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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for wigs.comwigs.com

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1.8M
Revenue
Jul 26
452.1K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.

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wigs.com Annual Revenue and Growth

wigs.com's annual sales on its online store amounted to $17.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
wigs.com revenue by year

wigs.com's monthly revenueOVER TIME
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Over the past three months, wigs.com revenue has experienced decline of 17%, compared to the preceding three months.

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wigs.com revenue decline for last six months
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OVERVIEW
wigs.com achieved a conversion rate of 1.00-1.50% in July 2026, with an average order value (AOV) ranging from $350 to $375. The site generated $1.8 million in revenue from online sales during the month, significantly higher than the $39,200 typical for an average beauty and cosmetics store. With 452,000 sessions, wigs.com attracted far more traffic than the 17,100 sessions seen by an average beauty and cosmetics store. This performance highlights wigs.com's strong position within the beauty and cosmetics category, showcasing its effective engagement and customer purchasing behavior.
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wigs.com competitors

In July 2026, headcovers.com reported a revenue of $736,000, placing it behind wigs.com, which leads with $1.8 million. wigs.com also ranks first with 452,000 sessions, outperforming headcovers.com by 168,000. However, headcovers.com leads in transactions with 5,370, while wigs.com trails by 453 at 4,917. wigoutlet.com falls significantly behind with $113,000 in revenue and a conversion rate of 0.50-1.00. Meanwhile, paulayoung.com showcases a respectable revenue of $509,000 with a similar conversion rate of 1.00-1.50. In contrast, voguewigs.com struggles with a mere $3,619 in revenue and a high conversion rate of 2.50-3.00, indicating effective sales despite low traffic. Overall, wigs.com outperforms its competitors in revenue and sessions but must work on increasing transaction numbers to catch up to headcovers.com.

wigoutlet.com screenshot
#1 wigoutlet.com
112.9K
Revenue
108K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
headcovers.com screenshot
#2 headcovers.com
736.4K
Revenue
284.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
voguewigs.com screenshot
#3 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
paulayoung.com screenshot
#4 paulayoung.com
508.5K
Revenue
273.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
thewigcompany.com screenshot
#5 thewigcompany.com
65.4K
Revenue
47.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wigs.com vs top market performers
wigs.com
top retailers
conversion rate vs average order value for wigs.com and its competitors
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Revenue share by device at wigs.com

In July large majority of sales on wigs.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wigs.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries wigs.com operates in

wigs.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wigs.com channels

Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.

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wigs.com Google Ads spend

Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigs.com devices

Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigs.com top markets

Explore wigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wigs.com country & global rank

Assess the ranking of wigs.com among other retailers within its primary country and worldwide.

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