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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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344.3K
Revenue
Sep 25
476.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com Annual Revenue and Growth

hauslabs.com's annual sales on its online store amounted to $6.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
hauslabs.com revenue by year

hauslabs.com's monthly revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced decline of 48%, compared to the preceding three months.

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hauslabs.com revenue decline for last six months
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OVERVIEW
In September 2025, hauslabs.com, operating in the BEAUTY AND COSMETICS industry, achieved online sales revenue of $344,286, significantly surpassing the median of $40,540, though far below industry leader ulta.com's $93,223,020; with a conversion rate of 1.00-1.50%, it aligns closely with the low end of the industry range, while its average order value (AOV) of $50-75 remains below the high of $203, though above the low of $47; the site attracted 476,809 sessions, notably higher than the median of 18,928 but dwarfed by sephora.com's impressive 45,764,193 sessions.
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hauslabs.com competitors

In September 2025, when comparing hauslabs.com to its competitors, ladygaga.com emerges as a strong rival with significantly higher revenue at $637,166, more transactions at 11,329, and more sessions at 735,368. ladygaga.com also boasts a higher conversion rate of 1.50-2.00, indicating a more successful customer engagement strategy. On the other hand, hauslabs.com falls behind in terms of revenue, transactions, and sessions with $344,286, 5,447, and 476,809 respectively. However, hauslabs.com and ladygaga.com share a similar AOV range of $50-75, suggesting that they are targeting a similar demographic. Meanwhile, milkmakeup.com lags behind both hauslabs.com and ladygaga.com in terms of revenue, transactions, and sessions, with a lower AOV range of $25-50. Overall, ladygaga.com appears to be the frontrunner among the three in terms of key performance metrics.

ladygaga.com screenshot
#1 ladygaga.com
637.2K
Revenue
735.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
140.3K
Revenue
228.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
hauslabs.com vs top market performers
hauslabs.com
top retailers
conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In September large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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