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Oct 2025
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Home/Insights/Retailers/graceandstella.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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188.5K
Revenue
Oct 25
88.2K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Graceandstella.com is an online platform for personal care products. Their inventory features a range of beauty and skincare items, such as facial masks, eye patches, bath bombs, and serums. The website offers a user-friendly interface for customers to explore and purchase their desired products conveniently.

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graceandstella.com Annual Revenue and Growth

graceandstella.com's annual sales on its online store amounted to $1.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
graceandstella.com revenue by year

graceandstella.com's monthly revenueOVER TIME
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Over the past three months, graceandstella.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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graceandstella.com revenue decline for last six months
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Top products on graceandstella.comby revenue

#1 energizing energy drink eye masks
$25.4
Price
$76K
Revenue
#2 every eye mask bundle
$64.2
Price
$59.1K
Revenue
#3 de-puffing eye serum roller
$9.4
Price
$58.4K
Revenue
#4 if eyes could smile eye cream
$10
Price
Revenue
#5 pink eye masks
$35.7
Price
Revenue
#6 restoring purple eye masks
$27.4
Price
Revenue
#7 under eye masks for puffy eyes
$26.9
Price
Revenue
#8 hyaluronic acid serum
$16.6
Price
Revenue
#9 blue eye masks
$28.8
Price
Revenue
#10 firming white eye masks
$24
Price
Revenue
#1 energizing energy drink eye masks
$25.4
Price
$76K
Revenue
#2 every eye mask bundle
$64.2
Price
$59.1K
Revenue
#3 de-puffing eye serum roller
$9.4
Price
$58.4K
Revenue
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OVERVIEW
In October 2025, graceandstella.com, operating in the BEAUTY AND COSMETICS sector, generated $188,460 in online sales, significantly surpassing the industry median of $41,294. With a conversion rate of 4.00-4.50%, it is competitive, although slightly below the high benchmark of 4.65%. The average order value (AOV) ranged from $50 to $75, which is close to the lower end of the spectrum compared to the high AOV of $202. The site attracted 88,211 sessions, well above the median of 18,156 but dwarfed by sephora.com’s 49,510,502 sessions, indicating potential for further growth.
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graceandstella.com competitors

In October 2025, graceandstella.com stands out among its competitors in terms of revenue, with $188,460 compared to skingymco.com's $103,662, mantasleep.com's $1,282,839, beautologylab.com's $1,968, fourthraybeauty.com's $8,803, and vanityplanet.com's $28,289. graceandstella.com also has a higher number of transactions at 3,590, compared to skingymco.com's 1,323, mantasleep.com's 19,661, beautologylab.com's 33, fourthraybeauty.com's 131, and vanityplanet.com's 244. However, graceandstella.com lags behind in terms of sessions compared to some competitors. graceandstella.com's average order value (AOV) falls within the range of $50-75, similar to mantasleep.com, beautologylab.com, fourthraybeauty.com, while skingymco.com and vanityplanet.com have higher AOV ranges. The conversion rate for graceandstella.com falls within the range of 4.00-4.50, higher than skingymco.com and beautologylab.com, but slightly lower than mantasleep.com and fourthraybeauty.com.

skingymco.com screenshot
#1 skingymco.com
103.7K
Revenue
45.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mantasleep.com screenshot
#2 mantasleep.com
1.3M
Revenue
538.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
beautologylab.com screenshot
#3 beautologylab.com
2K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fourthraybeauty.com screenshot
#4 fourthraybeauty.com
8.8K
Revenue
4.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vanityplanet.com screenshot
#5 vanityplanet.com
28.3K
Revenue
10.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
graceandstella.com vs top market performers
graceandstella.com
top retailers
conversion rate vs average order value for graceandstella.com and its competitors
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Revenue share by device at graceandstella.com

In October large majority of sales on graceandstella.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on graceandstella.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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graceandstella.com channels

Identify top traffic channels that drive growth for graceandstella.comand discover how performance of traffic channels has changed over time.

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graceandstella.com Google Ads spend

Evaluate graceandstella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graceandstella.com devices

Review graceandstella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graceandstella.com top markets

Explore graceandstella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graceandstella.com country & global rank

Assess the ranking of graceandstella.com among other retailers within its primary country and worldwide.

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