milkmakeup.com
Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.
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milkmakeup.com Annual Revenue and Growth
milkmakeup.com's annual sales on its online store amounted to $4.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
milkmakeup.com's monthly revenueOVER TIME
Over the past three months, milkmakeup.com revenue has experienced growth of 26%, compared to the preceding three months.
milkmakeup.com competitors
In November 2025, milkmakeup.com generated a revenue of $254,382 from 5,168 transactions and 240,056 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. In comparison, rmsbeauty.com outperformed Milk Makeup with a revenue of $1,254,914 from 17,165 transactions and 652,062 sessions, boasting an AOV of $50-75 and a conversion rate of 2.50-3.00%. cultbeauty.com was the top performer among the competitors, with a staggering revenue of $21,248,548 from 98,293 transactions and 2,250,307 sessions, achieving an AOV of $200-225 and a conversion rate of 4.00-4.50%. While milkmakeup.com held its own against roseinc.com, wanderbeauty.com, and adorebeauty.com.au in certain metrics, it fell short in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at milkmakeup.com
In November large majority of sales on milkmakeup.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkmakeup.com channels
Identify top traffic channels that drive growth for milkmakeup.comand discover how performance of traffic channels has changed over time.
milkmakeup.com Google Ads spend
Evaluate milkmakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkmakeup.com devices
Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
