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Jul 2025
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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19.6K
Revenue
11.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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floriroberts.com's revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced growth of 20%, compared to the preceding three months.

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floriroberts.com revenue growth for last six months
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OVERVIEW
In July 2025, floriroberts.com, a BEAUTY AND COSMETICS website, generated $19,587 in online sales with a conversion rate of 3.00-3.50% and an average order value of $25-50. Compared to the industry median revenue of $48,182, floriroberts.com's performance is lower. However, the website's metrics fall within the industry standards. With 11,573 sessions, floriroberts.com has room for growth as the highest session website, sephora.com, has 41,064,568 sessions. It is crucial for floriroberts.com to work on improving its conversion rate and increasing its sessions to boost online sales and overall performance in the competitive beauty and cosmetics industry.
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floriroberts.com competitors

In July 2025, floriroberts.com lagged behind its competitors in terms of revenue and transactions. While Flori Roberts had a revenue of $19,587 with 400 transactions from 11,573 sessions, its average order value (AOV) was between $25-$50 with a conversion rate of 3.00-3.50%. In comparison, colormebeautiful.com led the pack with a revenue of $67,353, 597 transactions, and 28,965 sessions, boasting an AOV of $100-$125 and a conversion rate of 2.00-2.50%. fashionfair.com also outperformed Flori Roberts with a revenue of $65,659, 1,072 transactions, and 39,000 sessions, along with an AOV of $50-$75 and a conversion rate of 2.50-3.00%. The competitors niawigs.com, voguewigs.com, and especiallyyours.com also surpassed Flori Roberts in various metrics such as revenue, transactions, AOV, and conversion rates.

colormebeautiful.com screenshot
#1 colormebeautiful.com
67.4K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
niawigs.com screenshot
#2 niawigs.com
5.9K
Revenue
3.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
fashionfair.com screenshot
#3 fashionfair.com
65.7K
Revenue
39K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
voguewigs.com screenshot
#4 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
especiallyyours.com screenshot
#5 especiallyyours.com
218.5K
Revenue
92.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
floriroberts.com vs top market performers
floriroberts.com
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conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In July large majority of sales on floriroberts.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In July large majority of sales on floriroberts.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

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floriroberts.com country & global rank

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