milkmakeup.com
Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.
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milkmakeup.com Annual Revenue and Growth
milkmakeup.com's annual sales on its online store amounted to $4.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
milkmakeup.com's monthly revenueOVER TIME
Over the past three months, milkmakeup.com revenue has experienced decline of 24%, compared to the preceding three months.
milkmakeup.com competitors
In October 2025, milkmakeup.com generated $166,046 in revenue from 3,352 transactions and 194,479 sessions with an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, rmsbeauty.com stands out with $810,901 in revenue, 11,686 transactions, 449,507 sessions, an AOV of $50-75, and a conversion rate of 2.50-3.00%. cultbeauty.com leads the pack with $13,313,169 in revenue, 66,516 transactions, 1,614,116 sessions, an AOV of $200-225, and a conversion rate of 4.00-4.50%. Other competitors like roseinc.com, wanderbeauty.com, and adorebeauty.com.au also have varying levels of revenue, transactions, sessions, AOV, and conversion rates, highlighting the diversity within the beauty industry in terms of online performance.
Revenue share by device at milkmakeup.com
In October large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkmakeup.com channels
Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.
milkmakeup.com Google Ads spend
Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkmakeup.com devices
Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
