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Dec 2025
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Home/Insights/Retailers/hatchetsupply.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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101.7K
Revenue
Dec 25
34.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Hatchetsupply.com is an online platform offering a variety of hatchets and related accessories. The website provides a range of high-quality hatchets designed for outdoor use, such as camping, woodworking, and general utility purposes. They also offer additional items like sheaths, sharpeners, and replacement handles for hatchets.

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hatchetsupply.com Annual Revenue and Growth

hatchetsupply.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatchetsupply.com revenue by year

hatchetsupply.com's monthly revenueOVER TIME
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Over the past three months, hatchetsupply.com revenue has experienced growth of 66%, compared to the preceding three months.

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hatchetsupply.com revenue growth for last six months
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OVERVIEW
In December 2025, hatchetsupply.com achieved $101,669 in online sales, surpassing the FASHION AND APPAREL median of $92,600. With a conversion rate between 1.00-1.50%, it falls short of the category's high of 3.17%. The average order value (AOV) ranged from $200 to $225, below the sector's high of $389. The site recorded 34,904 sessions, slightly below the median of 39,789, indicating moderate traffic in a competitive landscape, with market leader macys.com generating over $926 million in sales and shein.com leading with 304 million sessions, highlighting the challenges faced in the lifestyle/fashion sector.
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hatchetsupply.com competitors

When comparing hatchetsupply.com to its competitors as of December 2025, we see that it falls behind in terms of revenue. hatchetsupply.com generated $101,669 with 461 transactions and 34,904 sessions, resulting in an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. In contrast, competitors such as gramicci.com had a revenue of $989,805 with 4,604 transactions and 299,182 sessions, boasting a higher AOV of $200-$225 and a comparable conversion rate of 1.50-2.00%. Other competitors like barebonesliving.com also outperformed hatchetsupply.com with $286,905 in revenue, 1,869 transactions, and 119,973 sessions, demonstrating a higher conversion rate of 1.50-2.00%. While hatchetsupply.com holds its own in some areas, there is room for improvement in revenue generation and conversion rates when compared to its competitors.

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603.6
Revenue
333.6
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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#2 matadorup.com
4.5K
Revenue
910.9
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
barebonesliving.com screenshot
#3 barebonesliving.com
286.9K
Revenue
120K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gramicci.com screenshot
#4 gramicci.com
989.8K
Revenue
299.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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#5 helinox.com
147.8K
Revenue
88.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
hatchetsupply.com vs top market performers
hatchetsupply.com
top retailers
conversion rate vs average order value for hatchetsupply.com and its competitors
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Revenue share by device at hatchetsupply.com

In December large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hatchetsupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatchetsupply.com channels

Identify top traffic channels that drive growth for hatchetsupply.comand discover how performance of traffic channels has changed over time.

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hatchetsupply.com Google Ads spend

Evaluate hatchetsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatchetsupply.com devices

Review hatchetsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatchetsupply.com top markets

Explore hatchetsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatchetsupply.com country & global rank

Assess the ranking of hatchetsupply.com among other retailers within its primary country and worldwide.

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