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Oct 2025
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for hauslabs.comhauslabs.com

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368.7K
Revenue
Oct 25
490.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com Annual Revenue and Growth

hauslabs.com's annual sales on its online store amounted to $6.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
hauslabs.com revenue by year

hauslabs.com's monthly revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced decline of 40%, compared to the preceding three months.

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hauslabs.com revenue decline for last six months
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OVERVIEW
In October 2025, hauslabs.com generated $368,745 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, while boasting a conversion rate of 1.00-1.50%, below the high benchmark of 4.65% but above the low of 1.19%. With an average order value (AOV) of $50-75, it sits near the lower end of the category's range, where a high AOV is $202. The site recorded 490,514 sessions, well above the median of 18,156 but far from the industry leader, sephora.com, which achieved 49,510,502 sessions.
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hauslabs.com competitors

In October 2025, hauslabs.com outperformed its competitors in terms of revenue, with $368,745 compared to ladygaga.com's $344,185 and milkmakeup.com's $166,046. However, ladygaga.com had the highest number of transactions at 6,279, while hauslabs.com had 5,747 transactions and milkmakeup.com had 3,352. In sessions, hauslabs.com had the highest with 490,514, followed by ladygaga.com with 425,378, and milkmakeup.com with 194,479. In terms of Average Order Value (AOV), hauslabs.com and ladygaga.com had the same range of $50-75, while milkmakeup.com had a lower AOV of $25-50. When it comes to conversion rates, all three websites were relatively similar, with hauslabs.com and ladygaga.com in the range of 1.00-1.50, and milkmakeup.com slightly higher at 1.50-2.00.

ladygaga.com screenshot
#1 ladygaga.com
344.2K
Revenue
425.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
166K
Revenue
194.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
hauslabs.com vs top market performers
hauslabs.com
top retailers
conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In October large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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