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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for frida.comfrida.com

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217.9K
Revenue
149.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.

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frida.com's revenueOVER TIME
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Over the past three months, frida.com revenue has experienced decline of 2.9%, compared to the preceding three months.

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frida.com revenue decline for last six months
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OVERVIEW
In May 2025, frida.com in the CHILDCARE industry had a revenue of $217,872 with a conversion rate of 1.50-2.00%, and an AOV of $50-75. The online store had 149,194 sessions, while the highest sessions were from babylist.com at 13,729,709. The median revenue in the industry is $51,120, the highest revenue from babylist.com is $81,210,274, the highest conversion rate is 4.58%, the lowest conversion rate is 1.07%, the highest AOV is $282, and the lowest AOV is $58.
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frida.com competitors

In May 2025, frida.com stands out among its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $217,872 from 2,942 transactions and 149,194 sessions, frida.com boasts an AOV ranging from $50 to $75 and a conversion rate of 1.50% to 2.00%. In comparison, villagematernity.com generated $20,801 in revenue from 144 transactions and 4,324 sessions, with an AOV of $125 to $150 and a conversion rate of 3.00% to 3.50%. Similarly, shop-thewild.com recorded $18,154 in revenue from 155 transactions and 6,763 sessions, with an AOV of $100 to $125 and a conversion rate of 2.00% to 2.50%. The data shows that frida.com outperforms its competitors in terms of revenue, transactions, and conversion rate, making it a strong player in the market.

shop-thewild.com screenshot
#1 shop-thewild.com
18.2K
Revenue
6.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
villagematernity.com screenshot
#2 villagematernity.com
20.8K
Revenue
4.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
shopittybittybella.com screenshot
#3 shopittybittybella.com
8K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
babybizmidland.com screenshot
#4 babybizmidland.com
26.5K
Revenue
5.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
frida.com vs top market performers
frida.com
top retailers
conversion rate vs average order value for frida.com and its competitors
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Revenue share by device at frida.com

In May large majority of sales on frida.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

In May large majority of sales on frida.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.
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frida.com channels

Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.

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frida.com Google Ads spend

Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frida.com devices

Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frida.com top markets

Explore frida.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frida.com country & global rank

Assess the ranking of frida.com among other retailers within its primary country and worldwide.

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