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Apr 2026
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16.7K
Revenue
Apr 26
8.2K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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floriroberts.com Annual Revenue and Growth

floriroberts.com's annual sales on its online store amounted to $255.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$255.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
floriroberts.com revenue by year

floriroberts.com's monthly revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced decline of 47%, compared to the preceding three months.

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floriroberts.com revenue decline for last six months
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OVERVIEW
In April 2026, floriroberts.com generated $16,746 in online sales with a conversion rate of 3.50-4.00%, which is slightly below the industry average of 4.38% for BEAUTY AND COSMETICS. The site's average order value (AOV) ranged between $50-75, positioning it close to the lower end of the spectrum, while sessions totaled 8,209, significantly lower than the median of 20,819. Comparatively, leading competitor sephora.com dominated with $117,760,640 in revenue and 84,653,344 sessions, highlighting floriroberts.com's need for improvement to reach competitive benchmarks in this thriving market.
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floriroberts.com competitors

In April 2026, floriroberts.com generated a revenue of $16,746 with 315 transactions from 8,209 sessions, yielding a conversion rate of 3.50-4.00% and an average order value (AOV) between $50-75. In contrast, colormebeautiful.com outperformed floriroberts.com with a revenue of $45,097, achieving 460 transactions from 25,167 sessions and a lower conversion rate of 1.50-2.00%. Meanwhile, especiallyyours.com dominated the market with substantial revenue of $374,229 and 4,400 transactions, but a conversion rate of 2.50-3.00%. On the lower end, niawigs.com reported $14,985 in revenue with 107 transactions and an AOV of $125-150, but only a 1.00-1.50% conversion rate. fashionfair.com recorded $14,346 in revenue, slightly under floriroberts.com, but managed a similar conversion rate of 1.50-2.00%. Overall, floriroberts.com shows solid performance, especially in conversion metrics compared to many competitors.

colormebeautiful.com screenshot
#1 colormebeautiful.com
45.1K
Revenue
25.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
niawigs.com screenshot
#2 niawigs.com
15K
Revenue
7.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
fashionfair.com screenshot
#3 fashionfair.com
14.3K
Revenue
18.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
especiallyyours.com screenshot
#4 especiallyyours.com
374.2K
Revenue
147.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
perfec-tone.com screenshot
#5 perfec-tone.com
12.1K
Revenue
4.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In April large majority of sales on floriroberts.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on floriroberts.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

Explore floriroberts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

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