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Jul 2026
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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8.8K
Revenue
Jul 26
3.1K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com Annual Revenue and Growth

gunstop.com's annual sales on its online store amounted to $169.8K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$169.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunstop.com revenue by year

gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 24%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
gunstop.com generates significantly lower revenue compared to a typical store in the hunting and shooting category, with online sales of $8,838 for July 2026, while a typical store brings in around $99,500. Its conversion rate stands at 2.00-2.50%, which aligns with the category's typical range of 0.52% to 2.5%. The average order value (AOV) of gunstop.com is $125-150, comfortably within the typical range of $113 to $663. Additionally, gunstop.com recorded 3,092 sessions, a stark contrast to the 37,900 sessions a typical store in the hunting and shooting category experiences monthly. The largest competitor, gunbroker.com, sees an astonishing 11.5 million sessions.
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gunstop.com competitors

The most significant gap between gunstop.com and its competitors is in revenue, where gunstop.com trails walmart.com by a staggering $3.8 billion. As of July 2026, gunstop.com reported a revenue of $8,838 from 66 transactions across 3,092 sessions, resulting in an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%. In contrast, midwestgunworks.com generated $2.8 million from 10,800 transactions over 493,000 sessions, achieving a higher AOV of $250-275 while maintaining the same conversion rate as gunstop.com. However, walmart.com dwarfs both with $3.8 billion in revenue from 34.7 million transactions and 578 million sessions, boasting a lower AOV of $100-125 but a significantly higher conversion rate of 6.00-6.50%. Overall, gunstop.com struggles to compete with these giants in terms of revenue, transactions, and user engagement.

midwestgunworks.com screenshot
#1 midwestgunworks.com
2.8M
Revenue
492.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
walmart.com screenshot
#2 walmart.com
3.8B
Revenue
578M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In July large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries gunstop.com operates in

gunstop.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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