milkmakeup.com
Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.
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milkmakeup.com Annual Revenue and Growth
milkmakeup.com's annual sales on its online store amounted to $4.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
milkmakeup.com's monthly revenueOVER TIME
Over the past three months, milkmakeup.com revenue has experienced decline of 46%, compared to the preceding three months.
milkmakeup.com competitors
In August 2025, milkmakeup.com generated a revenue of $124,000 from 2,859 transactions and 241,254 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 1.00-1.50%. Compared to its competitors, rmsbeauty.com performed better with a revenue of $765,526 from 10,037 transactions and 549,243 sessions, AOV between $75-100, and a conversion rate of 1.50-2.00%. cultbeauty.com outshined the rest with a revenue of $8,019,696 from 44,481 transactions and 1,883,628 sessions, AOV between $175-200, and a conversion rate of 2.00-2.50%. roseinc.com and wanderbeauty.com had lower revenues and fewer transactions and sessions than milkmakeup.com, while adorebeauty.com.au showed similar revenue and conversion rate metrics but higher transactions and sessions. Overall, milkmakeup.com lags behind some competitors in revenue and performance metrics.
Revenue share by device at milkmakeup.com
In August large majority of sales on milkmakeup.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkmakeup.com channels
Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.
milkmakeup.com Google Ads spend
Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkmakeup.com devices
Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
