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Jul 2025
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Home/Insights/Retailers/gardeners.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.4M
Revenue
596K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Gardeners.com is a website that specializes in offering a wide array of gardening-related products for sale. Their inventory comprises plants, seeds, tools, equipment, and accessories for gardening enthusiasts. In addition, they provide informative content and resources to assist individuals in effectively cultivating and maintaining their gardens.

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gardeners.com's revenueOVER TIME
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Over the past three months, gardeners.com revenue has experienced decline of 25%, compared to the preceding three months.

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gardeners.com revenue decline for last six months
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OVERVIEW
In July 2025, gardeners.com, an online home and garden retailer, reported online sales revenue of $1,396,568, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The website had 596,021 sessions during the month. The industry's largest online store, homedepot.com, generated revenue of $1,339,846,577 with 175,364,207 sessions. The median revenue in the HOME AND GARDEN industry was $124,626, with a conversion rate range of 0.62-3.28% and AOV between $93 and $673, while the median number of sessions was 36,567.
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gardeners.com competitors

In July 2025, gardeners.com outperformed its competitors in terms of revenue, with a total of $1,396,568. When comparing transactions, gardeners.com had 9,161 transactions, which was higher than most of its competitors. In terms of sessions, gardeners.com had 596,021 sessions, showing a strong online presence. However, when looking at average order value (AOV), gardeners.com fell behind gardenary.com and gardenersedge.com, which had AOV ranges of $350-375 and $150-175, respectively. In conversion rate, gardeners.com was on par with whiteflowerfarm.com and americanmeadows.com, with a conversion rate of 1.50-2.00%. Overall, gardeners.com demonstrated strong performance in terms of revenue and transactions, showcasing its popularity and customer engagement compared to its competitors.

gardenary.com screenshot
#1 gardenary.com
806.5K
Revenue
550.5K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
whiteflowerfarm.com screenshot
#2 whiteflowerfarm.com
757.7K
Revenue
320.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
gardenersedge.com screenshot
#3 gardenersedge.com
151.4K
Revenue
48.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
americanmeadows.com screenshot
#4 americanmeadows.com
801.3K
Revenue
658.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
planetnatural.com screenshot
#5 planetnatural.com
478.7K
Revenue
360.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
gardeners.com vs top market performers
gardeners.com
top retailers
conversion rate vs average order value for gardeners.com and its competitors
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Revenue share by device at gardeners.com

In July large majority of sales on gardeners.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on gardeners.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gardeners.com channels

Identify top traffic channels that drive growth for gardeners.comand discover how performance of traffic channels has changed over time.

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gardeners.com Google Ads spend

Evaluate gardeners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardeners.com devices

Review gardeners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardeners.com top markets

Explore gardeners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardeners.com country & global rank

Assess the ranking of gardeners.com among other retailers within its primary country and worldwide.

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