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Aug 2026
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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10.3K
Revenue
Aug 26
6.2K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$25-50
AOV
Aug 26
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

floriroberts.com Annual Revenue and Growth

floriroberts.com's annual sales on its online store amounted to $255.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$255.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
floriroberts.com revenue by year

floriroberts.com's monthly revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced decline of 11%, compared to the preceding three months.

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floriroberts.com revenue decline for last six months
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OVERVIEW
With a conversion rate of 3.50-4.00%, floriroberts.com shows promising engagement, while its average order value (AOV) ranges from $25-50. In August 2026, the site generated $10,300 in revenue from 6,180 sessions, significantly lower than the typical beauty and cosmetics retailer's revenue of around $46,500 and sessions of approximately 20,600. Despite its metrics being within the typical range for conversion rates and AOV, the overall performance indicates a need for growth when compared to the category leaders like ulta.com and sephora.com.
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floriroberts.com competitors

In August 2026, especiallyyours.com achieved remarkable figures with $392,000 in revenue, 3,330 transactions, and 215,000 sessions, significantly leading the market. In comparison, floriroberts.com reported $10,300 in revenue, 225 transactions, and 6,180 sessions, ranking fifth among competitors. Similarly, colormebeautiful.com generated $84,600 in revenue and had 859 transactions, while attracting 39,000 sessions, outperforming floriroberts.com in all metrics. fashionfair.com followed with $30,500 in revenue, 426 transactions, and 16,000 sessions, also surpassing floriroberts.com. Lastly, niawigs.com recorded $45,700 in revenue and 325 transactions, along with 28,600 sessions, further illustrating floriroberts.com's challenges in a competitive landscape. Overall, floriroberts.com trails significantly in revenue, transactions, and sessions compared to its peers.

colormebeautiful.com screenshot
#1 colormebeautiful.com
84.6K
Revenue
39K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
niawigs.com screenshot
#2 niawigs.com
45.7K
Revenue
28.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
fashionfair.com screenshot
#3 fashionfair.com
30.5K
Revenue
16K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
especiallyyours.com screenshot
#4 especiallyyours.com
392.1K
Revenue
215.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
perfec-tone.com screenshot
#5 perfec-tone.com
19K
Revenue
6.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In August large majority of sales on floriroberts.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on floriroberts.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries floriroberts.com operates in

floriroberts.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

Explore floriroberts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

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