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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for boots.comboots.com

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92.1M
Revenue
Oct 25
29M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Boots.com is an online platform that offers a wide variety of products. The website primarily focuses on selling healthcare, beauty, and wellness items. It provides a range of pharmaceutical goods, skincare and makeup supplies, personal care products, vitamins and supplements, and child healthcare items, among others.

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boots.com Annual Revenue and Growth

boots.com's annual sales on its online store amounted to $963.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boots.com revenue by year

boots.com's monthly revenueOVER TIME
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Over the past three months, boots.com revenue has experienced growth of 6.9%, compared to the preceding three months.

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boots.com revenue growth for last six months
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OVERVIEW
In October 2025, boots.com reported online sales revenue of $92,078,755, slightly below the e-commerce sector median of $93,795, and positioned itself behind michaels.com, which led with $105,162,923. The site achieved a conversion rate of 3.50-4.00%, aligning with the high average of 3.89%. With an average order value (AOV) between $75-100, it remains well below the sector's high AOV of $350. The total sessions reached 28,984,670, which is less than the leading competitor's 32,351,606 and significantly below the median of 39,049 in the e-commerce shopping industry.
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boots.com competitors

In October 2025, boots.com outperformed its competitors in terms of revenue with $92,078,755, followed by johnlewis.com with $196,407,650. boots.com also had the highest number of transactions at 1,103,599, whereas lloydspharmacy.com had the lowest at 49,565. boots.com had a significant lead in sessions with 28,984,670, while lookfantastic.com had the lowest at 7,357,351. In terms of Average Order Value (AOV), lloydspharmacy.com led with $125-150, and feelunique.com had the lowest at $50-75. boots.com had a respectable conversion rate of 3.50-4.00, while superdrug.com had the highest at 4.00-4.50. Overall, boots.com's revenue, transactions, and sessions were notably higher than its competitors, showcasing its strong performance in the market.

superdrug.com screenshot
#1 superdrug.com
25.8M
Revenue
10M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lookfantastic.com screenshot
#2 lookfantastic.com
19.9M
Revenue
7.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
lloydspharmacy.com screenshot
#3 lloydspharmacy.com
6.4M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
feelunique.com screenshot
#4 feelunique.com
29.3K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
johnlewis.com screenshot
#5 johnlewis.com
196.4M
Revenue
27.9M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
boots.com vs top market performers
boots.com
top retailers
conversion rate vs average order value for boots.com and its competitors
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Revenue share by device at boots.com

In October large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on boots.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boots.com channels

Identify top traffic channels that drive growth for boots.comand discover how performance of traffic channels has changed over time.

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boots.com Google Ads spend

Evaluate boots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boots.com devices

Review boots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boots.com top markets

Explore boots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boots.com country & global rank

Assess the ranking of boots.com among other retailers within its primary country and worldwide.

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