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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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185.4K
Revenue
Sep 26
180.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.

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frida.com Annual Revenue and Growth

frida.com's annual sales on its online store amounted to $3.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frida.com revenue by year

frida.com's monthly revenueOVER TIME
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Over the past three months, frida.com revenue has experienced decline of 10%, compared to the preceding three months.

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frida.com revenue decline for last six months
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OVERVIEW
In September 2026, frida.com experienced 180,000 sessions, significantly higher than the average store in the childcare category, which sees around 15,600 sessions monthly. The site's revenue for online sales reached $185,000, well above the average store in the childcare category that generates approximately $34,900 a month. With a conversion rate of 1.00-1.50%, frida.com is within the category's typical range of 1.0% to 4.37%. Its average order value (AOV) falls between $50-75, aligning with the typical range of $50 to $278 in the childcare category. Overall, frida.com demonstrates strong performance relative to its peers in the childcare category.
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frida.com competitors

In September 2026, frida.com trails its competitors in average order value (AOV), which ranges from $50 to $75. However, it leads significantly in revenue with $185,000, outperforming shop-thewild.com’s $7,629, villagematernity.com’s $43,700, shopittybittybella.com’s $10,800, and babybizmidland.com’s $16,900. frida.com also excels in transactions, achieving 2,595, well ahead of villagematernity.com’s 278, shopittybittybella.com’s 47, babybizmidland.com’s 48, and shop-thewild.com’s 59. Additionally, frida.com has the highest number of sessions at 180,000, surpassing villagematernity.com’s 7,070, babybizmidland.com’s 2,942, shop-thewild.com’s 2,412, and shopittybittybella.com’s 1,552. While frida.com’s conversion rate of 1.00-1.50% is lower than competitors like villagematernity.com’s 3.50-4.00%, it maintains a strong overall performance across revenue, transactions, and sessions, solidifying its position in the market.

shop-thewild.com screenshot
#1 shop-thewild.com
7.6K
Revenue
2.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
villagematernity.com screenshot
#2 villagematernity.com
43.7K
Revenue
7.1K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
shopittybittybella.com screenshot
#3 shopittybittybella.com
10.8K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
babybizmidland.com screenshot
#4 babybizmidland.com
16.9K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
frida.com vs top market performers
frida.com
top retailers
conversion rate vs average order value for frida.com and its competitors
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Industries frida.com operates in

frida.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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frida.com channels

Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.

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frida.com Google Ads spend

Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frida.com devices

Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frida.com top markets

Explore frida.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frida.com country & global rank

Assess the ranking of frida.com among other retailers within its primary country and worldwide.

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