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Dec 2025
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Home/Insights/Retailers/gardeners.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2M
Revenue
Dec 25
414.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Gardeners.com is a website that specializes in offering a wide array of gardening-related products for sale. Their inventory comprises plants, seeds, tools, equipment, and accessories for gardening enthusiasts. In addition, they provide informative content and resources to assist individuals in effectively cultivating and maintaining their gardens.

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gardeners.com Annual Revenue and Growth

gardeners.com's annual sales on its online store amounted to $35.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gardeners.com revenue by year

gardeners.com's monthly revenueOVER TIME
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Over the past three months, gardeners.com revenue has experienced growth of 37%, compared to the preceding three months.

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gardeners.com revenue growth for last six months
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OVERVIEW
In December 2025, gardeners.com reported online sales revenue of $1,978,265, significantly surpassing the home_and_garden median of $114,229, though still far behind the category leader, homedepot.com, at $1,505,674,874. The site's conversion rate ranged from 2.50-3.00%, with a high benchmark of 3.32% and a low of 0.7% within the industry. gardeners.com had an average order value (AOV) between $150-175, well below the high of $667 but above the low of $88. With 414,835 sessions, it greatly exceeded the median of 33,723, showcasing robust engagement despite competition.
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gardeners.com competitors

In December 2025, gardeners.com outperformed most of its competitors in terms of revenue, with a total of $1,978,265. While gardenary.com and whiteflowerfarm.com had revenues of $722,968 and $744,178 respectively, gardeners.com's revenue far exceeded theirs. In terms of transactions, gardeners.com also had a significantly higher number at 11,915 compared to its competitors. Additionally, gardeners.com had a higher number of sessions at 414,835, indicating a strong online presence. However, when it comes to average order value (AOV) and conversion rate, gardeners.com was on par with whiteflowerfarm.com, with an AOV range of $150-$175 and a conversion rate range of 2.50%-3.00%. Overall, gardeners.com demonstrated strong performance in key metrics compared to its competitors in the gardening industry.

gardenary.com screenshot
#1 gardenary.com
723K
Revenue
370.5K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
whiteflowerfarm.com screenshot
#2 whiteflowerfarm.com
744.2K
Revenue
194.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
gardenersedge.com screenshot
#3 gardenersedge.com
181K
Revenue
40.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
americanmeadows.com screenshot
#4 americanmeadows.com
240.6K
Revenue
166K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
planetnatural.com screenshot
#5 planetnatural.com
228.2K
Revenue
159.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
gardeners.com vs top market performers
gardeners.com
top retailers
conversion rate vs average order value for gardeners.com and its competitors
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Revenue share by device at gardeners.com

In December large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gardeners.com channels

Identify top traffic channels that drive growth for gardeners.comand discover how performance of traffic channels has changed over time.

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gardeners.com Google Ads spend

Evaluate gardeners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardeners.com devices

Review gardeners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardeners.com top markets

Explore gardeners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardeners.com country & global rank

Assess the ranking of gardeners.com among other retailers within its primary country and worldwide.

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