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Jul 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.3K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 34%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
gunstop.com's revenue for online sales in SPORTS is $8,349, with a median revenue of $101,851. The largest store in the category, gunbroker.com, has a revenue of $277,013,395. The conversion rate for gunstop.com is 2.00-2.50%, with a high of 2.42% and a low of 0.48%. The AOV ranges from $100-125, with a high of $642 and a low of $112. The number of sessions for gunstop.com is 2,905, while the highest is 12,741,838 for gunbroker.com and the median is 39,019 in the SPORTS industry.
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gunstop.com competitors

In July 2025, gunstop.com outperformed its competitors in terms of revenue and transactions. gunstop.com generated $8,349 in revenue from 67 transactions, while midwestgunworks.com had $3,939,764 in revenue from 16,320 transactions, and walmart.com reported $3,185,063,583 in revenue from 25,197,171 transactions. However, in terms of sessions, gunstop.com had 2,905 sessions, while midwestgunworks.com had 770,526 sessions, and walmart.com had 516,638,566 sessions. gunstop.com had an Average Order Value (AOV) ranging from $100-$125, midwestgunworks.com had an AOV of $225-$250, and walmart.com had an AOV of $125-$150. The conversion rates were consistent between gunstop.com, midwestgunworks.com, and walmart.com, all falling within the range of 2.00-5.00%.

midwestgunworks.com screenshot
#1 midwestgunworks.com
3.9M
Revenue
770.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walmart.com screenshot
#2 walmart.com
3.2B
Revenue
516.6M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In July large majority of sales on gunstop.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on gunstop.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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