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Nov 2025
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Home/Insights/Retailers/headcovers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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461.8K
Revenue
Nov 25
239.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com Annual Revenue and Growth

headcovers.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
headcovers.com revenue by year

headcovers.com's monthly revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced growth of 39%, compared to the preceding three months.

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headcovers.com revenue growth for last six months
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OVERVIEW
In November 2025, headcovers.com generated $461,821 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064, yet falling short of the industry leader shein.com’s $916,157,774. The site's conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.37%, with an average order value (AOV) between $100-125, which is below the high of $375 in the category. Additionally, headcovers.com recorded 239,206 sessions, substantially surpassing the median of 36,492, yet distant from shein.com’s massive 342,497,064 sessions, indicating potential for growth in engagement and conversion strategies.
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headcovers.com competitors

In November 2025, headcovers.com performed solidly compared to its competitors in the headcovers industry. While headcovers.com had a revenue of $461,821 with 3,862 transactions and 239,206 sessions, its average order value (AOV) ranged between $100-125 with a conversion rate of 1.50-2.00. In comparison, wigs.com led the pack with a revenue of $1,151,314, 4,157 transactions, and 325,934 sessions. The AOV for wigs.com was higher at $275-300, but with a slightly lower conversion rate of 1.00-1.50. Other competitors like uniwigs.com also outperformed headcovers.com in terms of revenue and transactions, showcasing a stronger market presence. However, headcovers.com held its ground with a competitive AOV and conversion rate within the industry standards, indicating a strong potential for growth and market share expansion.

wigs.com screenshot
#1 wigs.com
1.2M
Revenue
325.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wigoutlet.com screenshot
#2 wigoutlet.com
142.7K
Revenue
87.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
35.6K
Revenue
23.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
924.5K
Revenue
187.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
paulayoung.com screenshot
#5 paulayoung.com
341K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
headcovers.com vs top market performers
headcovers.com
top retailers
conversion rate vs average order value for headcovers.com and its competitors
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Revenue share by device at headcovers.com

In November large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

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headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headcovers.com country & global rank

Assess the ranking of headcovers.com among other retailers within its primary country and worldwide.

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