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Nov 2025
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Home/Insights/Retailers/floriroberts.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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34.7K
Revenue
Nov 25
17.5K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Flori Roberts is a website primarily focused on offering a diverse range of beauty products. Customers can browse through a selection of cosmetics and skincare items, including foundations, concealers, lipsticks, eyeshadows, and more. The website aims to provide quality makeup products to meet the wide-ranging needs of cosmetics enthusiasts.

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floriroberts.com Annual Revenue and Growth

floriroberts.com's annual sales on its online store amounted to $349K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$349K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floriroberts.com revenue by year

floriroberts.com's monthly revenueOVER TIME
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Over the past three months, floriroberts.com revenue has experienced growth of 23%, compared to the preceding three months.

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floriroberts.com revenue growth for last six months
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OVERVIEW
In November 2025, floriroberts.com generated $34,703 in online sales, below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 4.00-4.50%, slightly under the high benchmark of 5.32%. Their average order value (AOV) ranged from $25 to $50, significantly lower than the category's high of $204. The site attracted 17,480 sessions, slightly below the median of 19,748, far behind industry leader ulta.com’s impressive revenue of $145,643,880 and sephora.com’s massive sessions of 76,114,809, indicating room for growth and increased visibility within the competitive market.
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floriroberts.com competitors

In November 2025, floriroberts.com had a revenue of $34,703 with 708 transactions and 17,480 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 4.00-4.50%. Compared to its competitors, such as colormebeautiful.com with a revenue of $69,428, niawigs.com with $6,971, fashionfair.com with $29,594, and especiallyyours.com with $297,551, floriroberts.com falls in the mid-range in terms of revenue. However, its conversion rate outperforms all its competitors, indicating a strong ability to convert sessions into transactions. While the AOV of floriroberts.com is on the lower end compared to some competitors, it is important to note that the company's focus on conversion rate could be a key factor in its success in the beauty and cosmetics market.

colormebeautiful.com screenshot
#1 colormebeautiful.com
69.4K
Revenue
22.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
niawigs.com screenshot
#2 niawigs.com
7K
Revenue
3.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
fashionfair.com screenshot
#3 fashionfair.com
29.6K
Revenue
16.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
especiallyyours.com screenshot
#4 especiallyyours.com
297.6K
Revenue
121.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
perfec-tone.com screenshot
#5 perfec-tone.com
7.3K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
floriroberts.com vs top market performers
floriroberts.com
top retailers
conversion rate vs average order value for floriroberts.com and its competitors
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Revenue share by device at floriroberts.com

In November large majority of sales on floriroberts.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In November large majority of sales on floriroberts.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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floriroberts.com channels

Identify top traffic channels that drive growth for floriroberts.comand discover how performance of traffic channels has changed over time.

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floriroberts.com Google Ads spend

Evaluate floriroberts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floriroberts.com devices

Review floriroberts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floriroberts.com top markets

Explore floriroberts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floriroberts.com country & global rank

Assess the ranking of floriroberts.com among other retailers within its primary country and worldwide.

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