frida.com
Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.
GRIPS CUSTOMERS & RESEARCH PARTNERS
frida.com Annual Revenue and Growth
frida.com's annual sales on its online store amounted to $2.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
frida.com's monthly revenueOVER TIME
Over the past three months, frida.com revenue has experienced decline of 4.4%, compared to the preceding three months.
frida.com competitors
In December 2025, frida.com outperformed its competitors in terms of revenue, with a total of $231,747. This was significantly higher than the revenue of its closest competitor, shopittybittybella.com, which generated $15,414. In terms of transactions, frida.com also led the pack with 3,717 transactions, compared to 260 transactions for villagematernity.com. The site's conversion rate of 2.00-2.50% was competitive with other players in the market, such as babybizmidland.com, which had a conversion rate of 1.50-2.00%. Despite lower average order value (AOV) of $50-75, frida.com was able to drive a high volume of transactions and sessions, showcasing its strength in attracting and converting customers compared to its competitors.
Revenue share by device at frida.com
In December large majority of sales on frida.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Gain even more insights with the Grips app
frida.com channels
Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.
frida.com Google Ads spend
Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
frida.com devices
Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
