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Jan 2026
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Home/Insights/Retailers/hatchetsupply.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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98.3K
Revenue
Jan 26
31.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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Hatchetsupply.com is an online platform offering a variety of hatchets and related accessories. The website provides a range of high-quality hatchets designed for outdoor use, such as camping, woodworking, and general utility purposes. They also offer additional items like sheaths, sharpeners, and replacement handles for hatchets.

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hatchetsupply.com Annual Revenue and Growth

hatchetsupply.com's annual sales on its online store amounted to $903.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$903.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hatchetsupply.com revenue by year

hatchetsupply.com's monthly revenueOVER TIME
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Over the past three months, hatchetsupply.com revenue has experienced growth of 83%, compared to the preceding three months.

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hatchetsupply.com revenue growth for last six months
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OVERVIEW
In January 2026, hatchetsupply.com achieved online sales revenue of $98,327, surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.1% but above the low of 0.69%. Its average order value (AOV) ranged from $225-250, below the high of $390 yet above the low of $76. With 31,211 sessions, it falls short of the lifestyle category median of 38,909 and far behind industry leader shein.com, which dominates with 809,875,018 in revenue and 279,580,739 sessions.
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hatchetsupply.com competitors

When comparing hatchetsupply.com to its competitors in January 2026, we see that hatchetsupply.com generated a revenue of $98,327 from 420 transactions and 31,211 sessions with an average order value (AOV) ranging from $225-250 and a conversion rate of 1.00-1.50%. In contrast, alumniofny.com had a revenue of $1,661 from 9 transactions and 1,011 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. matadorup.com earned $1,172 from 11 transactions and 339 sessions, with an AOV of $100-125 and a high conversion rate of 3.00-3.50%. barebonesliving.com outperformed with a revenue of $182,295 from 1,158 transactions and 93,377 sessions, showcasing an AOV of $150-175 and a conversion rate of 1.00-1.50%. gramicci.com brought in a significant revenue of $906,266 from 3,692 transactions and 248,784 sessions, boasting an AOV of $225-250 and a conversion rate of 1.00-1.50%. Lastly, helinox.com generated $126,304 from 478 transactions and 63,776 sessions, with an impressive AOV of $250-275 and a conversion rate of 0.50-1.00%.

alumniofny.com screenshot
#1 alumniofny.com
1.7K
Revenue
1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
matadorup.com screenshot
#2 matadorup.com
1.2K
Revenue
339.1
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
barebonesliving.com screenshot
#3 barebonesliving.com
182.3K
Revenue
93.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gramicci.com screenshot
#4 gramicci.com
906.3K
Revenue
248.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
helinox.com screenshot
#5 helinox.com
126.3K
Revenue
63.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
hatchetsupply.com vs top market performers
hatchetsupply.com
top retailers
conversion rate vs average order value for hatchetsupply.com and its competitors
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Revenue share by device at hatchetsupply.com

In January large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatchetsupply.com channels

Identify top traffic channels that drive growth for hatchetsupply.comand discover how performance of traffic channels has changed over time.

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hatchetsupply.com Google Ads spend

Evaluate hatchetsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatchetsupply.com devices

Review hatchetsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatchetsupply.com top markets

Explore hatchetsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatchetsupply.com country & global rank

Assess the ranking of hatchetsupply.com among other retailers within its primary country and worldwide.

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