Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

Start benchmarking for free
Sign in with GoogleSign up with Google
175.8K
Revenue
Mar 26
265.2K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
Loading...

Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
View real-time data

Over the past three months, milkmakeup.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
milkmakeup.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, milkmakeup.com generated $175,788 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $47,335, yet far behind industry leader ulta.com. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 4.7% and above the low of 1.2%. With an average order value (AOV) between $25-50, it also fell short of the sector's high AOV of $190. Additionally, milkmakeup.com recorded 265,202 sessions, substantially above the median of 20,520, but dwarfed by the top performer, sephora.com, with over 60 million sessions, indicating strong traffic engagement.
Read more

milkmakeup.com competitors

In March 2026, milkmakeup.com generated $175,788 in revenue from 3,888 transactions with a conversion rate of 1.00-1.50% from 265,202 sessions. In comparison, rmsbeauty.com outperformed milkmakeup.com with $605,735 in revenue, 8,661 transactions, and a conversion rate of 1.50-2.00% from 467,605 sessions. cultbeauty.com had the highest revenue among the competitors at $9,388,097 with 52,303 transactions and a conversion rate of 3.00-3.50% from 1,619,767 sessions. roseinc.com and wanderbeauty.com both had lower revenue and transactions than milkmakeup.com, but wanderbeauty.com had a higher conversion rate. adorebeauty.com.au had similar revenue to milkmakeup.com but a higher conversion rate of 2.50-3.00% from 2,275,318 sessions. Overall, milkmakeup.com performed moderately compared to its competitors in terms of revenue and conversion rate.

rmsbeauty.com screenshot
#1 rmsbeauty.com
605.7K
Revenue
467.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
9.4M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
roseinc.com screenshot
#3 roseinc.com
43.6K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
91.7K
Revenue
28.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
spacenk.com screenshot
#5 spacenk.com
6.8M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at milkmakeup.com

In March large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard