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Jul 2025
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Home/Insights/Retailers/happiestbaby.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
856.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
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Happiestbaby.com is a website dedicated to selling a variety of products related to infants and parenting. They offer items such as books, swaddles, sleepers, and different equipment designed to facilitate soothing and calming techniques for babies. The site aims to support parents in understanding and navigating their newborns needs.

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happiestbaby.com's revenueOVER TIME
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Over the past three months, happiestbaby.com revenue has experienced decline of 26%, compared to the preceding three months.

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happiestbaby.com revenue decline for last six months
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Top products on happiestbaby.comby revenue

#1 SNOO Smart Sleeper Bassinet
$1.4K
Price
$4.5M
Revenue
#2 SNOObie™ Smart Soother
$64.3
Price
$1.7M
Revenue
#3 SNOO Smart Sleeper—Rental
$315.4
Price
$1.3M
Revenue
#4 100% Organic SNOO Sleep Sack
$30
Price
Revenue
#5 Sleepea® 5-Second Baby Swaddle
$25.2
Price
Revenue
#6 Reconditioning Fee
$99.5
Price
Revenue
#7 The Big Bundle
$94.1
Price
Revenue
#8 100% Organic SNOO Sleep Comforter Sack
$38.3
Price
Revenue
#9 SNOO Sleep Sack 3-Pack of Sizes
$73.4
Price
Revenue
#10 Sleepea® Comforter Swaddle
$35.1
Price
Revenue
#1 SNOO Smart Sleeper Bassinet
$1.4K
Price
$4.5M
Revenue
#2 SNOObie™ Smart Soother
$64.3
Price
$1.7M
Revenue
#3 SNOO Smart Sleeper—Rental
$315.4
Price
$1.3M
Revenue
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OVERVIEW
In July 2025, happiestbaby.com led the HEALTH industry with a revenue of $1,548,068, conversion rate ranging from 0.00-0.50%, AOV between $400-425, and 856,159 sessions. The median revenue in the industry is $201,184, while the highest conversion rate is 3.04% and lowest is 1.02%. Additionally, the highest AOV is $298, and the lowest is $54, with a median sessions of 87,612. Overall, happiestbaby.com demonstrated strong performance metrics in online sales, conversion rate, AOV, and website traffic compared to industry averages.
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happiestbaby.com competitors

In July 2025, happiestbaby.com generated $1,548,068 in revenue from 856,159 sessions with 3,719 transactions, boasting an average order value (AOV) of $400-425 and a conversion rate of 0.00-0.50. In comparison, its competitors had varying performance metrics. nestedbean.com had a revenue of $188,765 from 100,198 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50. babylist.com dominated with $80,788,275 in revenue from 13,711,193 sessions, an AOV of $225-250, and a conversion rate of 2.00-2.50. mamanatural.com earned $291,543 from 473,936 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00. newtonbaby.com stood out with $2,093,138 in revenue from 349,179 sessions, an AOV of $250-275, and a conversion rate of 2.00-2.50. mustelausa.com achieved $227,054 in revenue from 168,796 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50.

nestedbean.com screenshot
#1 nestedbean.com
188.8K
Revenue
100.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
babylist.com screenshot
#2 babylist.com
80.8M
Revenue
13.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
mamanatural.com screenshot
#3 mamanatural.com
291.5K
Revenue
473.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
newtonbaby.com screenshot
#4 newtonbaby.com
2.1M
Revenue
349.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
mustelausa.com screenshot
#5 mustelausa.com
227.1K
Revenue
168.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
happiestbaby.com vs top market performers
happiestbaby.com
top retailers
conversion rate vs average order value for happiestbaby.com and its competitors
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Revenue share by device at happiestbaby.com

In July large majority of sales on happiestbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on happiestbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brands overtime comparison

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happiestbaby.com channels

Identify top traffic channels that drive growth for happiestbaby.comand discover how performance of traffic channels has changed over time.

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happiestbaby.com Google Ads spend

Evaluate happiestbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.com devices

Review happiestbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.com top markets

Explore happiestbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.com country & global rank

Assess the ranking of happiestbaby.com among other retailers within its primary country and worldwide.

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