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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

headcovers.com

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358.5K

Revenue

179.4K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com's revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced growth of 45%, compared to the preceding three months.

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headcovers.com revenue growth for last six months

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OVERVIEW

headcovers.com, a FASHION AND APPAREL industry player, reported $358,544 in online sales revenue in May 2025, with a conversion rate of 1.50-2.00% and an AOV of $125-150. Compared to the median revenue of $81,783, headcovers.com performed well. However, it falls short of the top player shein.com with $731,622,726 in revenue and an AOV of $415. Despite having 179,388 sessions, headcovers.com lags behind shein.com, which recorded 224,142,058 sessions. While headcovers.com's metrics are solid, there is room for growth to compete with the industry leaders.

headcovers.com competitors

In May 2025, headcovers.com reported a revenue of $358,544 with 2,727 transactions and 179,388 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, headcovers.com falls behind in revenue when stacked up against wigs.com, paulayoung.com, and uniwigs.com, which all generated significantly higher revenue. However, headcovers.com is on par with wigoutlet.com in terms of revenue and AOV. Despite having a lower revenue, headcovers.com outperforms thewigcompany.com in all metrics. While headcovers.com may not lead in revenue among its competitors, its consistent performance in AOV and conversion rate places it in a competitive position within the market.

#1 wigs.com

1.4M

Revenue

384.6K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#2 wigoutlet.com

144.9K

Revenue

90.6K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#3 thewigcompany.com

22.5K

Revenue

17.8K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#4 uniwigs.com

753.7K

Revenue

120.9K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#5 paulayoung.com

1.1M

Revenue

347.9K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

headcovers.com vs top market performers

headcovers.com

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Revenue share by device at headcovers.com

In May large majority of sales on headcovers.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.