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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for boots.comboots.com

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72.7M
Revenue
Sep 25
28.4M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Boots.com is an online platform that offers a wide variety of products. The website primarily focuses on selling healthcare, beauty, and wellness items. It provides a range of pharmaceutical goods, skincare and makeup supplies, personal care products, vitamins and supplements, and child healthcare items, among others.

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boots.com Annual Revenue and Growth

boots.com's annual sales on its online store amounted to $963.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boots.com revenue by year

boots.com's monthly revenueOVER TIME
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Over the past three months, boots.com revenue has experienced decline of 9.9%, compared to the preceding three months.

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boots.com revenue decline for last six months
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OVERVIEW
In September 2025, boots.com generated $72,658,044 in online sales, with a conversion rate between 3.00-3.50%, below the industry high of 3.72%. The average order value (AOV) ranged from $75-100, significantly lower than the high of $351. The site attracted 28,440,269 sessions, falling short of the median of 37,786 sessions in the e-commerce and shopping sector, with michaels.com leading at 30,281,186 sessions. Despite these metrics, boots.com remains a key player, although its revenue is notably below the industry median of $81,105 and far behind the leading competitor, qvc.com, at $118,237,048.
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boots.com competitors

In September 2025, boots.com generated a revenue of $72,658,044 with 867,837 transactions and 28,440,269 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, superdrug.com had a revenue of $20,242,028 with 331,342 transactions and 9,659,290 sessions, while lookfantastic.com recorded $13,824,050 in revenue with 243,425 transactions and 7,333,964 sessions. On the other hand, lloydspharmacy.com had a higher AOV of $125-150, feelunique.com had a lower revenue of $42,010, and johnlewis.com outperformed all competitors with a revenue of $189,976,753. Overall, boots.com maintained a strong position in the market, with competitive revenue, transaction volume, and conversion rates compared to its industry peers.

superdrug.com screenshot
#1 superdrug.com
20.2M
Revenue
9.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lookfantastic.com screenshot
#2 lookfantastic.com
13.8M
Revenue
7.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lloydspharmacy.com screenshot
#3 lloydspharmacy.com
6.5M
Revenue
1.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
feelunique.com screenshot
#4 feelunique.com
42K
Revenue
17K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
johnlewis.com screenshot
#5 johnlewis.com
190M
Revenue
26.4M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
boots.com vs top market performers
boots.com
top retailers
conversion rate vs average order value for boots.com and its competitors
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Revenue share by device at boots.com

In September large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boots.com channels

Identify top traffic channels that drive growth for boots.comand discover how performance of traffic channels has changed over time.

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boots.com Google Ads spend

Evaluate boots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boots.com devices

Review boots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boots.com top markets

Explore boots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boots.com country & global rank

Assess the ranking of boots.com among other retailers within its primary country and worldwide.

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