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Sep 2026
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Home/Insights/Retailers/fingerhut.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for fingerhut.comfingerhut.com

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2.5M
Revenue
Sep 26
238.2K
Sessions
Sep 26
4.5-5.0%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Fingerhut.com is an online retailer offering a wide range of products, primarily targeted towards the US market. The website features an assortment of items including appliances, furniture, electronics, clothing, and various household goods. It provides consumers with a convenient platform to browse and purchase diverse merchandise.

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fingerhut.com Annual Revenue and Growth

fingerhut.com's annual sales on its online store amounted to $181.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$181.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fingerhut.com revenue by year

fingerhut.com's monthly revenueOVER TIME
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Over the past three months, fingerhut.com revenue has experienced decline of 17%, compared to the preceding three months.

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fingerhut.com revenue decline for last six months
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OVERVIEW
In the competitive landscape of marketplaces, fingerhut.com stands out with its performance metrics for September 2026. With $2.5 million in online sales, it significantly outpaces a typical store in the marketplace category, which generates around $234,000 monthly. Its conversion rate of 4.50-5.00% is also impressive, exceeding the typical store in the marketplace category range of 0.9% to 4.33%. The average order value (AOV) at fingerhut.com, ranging from $200 to $225, remains comfortably within the typical store in the marketplace category AOV range of $52 to $291. Additionally, fingerhut.com attracted 238,000 sessions, nearly double the typical store in the marketplace category’s 119,000 sessions.
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fingerhut.com competitors

hsn.com leads in revenue with $59.5 million, significantly surpassing fingerhut.com’s $2.5 million. In terms of transactions, hsn.com outperforms fingerhut.com with 371,000 transactions compared to 11,800. While fingerhut.com has a conversion rate between 4.50-5.00%, it trails behind g2a.com, which boasts a conversion rate of 6.50-7.00%. In terms of sessions, hsn.com achieves 11.6 million sessions, well ahead of fingerhut.com's 238,000. shopmyexchange.com also surpasses fingerhut.com, with $13.1 million in revenue and 83,900 transactions. Although fingerhut.com has a respectable average order value (AOV) of $200-225, it falls behind competitors like emerilairfryer360.com, which has an AOV of $375-400. Overall, while fingerhut.com performs adequately in its niche, it significantly trails behind larger competitors such as g2a.com and hsn.com in key metrics as of September 2026.

emerilairfryer360.com screenshot
#1 emerilairfryer360.com
968.5
Revenue
323
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
hsn.com screenshot
#2 hsn.com
59.5M
Revenue
11.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
shopmyexchange.com screenshot
#3 shopmyexchange.com
13.1M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
g2a.com screenshot
#4 g2a.com
131M
Revenue
18.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
timberland.com screenshot
#5 timberland.com
12.9M
Revenue
8M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
fingerhut.com vs top market performers
fingerhut.com
top retailers
conversion rate vs average order value for fingerhut.com and its competitors
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Revenue share by device at fingerhut.com

In September large majority of sales on fingerhut.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fingerhut.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fingerhut.com channels

Identify top traffic channels that drive growth for fingerhut.comand discover how performance of traffic channels has changed over time.

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fingerhut.com Google Ads spend

Evaluate fingerhut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fingerhut.com devices

Review fingerhut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fingerhut.com top markets

Explore fingerhut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fingerhut.com country & global rank

Assess the ranking of fingerhut.com among other retailers within its primary country and worldwide.

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