happiestbaby.com
Happiestbaby.com is a website dedicated to selling a variety of products related to infants and parenting. They offer items such as books, swaddles, sleepers, and different equipment designed to facilitate soothing and calming techniques for babies. The site aims to support parents in understanding and navigating their newborns needs.
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happiestbaby.com Annual Revenue and Growth
happiestbaby.com's annual sales on its online store amounted to $47.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
happiestbaby.com's monthly revenueOVER TIME
Over the past three months, happiestbaby.com revenue has experienced growth of 19%, compared to the preceding three months.
Top products on happiestbaby.comby revenue
happiestbaby.com competitors
In October 2025, happiestbaby.com stands out compared to its competitors in various metrics. While happiestbaby.com reported a revenue of $2,315,601 with 5,608 transactions and 988,807 sessions, its average order value (AOV) ranged between $400-425, and its conversion rate was between 0.50-1.00. In contrast, Nested Bean had a revenue of $184,975 with 2,086 transactions and 73,748 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00. Babylist reported a significantly higher revenue of $70,185,894 with 306,563 transactions and 11,104,257 sessions, with an AOV of $225-250 and a conversion rate of 2.50-3.00. Overall, happiestbaby.com showed strong performance in terms of revenue, transactions, and sessions, albeit with a slightly lower AOV and conversion rate compared to some competitors.
Revenue share by device at happiestbaby.com
In October large majority of sales on happiestbaby.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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happiestbaby.com channels
Identify top traffic channels that drive growth for happiestbaby.comand discover how performance of traffic channels has changed over time.
happiestbaby.com Google Ads spend
Evaluate happiestbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.com devices
Review happiestbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
