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Home/Insights/Retailers/milkmakeup.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for milkmakeup.commilkmakeup.com

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128K
Revenue
Aug 26
216.5K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

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milkmakeup.com Annual Revenue and Growth

milkmakeup.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkmakeup.com revenue by year

milkmakeup.com's monthly revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced decline of 18%, compared to the preceding three months.

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milkmakeup.com revenue decline for last six months
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OVERVIEW
milkmakeup.com generated $128,000 in revenue for online sales in August 2026. This figure is significantly higher than an average beauty and cosmetics store's monthly revenue of around $46,500. The site achieved a conversion rate of 1.00-1.50%, which falls within the typical range of 1.08% to 4.58%. Additionally, milkmakeup.com had an average order value (AOV) of $50-75, which is also within the category's typical range of $52 to $207. With 217,000 sessions, the site far exceeds the average beauty and cosmetics store's 20,600 monthly sessions.
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milkmakeup.com competitors

In August 2026, cultbeauty.com led the competitive landscape with impressive figures, generating revenue of $10.9 million from 51,100 transactions and attracting 1.6 million sessions. Following behind, adorebeauty.com.au reported $3.4 million in revenue with 68,200 transactions over 2.6 million sessions. In contrast, milkmakeup.com achieved $128,000 in revenue through 2,471 transactions and 217,000 sessions, placing it fourth in revenue and transactions among its peers. The average order value (AOV) for milkmakeup.com ranges from $50-75, comparable to rmsbeauty.com and adorebeauty.com.au, which also share the same AOV range. However, milkmakeup.com’s conversion rate of 1.00-1.50% trails behind rmsbeauty.com’s 1.50-2.00% and adorebeauty.com.au’s 2.50-3.00%, highlighting areas for potential growth. Overall, while milkmakeup.com has a solid foundation, it faces significant competition in terms of revenue, transactions, and sessions.

rmsbeauty.com screenshot
#1 rmsbeauty.com
461K
Revenue
416.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
10.9M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
roseinc.com screenshot
#3 roseinc.com
60.9K
Revenue
51.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wanderbeauty.com screenshot
#4 wanderbeauty.com
87.8K
Revenue
52.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
spacenk.com screenshot
#5 spacenk.com
7.1M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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Revenue share by device at milkmakeup.com

In August large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milkmakeup.com operates in

milkmakeup.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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milkmakeup.com channels

Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.

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milkmakeup.com Google Ads spend

Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

Explore milkmakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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