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Dec 2025
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Home/Insights/Retailers/headcovers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for headcovers.comheadcovers.com

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465.3K
Revenue
Dec 25
266K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com Annual Revenue and Growth

headcovers.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
headcovers.com revenue by year

headcovers.com's monthly revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced growth of 42%, compared to the preceding three months.

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headcovers.com revenue growth for last six months
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OVERVIEW
In December 2025, headcovers.com achieved $465,343 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, below the industry high of 3.17% but above the low of 0.72%. Its average order value (AOV) ranged from $100-125, below the industry high of $389 but above the low of $75. The website attracted 265,976 sessions, well above the median of 39,789 but far from the leading site, shein.com, which recorded 304,519,814 sessions. Overall, headcovers.com demonstrated strong performance within its competitive landscape.
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headcovers.com competitors

In December 2025, headcovers.com reported a revenue of $465,343 from 3,863 transactions and 265,976 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, wigs.com leads the pack with a revenue of $2,544,446 from 9,266 transactions and 451,876 sessions, boasting an AOV of $250-$275 and a conversion rate of 2.00-2.50%. wigoutlet.com follows with $250,119 in revenue from 1,957 transactions and 126,154 sessions, AOV of $125-$150, and a conversion rate of 1.50-2.00%. The other competitors, thewigcompany.com, uniwigs.com, and paulayoung.com, also show varying levels of revenue, transactions, sessions, AOV, and conversion rates, but headcovers.com stands out in terms of revenue and conversion rate compared to most of its competitors in the wigs industry.

wigs.com screenshot
#1 wigs.com
2.5M
Revenue
451.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
wigoutlet.com screenshot
#2 wigoutlet.com
250.1K
Revenue
126.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
43.2K
Revenue
29.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
755.8K
Revenue
164.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
paulayoung.com screenshot
#5 paulayoung.com
805.2K
Revenue
274.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
headcovers.com vs top market performers
headcovers.com
top retailers
conversion rate vs average order value for headcovers.com and its competitors
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Revenue share by device at headcovers.com

In December large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

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headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headcovers.com country & global rank

Assess the ranking of headcovers.com among other retailers within its primary country and worldwide.

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