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Home/Insights/Retailers/fourthraybeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.7K
Revenue
Nov 25
2.6K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Fourth Ray Beauty is a website that sells a variety of skincare products. They offer a wide range of items, including cleansers, toners, serums, moisturizers, and face masks. They specialize in gentle yet effective formulas, aiming to provide customers with high-quality products for professional skincare routines.

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fourthraybeauty.com Annual Revenue and Growth

fourthraybeauty.com's annual sales on its online store amounted to $367.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$367.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fourthraybeauty.com revenue by year

fourthraybeauty.com's monthly revenueOVER TIME
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Over the past three months, fourthraybeauty.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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fourthraybeauty.com revenue decline for last six months
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OVERVIEW
In November 2025, fourthraybeauty.com, operating in the BEAUTY AND COSMETICS industry, generated $5,668 in online sales, significantly below the median of $52,547. Its conversion rate ranged from 3.00% to 3.50%, below the industry high of 5.32%, while its average order value (AOV) was between $50 and $75, compared to the industry high of $204. The site had 2,551 sessions, starkly lower than the median of 19,748, illustrating its challenges in a competitive market dominated by major players like ulta.com and sephora.com.
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fourthraybeauty.com competitors

In November 2025, when comparing fourthraybeauty.com to its competitors, it is clear that fourthraybeauty.com falls behind in terms of revenue, transactions, and sessions. With a revenue of $5,668, 80 transactions, and 2,551 sessions, fourthraybeauty.com lags behind Glow Recipe, ColourPop, and Grace & Stella in these metrics. While fourthraybeauty.com has a slightly higher conversion rate than Glow Recipe and ColourPop, its revenue and transactions are significantly lower. On the other hand, fourthraybeauty.com has a lower revenue and transaction count compared to Franklin & Whitman and My Mary Louise, even though its conversion rate is similar. In terms of Average Order Value (AOV), fourthraybeauty.com falls within the $50-$75 range, which is consistent with its competitors. Overall, fourthraybeauty.com has room for improvement in increasing its revenue, transactions, and sessions to compete effectively in the beauty industry.

glowrecipe.com screenshot
#1 glowrecipe.com
441.8K
Revenue
435K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
graceandstella.com screenshot
#2 graceandstella.com
249.1K
Revenue
88.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
colourpop.com screenshot
#3 colourpop.com
3.9M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mymarylouise.com screenshot
#4 mymarylouise.com
2.6K
Revenue
895.6
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
franklinandwhitman.com screenshot
#5 franklinandwhitman.com
2.9K
Revenue
831.3
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fourthraybeauty.com vs top market performers
fourthraybeauty.com
top retailers
conversion rate vs average order value for fourthraybeauty.com and its competitors
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Revenue share by device at fourthraybeauty.com

In November large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on fourthraybeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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fourthraybeauty.com channels

Identify top traffic channels that drive growth for fourthraybeauty.comand discover how performance of traffic channels has changed over time.

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fourthraybeauty.com Google Ads spend

Evaluate fourthraybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fourthraybeauty.com devices

Review fourthraybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fourthraybeauty.com top markets

Explore fourthraybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fourthraybeauty.com country & global rank

Assess the ranking of fourthraybeauty.com among other retailers within its primary country and worldwide.

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