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Nov 2025
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Home/Insights/Retailers/hatchetsupply.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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71.2K
Revenue
Nov 25
35K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Hatchetsupply.com is an online platform offering a variety of hatchets and related accessories. The website provides a range of high-quality hatchets designed for outdoor use, such as camping, woodworking, and general utility purposes. They also offer additional items like sheaths, sharpeners, and replacement handles for hatchets.

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hatchetsupply.com Annual Revenue and Growth

hatchetsupply.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatchetsupply.com revenue by year

hatchetsupply.com's monthly revenueOVER TIME
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Over the past three months, hatchetsupply.com revenue has experienced growth of 31%, compared to the preceding three months.

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hatchetsupply.com revenue growth for last six months
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OVERVIEW
In November 2025, hatchetsupply.com generated $71,230 in online sales, below the lifestyle/fashion and apparel median of $93,064, with a conversion rate of 0.50-1.00%, lower than the high benchmark of 3.37% but above the low of 0.73%. Their average order value (AOV) ranged from $200-225, notably beneath the category's high of $375, while sessions totaled 34,952, just shy of the median of 36,492, and significantly lower than the market leader shein.com, which boasts 342,497,064 sessions. Overall, these metrics indicate room for improvement in both sales performance and customer engagement.
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hatchetsupply.com competitors

In November 2025, hatchetsupply.com generated a revenue of $71,230 from 333 transactions and 34,952 sessions, with an Average Order Value (AOV) ranging between $200-$225 and a conversion rate of 0.50-1.00%. In comparison, competitors like alumniofny.com had significantly lower revenue ($1,374) from 7 transactions and 834 sessions, with a similar AOV range and conversion rate. On the other hand, matadorup.com recorded $33,675 in revenue from 335 transactions and 88 sessions, with a lower AOV range of $100-$125 but an extremely high conversion rate of 381.00-381.50%. In contrast, barebonesliving.com, gramicci.com, and helinox.com outperformed hatchetsupply.com in terms of revenue, transactions, and sessions, with varying AOV ranges and conversion rates. Overall, hatchetsupply.com seems to be in the middle ground compared to its competitors in November 2025.

alumniofny.com screenshot
#1 alumniofny.com
1.4K
Revenue
834.4
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
matadorup.com screenshot
#2 matadorup.com
33.7K
Revenue
87.9
Sessions
381.0-381.5%
Conv. rate
$100-125
AOV
barebonesliving.com screenshot
#3 barebonesliving.com
311K
Revenue
96.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gramicci.com screenshot
#4 gramicci.com
1.2M
Revenue
318.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
helinox.com screenshot
#5 helinox.com
133.1K
Revenue
81K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
hatchetsupply.com vs top market performers
hatchetsupply.com
top retailers
conversion rate vs average order value for hatchetsupply.com and its competitors
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Revenue share by device at hatchetsupply.com

In November large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatchetsupply.com channels

Identify top traffic channels that drive growth for hatchetsupply.comand discover how performance of traffic channels has changed over time.

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hatchetsupply.com Google Ads spend

Evaluate hatchetsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatchetsupply.com devices

Review hatchetsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatchetsupply.com top markets

Explore hatchetsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatchetsupply.com country & global rank

Assess the ranking of hatchetsupply.com among other retailers within its primary country and worldwide.

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