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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

wigs.com

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1.9M

Revenue

331.5K

Sessions

2.0-2.5%

Conversion rate

$250-275

Average order value

Online only revenue for wigs.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.

wigs.com’s revenueOVER TIME
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Over the past three months, wigs.com revenue has experienced growth of 24%, compared to the preceding three months.

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wigs.com revenue growth for last six months

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OVERVIEW

In September 2024, wigs.com, an online retailer in the BEAUTY AND COSMETICS industry, generated $1,883,033 in revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $250-275. The store had 331,456 sessions, while the highest sessions came from sephora.com with 41,256,765. The median revenue in the industry was $53,315, with ulta.com leading at $114,902,798. A very high conversion rate was 4.62%, a very low conversion rate was 1.45%, a very high AOV was $191, and a very low AOV was $49. The median sessions in the industry were 22,216.

wigs.com competitors

wigs.com outperforms its competitors in terms of revenue, with $1,883,033 in September 2024, compared to its closest competitor Paula Young at $1,131,022. wigs.com also leads in the number of transactions with 6,888, while thewigcompany.com only had 656 transactions. In terms of sessions, wigs.com had 331,456, surpassing headcovers.com with 169,498 sessions. The Average Order Value (AOV) for wigs.com ranges between $250-$275, similar to voguewigs.com, while thewigcompany.com and headcovers.com have lower AOVs of $100-$125. Additionally, wigs.com has a higher conversion rate of 2.00-2.50%, compared to voguewigs.com at 0.50-1.00%. Overall, wigs.com stands out for its strong performance in revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the online wig industry.

#1 wigoutlet.com

173.1K

Revenue

96.3K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 headcovers.com

331.6K

Revenue

169.5K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 voguewigs.com

22.2K

Revenue

16.3K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#4 paulayoung.com

1.1M

Revenue

395.8K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 thewigcompany.com

72.4K

Revenue

60.4K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

wigs.com vs top market performers

wigs.com

top retailers

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Top products on wigs.comby revenue

#1 Ignite | Synthetic Lace Front Wig (Basic Cap)

$217.7

Price

$150.9K

Revenue

#2 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$417.8

Price

$144.1K

Revenue

#3 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$503.9

Price

$129K

Revenue

#4 Crowd Pleaser | HF Synthetic Lace Front Wig (Mono Part)

$300.9

Price

Revenue

#5 Scene Stealer | HF Synthetic Lace Front Wig (Mono Top)

$412.1

Price

Revenue

#6 Sky | Synthetic Wig (Basic Cap)

$192.6

Price

Revenue

#7 Esprit | Synthetic Lace Front Wig (Mono Part)

$553

Price

Revenue

#8 Top Billing | Synthetic Lace Front Hair Topper (Mono Top)

$271.2

Price

Revenue

#9 Kim | Remy Human Hair Lace Front Wig (Hand-Tied)

$4K

Price

Revenue

#10 Upstage | Synthetic Lace Front Wig (Hand-Tied)

$473.1

Price

Revenue

#1 Ignite | Synthetic Lace Front Wig (Basic Cap)

$217.7

Price

$150.9K

Revenue

#2 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$417.8

Price

$144.1K

Revenue

#3 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$503.9

Price

$129K

Revenue

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wigs.com brandsby revenue

Raquel Welch

Top retailers:amazon.com thewigcompany.com ebay.de

Jon Renau

Top retailers:amazon.com valentinewigs.co.uk ebay.co.uk

Noriko

Top retailers:amazon.com valentinewigs.co.uk

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Top retailers:ebay.de valentinewigs.co.uk amazon.com

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Top retailers:wigoutlet.com amazon.com thewigcompany.com

wigs.com categoriesby revenue

Wigs

Top retailers:amazon.com temu.com ebay.com

Mattress Pads

Top retailers:amazon.com amazon.de ikea.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:etsy.com marksandspencer.com ebay.com

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Top retailers:amazon.com cosmoprofbeauty.com walmart.com

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wigs.com channels

Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.

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wigs.com Google Ads spend

Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigs.com devices

Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigs.com top markets

Explore wigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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