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Jul 2026
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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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131.1K
Revenue
Jul 26
216.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced growth of 6.5%, compared to the preceding three months.

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milkmakeup.com revenue growth for last six months
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OVERVIEW
milkmakeup.com generated $131,000 in revenue from online sales in July 2026. This figure significantly exceeds the revenue of an average beauty and cosmetics store, which generates around $39,200 monthly. With a conversion rate of 1.00-1.50%, milkmakeup.com is within the typical range of 1.1% to 4.37%. Its average order value (AOV) of $50-75 falls within the category's typical range of $52 to $207. Additionally, the site attracted 217,000 sessions, well above the 17,100 sessions seen by an average beauty and cosmetics store, indicating a strong performance in visitor engagement.
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milkmakeup.com competitors

In July 2026, cultbeauty.com led the beauty e-commerce market with an impressive revenue of $10.4 million, far surpassing milkmakeup.com, which reported $131,000. milkmakeup.com ranked fifth among its competitors, trailing cultbeauty.com by 10.3 million in revenue. In terms of transactions, cultbeauty.com also excelled with 49,900 transactions, leaving milkmakeup.com behind by 47,400, which achieved only 2,471 transactions. adorebeauty.com.au had the most sessions at 2 million, while milkmakeup.com fell short with 217,000 sessions, trailing by 1.8 million. Both milkmakeup.com and roseinc.com shared a conversion rate of 1.00-1.50%, but milkmakeup.com’s AOV of $50-75 is competitive within the range, aligning with rmsbeauty.com. Overall, milkmakeup.com faces significant challenges compared to its more successful peers.

rmsbeauty.com screenshot
#1 rmsbeauty.com
666.2K
Revenue
550.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
10.4M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
roseinc.com screenshot
#3 roseinc.com
86.5K
Revenue
72.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
169.3K
Revenue
54.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
spacenk.com screenshot
#5 spacenk.com
6.1M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In July large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milkmakeup.com operates in

milkmakeup.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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