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Jan 2026
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Home/Insights/Retailers/hauslabs.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for hauslabs.comhauslabs.com

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683.2K
Revenue
Jan 26
670.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Hauslabs.com offers a range of beauty and cosmetic products. Founded by Lady Gaga, the website features an assortment of innovative makeup items such as lip gloss, eyeliner, and eyeshadow. With a focus on self-expression, the site caters to individuals seeking unique and bold makeup options for creative expression.

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hauslabs.com Annual Revenue and Growth

hauslabs.com's annual sales on its online store amounted to $6.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
hauslabs.com revenue by year

hauslabs.com's monthly revenueOVER TIME
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Over the past three months, hauslabs.com revenue has experienced growth of 130%, compared to the preceding three months.

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hauslabs.com revenue growth for last six months
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OVERVIEW
In January 2026, hauslabs.com generated impressive online sales revenue of $683,249, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 4.7%. With an average order value (AOV) between $50 and $75, it is close to the lower end of the industry spectrum, where AOV can reach up to $194. The website recorded 670,137 sessions, far below the leader ulta.com's 47,691,438, yet exceeding the industry median of 22,631, highlighting its strong market presence.
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hauslabs.com competitors

In January 2026, hauslabs.com outperformed its competitors in terms of revenue, with $683,249 compared to ladygaga.com's $263,138 and milkmakeup.com's $177,313. Additionally, hauslabs.com had the highest number of transactions at 11,647, followed by ladygaga.com at 5,138 and milkmakeup.com at 3,928. In terms of sessions, hauslabs.com also led the pack with 670,137 sessions, surpassing ladygaga.com's 339,074 and milkmakeup.com's 249,556. While hauslabs.com and ladygaga.com had a similar average order value (AOV) of $50-75, milkmakeup.com had a lower AOV of $25-50. Furthermore, hauslabs.com and its competitors had comparable conversion rates ranging from 1.50-2.00%. Overall, hauslabs.com demonstrated superior performance in revenue, transactions, and sessions compared to ladygaga.com and milkmakeup.com in January 2026.

ladygaga.com screenshot
#1 ladygaga.com
263.1K
Revenue
339.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
milkmakeup.com screenshot
#2 milkmakeup.com
177.3K
Revenue
249.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
hauslabs.com vs top market performers
hauslabs.com
top retailers
conversion rate vs average order value for hauslabs.com and its competitors
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Revenue share by device at hauslabs.com

In January large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hauslabs.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hauslabs.com channels

Identify top traffic channels that drive growth for hauslabs.comand discover how performance of traffic channels has changed over time.

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hauslabs.com Google Ads spend

Evaluate hauslabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hauslabs.com devices

Review hauslabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hauslabs.com top markets

Explore hauslabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hauslabs.com country & global rank

Assess the ranking of hauslabs.com among other retailers within its primary country and worldwide.

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