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May 2025
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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862.3K
Revenue
925.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com's revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced growth of 32%, compared to the preceding three months.

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hauslabs.com revenue growth for last six months
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OVERVIEW
hauslabs.com's performance metrics for May 2025 include an online sales revenue of $862,323 in the BEAUTY AND COSMETICS industry, with a conversion rate of 1.00-1.50% and an AOV of $50-75. The website had 925,580 sessions during this period, compared to the industry median of 19,997. The highest online store revenue in the category was ulta.com at $96,002,620, while the highest conversion rate was 4.51% and the highest AOV was $213. The lowest conversion rate and AOV were 1.17% and $53, respectively. sephora.com had the most sessions with 38,510,361.
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hauslabs.com competitors

In May 2025, hauslabs.com reported a revenue of $862,323 from 11,693 transactions with 925,580 sessions, boasting an average order value (AOV) range of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, milkmakeup.com generated $244,388 in revenue from 4,652 transactions and 284,274 sessions, with a higher conversion rate of 1.50-2.00%. On the other hand, ladygaga.com yielded $514,568 in revenue from 9,679 transactions and 651,139 sessions, with a similar AOV range of $50-75 and a matching conversion rate of 1.00-1.50%. While hauslabs.com led in revenue, it lagged behind milkmakeup.com in terms of conversion rate, showcasing potential areas for improvement in maximizing its sessions to transactions ratio.

ladygaga.com screenshot
#1 ladygaga.com
514.6K
Revenue
651.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
244.4K
Revenue
284.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hauslabs.com vs top market performers
hauslabs.com
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conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In May large majority of sales on hauslabs.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on hauslabs.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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