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May 2026
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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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222.9K
Revenue
May 26
242.5K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$25-50
AOV
May 26
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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milkmakeup.com revenue growth for last six months
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OVERVIEW
In May 2026, milkmakeup.com achieved online sales revenue of $222,882, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, while its conversion rate ranged from 1.50-2.00%, below the industry's high of 4.55% and above its low of 1.21%. The average order value (AOV) was between $25-50, far lower than the category's high of $205. With 242,513 sessions, milkmakeup.com outperformed the median of 16,416 but lagged significantly behind sephora.com's record of 60,095,887 sessions, highlighting both its competitive strengths and areas for improvement within the bustling beauty sector.
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milkmakeup.com competitors

In May 2026, milkmakeup.com generated a revenue of $222,882 from 4,726 transactions across 242,513 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In contrast, rmsbeauty.com outperformed with a revenue of $627,641 and 9,301 transactions, boasting a higher AOV of $50-75 and a conversion rate of 2.00-2.50%. cultbeauty.com dominated the market with a staggering $9,519,351 in revenue, a conversion rate of 3.00-3.50%, and an impressive AOV of $175-200, indicating strong consumer demand. On the lower end, roseinc.com and wanderbeauty.com generated revenues of $93,216 and $96,360, respectively, with varying AOVs and conversion rates, reflecting a less competitive positioning. Lastly, adorebeauty.com.au had significant revenue at $2,776,297, maintaining a competitive conversion rate of 2.00-2.50% while matching milkmakeup.com’s AOV.

rmsbeauty.com screenshot
#1 rmsbeauty.com
627.6K
Revenue
439.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
9.5M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
roseinc.com screenshot
#3 roseinc.com
93.2K
Revenue
62.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
96.4K
Revenue
33.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
spacenk.com screenshot
#5 spacenk.com
6M
Revenue
3.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In May large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milkmakeup.com operates in

milkmakeup.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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