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Oct 2025
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Home/Insights/Retailers/happiestbaby.eu
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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115K
Revenue
Oct 25
15.9K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: SHIPPING AND LOGISTICS

Happiestbaby.eu is an online platform offering a range of baby-related products. Their inventory includes baby sleep aids, swaddle blankets, breastfeeding accessories, and baby care items. The website provides detailed information about each product, allowing customers to make informed choices.

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happiestbaby.eu Annual Revenue and Growth

happiestbaby.eu's annual sales on its online store amounted to $1.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happiestbaby.eu revenue by year

happiestbaby.eu's monthly revenueOVER TIME
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Over the past three months, happiestbaby.eu revenue has experienced growth of 38%, compared to the preceding three months.

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happiestbaby.eu revenue growth for last six months
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OVERVIEW
In October 2025, happiestbaby.eu generated $114,961 in online sales, significantly below the $179,743 median for the shipping and logistics sector, while the industry's largest player, rappi.com, achieved $44,102,557. The site's conversion rate ranged between 2.00-2.50%, below the high benchmark of 5.32%, with sessions totaling 15,916, which is less than the median of 25,053. Additionally, happiestbaby.eu's average order value (AOV) was between $350-375, considerably lower than the high AOV of $574, indicating potential areas for growth in customer engagement and sales performance.
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happiestbaby.eu competitors

In October 2025, happiestbaby.eu generated a revenue of €114,961 with 321 transactions from 15,916 sessions, boasting an average order value (AOV) of €350-375 and a conversion rate of 2.00-2.50%. When compared to its competitors, happiestbaby.eu falls behind swing2sleep.de in revenue and transactions but outperforms zizzz.ch and moonboon.de in terms of revenue and AOV. However, happiestbaby.com surpasses all competitors in revenue, transactions, and sessions, with an AOV of €400-425, but lags in conversion rate. While swing2sleep.de has the highest conversion rate among the competitors, happiestbaby.eu stands out with its competitive AOV and solid conversion rate. Overall, happiestbaby.eu holds its ground against competitors like zizzz.ch, moonboon.de, and mysheepi.com, showcasing a strong performance in the market.

happiestbaby.co.uk screenshot
#1 happiestbaby.co.uk
56.6K
Revenue
33.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
2.3M
Revenue
988.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
happiestbaby.eu vs top market performers
happiestbaby.eu
top retailers
conversion rate vs average order value for happiestbaby.eu and its competitors
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Revenue share by device at happiestbaby.eu

In October large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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happiestbaby.eu channels

Identify top traffic channels that drive growth for happiestbaby.euand discover how performance of traffic channels has changed over time.

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happiestbaby.eu Google Ads spend

Evaluate happiestbaby.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.eu devices

Review happiestbaby.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.eu top markets

Explore happiestbaby.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.eu country & global rank

Assess the ranking of happiestbaby.eu among other retailers within its primary country and worldwide.

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