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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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79.1M
Revenue
Dec 25
12.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Gucci.com is an online platform where a wide range of luxury products are available for purchase. The website sells various fashion items, like clothing, footwear, handbags, and accessories. It also offers beauty products, home décor, and exclusive collaborations. Users can explore exclusive collections and find information about Guccis brand history and sustainability efforts.

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gucci.com Annual Revenue and Growth

gucci.com's annual sales on its online store amounted to $616.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$616.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gucci.com revenue by year

gucci.com's monthly revenueOVER TIME
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Over the past three months, gucci.com revenue has experienced growth of 86%, compared to the preceding three months.

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gucci.com revenue growth for last six months
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OVERVIEW
In December 2025, gucci.com generated $79,131,779 in online sales with a conversion rate of 1.00-1.50%, both below the industry median of $92,600 and the high benchmark of 3.17%, respectively; its average order value (AOV) was $575-600, significantly above the industry low of $75, while its 12,085,278 sessions surpassed the FASHION AND APPAREL median of 39,789 but fell far short of the leading shein.com’s 304,519,814 sessions.
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gucci.com competitors

In December 2025, gucci.com reported a revenue of $79,131,779 from 135,077 transactions and 12,085,278 sessions, with an average order value (AOV) of $575-$600 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, mytheresa.com had a revenue of $38,301,001 with 56,999 transactions and 7,350,505 sessions, an AOV of $650-$675, and a conversion rate of 0.50-1.00%. farfetch.com outperformed gucci.com with a revenue of $107,065,192 from 348,519 transactions and 28,509,269 sessions, but had a lower AOV of $300-$325 and the same conversion rate of 1.00-1.50%. matchesfashion.com had a lower revenue of $503,145 with 1,051 transactions and 89,657 sessions, but a higher AOV of $475-$500 and the same conversion rate as gucci.com. net-a-porter.com generated $44,151,168 in revenue with 80,972 transactions and 8,176,411 sessions, an AOV of $525-$550, and a conversion rate of 0.50-1.00%. vestiairecollective.com reported a revenue of $76,151,037 with 183,619 transactions and 9,625,789 sessions, a lower AOV of $400-$425, but a higher conversion rate of 1.50-2.00%.

mytheresa.com screenshot
#1 mytheresa.com
38.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
farfetch.com screenshot
#2 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
503.1K
Revenue
89.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
net-a-porter.com screenshot
#4 net-a-porter.com
44.2M
Revenue
8.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
76.2M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gucci.com vs top market performers
gucci.com
top retailers
conversion rate vs average order value for gucci.com and its competitors
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Revenue share by device at gucci.com

In December large majority of sales on gucci.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on gucci.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gucci.com channels

Identify top traffic channels that drive growth for gucci.comand discover how performance of traffic channels has changed over time.

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gucci.com Google Ads spend

Evaluate gucci.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gucci.com devices

Review gucci.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gucci.com top markets

Explore gucci.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gucci.com country & global rank

Assess the ranking of gucci.com among other retailers within its primary country and worldwide.

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