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May 2025
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Home/Insights/Retailers/knitpicks.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
504.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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knitpicks.com's revenueOVER TIME
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Over the past three months, knitpicks.com revenue has experienced decline of 40%, compared to the preceding three months.

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knitpicks.com revenue decline for last six months
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OVERVIEW
In May 2025, knitpicks.com in the CRAFTS industry had a revenue of $1,159,373 with a median of $45,890, conversion rate of 2.00-2.50%, AOV of $75-100, and 504,108 sessions. The largest store in the category is hobbylobby.com with $8,402,457 in revenue and 14,590,514 sessions. Very high conversion rate is 4.45% and very low is 1.07%. Very high AOV is $291 and very low is $41, while the median sessions in the industry is 16,805.
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knitpicks.com competitors

In May 2025, knitpicks.com reported a revenue of $1,159,373 from 12,203 transactions and 504,108 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, lovecrafts.com leads in revenue with $4,361,895 from 40,951 transactions and 1,703,359 sessions, offering an AOV of $100-125 and a similar conversion rate. yarn.com also stands out with a revenue of $1,169,603 from 6,057 transactions and 339,355 sessions, boasting a higher AOV of $175-200, but with a slightly lower conversion rate. knitpicks.com's competitors lionbrand.com, premieryarns.com, and purlsoho.com show varying performance metrics, such as revenue, transactions, sessions, AOV, and conversion rates, highlighting areas where knitpicks.com may excel or could improve to stay competitive in the market.

yarn.com screenshot
#1 yarn.com
1.2M
Revenue
339.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
premieryarns.com screenshot
#2 premieryarns.com
277K
Revenue
435.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovecrafts.com screenshot
#3 lovecrafts.com
4.4M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lionbrand.com screenshot
#4 lionbrand.com
921.9K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purlsoho.com screenshot
#5 purlsoho.com
1.5M
Revenue
849.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
knitpicks.com vs top market performers
knitpicks.com
top retailers
conversion rate vs average order value for knitpicks.com and its competitors
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Revenue share by device at knitpicks.com

In May large majority of sales on knitpicks.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on knitpicks.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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knitpicks.com channels

Identify top traffic channels that drive growth for knitpicks.comand discover how performance of traffic channels has changed over time.

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knitpicks.com Google Ads spend

Evaluate knitpicks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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knitpicks.com devices

Review knitpicks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knitpicks.com top markets

Explore knitpicks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knitpicks.com country & global rank

Assess the ranking of knitpicks.com among other retailers within its primary country and worldwide.

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