wigs.com
Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.
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wigs.com Annual Revenue and Growth
wigs.com's annual sales on its online store amounted to $18.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
wigs.com's monthly revenueOVER TIME
Over the past three months, wigs.com revenue has experienced decline of 9.8%, compared to the preceding three months.
wigs.com competitors
When comparing wigs.com to its competitors in the online wig industry in November 2025, wigs.com stands out with the highest revenue of $1,151,314 and the highest number of transactions at 4,157. The site also attracts the most sessions with 325,934 and has a higher Average Order Value (AOV) range of $275-300. In terms of conversion rate, wigs.com falls within the average range of 1.00-1.50%. Among its competitors, headcovers.com comes closest in revenue at $461,821, while paulayoung.com and wigoutlet.com follow with $340,975 and $142,669 in revenue respectively. However, thewigcompany.com lags behind with only $35,598 in revenue. In terms of AOV, headcovers.com has the lowest range at $100-125, while paulayoung.com and wigoutlet.com share a similar AOV range with wigs.com. Conversion rates among the competitors are also relatively consistent, with headcovers.com having the highest at 1.50-2.00% and thewigcompany.com having the lowest at 1.00-1.50%.
Revenue share by device at wigs.com
In November large majority of sales on wigs.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wigs.com channels
Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.
wigs.com Google Ads spend
Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wigs.com devices
Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
