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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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45.7M
Revenue
Sep 26
7.9M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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Gucci.com is an online platform where a wide range of luxury products are available for purchase. The website sells various fashion items, like clothing, footwear, handbags, and accessories. It also offers beauty products, home décor, and exclusive collaborations. Users can explore exclusive collections and find information about Guccis brand history and sustainability efforts.

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gucci.com Annual Revenue and Growth

gucci.com's annual sales on its online store amounted to $559M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
gucci.com revenue by year

gucci.com's monthly revenueOVER TIME
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Over the past three months, gucci.com revenue has experienced decline of 16%, compared to the preceding three months.

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gucci.com revenue decline for last six months
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OVERVIEW
gucci.com boasts a conversion rate of 1.00-1.50% and an average order value (AOV) ranging from $525-550. In September 2026, the site generated $45.7 million in revenue from online sales, significantly higher than the $63,500 generated by an average fashion and apparel store. With 7.9 million sessions, gucci.com sees traffic far exceeding the average fashion and apparel store’s 26,000 sessions monthly. While the largest competitor, shein.com, generates $765.8 million, gucci.com remains a prominent player in the fashion and apparel category, showcasing strong performance metrics across the board.
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gucci.com competitors

The starkest contrast between gucci.com and farfetch.com is in revenue, with gucci.com achieving $45.7 million compared to farfetch.com's $139.9 million. In September 2026, gucci.com recorded 87,000 transactions, while farfetch.com led with 390,000 transactions. Although gucci.com attracted 7.9 million sessions, farfetch.com surpassed this significantly with 33.9 million sessions. When it comes to average order value, gucci.com’s range of $525-550 is higher than farfetch.com's $350-375. Both sites have a conversion rate of 1.00-1.50%, showcasing effective sales strategies. mytheresa.com trails behind gucci.com with $34.8 million in revenue and 49,900 transactions, while matchesfashion.com, despite a revenue of $259,000, shows a lower number of transactions at 554. In the competitive landscape, gucci.com remains a strong performer, particularly in average order value, but it faces challenges in transaction volume and overall revenue compared to farfetch.com.

mytheresa.com screenshot
#1 mytheresa.com
34.8M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
farfetch.com screenshot
#2 farfetch.com
139.9M
Revenue
33.9M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
259.3K
Revenue
42.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
net-a-porter.com screenshot
#4 net-a-porter.com
31.9M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
104.1M
Revenue
12.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
gucci.com vs top market performers
gucci.com
top retailers
conversion rate vs average order value for gucci.com and its competitors
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Industries gucci.com operates in

gucci.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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gucci.com channels

Identify top traffic channels that drive growth for gucci.comand discover how performance of traffic channels has changed over time.

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gucci.com Google Ads spend

Evaluate gucci.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gucci.com devices

Review gucci.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gucci.com top markets

Explore gucci.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gucci.com country & global rank

Assess the ranking of gucci.com among other retailers within its primary country and worldwide.

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