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Oct 2025
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Home/Insights/Retailers/knitpicks.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.4M
Revenue
Oct 25
790.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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knitpicks.com's monthly revenueOVER TIME
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Over the past three months, knitpicks.com revenue has experienced decline of 9.8%, compared to the preceding three months.

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knitpicks.com revenue decline for last six months
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OVERVIEW
In October 2025, knitpicks.com achieved impressive performance metrics in the CRAFTS sector, generating $1,397,181 in revenue, significantly surpassing the median of $44,689; its conversion rate ranged from 1.50-2.00%, below the high benchmark of 4.72%; the average order value (AOV) fell between $75-100, compared to the top tier of $333; with 790,247 sessions, knitpicks.com experienced substantial traffic, though well below the leader, hobbylobby.com, which recorded 19,767,668 sessions, highlighting areas for potential growth and increased market competitiveness.
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knitpicks.com competitors

In October 2025, knitpicks.com reported a revenue of $1,397,181 with 14,376 transactions and 790,247 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, yarn.com had a revenue of $1,332,003 with 7,627 transactions and 369,851 sessions, along with an AOV of $150-175 and a conversion rate of 2.00-2.50%. lovecrafts.com led the pack with a revenue of $7,541,528, 67,525 transactions, and 2,006,185 sessions, showing an AOV of $100-125 and a conversion rate of 3.00-3.50%. Premier Yarns, Lion Brand, and Purl Soho also had their own metrics, indicating a diverse range of performance across the industry. While knitpicks.com holds its ground in certain areas, its competitors excel in different aspects like revenue, transactions, and conversion rates.

yarn.com screenshot
#1 yarn.com
1.3M
Revenue
369.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
premieryarns.com screenshot
#2 premieryarns.com
339.2K
Revenue
435K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#3 lovecrafts.com
7.5M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
lionbrand.com screenshot
#4 lionbrand.com
943.7K
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purlsoho.com screenshot
#5 purlsoho.com
2.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
knitpicks.com vs top market performers
knitpicks.com
top retailers
conversion rate vs average order value for knitpicks.com and its competitors
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Revenue share by device at knitpicks.com

In October large majority of sales on knitpicks.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In October large majority of sales on knitpicks.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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brands overtime comparison

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knitpicks.com channels

Identify top traffic channels that drive growth for knitpicks.comand discover how performance of traffic channels has changed over time.

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knitpicks.com Google Ads spend

Evaluate knitpicks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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knitpicks.com devices

Review knitpicks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knitpicks.com top markets

Explore knitpicks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knitpicks.com country & global rank

Assess the ranking of knitpicks.com among other retailers within its primary country and worldwide.

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