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Jan 2026
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Home/Insights/Retailers/madriveroutfitters.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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225.4K
Revenue
Jan 26
33.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Mad River Outfitters is your home for brand name fly fishing gear, tackle and supplies. Start fly fishing like a pro by visiting Mad River Outfitters today!

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madriveroutfitters.com Annual Revenue and Growth

madriveroutfitters.com's annual sales on its online store amounted to $3.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
madriveroutfitters.com revenue by year

madriveroutfitters.com's monthly revenueOVER TIME
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Over the past three months, madriveroutfitters.com revenue has experienced decline of 12%, compared to the preceding three months.

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madriveroutfitters.com revenue decline for last six months
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OVERVIEW
In January 2026, madriveroutfitters.com generated $225,365 in revenue, significantly outperforming the e-commerce median of $104,613, with an average order value (AOV) between $450 and $475, surpassing the high AOV benchmark of $348; however, its conversion rate of 1.00-1.50% is below the top tier of 3.81%, and its 33,466 sessions fall short of the median 44,933 in the e-commerce sector, indicating potential for growth amidst competition, especially from larger players like qvc.com.
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madriveroutfitters.com competitors

Mad River Outfitters stands out in terms of revenue compared to its competitors in January 2026. With a revenue of $225,365, Mad River Outfitters leads the pack, followed by Simms Fishing with $1,210,148. However, Mad River Outfitters has a lower number of transactions (500) and sessions (33,466) compared to Simms Fishing's 4,614 transactions and 195,711 sessions. The Average Order Value (AOV) for Mad River Outfitters falls in the range of $450-$475, higher than most of its competitors, except for Simms Fishing with an AOV of $250-$275. Mad River Outfitters and Reel Fly Rod share the same conversion rate of 1.00-1.50%, while Simms Fishing leads with a conversion rate of 2.00-2.50%. avidmax.com and TCO Fly Fishing trail behind in terms of revenue, transactions, and sessions compared to Mad River Outfitters.

reelflyrod.com screenshot
#1 reelflyrod.com
42.9K
Revenue
12.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
simmsfishing.com screenshot
#2 simmsfishing.com
1.2M
Revenue
195.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
avidmax.com screenshot
#3 avidmax.com
85.3K
Revenue
34K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
tcoflyfishing.com screenshot
#4 tcoflyfishing.com
28.1K
Revenue
26.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
orvis.com screenshot
#5 orvis.com
8.1M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
madriveroutfitters.com vs top market performers
madriveroutfitters.com
top retailers
conversion rate vs average order value for madriveroutfitters.com and its competitors
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Revenue share by device at madriveroutfitters.com

In January large majority of sales on madriveroutfitters.com, 100% was finalized on desktop devices, with 0.23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on madriveroutfitters.com, 100% was finalized on desktop devices, with 0.23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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madriveroutfitters.com channels

Identify top traffic channels that drive growth for madriveroutfitters.comand discover how performance of traffic channels has changed over time.

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madriveroutfitters.com Google Ads spend

Evaluate madriveroutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madriveroutfitters.com devices

Review madriveroutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madriveroutfitters.com top markets

Explore madriveroutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madriveroutfitters.com country & global rank

Assess the ranking of madriveroutfitters.com among other retailers within its primary country and worldwide.

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