Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for floriroberts.comfloriroberts.com

Start benchmarking for free
Sign in with GoogleSign up with Google
22.8K
Revenue
Jan 26
12.6K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
Loading...

Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

floriroberts.com Annual Revenue and Growth

floriroberts.com's annual sales on its online store amounted to $255.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$255.9K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
floriroberts.com revenue by year

floriroberts.com's monthly revenueOVER TIME
View real-time data

Over the past three months, floriroberts.com revenue has experienced growth of 105%, compared to the preceding three months.

View real-time data
floriroberts.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, floriroberts.com generated $22,821 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, while experiencing a conversion rate of 3.50-4.00%, just shy of the category high of 4.7%. The average order value (AOV) ranged from $25-50, lower than the sector's high of $194, with total sessions at 12,552, far less than the median of 22,631. Comparatively, ulta.com, the industry's leader, amassed $104,496,353 in sales and 47,691,438 sessions, highlighting floriroberts.com’s need for strategic growth to enhance performance metrics in a competitive market.
Read more

floriroberts.com competitors

In January 2026, floriroberts.com outperformed its competitors in terms of revenue, with $22,821 in comparison to niawigs.com's $8,168, fashionfair.com's $12,522, and especiallyyours.com's $205,894. Despite having a lower number of transactions (474), floriroberts.com had a higher conversion rate at 3.50-4.00%, while niawigs.com had a conversion rate of 1.00-1.50%, fashionfair.com had a conversion rate of 2.00-2.50%, and especiallyyours.com had a conversion rate of 2.00-2.50%. In terms of average order value (AOV), floriroberts.com fell within the $25-50 range, similar to fashionfair.com, while niawigs.com had a higher AOV of $125-150 and especiallyyours.com had an AOV of $100-125. Despite facing strong competition, floriroberts.com maintained a competitive edge in revenue and conversion rate in January 2026.

niawigs.com screenshot
#1 niawigs.com
8.2K
Revenue
5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
fashionfair.com screenshot
#2 fashionfair.com
12.5K
Revenue
12.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
especiallyyours.com screenshot
#3 especiallyyours.com
205.9K
Revenue
91.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
perfec-tone.com screenshot
#4 perfec-tone.com
11.1K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
divatress.com screenshot
#5 divatress.com
11.1K
Revenue
8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at floriroberts.com

In January large majority of sales on floriroberts.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on floriroberts.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

floriroberts.com top markets

Explore floriroberts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard