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Sep 2026
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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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115.9K
Revenue
Sep 26
123.9K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced decline of 39%, compared to the preceding three months.

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milkmakeup.com revenue decline for last six months
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OVERVIEW
milkmakeup.com generated $116,000 in revenue for online sales in September 2026, significantly outperforming an average beauty and cosmetics store, which generates around $35,500 monthly. With a conversion rate of 1.50-2.00%, milkmakeup.com is within the typical range of 1.06% to 4.56%. Its average order value (AOV) of $50-75 aligns with the category's typical range of $50 to $214. Additionally, milkmakeup.com attracted 124,000 sessions, greatly exceeding the average beauty and cosmetics store's 14,500 sessions, though it falls short of the most-visited, sephora.com, which sees 66.1 million sessions.
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milkmakeup.com competitors

In September 2026, cultbeauty.com stands out with an impressive revenue of $8.6 million and 40,600 transactions from 1.7 million sessions, showcasing a strong AOV of $200-225 and a conversion rate of 2.00-2.50%. In contrast, milkmakeup.com generated $116,000 in revenue, with 1,886 transactions and 124,000 sessions, placing it behind competitors in all key metrics. Similarly, adorebeauty.com.au also excels with $3.8 million in revenue and 70,800 transactions from 2 million sessions, reflecting a conversion rate of 3.50-4.00%. While milkmakeup.com and roseinc.com share similar AOV ranges of $50-75 and $75-100, respectively, milkmakeup.com trails significantly in both revenue and transactions. Ultimately, the performance metrics illustrate that milkmakeup.com has room for growth to compete effectively with these market leaders.

rmsbeauty.com screenshot
#1 rmsbeauty.com
605K
Revenue
412.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
8.6M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
roseinc.com screenshot
#3 roseinc.com
49.4K
Revenue
64.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
27K
Revenue
17.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#5 spacenk.com
7.6M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In September large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milkmakeup.com operates in

milkmakeup.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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