milkmakeup.com
Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.
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milkmakeup.com Annual Revenue and Growth
milkmakeup.com's annual sales on its online store amounted to $4.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
milkmakeup.com's monthly revenueOVER TIME
Over the past three months, milkmakeup.com revenue has experienced growth of 49%, compared to the preceding three months.
milkmakeup.com competitors
In December 2025, milkmakeup.com generated $192,120 in revenue from 4,417 transactions and 230,550 sessions with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 1.50% and 2.00%. Compared to its competitors, milkmakeup.com falls behind in revenue and transactions. For instance, cultbeauty.com leads the pack with $14,297,460 in revenue from 73,464 transactions and 2,248,639 sessions, boasting an AOV of $175 to $200 and a conversion rate between 3.00% and 3.50%. adorebeauty.com.au also outperforms milkmakeup.com with $5,957,471 in revenue, 115,126 transactions, and 2,885,051 sessions, with an AOV of $50 to $75 and a conversion rate between 3.50% and 4.00%. In terms of revenue and transaction volume, milkmakeup.com has room to grow to catch up to its competitors.
Revenue share by device at milkmakeup.com
In December large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkmakeup.com channels
Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.
milkmakeup.com Google Ads spend
Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkmakeup.com devices
Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
