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Jul 2025
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Home/Insights/Retailers/knitpicks.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
704.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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knitpicks.com's revenueOVER TIME
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Over the past three months, knitpicks.com revenue has experienced decline of 29%, compared to the preceding three months.

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knitpicks.com revenue decline for last six months
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OVERVIEW
In July 2025, knitpicks.com, an online store in the CRAFTS industry, generated $1,121,149 in revenue with a conversion rate of 1.50-2.00% and an AOV of $75-100. The store had 704,887 sessions during the month. The highest revenue in the category was $8,811,167 from hobbylobby.com, the highest conversion rate was 4.39%, and the highest AOV was $317. The median revenue, conversion rate, and AOV for the CRAFTS category were $40,740, 15,413, and $75-100 respectively.
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knitpicks.com competitors

In July 2025, Knit Picks, with a revenue of $1,121,149 from 11,586 transactions and 704,887 sessions, shows a solid performance with an Average Order Value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, we see that yarn.com generated $975,313 revenue from 4,904 transactions and 342,404 sessions with a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. lovecrafts.com outperformed all with $3,864,703 revenue from 35,402 transactions and 1,952,600 sessions, boasting an AOV of $100-125 and a conversion rate of 1.50-2.00%. In this landscape, Knit Picks holds its ground against established players like Purl Soho ($1,331,524 revenue) and Lion Brand ($844,231 revenue) with a competitive performance across all metrics.

yarn.com screenshot
#1 yarn.com
975.3K
Revenue
342.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
premieryarns.com screenshot
#2 premieryarns.com
266.2K
Revenue
435K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#3 lovecrafts.com
3.9M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lionbrand.com screenshot
#4 lionbrand.com
844.2K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
purlsoho.com screenshot
#5 purlsoho.com
1.3M
Revenue
853.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
knitpicks.com vs top market performers
knitpicks.com
top retailers
conversion rate vs average order value for knitpicks.com and its competitors
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Revenue share by device at knitpicks.com

In July large majority of sales on knitpicks.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In July large majority of sales on knitpicks.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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knitpicks.com channels

Identify top traffic channels that drive growth for knitpicks.comand discover how performance of traffic channels has changed over time.

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knitpicks.com Google Ads spend

Evaluate knitpicks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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knitpicks.com devices

Review knitpicks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knitpicks.com top markets

Explore knitpicks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knitpicks.com country & global rank

Assess the ranking of knitpicks.com among other retailers within its primary country and worldwide.

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