milkmakeup.com
Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.
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milkmakeup.com Annual Revenue and Growth
milkmakeup.com's annual sales on its online store amounted to $4.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
milkmakeup.com's monthly revenueOVER TIME
Over the past three months, milkmakeup.com revenue has experienced decline of 40%, compared to the preceding three months.
milkmakeup.com competitors
In September 2025, milkmakeup.com generated a revenue of $140,279 from 2,820 transactions and 228,714 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, rmsbeauty.com outperformed milkmakeup.com with a revenue of $704,223 from 9,312 transactions and 464,687 sessions, higher AOV of $75-100, and a conversion rate of 1.50-2.00%. cultbeauty.com also excelled with a revenue of $8,903,232 from 44,558 transactions and 1,905,666 sessions, the highest AOV of $175-200, and a conversion rate of 2.00-2.50%. While milkmakeup.com may lag behind in revenue and sessions compared to some competitors like adorebeauty.com.au, it still maintains a competitive AOV and conversion rate within the beauty industry.
Revenue share by device at milkmakeup.com
In September large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkmakeup.com channels
Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.
milkmakeup.com Google Ads spend
Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkmakeup.com devices
Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
