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Oct 2025
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Home/Insights/Retailers/gardeners.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.2M
Revenue
Oct 25
259.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Gardeners.com is a website that specializes in offering a wide array of gardening-related products for sale. Their inventory comprises plants, seeds, tools, equipment, and accessories for gardening enthusiasts. In addition, they provide informative content and resources to assist individuals in effectively cultivating and maintaining their gardens.

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gardeners.com Annual Revenue and Growth

gardeners.com's annual sales on its online store amounted to $35.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gardeners.com revenue by year

gardeners.com's monthly revenueOVER TIME
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Over the past three months, gardeners.com revenue has experienced decline of 53%, compared to the preceding three months.

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gardeners.com revenue decline for last six months
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OVERVIEW
In October 2025, gardeners.com achieved online sales revenue of $1,242,497, significantly exceeding the home_and_garden median of $117,921, though still trailing behind homedepot.com's $1,418,970,899. With a conversion rate of 2.50-3.00%, it performs well compared to the sector's high of 3.47% and low of 0.7%. The average order value (AOV) ranged from $175-200, far below the sector's high of $676. Additionally, gardeners.com had 259,446 sessions, outperforming the median of 30,856 but significantly lower than the leading homedepot.com, which boasted 152,722,965 sessions.
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gardeners.com competitors

In October 2025, gardeners.com outperformed its competitors in terms of revenue, with a total of $1,242,497. whiteflowerfarm.com came close with $1,053,925, followed by americanmeadows.com with $1,002,550. However, in terms of transactions, gardeners.com had 7,091 transactions, while whiteflowerfarm.com had 8,282, showing higher customer engagement. gardeners.com also had a competitive average order value (AOV) range of $175-200, falling in line with other top performers like whiteflowerfarm.com ($125-150) and americanmeadows.com ($150-175). Conversion rates were also strong for gardeners.com, ranging from 2.50-3.00%, matching the performance of whiteflowerfarm.com (3.00-3.50%). Overall, gardeners.com maintained a solid position in the market, competing closely with key players in the gardening industry.

gardenary.com screenshot
#1 gardenary.com
773.2K
Revenue
500.3K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
whiteflowerfarm.com screenshot
#2 whiteflowerfarm.com
1.1M
Revenue
253.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
gardenersedge.com screenshot
#3 gardenersedge.com
156.3K
Revenue
42.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
americanmeadows.com screenshot
#4 americanmeadows.com
1M
Revenue
557.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
planetnatural.com screenshot
#5 planetnatural.com
299.5K
Revenue
224.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
gardeners.com vs top market performers
gardeners.com
top retailers
conversion rate vs average order value for gardeners.com and its competitors
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Revenue share by device at gardeners.com

In October large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on gardeners.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gardeners.com channels

Identify top traffic channels that drive growth for gardeners.comand discover how performance of traffic channels has changed over time.

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gardeners.com Google Ads spend

Evaluate gardeners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardeners.com devices

Review gardeners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardeners.com top markets

Explore gardeners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardeners.com country & global rank

Assess the ranking of gardeners.com among other retailers within its primary country and worldwide.

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