which have conversion rates of 5.00-5.50% and 5.50-6.00%, respectively. Overall, boots.com shows a strong performance, particularly in sessions and revenue, relative to its competitors.

superdrug.com screenshot
#1 superdrug.com
18.7M
Revenue
10.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lookfantastic.com screenshot
#2 lookfantastic.com
10.4M
Revenue
6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lloydspharmacy.com screenshot
#3 lloydspharmacy.com
6M
Revenue
723.6K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
feelunique.com screenshot
#4 feelunique.com
37.9K
Revenue
10.8K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
johnlewis.com screenshot
#5 johnlewis.com
250.6M
Revenue
27.4M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
boots.com vs top market performers
boots.com
top retailers
conversion rate vs average order value for boots.com and its competitors
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Revenue share by device at boots.com

In September large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries boots.com operates in

boots.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boots.com channels

Identify top traffic channels that drive growth for boots.comand discover how performance of traffic channels has changed over time.

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boots.com Google Ads spend

Evaluate boots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boots.com devices

Review boots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boots.com top markets

Explore boots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boots.com country & global rank

Assess the ranking of boots.com among other retailers within its primary country and worldwide.

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