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Sep 2026
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Home/Insights/Retailers/net-a-porter.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for net-a-porter.comnet-a-porter.com

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31.9M
Revenue
Sep 26
6.7M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$400-500
AOV
Sep 26
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Net-a-Porter.com is an online retail platform offering a wide array of fashionable clothing, accessories, and beauty products for women. They specialize in luxury brands and designer items, catering to diverse styles and occasions. Customers can conveniently browse and purchase a curated selection of high-end fashion from various renowned designers worldwide.

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net-a-porter.com Annual Revenue and Growth

net-a-porter.com's annual sales on its online store amounted to $423.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$423.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
net-a-porter.com revenue by year

net-a-porter.com's monthly revenueOVER TIME
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Over the past three months, net-a-porter.com revenue has experienced decline of 24%, compared to the preceding three months.

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net-a-porter.com revenue decline for last six months
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OVERVIEW
net-a-porter.com attracted 6.7 million sessions in September 2026, significantly higher than the typical fashion and apparel retailer's 26,000 monthly sessions. The site generated $31.9 million in revenue from online sales, a stark contrast to the typical fashion and apparel retailer's $63,500. Its conversion rate ranged between 1.00-1.50%, within the typical fashion and apparel category's range of 0.67% to 3.16%. The average order value (AOV) stood at $425-450, above the typical fashion and apparel retailer's AOV of $79 to $406.
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net-a-porter.com competitors

In September 2026, net-a-porter.com achieved revenue of $31.9 million, while mytheresa.com surpassed it with $34.8 million. net-a-porter.com led in sessions at 6.7 million, compared to mytheresa.com's 6.1 million. In terms of transactions, net-a-porter.com ranked second with 71,400, trailing behind bergdorfgoodman.com, which had 78,700 transactions. Despite a lower average order value of $425-450 compared to mytheresa.com's $675-700, net-a-porter.com maintained a conversion rate of 1.00-1.50%, similar to matchesfashion.com's 1.00-1.50% and higher than fwrd.com's 0.50-1.00%. Overall, while net-a-porter.com excels in sessions, it remains in third place for revenue among its competitors.

mytheresa.com screenshot
#1 mytheresa.com
34.8M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
bergdorfgoodman.com screenshot
#2 bergdorfgoodman.com
32M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
259.3K
Revenue
42.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fwrd.com screenshot
#4 fwrd.com
11.8M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
harrods.com screenshot
#5 harrods.com
20M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
net-a-porter.com vs top market performers
net-a-porter.com
top retailers
conversion rate vs average order value for net-a-porter.com and its competitors
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Revenue share by device at net-a-porter.com

In September large majority of sales on net-a-porter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on net-a-porter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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net-a-porter.com channels

Identify top traffic channels that drive growth for net-a-porter.comand discover how performance of traffic channels has changed over time.

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net-a-porter.com Google Ads spend

Evaluate net-a-porter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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net-a-porter.com devices

Review net-a-porter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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net-a-porter.com top markets

Explore net-a-porter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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net-a-porter.com country & global rank

Assess the ranking of net-a-porter.com among other retailers within its primary country and worldwide.

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