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Mar 2026
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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12.5K
Revenue
Mar 26
3.8K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com Annual Revenue and Growth

gunstop.com's annual sales on its online store amounted to $169.8K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$169.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunstop.com revenue by year

gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced growth of 24%, compared to the preceding three months.

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gunstop.com revenue growth for last six months
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OVERVIEW
In March 2026, gunstop.com, operating in the SPORTS industry, generated $12,493 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry average of 2.74%. Its average order value (AOV) ranged from $125-150, considerably lower than the high benchmark of $588. With 3,750 sessions, gunstop.com fell significantly short of the median of 40,251 sessions in the industry, where gunbroker.com led with an impressive 14,795,148 sessions and dominated revenue with $344,171,183, highlighting gunstop.com’s need for growth and optimization in its performance metrics.
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gunstop.com competitors

In March 2026, gunstop.com reported a revenue of $12,493 from 96 transactions and 3,750 sessions, with an average order value (AOV) of $125-$150 and a conversion rate of 2.50-3.00%. In comparison, midwestgunworks.com generated significantly higher revenue at $2,838,815 with 19,298 transactions and 872,669 sessions. Despite having a similar AOV and a slightly lower conversion rate, midwestgunworks.com outperformed gunstop.com in terms of revenue and traffic. On the other hand, walmart.com dominated the market with a staggering revenue of $2,636,699,449, 24,214,509 transactions, and 485,020,526 sessions. Even though walmart.com had a lower AOV, their conversion rate of 4.50-5.00% contributed to their exceptional revenue figures, highlighting the significant gap between gunstop.com and its major competitors.

midwestgunworks.com screenshot
#1 midwestgunworks.com
2.8M
Revenue
872.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
walmart.com screenshot
#2 walmart.com
2.6B
Revenue
485M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In March large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In March large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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