wigs.com
Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.
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wigs.com Annual Revenue and Growth
wigs.com's annual sales on its online store amounted to $18.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
wigs.com's monthly revenueOVER TIME
Over the past three months, wigs.com revenue has experienced growth of 45%, compared to the preceding three months.
wigs.com competitors
When comparing wigs.com to its competitors in the wig industry as of December 2025, wigs.com stands out with a revenue of $2,544,446, significantly higher than the closest competitor, paulayoung.com, which has a revenue of $805,204. In terms of transactions, wigs.com also leads with 9,266 transactions compared to paulayoung.com's 5,752 transactions. However, in terms of average order value (AOV), wigoutlet.com has a slightly higher range at $125-150, while wigs.com falls within the range of $250-275. The conversion rate of wigs.com falls within the range of 2.00-2.50%, the same as paulayoung.com, showing strong performance in converting sessions to transactions. Overall, wigs.com demonstrates superior revenue and transaction numbers compared to its competitors, showcasing its strength in the market.
Revenue share by device at wigs.com
In December large majority of sales on wigs.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wigs.com channels
Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.
wigs.com Google Ads spend
Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wigs.com devices
Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
