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Oct 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.2K
Revenue
Oct 25
3.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 15%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
In October 2025, gunstop.com generated $11,164 in online sales with a conversion rate of 2.00-2.50%, below the SPORTS median of $103,393 and a high of 2.58%. Its average order value (AOV) ranged from $100-125, significantly lower than the high AOV of $652 in the industry, while sessions totaled 3,774 compared to the median of 38,088 and gunbroker.com’s leading 13,734,560 sessions, indicating room for growth in revenue, conversion rates, and traffic within the competitive market.
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gunstop.com competitors

In October 2025, gunstop.com reported a revenue of $11,164 from 93 transactions and 3,774 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparatively, midwestgunworks.com generated $3,769,004 in revenue from 16,864 transactions and 762,359 sessions, with an AOV of $200-225 and a similar conversion rate. On the other hand, retail giant walmart.com far surpassed both gunstop.com and midwestgunworks.com with a revenue of $3,194,620,422 from 25,228,566 transactions and 499,292,536 sessions. walmart.com boasted an AOV of $125-150 and a conversion rate of 5.00-5.50%. While gunstop.com may not have the same level of revenue as its competitors, it holds its own in terms of conversion rate and AOV, indicating a strong potential for growth and market competitiveness.

midwestgunworks.com screenshot
#1 midwestgunworks.com
3.8M
Revenue
762.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
walmart.com screenshot
#2 walmart.com
3.2B
Revenue
499.3M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
gunstop.com vs top market performers
gunstop.com
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conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In October large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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