frida.com
Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.
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frida.com's revenueOVER TIME
Over the past three months, frida.com revenue has experienced decline of 10%, compared to the preceding three months.
frida.com competitors
In July 2025, frida.com outperformed its competitors in terms of revenue, with $220,122 compared to the closest competitor, villagematernity.com, which generated $23,070. In the number of transactions, frida.com also excelled with 2,955 transactions, while shopittybittybella.com had only 26 transactions. In terms of sessions, frida.com had 228,356 sessions, significantly higher than babybizmidland.com with 1,959 sessions. However, frida.com had a lower average order value (AOV) range of $50-75 compared to shopittybittybella.com with an AOV range of $225-250. When it comes to conversion rates, frida.com had a rate of 1.00-1.50%, which was slightly lower than villagematernity.com's 3.00-3.50%. Overall, frida.com demonstrated strong performance in revenue and transactions but lagged behind in AOV and conversion rates compared to its competitors in July 2025.
Revenue share by device at frida.com
In July large majority of sales on frida.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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frida.com channels
Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.
frida.com Google Ads spend
Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
frida.com devices
Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
