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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

haix.de

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899.8K

Revenue

Aug 26

156.4K

Sessions

Aug 26

2.0-2.5%

Conv. rate

Aug 26

$225-250

AOV

Aug 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

HAIX ist der weltweit führende Hersteller von Funktionsschuhen für Feuerwehren, Polizei und Einsatz-Truppen. Heroes Wear HAIX

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haix.de Annual Revenue and Growth

haix.de's annual sales on its online store amounted to $12.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$12.7M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

haix.de's monthly revenueOVER TIME
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Over the past three months, haix.de revenue has experienced growth of 4.6%, compared to the preceding three months.

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haix.de revenue growth for last six months

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OVERVIEW

haix.de generated $900,000 in online sales in August 2026, significantly exceeding the average revenue of around $97,100 for a typical e-commerce and shopping store. The website recorded 156,000 sessions, well above the typical figure of approximately 41,000. Its conversion rate ranged from 2.00% to 2.50%, which falls within the typical e-commerce and shopping store range of 0.72% to 3.65%. Additionally, haix.de's average order value (AOV) of $225-250 is also within the typical range of $58 to $343 for a typical e-commerce and shopping store, highlighting its competitive performance in the market.

haix.de competitors

The competitive set includes haix.de, lifeissimple.de, elten-store.de, rescue-tec.de, and bundeswehr-und-mehr.de. In August 2026, haix.de leads with a revenue of $900,000, outperforming all competitors. While elten-store.de ranks first in transactions with 4,428, haix.de follows closely in second place with 3,797 transactions. In terms of sessions, bundeswehr-und-mehr.de ranks highest with 217,000 sessions, putting haix.de in third place with 156,000 sessions. The average order value (AOV) for haix.de stands at $225-250, surpassing lifeissimple.de's AOV of $175-200 and bundeswehr-und-mehr.de's AOV of $125-150, though falling short of rescue-tec.de's higher AOV of $400-425. All competitors share a conversion rate range of 2.00-2.50%, while rescue-tec.de boasts the highest conversion rate of 3.00-3.50%.

#1 lifeissimple.de

23.2K

Revenue

5.8K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#2 elten-store.de

661.6K

Revenue

210.7K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 rescue-tec.de

851K

Revenue

63K

Sessions

3.0-3.5%

Conv. rate

$400-500

AOV

#4 bundeswehr-und-mehr.de

322.2K

Revenue

216.6K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#5 modyf.de

265.3K

Revenue

57.8K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

bundeswehr-und-mehr.de

modyf.de

lifeissimple.de

TOP MARKET PERFORMERSby revenue

bundeswehr-und-mehr.de

modyf.de

lifeissimple.de

haix.de vs top market performers

haix.de

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Revenue share by device at haix.de

In August large majority of sales on haix.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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haix.de channels

Identify top traffic channels that drive growth for haix.deand discover how performance of traffic channels has changed over time.

haix.de Google Ads spend

Evaluate haix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

haix.de devices

Review haix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

haix.de top markets

Explore haix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.