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Sep 2025
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Home/Insights/Retailers/gunstop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.9K
Revenue
Sep 25
3.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Gunstop.com is a website that offers a variety of firearms and related accessories for purchase. It provides a platform for customers to browse and buy rifles, handguns, shotguns, and ammunition from renowned brands. The site predominantly functions as an online marketplace, specializing in the sale of firearms and firearm-related products.

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gunstop.com's monthly revenueOVER TIME
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Over the past three months, gunstop.com revenue has experienced decline of 41%, compared to the preceding three months.

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gunstop.com revenue decline for last six months
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OVERVIEW
In September 2025, gunstop.com generated $11,875 in online sales, significantly below the SPORTS median of $97,179, with its conversion rate ranging between 2.50-3.00%, just above the very high benchmark of 2.52%. The average order value (AOV) stood at $100-125, which is close to the very low AOV of $104, while total sessions reached 3,890, far behind the category's median of 38,020 and the leading competitor, gunbroker.com, with an impressive 12,770,933 sessions, highlighting the challenges gunstop.com faces in market penetration and sales growth.
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gunstop.com competitors

In September 2025, gunstop.com had revenue of $11,875 with 98 transactions and 3,890 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, midwestgunworks.com had significantly higher revenue at $3,433,710, with 14,954 transactions and 701,789 sessions. Their AOV was also higher at $225-250, but their conversion rate was slightly lower at 2.00-2.50%. On the other hand, walmart.com dominated the market with a revenue of $2,895,540,633, 22,980,175 transactions, and 478,271,346 sessions. Their AOV was similar to gunstop.com at $125-150, but their conversion rate was higher at 4.50-5.00%. Despite gunstop.com's smaller scale, they have a competitive edge in terms of conversion rate compared to midwestgunworks.com, showcasing their ability to drive sales effectively.

midwestgunworks.com screenshot
#1 midwestgunworks.com
3.4M
Revenue
701.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walmart.com screenshot
#2 walmart.com
2.9B
Revenue
478.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
gunstop.com vs top market performers
gunstop.com
top retailers
conversion rate vs average order value for gunstop.com and its competitors
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Revenue share by device at gunstop.com

In September large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on gunstop.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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gunstop.com channels

Identify top traffic channels that drive growth for gunstop.comand discover how performance of traffic channels has changed over time.

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gunstop.com Google Ads spend

Evaluate gunstop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunstop.com devices

Review gunstop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunstop.com top markets

Explore gunstop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunstop.com country & global rank

Assess the ranking of gunstop.com among other retailers within its primary country and worldwide.

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