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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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56.1M
Revenue
Apr 26
9.4M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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Gucci.com is an online platform where a wide range of luxury products are available for purchase. The website sells various fashion items, like clothing, footwear, handbags, and accessories. It also offers beauty products, home décor, and exclusive collaborations. Users can explore exclusive collections and find information about Guccis brand history and sustainability efforts.

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gucci.com Annual Revenue and Growth

gucci.com's annual sales on its online store amounted to $559M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$559M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gucci.com revenue by year

gucci.com's monthly revenueOVER TIME
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Over the past three months, gucci.com revenue has experienced decline of 45%, compared to the preceding three months.

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gucci.com revenue decline for last six months
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OVERVIEW
In April 2026, gucci.com generated online sales revenue of $56,079,300, significantly below the FASHION AND APPAREL median of $78,791, while its conversion rate ranged from 1.00-1.50%, trailing the high benchmark of 3.05%. The average order value (AOV) stood between $575-600, exceeding the industry low of $76 but still under the high average of $389. With 9,419,032 sessions, gucci.com experienced far fewer visits than the leading site, shein.com, which achieved 281,585,790 sessions, highlighting a need for increased traffic and conversion performance in a competitive landscape.
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gucci.com competitors

In April 2026, gucci.com reported revenues of $56,079,300 from 96,754 transactions across 9,419,032 sessions, resulting in an average order value (AOV) of $575-600 and a conversion rate of 1.00-1.50%. In comparison, farfetch.com outperformed gucci.com with a revenue of $97,852,445, driven by 269,990 transactions from 25,841,703 sessions; its AOV was notably lower at $350-375 but maintained a similar conversion rate of 1.00-1.50%. vestiairecollective.com also showed strong performance with $79,155,319 in revenue and a high conversion rate of 1.50-2.00%, although its AOV was lower at $400-425. mytheresa.com and net-a-porter.com lagged behind in revenue at $32,920,691 and $44,563,223, respectively, both having lower conversion rates (0.50-1.00%) than gucci.com. Overall, gucci.com remains competitive but trails behind in revenue compared to some key players.

mytheresa.com screenshot
#1 mytheresa.com
32.9M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
farfetch.com screenshot
#2 farfetch.com
97.9M
Revenue
25.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
427K
Revenue
75.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
net-a-porter.com screenshot
#4 net-a-porter.com
44.6M
Revenue
8.6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
79.2M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gucci.com vs top market performers
gucci.com
top retailers
conversion rate vs average order value for gucci.com and its competitors
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Revenue share by device at gucci.com

In April large majority of sales on gucci.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on gucci.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gucci.com channels

Identify top traffic channels that drive growth for gucci.comand discover how performance of traffic channels has changed over time.

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gucci.com Google Ads spend

Evaluate gucci.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gucci.com devices

Review gucci.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gucci.com top markets

Explore gucci.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gucci.com country & global rank

Assess the ranking of gucci.com among other retailers within its primary country and worldwide.

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