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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for wigs.comwigs.com

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1.4M
Revenue
384.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.

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wigs.com's revenueOVER TIME
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Over the past three months, wigs.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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wigs.com revenue decline for last six months
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OVERVIEW
In May 2025, wigs.com in the BEAUTY AND COSMETICS industry had a revenue of $1,370,638, conversion rate of 1.00-1.50%, AOV of $275-300, and 384,633 sessions. Compared to the median revenue of $46,882, very high conversion rate of 4.51%, very low conversion rate of 1.17%, very high AOV of $213, very low AOV of $53, median sessions of 19,997, ulta.com as the largest online store with $96,002,620 revenue, and sephora.com with the highest sessions at 38,510,361.
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wigs.com competitors

In May 2025, wigs.com outperformed its competitors in terms of revenue, with a total revenue of $1,370,638. The site also had a high number of transactions at 4,903 and sessions at 384,633. The average order value (AOV) ranged between $275-$300, with a conversion rate of 1.00-1.50%. In comparison, thewigcompany.com had a revenue of $22,463, voguewigs.com only generated $187, headcovers.com made $358,544, paulayoung.com earned $1,092,257, and wigoutlet.com brought in $144,877. wigs.com surpassed its competitors in both revenue and transaction numbers, although some competitors had higher AOV and conversion rates. Despite facing tough competition, wigs.com managed to excel in revenue generation and customer engagement in the competitive market of wig sales.

wigoutlet.com screenshot
#1 wigoutlet.com
144.9K
Revenue
90.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
headcovers.com screenshot
#2 headcovers.com
358.5K
Revenue
179.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
voguewigs.com screenshot
#3 voguewigs.com
187.1
Revenue
86
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
paulayoung.com screenshot
#4 paulayoung.com
1.1M
Revenue
347.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
thewigcompany.com screenshot
#5 thewigcompany.com
22.5K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
wigs.com vs top market performers
wigs.com
top retailers
conversion rate vs average order value for wigs.com and its competitors
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Revenue share by device at wigs.com

In May large majority of sales on wigs.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on wigs.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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brands overtime comparison

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wigs.com channels

Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.

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wigs.com Google Ads spend

Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigs.com devices

Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigs.com top markets

Explore wigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wigs.com country & global rank

Assess the ranking of wigs.com among other retailers within its primary country and worldwide.

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