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Dec 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.4K
Revenue
Dec 25
5.3K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced growth of 10%, compared to the preceding three months.

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gunstop.com revenue growth for last six months
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OVERVIEW
In December 2025, gunstop.com generated online sales revenue of $14,368, significantly below the SPORTS median of $110,843, with a conversion rate between 2.00-2.50%, slightly below the high benchmark of 2.62%. The average order value (AOV) ranged from $100-125, while the median AOV in the industry stands at $106, showcasing competitive positioning. With 5,253 sessions, gunstop.com faces considerable traffic challenges, given the industry median of 41,382 sessions and the market leader, gunbroker.com, attracting 14,932,027 sessions, highlighting the need for strategic enhancements to boost visibility and sales performance.
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gunstop.com competitors

In December 2025, gunstop.com generated $14,368 in revenue from 128 transactions and 5,253 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, midwestgunworks.com had significantly higher revenue of $4,235,653 from 17,622 transactions and 861,076 sessions, with an AOV of $225-250 and a similar conversion rate of 2.00-2.50%. On the other hand, walmart.com outperformed both gunstop.com and midwestgunworks.com with a staggering revenue of $4,309,617,149 from 32,151,839 transactions and 623,876,533 sessions, boasting an AOV of $125-150 and a higher conversion rate of 5.00-5.50%. Despite its smaller scale, gunstop.com holds its ground with a competitive conversion rate, but there is room for growth in terms of revenue and overall reach compared to its larger competitors.

midwestgunworks.com screenshot
#1 midwestgunworks.com
4.2M
Revenue
861.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walmart.com screenshot
#2 walmart.com
4.3B
Revenue
623.9M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In December large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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