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Oct 2025
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Home/Insights/Retailers/net-a-porter.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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37.5M
Revenue
Oct 25
6.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Net-a-Porter.com is an online retail platform offering a wide array of fashionable clothing, accessories, and beauty products for women. They specialize in luxury brands and designer items, catering to diverse styles and occasions. Customers can conveniently browse and purchase a curated selection of high-end fashion from various renowned designers worldwide.

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net-a-porter.com Annual Revenue and Growth

net-a-porter.com's annual sales on its online store amounted to $416.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$416.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
net-a-porter.com revenue by year

net-a-porter.com's monthly revenueOVER TIME
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Over the past three months, net-a-porter.com revenue has experienced growth of 9.1%, compared to the preceding three months.

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net-a-porter.com revenue growth for last six months
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OVERVIEW
In October 2025, net-a-porter.com reported online sales revenue of $37,463,320, with a conversion rate between 1.00-1.50%, falling below the industry's high of 3.36%. The average order value (AOV) ranged from $525 to $550, exceeding the FASHION AND APPAREL average of $378. With 6,311,824 sessions, net-a-porter.com also showcased strong engagement, significantly surpassing the median of 33,163 sessions but lagging behind the industry leader, shein.com, which boasted 321,650,758 sessions and $977,396,912 in revenue, highlighting the competitive landscape in the fashion sector.
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net-a-porter.com competitors

In October 2025, net-a-porter.com saw revenue of $37,463,320 from 71,044 transactions and 6,311,824 sessions, with an average order value (AOV) between $525-550 and a conversion rate of 1.00-1.50%. Compared to its competitors, mytheresa.com outperformed with revenue of $41,256,189 from 61,302 transactions and 6,945,406 sessions, boasting a higher AOV of $650-675 but a slightly lower conversion rate of 0.50-1.00%. bergdorfgoodman.com had revenue of $27,923,177 from 67,441 transactions and 4,046,380 sessions, with a lower AOV of $400-425 but a higher conversion rate of 1.50-2.00%. matchesfashion.com had significantly lower revenue of $658,036 from 1,441 transactions and 107,923 sessions, with an AOV of $450-475 and a conversion rate of 1.00-1.50%. fwrd.com and harrods.com also fell behind net-a-porter.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

mytheresa.com screenshot
#1 mytheresa.com
41.3M
Revenue
6.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
bergdorfgoodman.com screenshot
#2 bergdorfgoodman.com
27.9M
Revenue
4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
matchesfashion.com screenshot
#3 matchesfashion.com
658K
Revenue
107.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fwrd.com screenshot
#4 fwrd.com
17.4M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
harrods.com screenshot
#5 harrods.com
10.4M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
net-a-porter.com vs top market performers
net-a-porter.com
top retailers
conversion rate vs average order value for net-a-porter.com and its competitors
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Revenue share by device at net-a-porter.com

In October large majority of sales on net-a-porter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on net-a-porter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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net-a-porter.com channels

Identify top traffic channels that drive growth for net-a-porter.comand discover how performance of traffic channels has changed over time.

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net-a-porter.com Google Ads spend

Evaluate net-a-porter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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net-a-porter.com devices

Review net-a-porter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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net-a-porter.com top markets

Explore net-a-porter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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net-a-porter.com country & global rank

Assess the ranking of net-a-porter.com among other retailers within its primary country and worldwide.

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