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May 2025
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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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244.4K
Revenue
284.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com's revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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milkmakeup.com revenue growth for last six months
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OVERVIEW
milkmakeup.com's performance metrics for May 2025: revenue of $244,388, conversion rate of 1.50-2.00%, AOV of $50-75, and 284,274 sessions. In the BEAUTY AND COSMETICS industry, the median revenue is $46,882, the highest revenue is $96,002,620 from ulta.com, the highest conversion rate is 4.51%, the lowest conversion rate is 1.17%, the highest AOV is $213, the lowest AOV is $53, the highest sessions are 38,510,361 from sephora.com, and the median sessions are 19,997.
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milkmakeup.com competitors

In May 2025, milkmakeup.com generated a revenue of $244,388 with 4,652 transactions and 284,274 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, adorebeauty.com.au leads the pack with a revenue of $2,717,843 from 50,755 transactions and 1,659,993 sessions, featuring a similar AOV range of $50-75 but a higher conversion rate of 3.00-3.50%. rmsbeauty.com follows with $565,227 revenue, 7,479 transactions, and 465,619 sessions, showcasing a higher AOV of $75-100 and a comparable conversion rate. cultbeauty.com stands out with a substantial revenue of $8,759,611, 44,581 transactions, and 1,672,369 sessions, driven by a higher AOV of $175-200 and a conversion rate of 2.50-3.00%. roseinc.com and wanderbeauty.com also present varying metrics in terms of revenue, transactions, sessions, AOV, and conversion rates, highlighting the diversity and competitiveness in the makeup industry.

rmsbeauty.com screenshot
#1 rmsbeauty.com
565.2K
Revenue
465.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
8.8M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
roseinc.com screenshot
#3 roseinc.com
86.4K
Revenue
102.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
126.3K
Revenue
40.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#5 spacenk.com
4.2M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
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conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In May large majority of sales on milkmakeup.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on milkmakeup.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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