frida.com
Frida.com is an online platform that offers a wide range of products for new parents and families. The website provides items such as baby care essentials, postpartum recovery products, breastfeeding accessories, and educational toys. Frida.com aims to support and meet the needs of individuals navigating the journey of parenthood.
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frida.com Annual Revenue and Growth
frida.com's annual sales on its online store amounted to $2.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
frida.com's monthly revenueOVER TIME
Over the past three months, frida.com revenue has experienced growth of 2.1%, compared to the preceding three months.
frida.com competitors
In November 2025, frida.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. With a revenue of $288,570 and 4,148 transactions from 155,295 sessions, frida.com showcased a strong performance. Its average order value (AOV) ranged from $50 to $75, and the conversion rate was between 2.50% to 3.00%. In comparison, the closest competitor, villagematernity.com, generated $23,051 in revenue with 190 transactions from 5,439 sessions. Although villagematernity.com had a higher AOV of $100 to $125, its conversion rate was slightly lower at 3.00% to 3.50%. Other competitors like shop-thewild.com, shopittybittybella.com, and babybizmidland.com also fell short in revenue, transactions, sessions, AOV, and conversion rate when compared to frida.com's impressive performance.
Revenue share by device at frida.com
In November large majority of sales on frida.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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frida.com channels
Identify top traffic channels that drive growth for frida.comand discover how performance of traffic channels has changed over time.
frida.com Google Ads spend
Evaluate frida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
frida.com devices
Review frida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
