frida.com
Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.
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frida.com Annual Revenue and Growth
frida.com's annual sales on its online store amounted to $3.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
frida.com's monthly revenueOVER TIME
Over the past three months, frida.com revenue has experienced decline of 64%, compared to the preceding three months.
frida.com competitors
In March 2026, frida.com outperformed its competitors in terms of revenue, with a total revenue of $289,516. Its closest competitor in revenue was villagematernity.com, with $31,338 in revenue. However, frida.com had the highest number of transactions at 4,717, followed by villagematernity.com with 261 transactions. In terms of sessions, frida.com also led the pack with 196,749 sessions, while shop-thewild.com had the highest conversion rate at 3.50-4.00%, compared to frida.com's 2.00-2.50%. When it comes to average order value (AOV), shopittybittybella.com had the highest AOV range of $200-225, whereas frida.com fell in the $50-75 range. Despite not leading in all categories, frida.com's overall performance puts it ahead of its competitors in the online retail space.
Revenue share by device at frida.com
In March large majority of sales on frida.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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frida.com channels
Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.
frida.com Google Ads spend
Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
frida.com devices
Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
