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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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50.9M
Revenue
May 26
10.5M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$500-600
AOV
May 26
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Gucci.com is an online platform where a wide range of luxury products are available for purchase. The website sells various fashion items, like clothing, footwear, handbags, and accessories. It also offers beauty products, home décor, and exclusive collaborations. Users can explore exclusive collections and find information about Guccis brand history and sustainability efforts.

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gucci.com Annual Revenue and Growth

gucci.com's annual sales on its online store amounted to $559M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
gucci.com revenue by year

gucci.com's monthly revenueOVER TIME
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Over the past three months, gucci.com revenue has experienced decline of 8%, compared to the preceding three months.

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gucci.com revenue decline for last six months
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OVERVIEW
In May 2026, gucci.com generated $50,861,360 in online sales with a conversion rate of 0.50-1.00%, while the FASHION AND APPAREL industry median revenue is $74,720, and a high conversion rate reaches 3.18%. Gucci's average order value (AOV) ranged from $525 to $550, surpassing the industry high of $405, but facing competition from shein.com, which dominates with $869,380,784 in revenue. Gucci's site attracted 10,453,274 sessions, significantly lower than Shein's impressive 309,473,559 sessions, although still above the industry median of 29,212 sessions, indicating a solid presence in the competitive online marketplace.
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gucci.com competitors

In May 2026, gucci.com reported a revenue of $50,861,360 with 94,695 transactions across 10,453,274 sessions, achieving an average order value (AOV) of $525-550 and a conversion rate of 0.50-1.00%. In comparison, farfetch.com leads with a revenue of $105,168,220 from 292,933 transactions, despite a lower AOV of $350-375. mytheresa.com generated $42,109,645 with a higher AOV of $675-700, but fewer transactions at 60,989. Meanwhile, vestiairecollective.com, with revenue of $93,649,597 and a higher conversion rate of 1.50-2.00%, managed 172,976 transactions. net-a-porter.com and matchesfashion.com also present noteworthy competition, with revenues of $42,761,853 and $452,960 respectively. Overall, gucci.com stands strong, yet faces stiff competition, particularly from farfetch.com and vestiairecollective.com, in revenue and transactions.

mytheresa.com screenshot
#1 mytheresa.com
42.1M
Revenue
7.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
farfetch.com screenshot
#2 farfetch.com
105.2M
Revenue
32.2M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
453K
Revenue
79.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
net-a-porter.com screenshot
#4 net-a-porter.com
42.8M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
93.6M
Revenue
11.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
gucci.com vs top market performers
gucci.com
top retailers
conversion rate vs average order value for gucci.com and its competitors
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Revenue share by device at gucci.com

In May large majority of sales on gucci.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on gucci.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gucci.com operates in

gucci.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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gucci.com channels

Identify top traffic channels that drive growth for gucci.comand discover how performance of traffic channels has changed over time.

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gucci.com Google Ads spend

Evaluate gucci.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gucci.com devices

Review gucci.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gucci.com top markets

Explore gucci.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gucci.com country & global rank

Assess the ranking of gucci.com among other retailers within its primary country and worldwide.

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