happiestbaby.com
Happiestbaby.com is a website dedicated to selling a variety of products related to infants and parenting. They offer items such as books, swaddles, sleepers, and different equipment designed to facilitate soothing and calming techniques for babies. The site aims to support parents in understanding and navigating their newborns needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
happiestbaby.com Annual Revenue and Growth
happiestbaby.com's annual sales on its online store amounted to $47.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
happiestbaby.com's monthly revenueOVER TIME
Over the past three months, happiestbaby.com revenue has experienced growth of 41%, compared to the preceding three months.
Top products on happiestbaby.comby revenue
happiestbaby.com competitors
In November 2025, happiestbaby.com outperformed some of its competitors in terms of revenue, transactions, and conversion rate. With a revenue of $2,381,692, 6,020 transactions, and a conversion rate of 0.50-1.00, happiestbaby.com had a strong performance. In comparison, nestedbean.com had lower revenue ($179,993), fewer transactions (1,983), and a higher conversion rate (2.50-3.00). On the other hand, babylist.com had significantly higher revenue ($76,057,135) and transactions (321,111) but a similar conversion rate (2.00-2.50). newtonbaby.com had slightly higher revenue ($2,893,181) and transactions (10,865) with a comparable conversion rate (2.00-2.50). Overall, happiestbaby.com performed well in revenue and transactions, although some competitors had higher numbers in these areas.
Revenue share by device at happiestbaby.com
In November large majority of sales on happiestbaby.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Gain even more insights with the Grips app
happiestbaby.com channels
Identify top traffic channels that drive growth for happiestbaby.comand discover how performance of traffic channels has changed over time.
happiestbaby.com Google Ads spend
Evaluate happiestbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.com devices
Review happiestbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
