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Nov 2025
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Home/Insights/Retailers/floydhome.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.6M
Revenue
Nov 25
130.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$900-1000
AOV
Nov 25
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Floydhome.com is an online platform that sells a variety of furniture and home decor items. Their product range includes pieces such as beds, sofas, shelves, tables, and lighting fixtures. The website offers diverse options to cater to different styles and preferences, delivering a seamless shopping experience for customers.

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floydhome.com Annual Revenue and Growth

floydhome.com's annual sales on its online store amounted to $25.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$25.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floydhome.com revenue by year

floydhome.com's monthly revenueOVER TIME
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Over the past three months, floydhome.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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floydhome.com revenue growth for last six months
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OVERVIEW
In November 2025, floydhome.com, a player in the home and garden/furniture sector, achieved online sales of $1,607,548, significantly surpassing the median revenue of $161,311. With a conversion rate between 1.00-1.50%, it falls short of the sector's high of 2.15%. The average order value (AOV) ranges from $950-975, below the category's peak of $1,216. The website recorded 130,495 sessions, well above the median of 35,904 but far from ikea.com’s impressive 239,654,083 sessions, indicating potential for growth in traffic and conversion. Overall, floydhome.com shows strong performance amidst a competitive landscape.
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floydhome.com competitors

In November 2025, floydhome.com reported a revenue of $1,607,548 from 1,650 transactions and 130,495 sessions, with an average order value (AOV) of $950-975 and a conversion rate of 1.00-1.50%. Compared to its competitors, thuma.co stands out with a revenue of $7,394,150 from 7,761 transactions and 1,125,451 sessions, with a similar AOV and a slightly lower conversion rate. zinus.com, on the other hand, generated $1,227,427 in revenue from 3,078 transactions and 219,086 sessions, with a lower AOV and a similar conversion rate to floydhome.com. interiordefine.com excelled with a revenue of $15,317,509 from 27,525 transactions and 1,776,137 sessions, boasting a higher AOV and conversion rate compared to floydhome.com. Overall, floydhome.com's performance is solid, but it faces stiff competition from companies like thuma.co and interiordefine.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

thuma.co screenshot
#1 thuma.co
7.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
zinus.com screenshot
#2 zinus.com
1.2M
Revenue
219.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
luminaire.com screenshot
#3 luminaire.com
56K
Revenue
32K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
apt2b.com screenshot
#4 apt2b.com
1M
Revenue
297.4K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
interiordefine.com screenshot
#5 interiordefine.com
15.3M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
floydhome.com vs top market performers
floydhome.com
top retailers
conversion rate vs average order value for floydhome.com and its competitors
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Revenue share by device at floydhome.com

In November large majority of sales on floydhome.com, 96% was finalized on desktop devices, with 3.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on floydhome.com, 96% was finalized on desktop devices, with 3.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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floydhome.com channels

Identify top traffic channels that drive growth for floydhome.comand discover how performance of traffic channels has changed over time.

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floydhome.com Google Ads spend

Evaluate floydhome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floydhome.com devices

Review floydhome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floydhome.com top markets

Explore floydhome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floydhome.com country & global rank

Assess the ranking of floydhome.com among other retailers within its primary country and worldwide.

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