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Dec 2025
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Home/Insights/Retailers/fourthraybeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.2K
Revenue
Dec 25
3.7K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Fourth Ray Beauty is a website that sells a variety of skincare products. They offer a wide range of items, including cleansers, toners, serums, moisturizers, and face masks. They specialize in gentle yet effective formulas, aiming to provide customers with high-quality products for professional skincare routines.

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fourthraybeauty.com Annual Revenue and Growth

fourthraybeauty.com's annual sales on its online store amounted to $367.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$367.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fourthraybeauty.com revenue by year

fourthraybeauty.com's monthly revenueOVER TIME
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Over the past three months, fourthraybeauty.com revenue has experienced decline of 23%, compared to the preceding three months.

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fourthraybeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, fourthraybeauty.com reported online sales revenue of $7,167, significantly below the BEAUTY AND COSMETICS median of $53,444. With a conversion rate of 2.50-3.00%, it lags behind the high benchmark of 4.87%, while its average order value (AOV) ranges between $50-75, below the industry high of $191. The site attracted 3,668 sessions, starkly contrasting the median of 23,270 and the highest competitor, sephora.com, with over 76 million sessions. Overall, fourthraybeauty.com faces challenges in revenue generation, conversion efficiency, and customer traffic compared to industry leaders and benchmarks.
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fourthraybeauty.com competitors

In December 2025, fourthraybeauty.com reported a revenue of $7,167 with 110 transactions and 3,668 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. In comparison, Glow Recipe generated $330,390 in revenue from 4,738 transactions and 455,011 sessions, with a conversion rate of 1.00-1.50%. Grace and Stella recorded $250,981 in revenue, 4,984 transactions, and 112,957 sessions, achieving a high conversion rate of 4.00-4.50%. Colourpop led with a revenue of $3,295,366, 67,241 transactions, and 2,380,970 sessions, offering a lower AOV of $25-50 but the same conversion rate as fourthraybeauty.com. Meanwhile, My Mary Louise and Franklin and Whitman generated lower revenue figures but had higher AOV and conversion rates compared to both fourthraybeauty.com and its direct competitors.

glowrecipe.com screenshot
#1 glowrecipe.com
330.4K
Revenue
455K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
graceandstella.com screenshot
#2 graceandstella.com
251K
Revenue
113K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
colourpop.com screenshot
#3 colourpop.com
3.3M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
mymarylouise.com screenshot
#4 mymarylouise.com
1.7K
Revenue
528.8
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
franklinandwhitman.com screenshot
#5 franklinandwhitman.com
4K
Revenue
1.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
fourthraybeauty.com vs top market performers
fourthraybeauty.com
top retailers
conversion rate vs average order value for fourthraybeauty.com and its competitors
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Revenue share by device at fourthraybeauty.com

In December large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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fourthraybeauty.com channels

Identify top traffic channels that drive growth for fourthraybeauty.comand discover how performance of traffic channels has changed over time.

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fourthraybeauty.com Google Ads spend

Evaluate fourthraybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fourthraybeauty.com devices

Review fourthraybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fourthraybeauty.com top markets

Explore fourthraybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fourthraybeauty.com country & global rank

Assess the ranking of fourthraybeauty.com among other retailers within its primary country and worldwide.

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