happiestbaby.com
Happiestbaby.com is a website dedicated to selling a variety of products related to infants and parenting. They offer items such as books, swaddles, sleepers, and different equipment designed to facilitate soothing and calming techniques for babies. The site aims to support parents in understanding and navigating their newborns needs.
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happiestbaby.com Annual Revenue and Growth
happiestbaby.com's annual sales on its online store amounted to $47.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
happiestbaby.com's monthly revenueOVER TIME
Over the past three months, happiestbaby.com revenue has experienced decline of 3.6%, compared to the preceding three months.
Top products on happiestbaby.comby revenue
happiestbaby.com competitors
In September 2025, happiestbaby.com reported revenue of $1,647,287 with 3,898 transactions and 913,228 sessions, boasting an average order value (AOV) range of $400-425 and a conversion rate of 0.00-0.50. When comparing these metrics to its competitors, we see that nestedbean.com generated $174,063 in revenue with 1,955 transactions and 99,240 sessions, an AOV range of $75-100, and a conversion rate of 1.50-2.00. babylist.com, on the other hand, reported a staggering $71,008,546 in revenue, 310,014 transactions, and 12,615,638 sessions, with an AOV range of $225-250 and a conversion rate of 2.00-2.50. mamanatural.com had revenue of $248,720, 2,230 transactions, 412,830 sessions, an AOV range of $100-125, and a conversion rate of 0.50-1.00. newtonbaby.com reported $2,163,550 in revenue, 8,040 transactions, 392,819 sessions, an AOV range of $250-275, and a conversion rate of 2.00-2.50. Lastly, mustelausa.com generated $122,926 in revenue, 1,496 transactions, 113,824 sessions, an AOV range of $75-100, and a conversion rate of 1.00-1.50. Overall, while happiestbaby.com may not have the highest revenue among its competitors, it shows solid performance in terms of AOV
Revenue share by device at happiestbaby.com
In September large majority of sales on happiestbaby.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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happiestbaby.com channels
Identify top traffic channels that drive growth for happiestbaby.comand discover how performance of traffic channels has changed over time.
happiestbaby.com Google Ads spend
Evaluate happiestbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.com devices
Review happiestbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
