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Sep 2025
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.4K
Revenue
Sep 25
6.7K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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floriroberts.com Annual Revenue and Growth

floriroberts.com's annual sales on its online store amounted to $349K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$349K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floriroberts.com revenue by year

floriroberts.com's monthly revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced decline of 56%, compared to the preceding three months.

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floriroberts.com revenue decline for last six months
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OVERVIEW
In September 2025, floriroberts.com, a lifestyle and beauty cosmetics site, generated $10,375 in online sales, significantly lower than the industry median of $40,540, with a conversion rate of 3.00-3.50%, below the high of 4.54% but above the low of 1.08%. The average order value (AOV) ranged from $25-50, while the industry high AOV is $203, and the low is $47. floriroberts.com recorded 6,720 sessions, starkly below the median of 18,928 in the BEAUTY AND COSMETICS sector and far from the leading store, sephora.com, which had an impressive 45,764,193 sessions.
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floriroberts.com competitors

In September 2025, floriroberts.com had a revenue of $10,375 with 225 transactions and 6,720 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, its competitors had varying levels of performance. colormebeautiful.com generated $58,646 in revenue from 541 transactions and 24,774 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. niawigs.com earned $4,892 with 33 transactions and 2,851 sessions, showcasing an AOV of $125-150 and a conversion rate of 1.00-1.50%. fashionfair.com had $19,327 in revenue from 340 transactions and 12,131 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. especiallyyours.com stood out with $199,967 in revenue from 1,842 transactions and 121,485 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%.

colormebeautiful.com screenshot
#1 colormebeautiful.com
58.6K
Revenue
24.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
niawigs.com screenshot
#2 niawigs.com
4.9K
Revenue
2.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
fashionfair.com screenshot
#3 fashionfair.com
19.3K
Revenue
12.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
especiallyyours.com screenshot
#4 especiallyyours.com
200K
Revenue
121.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
perfec-tone.com screenshot
#5 perfec-tone.com
8.6K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In September large majority of sales on floriroberts.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In September large majority of sales on floriroberts.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

Explore floriroberts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

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