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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for gucci.comgucci.com

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56.8M
Revenue
Jan 26
11.7M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Gucci.com is an online platform where a wide range of luxury products are available for purchase. The website sells various fashion items, like clothing, footwear, handbags, and accessories. It also offers beauty products, home décor, and exclusive collaborations. Users can explore exclusive collections and find information about Guccis brand history and sustainability efforts.

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gucci.com Annual Revenue and Growth

gucci.com's annual sales on its online store amounted to $559M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
gucci.com revenue by year

gucci.com's monthly revenueOVER TIME
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Over the past three months, gucci.com revenue has experienced growth of 55%, compared to the preceding three months.

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gucci.com revenue growth for last six months
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OVERVIEW
In January 2026, gucci.com generated $56,774,973 in online sales, with a conversion rate of 0.50-1.00%, notably below the high benchmark of 3.1%. The average order value (AOV) ranged from $525-550, exceeding the category's average of $390. The site attracted 11,659,287 sessions, significantly less than shein.com, which had 279,580,739 sessions. Overall, gucci.com operates in the competitive FASHION AND APPAREL industry, yet its performance metrics reflect a distinct premium positioning compared to median values within the sector.
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gucci.com competitors

In January 2026, gucci.com generated a revenue of $56,774,973 with 104,374 transactions and 11,659,287 sessions, boasting an average order value (AOV) of $525-550 and a conversion rate of 0.50-1.00%. Compared to its competitors, gucci.com falls behind farfetch.com in terms of revenue, with farfetch.com earning $91,009,072. However, gucci.com outperforms mytheresa.com and net-a-porter.com in terms of both revenue and transactions. When looking at average order value, gucci.com is on par with net-a-porter.com, both having an AOV of $525-550. Conversion rates are relatively similar across all platforms, with matchesfashion.com and vestiairecollective.com having higher conversion rates compared to gucci.com and its competitors. Overall, gucci.com holds its own in the luxury fashion e-commerce market, balancing revenue, transactions, AOV, and conversion rates effectively.

mytheresa.com screenshot
#1 mytheresa.com
44.4M
Revenue
8.4M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
farfetch.com screenshot
#2 farfetch.com
91M
Revenue
27M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
517K
Revenue
92.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
net-a-porter.com screenshot
#4 net-a-porter.com
46.7M
Revenue
8.9M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
85.9M
Revenue
11.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gucci.com vs top market performers
gucci.com
top retailers
conversion rate vs average order value for gucci.com and its competitors
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Revenue share by device at gucci.com

In January large majority of sales on gucci.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gucci.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gucci.com channels

Identify top traffic channels that drive growth for gucci.comand discover how performance of traffic channels has changed over time.

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gucci.com Google Ads spend

Evaluate gucci.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gucci.com devices

Review gucci.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gucci.com top markets

Explore gucci.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gucci.com country & global rank

Assess the ranking of gucci.com among other retailers within its primary country and worldwide.

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