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Oct 2025
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Home/Insights/Retailers/headcovers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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463.5K
Revenue
Oct 25
213.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com Annual Revenue and Growth

headcovers.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
headcovers.com revenue by year

headcovers.com's monthly revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced growth of 13%, compared to the preceding three months.

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headcovers.com revenue growth for last six months
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OVERVIEW
In October 2025, headcovers.com achieved impressive online sales revenue of $463,482, significantly exceeding the FASHION AND APPAREL median of $80,524, while the leading competitor, shein.com, reached $977,396,912. The site's conversion rate ranged from 1.50% to 2.00%, lower than the sector's high of 3.36%, but well above the low of 0.74%. With an average order value (AOV) between $100 and $125, headcovers.com also performed notably better than the low AOV of $74 in the industry. The website garnered 213,167 sessions, well above the median of 33,163 but far behind shein.com’s 321,650,758 sessions.
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headcovers.com competitors

When comparing headcovers.com to its competitors in the wig and headwear industry in October 2025, headcovers.com falls behind in terms of revenue with $463,482. In contrast, wigs.com leads the pack with $1,282,534 in revenue. However, headcovers.com boasts a higher conversion rate at 1.50-2.00%, surpassing wigoutlet.com, thewigcompany.com, uniwigs.com, and paulayoung.com which all have a conversion rate of 1.00-1.50%. Additionally, headcovers.com has a respectable number of transactions at 3,868, although lower than wigs.com at 4,617. In terms of average order value (AOV), headcovers.com falls within the range of $100-125, similar to thewigcompany.com, but lower than wigs.com with an AOV of $275-300. Despite facing strong competition, headcovers.com maintains a steady performance with room for growth in revenue and transactions to close the gap with its competitors.

wigs.com screenshot
#1 wigs.com
1.3M
Revenue
311.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wigoutlet.com screenshot
#2 wigoutlet.com
175.6K
Revenue
117.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
27.8K
Revenue
21.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
872.7K
Revenue
165.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
paulayoung.com screenshot
#5 paulayoung.com
346.2K
Revenue
221.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
headcovers.com vs top market performers
headcovers.com
top retailers
conversion rate vs average order value for headcovers.com and its competitors
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Revenue share by device at headcovers.com

In October large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

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headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headcovers.com country & global rank

Assess the ranking of headcovers.com among other retailers within its primary country and worldwide.

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