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Jul 2025
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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395.6K
Revenue
631.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com's revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced decline of 13%, compared to the preceding three months.

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hauslabs.com revenue decline for last six months
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OVERVIEW
hauslabs.com, in the BEAUTY AND COSMETICS industry, had a revenue of $395,643 with a median revenue of $48,182, a conversion rate of 0.50-1.00%, and an AOV of $50-75. The highest online store in the category was themancompany.com with $113,233,299 revenue. hauslabs.com had 631,496 sessions, while sephora.com had 41,064,568 sessions, with a median of 20,909 in the industry. Very high conversion rate in the industry is 4.31% and a very low conversion rate is 1.0%, while a very high AOV is $211 and a very low AOV is $51.
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hauslabs.com competitors

In July 2025, hauslabs.com generated $395,643 in revenue from 5,883 transactions and 631,496 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, Lady Gaga's website, ladygaga.com, outperformed hauslabs.com with $714,667 in revenue, 12,773 transactions, and 794,896 sessions. Lady Gaga's AOV and conversion rate were also higher at $50-75 and 1.50-2.00%, respectively. On the other hand, Milk Makeup's website, milkmakeup.com, fell behind hauslabs.com with $145,922 in revenue, 3,033 transactions, and 265,743 sessions. Milk Makeup's AOV was lower at $25-50, but its conversion rate was higher at 1.00-1.50%. Overall, hauslabs.com's performance falls in between its two competitors in terms of revenue, transactions, sessions, AOV, and conversion rate in July 2025.

ladygaga.com screenshot
#1 ladygaga.com
714.7K
Revenue
794.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
145.9K
Revenue
265.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
hauslabs.com vs top market performers
hauslabs.com
top retailers
conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In July large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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