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Apr 2026
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Home/Insights/Retailers/hatchetsupply.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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62.7K
Revenue
Apr 26
34.9K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Hatchetsupply.com is an online platform offering a variety of hatchets and related accessories. The website provides a range of high-quality hatchets designed for outdoor use, such as camping, woodworking, and general utility purposes. They also offer additional items like sheaths, sharpeners, and replacement handles for hatchets.

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hatchetsupply.com Annual Revenue and Growth

hatchetsupply.com's annual sales on its online store amounted to $903.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$903.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hatchetsupply.com revenue by year

hatchetsupply.com's monthly revenueOVER TIME
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Over the past three months, hatchetsupply.com revenue has experienced decline of 25%, compared to the preceding three months.

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hatchetsupply.com revenue decline for last six months
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OVERVIEW
In April 2026, hatchetsupply.com generated $62,702 in online sales, below the FASHION AND APPAREL median of $78,791, with a conversion rate ranging from 0.50-1.00%, falling short of the high benchmark of 3.05%. Their average order value (AOV) was between $200-225, considerably lower than the sector's high of $389. The site attracted 34,883 sessions, slightly below the median of 35,276, while leading competitor shein.com reported staggering figures with over $860 million in revenue and nearly 282 million sessions, highlighting hatchetsupply.com’s need for improved performance metrics to remain competitive.
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hatchetsupply.com competitors

In April 2026, hatchetsupply.com generated $62,702 from 296 transactions across 34,883 sessions, yielding a conversion rate of 0.50-1.00% and an average order value (AOV) between $200-225. In contrast, competitor gramici.com far outpaced it with $1,243,376 in revenue from 5,003 transactions over 374,296 sessions, achieving a higher AOV of $225-250 and a conversion rate of 1.00-1.50%. Similarly, helinox.com reported $247,286 with 1,069 transactions from 107,556 sessions, maintaining a comparable conversion rate but also a higher revenue overall. On the lower end, alumniofny.com struggled with just $515 in revenue and only 3 transactions. barebonesliving.com fared better with $186,123 from 1,200 transactions, although its AOV was slightly lower. Overall, hatchetsupply.com remains competitive but clearly trails behind its larger rivals in revenue and transaction volume.

alumniofny.com screenshot
#1 alumniofny.com
514.6
Revenue
282
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
barebonesliving.com screenshot
#2 barebonesliving.com
186.1K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gramicci.com screenshot
#3 gramicci.com
1.2M
Revenue
374.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
helinox.com screenshot
#4 helinox.com
247.3K
Revenue
107.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
campmor.com screenshot
#5 campmor.com
859.9K
Revenue
152.8K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
hatchetsupply.com vs top market performers
hatchetsupply.com
top retailers
conversion rate vs average order value for hatchetsupply.com and its competitors
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Revenue share by device at hatchetsupply.com

In April large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatchetsupply.com channels

Identify top traffic channels that drive growth for hatchetsupply.comand discover how performance of traffic channels has changed over time.

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hatchetsupply.com Google Ads spend

Evaluate hatchetsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatchetsupply.com devices

Review hatchetsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatchetsupply.com top markets

Explore hatchetsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatchetsupply.com country & global rank

Assess the ranking of hatchetsupply.com among other retailers within its primary country and worldwide.

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