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Jan 2026
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Home/Insights/Retailers/matadorup.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.2K
Revenue
Jan 26
339.1
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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MatadorUp.com is an online platform that primarily offers adventure travel gear and accessories. Their product range includes compact backpacks, packable duffle bags, lightweight blankets, hydration packs, and various outdoor tools. The website aims to cater to individuals seeking high-quality gear for outdoor explorations and active lifestyles.

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matadorup.com Annual Revenue and Growth

matadorup.com's annual sales on its online store amounted to $261K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$261K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
matadorup.com revenue by year

matadorup.com's monthly revenueOVER TIME
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Over the past three months, matadorup.com revenue has experienced decline of 53%, compared to the preceding three months.

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matadorup.com revenue decline for last six months
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OVERVIEW
In January 2026, matadorup.com, a lifestyle/fashion and apparel site, generated $1,172 in online sales, significantly below the median of $91,806, while its conversion rate of 3.00-3.50% slightly surpassed the category average of 3.1%. With an average order value (AOV) of $100-125, matadorup.com is positioned above the lower range but far below the high-end average of $390. The site recorded 339 sessions, starkly lower than the median of 38,909, highlighting its need for increased traffic in contrast to industry giant shein.com, which garnered over 279 million sessions.
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matadorup.com competitors

In January 2026, matadorup.com generated a revenue of $1,172 with 11 transactions from 339 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, hyper-gear.com outperformed matadorup.com with a revenue of $105,218 from 627 transactions out of 25,116 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. hatchetsupply.com and corsurf.com also had higher revenues compared to matadorup.com, while keepyourcadence.com significantly outperformed all competitors with a revenue of $624,138 from 3,910 transactions out of 139,940 sessions, an AOV of $150-175, and a conversion rate of 2.50-3.00%. Overall, matadorup.com falls behind in terms of revenue, transactions, and sessions when compared to its competitors in the outdoor gear industry.

hyper-gear.com screenshot
#1 hyper-gear.com
105.2K
Revenue
25.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hatchetsupply.com screenshot
#2 hatchetsupply.com
98.3K
Revenue
31.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
corsurf.com screenshot
#3 corsurf.com
112.9K
Revenue
29.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
keepyourcadence.com screenshot
#4 keepyourcadence.com
624.1K
Revenue
139.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
matadorup.com vs top market performers
matadorup.com
top retailers
conversion rate vs average order value for matadorup.com and its competitors
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matadorup.com channels

Identify top traffic channels that drive growth for matadorup.comand discover how performance of traffic channels has changed over time.

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matadorup.com Google Ads spend

Evaluate matadorup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matadorup.com devices

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matadorup.com top markets

Explore matadorup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matadorup.com country & global rank

Assess the ranking of matadorup.com among other retailers within its primary country and worldwide.

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