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Sep 2025
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Home/Insights/Retailers/flyfishfood.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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164K
Revenue
Sep 25
71.7K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Flyfishfood.com is a website offering a diverse range of products catering to fly fishing enthusiasts. They provide tools, materials, and products necessary for creating personalized fly patterns. The site is a valuable resource for fly fishermen seeking high-quality items to enhance their angling experience.

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flyfishfood.com Annual Revenue and Growth

flyfishfood.com's annual sales on its online store amounted to $3.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flyfishfood.com revenue by year

flyfishfood.com's monthly revenueOVER TIME
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Over the past three months, flyfishfood.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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flyfishfood.com revenue growth for last six months
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OVERVIEW
In September 2025, flyfishfood.com generated $163,968 in revenue from online sales, significantly surpassing the e-commerce industry median of $81,105, with a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.72%. The site's average order value (AOV) ranged between $75-100, lower than the industry high of $351, while attracting 71,717 sessions, more than the median of 37,786 but far from the leading competitor michaels.com, which recorded over 30 million sessions. Overall, flyfishfood.com demonstrates strong performance relative to industry standards.
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flyfishfood.com competitors

In September 2025, when comparing flyfishfood.com to its competitors in the fly fishing industry, some key metrics stand out. flyfishfood.com generated a revenue of $163,968 from 1,784 transactions and 71,717 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, umpqua.com had lower revenue at $58,327 but a higher AOV of $100-125, while madriveroutfitters.com led in revenue with $324,328 and a high AOV of $400-425, despite a lower conversion rate. flyfishsd.com and avidmax.com had revenue close to flyfishfood.com's, but with varying conversion rates and AOVs. ascentflyfishing.com, with the lowest revenue at $32,942, boasted a high conversion rate of 3.00-3.50%, indicating a loyal customer base. Overall, while flyfishfood.com performed well in terms of revenue and transactions, competitors varied in AOV and conversion rates, showcasing different strengths in the market.

umpqua.com screenshot
#1 umpqua.com
58.3K
Revenue
20.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
madriveroutfitters.com screenshot
#2 madriveroutfitters.com
324.3K
Revenue
66.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
flyfishsd.com screenshot
#3 flyfishsd.com
49.2K
Revenue
26K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
avidmax.com screenshot
#4 avidmax.com
132.9K
Revenue
37.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
ascentflyfishing.com screenshot
#5 ascentflyfishing.com
32.9K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
flyfishfood.com vs top market performers
flyfishfood.com
top retailers
conversion rate vs average order value for flyfishfood.com and its competitors
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Revenue share by device at flyfishfood.com

In September large majority of sales on flyfishfood.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on flyfishfood.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyfishfood.com channels

Identify top traffic channels that drive growth for flyfishfood.comand discover how performance of traffic channels has changed over time.

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flyfishfood.com Google Ads spend

Evaluate flyfishfood.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyfishfood.com devices

Review flyfishfood.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyfishfood.com top markets

Explore flyfishfood.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyfishfood.com country & global rank

Assess the ranking of flyfishfood.com among other retailers within its primary country and worldwide.

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