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Dec 2025
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Home/Insights/Retailers/filloryyarn.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for filloryyarn.comfilloryyarn.com

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33K
Revenue
Dec 25
12.1K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Filloryyarn.com is an online platform that offers a wide selection of yarns for knitting and crocheting projects. The website showcases an extensive range of high-quality fibers, colors, weights, and styles to suit various crafting needs. Customers can explore and purchase yarn, accessories, and patterns to satisfy their creative endeavors.

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filloryyarn.com Annual Revenue and Growth

filloryyarn.com's annual sales on its online store amounted to $327.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$327.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
filloryyarn.com revenue by year

filloryyarn.com's monthly revenueOVER TIME
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Over the past three months, filloryyarn.com revenue has experienced growth of 19%, compared to the preceding three months.

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filloryyarn.com revenue growth for last six months
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OVERVIEW
In December 2025, filloryyarn.com generated $32,996 in revenue, significantly below the home and garden industry median of $114,229. The site's conversion rate ranged between 3.00-3.50%, just below the industry's high of 3.32%. With an average order value (AOV) of $75-100, filloryyarn.com also fell short of the industry high AOV of $667. The website attracted 12,136 sessions, far below the median of 33,723, illustrating challenges in attracting traffic compared to industry leader homedepot.com, which achieved over 141 million sessions. Overall, these metrics suggest potential areas for growth and optimization in filloryyarn.com's performance.
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filloryyarn.com competitors

In December 2025, Fillory Yarn had a revenue of $32,996 with 379 transactions and 12,136 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, yarn.com led the pack with a revenue of $2,044,587 from 10,857 transactions and 495,945 sessions, showcasing a higher AOV of $175-$200 but a lower conversion rate of 2.00-2.50%. Knit Picks followed with a revenue of $1,633,511 from 18,817 transactions and 1,124,343 sessions, with an AOV similar to Fillory Yarn at $75-$100 and a lower conversion rate of 1.50-2.00%. Apricot Yarn and Jimmy Beans Wool also had higher revenues than Fillory Yarn, while Michigan Fine Yarns fell below in revenue but had a similar AOV and lower conversion rate.

yarn.com screenshot
#1 yarn.com
2M
Revenue
495.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#2 knitpicks.com
1.6M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
apricotyarn.com screenshot
#3 apricotyarn.com
15.6K
Revenue
10.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
jimmybeanswool.com screenshot
#4 jimmybeanswool.com
676.7K
Revenue
141.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
michiganfineyarns.com screenshot
#5 michiganfineyarns.com
75.6K
Revenue
50.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
filloryyarn.com vs top market performers
filloryyarn.com
top retailers
conversion rate vs average order value for filloryyarn.com and its competitors
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Revenue share by device at filloryyarn.com

In December large majority of sales on filloryyarn.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In December large majority of sales on filloryyarn.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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filloryyarn.com channels

Identify top traffic channels that drive growth for filloryyarn.comand discover how performance of traffic channels has changed over time.

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filloryyarn.com Google Ads spend

Evaluate filloryyarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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filloryyarn.com devices

Review filloryyarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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filloryyarn.com top markets

Explore filloryyarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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filloryyarn.com country & global rank

Assess the ranking of filloryyarn.com among other retailers within its primary country and worldwide.

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