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Nov 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7.1K
Revenue
Nov 25
2.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 1.7%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
In November 2025, gunstop.com generated $7,136 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry high of 2.59%. The average order value (AOV) ranged between $100-125, falling short of the SPORTS high of $634. With 2,638 sessions, gunstop.com significantly lagged behind the median of 38,956 and the leading competitor, gunbroker.com, which achieved a staggering 14,084,614 sessions. Overall, these metrics indicate room for growth in both revenue and user engagement within the highly competitive sports and hunting market.
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gunstop.com competitors

In November 2025, gunstop.com, with a revenue of $7,136 and 60 transactions from 2,638 sessions, has a lower performance compared to its competitors. midwestgunworks.com, with a revenue of $4,372,894 and 18,911 transactions from 859,156 sessions, boasts a significantly higher revenue and transaction volume. walmart.com, with a staggering revenue of $4,005,860,308 and 30,171,118 transactions from 605,503,292 sessions, outperforms both gunstop.com and midwestgunworks.com by a large margin. While gunstop.com has a competitive average order value (AOV) and conversion rate, its overall revenue and transaction numbers are dwarfed by the scale of its competitors. gunstop.com may need to focus on increasing its sessions and transactions to catch up to the level of midwestgunworks.com and walmart.com in the firearms market.

midwestgunworks.com screenshot
#1 midwestgunworks.com
4.4M
Revenue
859.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walmart.com screenshot
#2 walmart.com
4B
Revenue
605.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In November large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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