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Sep 2025
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Home/Insights/Retailers/knitpicks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1M
Revenue
Sep 25
594K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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knitpicks.com's monthly revenueOVER TIME
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Over the past three months, knitpicks.com revenue has experienced decline of 25%, compared to the preceding three months.

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knitpicks.com revenue decline for last six months
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OVERVIEW
In September 2025, knitpicks.com, a prominent player in the CRAFTS industry, achieved impressive online sales revenue of $1,014,767, significantly surpassing the median of $43,726; however, it lags behind the leader, hobbylobby.com, which garnered $9,396,528. The site’s conversion rate ranged from 1.50% to 2.00%, lower than the high benchmark of 4.35% but above the low of 0.97%. Its average order value (AOV) was between $75 and $100, notably lower than the category’s high of $313. Additionally, knitpicks.com recorded 593,951 sessions, far below hobbylobby.com’s 16,508,897 but above the median of 20,689.
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knitpicks.com competitors

In September 2025, knitpicks.com generated a revenue of $1,014,767 from 10,302 transactions and 593,951 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50% to 2.00%. Comparing this to its competitors, yarn.com had slightly higher revenue at $1,056,882 but fewer transactions (6,058) and sessions (340,122), with a higher AOV of $150 to $175. lovecrafts.com outperformed all competitors in terms of revenue ($6,145,633) with a high number of transactions (56,777) and sessions (1,949,523), boasting an AOV of $100 to $125 and a conversion rate of 2.50% to 3.00%. While knitpicks.com falls in the middle range compared to its competitors in terms of revenue and key metrics, it maintains a competitive position within the market.

yarn.com screenshot
#1 yarn.com
1.1M
Revenue
340.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
premieryarns.com screenshot
#2 premieryarns.com
293.6K
Revenue
434.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#3 lovecrafts.com
6.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lionbrand.com screenshot
#4 lionbrand.com
799.8K
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purlsoho.com screenshot
#5 purlsoho.com
1.4M
Revenue
927.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
knitpicks.com vs top market performers
knitpicks.com
top retailers
conversion rate vs average order value for knitpicks.com and its competitors
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Revenue share by device at knitpicks.com

In September large majority of sales on knitpicks.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on knitpicks.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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knitpicks.com channels

Identify top traffic channels that drive growth for knitpicks.comand discover how performance of traffic channels has changed over time.

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knitpicks.com Google Ads spend

Evaluate knitpicks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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knitpicks.com devices

Review knitpicks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knitpicks.com top markets

Explore knitpicks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knitpicks.com country & global rank

Assess the ranking of knitpicks.com among other retailers within its primary country and worldwide.

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