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Nov 2025
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for hauslabs.comhauslabs.com

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676K
Revenue
Nov 25
845K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com Annual Revenue and Growth

hauslabs.com's annual sales on its online store amounted to $6.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
hauslabs.com revenue by year

hauslabs.com's monthly revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced growth of 28%, compared to the preceding three months.

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hauslabs.com revenue growth for last six months
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OVERVIEW
In November 2025, hauslabs.com generated $676,029 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, yet trailing far behind industry leader ulta.com. With a conversion rate of 1.00-1.50%, hauslabs sits below the very high standard of 5.32% but above the very low 1.38%. The average order value (AOV) ranges from $50-75, contrasting with the sector's high of $204 and low of $48. Additionally, hauslabs attracted 845,008 sessions, well above the median of 19,748 but notably lower than sephora.com's record of 76,114,809 sessions, highlighting competitive opportunities in engagement.
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hauslabs.com competitors

In November 2025, when comparing hauslabs.com to its competitors, it is clear that hauslabs.com outperforms both ladygaga.com and milkmakeup.com in terms of revenue, transactions, and sessions. hauslabs.com generated a revenue of $676,029 from 10,670 transactions and 845,008 sessions, while ladygaga.com only achieved $337,608 revenue from 6,066 transactions and 405,313 sessions. Additionally, milkmakeup.com had even lower numbers with $254,382 revenue from 5,168 transactions and 240,056 sessions. However, it is worth noting that milkmakeup.com had a higher conversion rate range of 2.00-2.50 compared to hauslabs.com and ladygaga.com with a conversion rate range of 1.00-1.50. Despite this, hauslabs.com remains the top performer among the three competitors in terms of overall metrics.

ladygaga.com screenshot
#1 ladygaga.com
337.6K
Revenue
405.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
254.4K
Revenue
240.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hauslabs.com vs top market performers
hauslabs.com
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conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In November large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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