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Sep 2024
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Home/Insights/Retailers/walmart.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for walmart.comwalmart.com

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2.5B
Revenue
414.7M
Sessions
5.0-5.5%
Conversion rate
$100-125
Average order value
Online only revenue for walmart.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Walmart.com is an online marketplace that offers a wide range of products for sale. Their extensive inventory includes groceries, household items, electronics, clothing, and personal care products. Shoppers can find goods from various brands, both national and private-label, making it a versatile platform for purchasing everyday items conveniently from home.

walmart.com’s revenueOVER TIME
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Over the past three months, walmart.com revenue has experienced decline of 36%, compared to the preceding three months.

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walmart.com revenue decline for last six months
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OVERVIEW
In September 2024, walmart.com's MARKETPLACE revenue reached $2,491,377,773, with a conversion rate of 5.00-5.50% and an AOV of $100-125. The site saw 414,692,196 sessions during the month, while the largest online store in the category was amazon.com with $13,324,689,296 in revenue and 2,653,517,446 sessions. The median revenue for MARKETPLACE was $485,861, the median sessions were 153,430, the highest conversion rate was 4.66%, and the highest AOV was $293, while the lowest conversion rate was 1.09% and the lowest AOV was $55.
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walmart.com competitors

When comparing walmart.com to its competitors, it is evident that amazon.com leads the pack in terms of revenue with $13,324,689,296, while walmart.com comes in second with $2,491,377,773. In terms of transactions, ebay.com surpasses all others with 28,327,997 transactions, followed closely by walmart.com with 22,784,513 transactions. However, walmart.com excels in sessions with 414,692,196, outperforming target.com, ebay.com, and bestbuy.com. The average order value (AOV) for bestbuy.com stands out significantly with a range of $475-$500, whereas walmart.com falls in the middle range at $100-$125. Conversion rates are highest for amazon.com at 7.50-8.00%, while walmart.com maintains a steady 5.00-5.50%. Overall, walmart.com holds its own against competitors in various domains, showcasing strong performance in transactions and sessions.

#1 amazon.com
13.3B
Revenue
2.7B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#2 ebay.com
2.2B
Revenue
594.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 target.com
866.3M
Revenue
158.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#4 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 homedepot.com
1.4B
Revenue
152.3M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for apple.comapple.com
Favicon for walmart.comwalmart.com
$2.5B
Favicon for ebay.comebay.com
Favicon for homedepot.comhomedepot.com
Favicon for wayfair.comwayfair.com
Favicon for bestbuy.combestbuy.com
Favicon for target.comtarget.com
Favicon for etsy.cometsy.com
Favicon for costco.comcostco.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13.3B
2
Favicon for apple.comapple.com
3
Favicon for walmart.comwalmart.com
4
Favicon for ebay.comebay.com
5
Favicon for homedepot.comhomedepot.com
6
Favicon for wayfair.comwayfair.com
7
Favicon for bestbuy.combestbuy.com
8
Favicon for target.comtarget.com
9
Favicon for etsy.cometsy.com
10
Favicon for costco.comcostco.com
walmart.com vs top market performers
walmart.com
top retailers
conversion rate vs average order value for walmart.com and its competitors
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walmart.com brandsby revenue

1
Logo for sonySony
Top retailers:amazon.comcurrys.co.ukjohnlewis.com
2
Logo for canonCanon
Top retailers:amazon.comamazon.decanon.com
3
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukamazon.de
4
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Top retailers:amazon.comlowes.comcostco.com
5
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Top retailers:amazon.combhphotovideo.comcostco.com

walmart.com categoriesby revenue

1
Video Game Consoles
Top retailers:amazon.comtemu.comamazon.de
2
Digital Cameras
Top retailers:amazon.comamazon.decanon.com
3
Televisions
Top retailers:bestbuy.comamazon.comsamsclub.com
4
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Top retailers:amazon.comdiscounttire.comfirestonecompleteautocare.com
5
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Top retailers:shein.co.ukebay.co.ukebay.com
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brands overtime comparison

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walmart.com channels

Identify top traffic channels that drive growth for walmart.comand discover how performance of traffic channels has changed over time.

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walmart.com Google Ads spend

Evaluate walmart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walmart.com devices

Review walmart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walmart.com top markets

Explore walmart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walmart.com country & global rank

Assess the ranking of walmart.com among other retailers within its primary country and worldwide.

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