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Jun 2026
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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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211.9K
Revenue
Jun 26
226.4K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$25-50
AOV
Jun 26
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced growth of 15%, compared to the preceding three months.

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milkmakeup.com revenue growth for last six months
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OVERVIEW
In June 2026, milkmakeup.com, a player in the BEAUTY AND COSMETICS industry, generated online sales revenue of $211,938, significantly exceeding the sector's median of $40,079, although still dwarfed by ulta.com’s $147,480,051. The site achieved a conversion rate of 1.50-2.00%, below the high benchmark of 4.53% yet above the low of 1.17%. Its average order value (AOV) ranged between $25-50, considerably lower than the industry high of $208. With 226,419 sessions, milkmakeup.com outperformed the median of 16,700 but lagged far behind sephora.com’s 57,073,774 sessions, illustrating varying performance across the sector.
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milkmakeup.com competitors

In June 2026, milkmakeup.com generated $211,938 from 4,265 transactions and 226,419 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. In comparison, rmsbeauty.com outperformed with $637,229 in revenue from 9,147 transactions, achieving an AOV of $50-75 and a conversion rate of 2.00-2.50%. cultbeauty.com leads the field with $11,021,185 in revenue, significantly higher than milkmakeup.com, boasting an AOV of $200-225 and a conversion rate of 3.00-3.50%. Meanwhile, adorebeauty.com.au achieved $2,548,474 in revenue, benefiting from a conversion rate of 2.50-3.00% on an AOV similar to milkmakeup.com. In contrast, roseinc.com and wanderbeauty.com reported lower revenue figures, with $85,807 and $64,270 respectively, highlighting milkmakeup.com's competitive positioning in a diverse market.

rmsbeauty.com screenshot
#1 rmsbeauty.com
637.2K
Revenue
438.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
11M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
roseinc.com screenshot
#3 roseinc.com
85.8K
Revenue
51.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
64.3K
Revenue
19.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#5 spacenk.com
5.5M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In June large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milkmakeup.com operates in

milkmakeup.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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