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Sep 2025
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Home/Insights/Retailers/hatchetsupply.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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51K
Revenue
Sep 25
27.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Hatchetsupply.com is an online platform offering a variety of hatchets and related accessories. The website provides a range of high-quality hatchets designed for outdoor use, such as camping, woodworking, and general utility purposes. They also offer additional items like sheaths, sharpeners, and replacement handles for hatchets.

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hatchetsupply.com Annual Revenue and Growth

hatchetsupply.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatchetsupply.com revenue by year

hatchetsupply.com's monthly revenueOVER TIME
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Over the past three months, hatchetsupply.com revenue has experienced decline of 31%, compared to the preceding three months.

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hatchetsupply.com revenue decline for last six months
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OVERVIEW
In September 2025, hatchetsupply.com generated $50,954 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with sessions totaling 27,505, lower than the median of 34,221. Its conversion rate ranged from 0.50% to 1.00%, below the high of 3.2% and just above the low of 0.68%. The average order value (AOV) was between $225 and $250, while the highest AOV in the sector stands at $382. Notably, shein.com dominated the category with online sales reaching $819,580,923 and sessions soaring to 297,137,690, highlighting hatchetsupply.com's challenges in the competitive market.
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hatchetsupply.com competitors

In September 2025, hatchetsupply.com generated a revenue of $50,954 from 219 transactions and 27,505 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, we see that alumniofny.com had a much lower revenue of $1,777 with 10 transactions and 1,031 sessions, but a similar AOV and conversion rate. On the other hand, gramicci.com had the highest revenue of $685,673 with 3,062 transactions and 220,247 sessions, boasting a higher AOV of $200-225 and a conversion rate of 1.00-1.50%. Overall, hatchetsupply.com falls somewhere in the middle of its competitors in terms of revenue, transactions, and sessions, with a competitive AOV and conversion rate within the outdoor equipment industry.

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Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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3.6K
Sessions
10.0-10.5%
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AOV
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#3 barebonesliving.com
186.8K
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71.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gramicci.com screenshot
#4 gramicci.com
685.7K
Revenue
220.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
helinox.com screenshot
#5 helinox.com
121K
Revenue
87.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
hatchetsupply.com vs top market performers
hatchetsupply.com
top retailers
conversion rate vs average order value for hatchetsupply.com and its competitors
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Revenue share by device at hatchetsupply.com

In September large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatchetsupply.com channels

Identify top traffic channels that drive growth for hatchetsupply.comand discover how performance of traffic channels has changed over time.

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hatchetsupply.com Google Ads spend

Evaluate hatchetsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatchetsupply.com devices

Review hatchetsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatchetsupply.com top markets

Explore hatchetsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatchetsupply.com country & global rank

Assess the ranking of hatchetsupply.com among other retailers within its primary country and worldwide.

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