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May 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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17K
Revenue
5.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 0.61%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
In May 2025, gunstop.com, an online SPORTS retailer, had a revenue of $17,047 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. They recorded 5,546 sessions during the month. The highest revenue in the category was $308,086,874 by gunbroker.com, the highest conversion rate was 2.49%, and the highest AOV was $658. The lowest conversion rate was 0.5% and the lowest AOV was $114. gunbroker.com had the most sessions at 13,843,748 while the median sessions in the SPORTS category was 38,858.
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gunstop.com competitors

In May 2025, gunstop.com lags behind its competitors in terms of revenue and transactions. walmart.com dominates with a staggering revenue of $3,109,186,579 and over 24 million transactions, while gunstop.com only generates $17,047 in revenue with 140 transactions. In terms of sessions, walmart.com also leads with 467,795,115 sessions compared to gunstop.com's 5,546 sessions. However, gunstop.com does have a similar Average Order Value (AOV) range of $100-125 as walmart.com. midwestgunworks.com falls in between the two with $4,679,794 in revenue, 19,032 transactions, and an AOV of $225-250. Despite its lower revenue and transaction numbers, gunstop.com does have a competitive conversion rate range of 2.50-3.00%, falling between walmart.com's 5.00-5.50% and midwestgunworks.com's 2.00-2.50%.

midwestgunworks.com screenshot
#1 midwestgunworks.com
4.7M
Revenue
845.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walmart.com screenshot
#2 walmart.com
3.1B
Revenue
467.8M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In May large majority of sales on gunstop.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.

In May large majority of sales on gunstop.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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