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Dec 2025
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for hauslabs.comhauslabs.com

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931.5K
Revenue
Dec 25
754.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com Annual Revenue and Growth

hauslabs.com's annual sales on its online store amounted to $6.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
hauslabs.com revenue by year

hauslabs.com's monthly revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced growth of 93%, compared to the preceding three months.

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hauslabs.com revenue growth for last six months
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OVERVIEW
In December 2025, hauslabs.com achieved impressive performance metrics within the BEAUTY AND COSMETICS sector, generating online sales of $931,509, significantly surpassing the median revenue of $53,444, with sessions totaling 754,053, far exceeding the category's median of 23,270. Its conversion rate ranged from 2.00-2.50%, while the average order value (AOV) was between $50-75, positioning hauslabs.com favorably compared to industry benchmarks, despite a high AOV reaching $191 and top competitors like ulta.com and sephora.com leading the market with $152,769,917 and 76,213,109 sessions, respectively.
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hauslabs.com competitors

In December 2025, hauslabs.com outperformed its competitors in terms of revenue, with a total of $931,509. ladygaga.com, one of its competitors, generated $288,279 in revenue, while milkmakeup.com earned $192,120. hauslabs.com also had the highest number of transactions at 15,214, compared to ladygaga.com's 5,686 and milkmakeup.com's 4,417. However, when it comes to conversion rates, hauslabs.com fell within the range of 2.00-2.50%, while ladygaga.com had a range of 1.00-1.50% and milkmakeup.com had a range of 1.50-2.00%. In terms of average order value (AOV), hauslabs.com and ladygaga.com were on par with a range of $50-75, while milkmakeup.com had a lower range of $25-50. Despite facing stiff competition, hauslabs.com emerged as the leader in revenue and transactions among its competitors in December 2025.

ladygaga.com screenshot
#1 ladygaga.com
288.3K
Revenue
395.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
192.1K
Revenue
230.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
hauslabs.com vs top market performers
hauslabs.com
top retailers
conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In December large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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