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Sep 2025
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Home/Insights/Retailers/gardeners.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1M
Revenue
Sep 25
303.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Gardeners.com is a website that specializes in offering a wide array of gardening-related products for sale. Their inventory comprises plants, seeds, tools, equipment, and accessories for gardening enthusiasts. In addition, they provide informative content and resources to assist individuals in effectively cultivating and maintaining their gardens.

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gardeners.com Annual Revenue and Growth

gardeners.com's annual sales on its online store amounted to $35.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gardeners.com revenue by year

gardeners.com's monthly revenueOVER TIME
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Over the past three months, gardeners.com revenue has experienced decline of 64%, compared to the preceding three months.

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gardeners.com revenue decline for last six months
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OVERVIEW
In September 2025, gardeners.com generated $1,001,218 in online sales, significantly higher than the home and garden median of $113,901, while its conversion rate of 1.50-2.00% falls short of the high industry standard of 3.36%. The average order value (AOV) ranged from $150-175, notably lower than the peak AOV of $677 in the sector. With 303,589 sessions, gardeners.com also surpassed the median of 32,433, but remains distant from homedepot.com, the leading online store, which boasts an impressive $1,279,366,314 in revenue and 148,597,767 sessions.
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gardeners.com competitors

When comparing gardeners.com to its competitors in September 2025, we see that gardeners.com stands out in terms of revenue with $1,001,218, outperforming gardenary.com with $703,111, whiteflowerfarm.com with $813,596, gardenersedge.com with $168,613, americanmeadows.com with $999,798, and planetnatural.com with $342,483. In terms of transactions, gardeners.com also leads the pack with 5,876 transactions, surpassing gardenary.com (1,948), whiteflowerfarm.com (6,851), gardenersedge.com (1,071), americanmeadows.com (6,239), and planetnatural.com (3,474). Additionally, gardeners.com has a competitive conversion rate of 1.50-2.00%, along with a solid Average Order Value (AOV) range of $150-175. Overall, gardeners.com proves to be a strong competitor in the gardening industry based on these key metrics.

gardenary.com screenshot
#1 gardenary.com
703.1K
Revenue
500.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
whiteflowerfarm.com screenshot
#2 whiteflowerfarm.com
813.6K
Revenue
301.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
gardenersedge.com screenshot
#3 gardenersedge.com
168.6K
Revenue
48.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
americanmeadows.com screenshot
#4 americanmeadows.com
999.8K
Revenue
736.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
planetnatural.com screenshot
#5 planetnatural.com
342.5K
Revenue
256.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
gardeners.com vs top market performers
gardeners.com
top retailers
conversion rate vs average order value for gardeners.com and its competitors
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Revenue share by device at gardeners.com

In September large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gardeners.com channels

Identify top traffic channels that drive growth for gardeners.comand discover how performance of traffic channels has changed over time.

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gardeners.com Google Ads spend

Evaluate gardeners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardeners.com devices

Review gardeners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardeners.com top markets

Explore gardeners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardeners.com country & global rank

Assess the ranking of gardeners.com among other retailers within its primary country and worldwide.

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