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Sep 2025
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Home/Insights/Retailers/net-a-porter.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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38.3M
Revenue
Sep 25
6.3M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Net-a-Porter.com is an online retail platform offering a wide array of fashionable clothing, accessories, and beauty products for women. They specialize in luxury brands and designer items, catering to diverse styles and occasions. Customers can conveniently browse and purchase a curated selection of high-end fashion from various renowned designers worldwide.

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net-a-porter.com Annual Revenue and Growth

net-a-porter.com's annual sales on its online store amounted to $416.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$416.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
net-a-porter.com revenue by year

net-a-porter.com's monthly revenueOVER TIME
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Over the past three months, net-a-porter.com revenue has experienced growth of 9.5%, compared to the preceding three months.

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net-a-porter.com revenue growth for last six months
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OVERVIEW
In September 2025, net-a-porter.com generated $38,259,683 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with sessions totaling 6,292,345, far surpassing the median of 34,221. Its conversion rate ranged between 1.00-1.50%, below the sector high of 3.2%, while the Average Order Value (AOV) stood at $525-550, exceeding the category's average of $382. Overall, net-a-porter.com remains a significant player but trails far behind the industry's leader, shein.com, which reported revenue of $819,580,923 and sessions totaling 297,137,690.
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net-a-porter.com competitors

In September 2025, net-a-porter.com reported a revenue of $38,259,683 from 72,247 transactions and 6,292,345 sessions, with an average order value (AOV) ranging from $525 to $550 and a conversion rate of 1.00-1.50%. Compared to its competitors, mytheresa.com leads with a revenue of $41,774,211 from 61,511 transactions and 6,888,940 sessions, offering an AOV of $675-$700 and a conversion rate of 0.50-1.00%. bergdorfgoodman.com follows closely with $28,365,431 in revenue from 67,885 transactions and 4,134,251 sessions, a lower AOV of $400-$425 but a higher conversion rate of 1.50-2.00%. Other competitors like matchesfashion.com, fwrd.com, and harrods.com lag behind in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite strong competition, net-a-porter.com holds its ground with consistent performance in the luxury e-commerce sector.

mytheresa.com screenshot
#1 mytheresa.com
41.8M
Revenue
6.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
bergdorfgoodman.com screenshot
#2 bergdorfgoodman.com
28.4M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
550.3K
Revenue
90.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fwrd.com screenshot
#4 fwrd.com
9.2M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
harrods.com screenshot
#5 harrods.com
10.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
net-a-porter.com vs top market performers
net-a-porter.com
top retailers
conversion rate vs average order value for net-a-porter.com and its competitors
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Revenue share by device at net-a-porter.com

In September large majority of sales on net-a-porter.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on net-a-porter.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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net-a-porter.com channels

Identify top traffic channels that drive growth for net-a-porter.comand discover how performance of traffic channels has changed over time.

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net-a-porter.com Google Ads spend

Evaluate net-a-porter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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net-a-porter.com devices

Review net-a-porter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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net-a-porter.com top markets

Explore net-a-porter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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net-a-porter.com country & global rank

Assess the ranking of net-a-porter.com among other retailers within its primary country and worldwide.

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