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Jan 2026
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Home/Insights/Retailers/happiestbaby.eu
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for happiestbaby.euhappiestbaby.eu

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117.3K
Revenue
Jan 26
18.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: SHIPPING AND LOGISTICS

Happiestbaby.eu is an online platform offering a range of baby-related products. Their inventory includes baby sleep aids, swaddle blankets, breastfeeding accessories, and baby care items. The website provides detailed information about each product, allowing customers to make informed choices.

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happiestbaby.eu Annual Revenue and Growth

happiestbaby.eu's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
happiestbaby.eu revenue by year

happiestbaby.eu's monthly revenueOVER TIME
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Over the past three months, happiestbaby.eu revenue has experienced decline of 0.31%, compared to the preceding three months.

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happiestbaby.eu revenue decline for last six months
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OVERVIEW
In January 2026, happiestbaby.eu generated $117,267 in online sales with a conversion rate of 1.50-2.00%, below the industry median of $168,820 and the high benchmark of 5.62%. Their average order value (AOV) ranged from $325-350, also falling short of the industry high of $565. With 18,817 sessions, they lagged behind the median of 25,045 in the business and consumer services/shipping and logistics sector, highlighting areas for growth and optimization amidst a competitive landscape, especially when compared to the market leader uline.ca, which commands $45,959,589 in revenue.
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happiestbaby.eu competitors

In January 2026, happiestbaby.eu generated $117,267 in revenue from 355 transactions and 18,817 sessions with an average order value (AOV) ranging from $325-$350 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, we see that zizzz.ch brought in $44,211 with 175 transactions and 12,070 sessions, moonboon.de achieved $182,462 in revenue from 614 transactions and 37,999 sessions, swing2sleep.de earned $120,768 from 874 transactions and 37,983 sessions, happiestbaby.com led the pack with $3,498,244 in revenue from 9,050 transactions and 1,152,926 sessions, and mysheepi.com made $160,447 from 1,295 transactions and 66,565 sessions. In terms of revenue and transactions, happiestbaby.eu falls in the middle compared to its competitors, with a solid AOV and conversion rate putting it in a strong position within the market.

happiestbaby.co.uk screenshot
#1 happiestbaby.co.uk
231.8K
Revenue
55K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
3.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
happiestbaby.eu vs top market performers
happiestbaby.eu
top retailers
conversion rate vs average order value for happiestbaby.eu and its competitors
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Revenue share by device at happiestbaby.eu

In January large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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happiestbaby.eu channels

Identify top traffic channels that drive growth for happiestbaby.euand discover how performance of traffic channels has changed over time.

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happiestbaby.eu Google Ads spend

Evaluate happiestbaby.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.eu devices

Review happiestbaby.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.eu top markets

Explore happiestbaby.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.eu country & global rank

Assess the ranking of happiestbaby.eu among other retailers within its primary country and worldwide.

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