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May 2025
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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29.4K
Revenue
15K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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floriroberts.com's revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced growth of 40%, compared to the preceding three months.

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floriroberts.com revenue growth for last six months
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OVERVIEW
In May 2025, floriroberts.com in the BEAUTY AND COSMETICS industry had online sales revenue of $29,382 (median $46,882), conversion rate of 3.50-4.00% (high 4.51%, low 1.17%), AOV of $50-75 (high $213, low $53), and 15,045 sessions (median 19,997). The top store in the category was ulta.com with revenue of $96,002,620 and highest sessions of 38,510,361 from sephora.com.
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floriroberts.com competitors

In May 2025, floriroberts.com reported revenue of $29,382 from 543 transactions and 15,045 sessions, with an average order value (AOV) of $50-$75 and a conversion rate of 3.50-4.00%. When compared to its competitors, especiallyyours.com leads with revenue of $850,444 from 7,199 transactions and 343,293 sessions, with an AOV of $100-$125 and a conversion rate of 2.00-2.50%. voguewigs.com, on the other hand, only generated $187 in revenue from 86 sessions with a high AOV of $375-$400 but a low conversion rate of 0.50-1.00%. Color Me Beautiful and Fashion Fair fall within a similar revenue range as floriroberts.com, with Color Me Beautiful earning $93,021 from 853 transactions and 42,021 sessions and Fashion Fair bringing in $53,088 from 812 transactions and 31,271 sessions, both with varying AOVs and conversion rates. Nia Wigs follows closely behind with revenue of $4,154 from 28 transactions and 2,166 sessions, an AOV of $125-$150, and a conversion rate of 1.00-1.50%.

colormebeautiful.com screenshot
#1 colormebeautiful.com
93K
Revenue
42K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
niawigs.com screenshot
#2 niawigs.com
4.2K
Revenue
2.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
fashionfair.com screenshot
#3 fashionfair.com
53.1K
Revenue
31.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
voguewigs.com screenshot
#4 voguewigs.com
187.1
Revenue
86
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
especiallyyours.com screenshot
#5 especiallyyours.com
850.4K
Revenue
343.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In May large majority of sales on floriroberts.com, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.

In May large majority of sales on floriroberts.com, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.
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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

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floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

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