Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for wigs.comwigs.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.4M
Revenue
454.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
Loading...

Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

wigs.com's revenueOVER TIME
View real-time data

Over the past three months, wigs.com revenue has experienced decline of 14%, compared to the preceding three months.

View real-time data
wigs.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
wigs.com's performance metrics for July 2025 in the BEAUTY AND COSMETICS industry include revenue of $1,406,730 (median: $48,182), conversion rate of 1.00-1.50% (high: 4.31%, low: 1.0%), AOV of $275-300 (high: $211, low: $51), and sessions of 454,223 (median: 20,909). The largest online store in the category is themancompany.com with $113,233,299 in revenue and the store with the highest sessions is sephora.com with 41,064,568.
Read more

wigs.com competitors

In July 2025, wigs.com outperformed its competitors in terms of revenue, with a total of $1,406,730. The website also had the highest number of transactions at 4,939 and sessions at 454,223. Additionally, wigs.com boasted a competitive Average Order Value (AOV) range of $275-$300 and a conversion rate of 1.00-1.50%. Comparatively, wigoutlet.com generated $140,650 in revenue with 1,037 transactions and 138,137 sessions. headcovers.com had a revenue of $324,808, 2,437 transactions, and 214,704 sessions. voguewigs.com had the lowest revenue at $3,619, with 17 transactions and 650 sessions, but had a high AOV of $200-$225 and a conversion rate of 2.50-3.00%. paulayoung.com recorded a revenue of $227,856, 1,404 transactions, and 124,686 sessions. thewigcompany.com had $37,960 in revenue, 376 transactions, and 28,070 sessions. Overall, wigs.com emerged as a leader in the industry with impressive metrics across all domains.

wigoutlet.com screenshot
#1 wigoutlet.com
140.6K
Revenue
138.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
headcovers.com screenshot
#2 headcovers.com
324.8K
Revenue
214.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
voguewigs.com screenshot
#3 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
paulayoung.com screenshot
#4 paulayoung.com
227.9K
Revenue
124.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
thewigcompany.com screenshot
#5 thewigcompany.com
38K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wigs.com vs top market performers
wigs.com
top retailers
conversion rate vs average order value for wigs.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at wigs.com

In July large majority of sales on wigs.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wigs.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

wigs.com channels

Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

wigs.com Google Ads spend

Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

wigs.com devices

Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

wigs.com top markets

Explore wigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

wigs.com country & global rank

Assess the ranking of wigs.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard