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Sep 2025
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Home/Insights/Retailers/fourthraybeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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9.7K
Revenue
Sep 25
4.9K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Fourth Ray Beauty is a website that sells a variety of skincare products. They offer a wide range of items, including cleansers, toners, serums, moisturizers, and face masks. They specialize in gentle yet effective formulas, aiming to provide customers with high-quality products for professional skincare routines.

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fourthraybeauty.com Annual Revenue and Growth

fourthraybeauty.com's annual sales on its online store amounted to $367.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$367.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fourthraybeauty.com revenue by year

fourthraybeauty.com's monthly revenueOVER TIME
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Over the past three months, fourthraybeauty.com revenue has experienced decline of 20%, compared to the preceding three months.

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fourthraybeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, fourthraybeauty.com generated $9,738 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, while its conversion rate of 3.00-3.50% is moderately competitive against the high benchmark of 4.54%. The average order value (AOV) ranges between $50-75, which is lower than the category's high of $203 but higher than the low of $47. The site attracted 4,886 sessions, far fewer than the median of 18,928 in its industry and dwarfed by the leading sephora.com at 45,764,193 sessions, indicating room for growth in both traffic and sales performance.
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fourthraybeauty.com competitors

When comparing fourthraybeauty.com to its competitors in September 2025, some interesting insights emerge. While fourthraybeauty.com generated a revenue of $9,738 from 149 transactions and 4,886 sessions, with an average order value (AOV) ranging from $50-$75 and a conversion rate of 3.00-3.50%, other competitors displayed varying levels of performance. glowrecipe.com leads the pack with a revenue of $233,221 from 3,067 transactions and 336,909 sessions, with an AOV of $75-$100 but a lower conversion rate of 0.50-1.00%. graceandstella.com also performed well with $133,958 in revenue from 2,602 transactions and 85,774 sessions, boasting a similar AOV to fourthraybeauty.com but with the same conversion rate. On the other hand, larger competitors like colourpop.com significantly outperformed all with $2,320,093 in revenue from 45,152 transactions and 2,025,604 sessions, maintaining a comparable AOV but slightly lower conversion rate. Overall, fourthraybeauty.com demonstrates solid performance within its competitive landscape.

glowrecipe.com screenshot
#1 glowrecipe.com
233.2K
Revenue
336.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
graceandstella.com screenshot
#2 graceandstella.com
134K
Revenue
85.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
colourpop.com screenshot
#3 colourpop.com
2.3M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mymarylouise.com screenshot
#4 mymarylouise.com
4.2K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
franklinandwhitman.com screenshot
#5 franklinandwhitman.com
3.9K
Revenue
1.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
fourthraybeauty.com vs top market performers
fourthraybeauty.com
top retailers
conversion rate vs average order value for fourthraybeauty.com and its competitors
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Revenue share by device at fourthraybeauty.com

In September large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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fourthraybeauty.com channels

Identify top traffic channels that drive growth for fourthraybeauty.comand discover how performance of traffic channels has changed over time.

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fourthraybeauty.com Google Ads spend

Evaluate fourthraybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fourthraybeauty.com devices

Review fourthraybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fourthraybeauty.com top markets

Explore fourthraybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fourthraybeauty.com country & global rank

Assess the ranking of fourthraybeauty.com among other retailers within its primary country and worldwide.

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