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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for haix.dehaix.de

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888.2K
Revenue
May 26
154.8K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

HAIX ist der weltweit führende Hersteller von Funktionsschuhen für Feuerwehren, Polizei und Einsatz-Truppen. Heroes Wear HAIX

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haix.de Annual Revenue and Growth

haix.de's annual sales on its online store amounted to $12.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$12.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
haix.de revenue by year

haix.de's monthly revenueOVER TIME
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Over the past three months, haix.de revenue has experienced decline of 16%, compared to the preceding three months.

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haix.de revenue decline for last six months
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OVERVIEW
In May 2026, haix.de generated $888,228 in online sales, significantly exceeding the e-commerce sector's median of $82,750, with a conversion rate of 2.00-2.50%, just below the industry's high of 3.88%. The average order value (AOV) ranged from $225 to $250, well below the sector's peak of $350, while the site attracted 154,757 sessions, far less than qvc.com's impressive 30,400,863 but above the median of 35,027. Overall, haix.de shows robust performance, yet it has room for improvement in AOV and session count compared to industry leaders.
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haix.de competitors

In May 2026, haix.de generated $888,228 in revenue from 3,728 transactions, achieving a conversion rate between 2.00% and 2.50% with an average order value (AOV) of $225-$250. Its closest competitor, elten-store.de, earned $512,159 from 3,334 transactions, sharing a similar conversion rate of 2.00% to 2.50%, but with a lower AOV of $150-$175. Meanwhile, rescue-tec.de had a higher AOV of $375-$400 and a superior conversion rate of 2.50% to 3.00%, but only generated $490,046 in revenue from 1,277 transactions. arbeitsschutz-express.de, despite its high conversion rate of 10.00% to 10.50%, saw modest revenue at $7,053 from just 25 transactions. lifeissimple.de lagged significantly, bringing in only $13,750 from 67 transactions. Lastly, bundeswehr-und-mehr.de's performance was also underwhelming, with $323,222 in revenue but a low conversion rate of 0.50% to 1.00%.

lifeissimple.de screenshot
#1 lifeissimple.de
13.8K
Revenue
4.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
arbeitsschutz-express.de screenshot
#2 arbeitsschutz-express.de
7.1K
Revenue
245.6
Sessions
10.0-10.5%
Conv. rate
$275-300
AOV
elten-store.de screenshot
#3 elten-store.de
512.2K
Revenue
155.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
rescue-tec.de screenshot
#4 rescue-tec.de
490K
Revenue
43.7K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
bundeswehr-und-mehr.de screenshot
#5 bundeswehr-und-mehr.de
323.2K
Revenue
281.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
haix.de vs top market performers
haix.de
top retailers
conversion rate vs average order value for haix.de and its competitors
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Revenue share by device at haix.de

In May large majority of sales on haix.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on haix.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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haix.de channels

Identify top traffic channels that drive growth for haix.deand discover how performance of traffic channels has changed over time.

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haix.de Google Ads spend

Evaluate haix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haix.de devices

Review haix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haix.de top markets

Explore haix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haix.de country & global rank

Assess the ranking of haix.de among other retailers within its primary country and worldwide.

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