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Jul 2025
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Home/Insights/Retailers/headcovers.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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324.8K
Revenue
214.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com's revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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headcovers.com revenue growth for last six months
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OVERVIEW
In July 2025, headcovers.com in the FASHION AND APPAREL industry reported $324,808 in online sales revenue with a conversion rate of 1.00-1.50% and an AOV of $125-150. The store had 214,704 sessions, significantly lower than the top performer shein.com with 294,721,604 sessions. Compared to the median revenue of $82,875, headcovers.com demonstrated strong performance. However, its conversion rate and AOV were lower than the industry's best at 2.96% and $402 respectively, while its sessions were higher than the median of 36,317.
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headcovers.com competitors

In July 2025, headcovers.com generated a revenue of $324,808 with 2,437 transactions and 214,704 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, headcovers.com falls behind in revenue and transactions. wigs.com leads the pack with a revenue of $1,406,730, 4,939 transactions, and 454,223 sessions, offering a higher AOV of $275-300. uniwigs.com also outperforms headcovers.com with a revenue of $686,961, 1,327 transactions, and 166,735 sessions, coupled with a higher AOV of $500-525. However, headcovers.com holds its ground with a competitive AOV and conversion rate when compared to other competitors like wigoutlet.com, thewigcompany.com, and paulayoung.com. Despite facing stiff competition in the market, headcovers.com remains a solid player with potential for growth in the headcovers industry.

wigs.com screenshot
#1 wigs.com
1.4M
Revenue
454.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wigoutlet.com screenshot
#2 wigoutlet.com
140.6K
Revenue
138.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
38K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
687K
Revenue
166.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
paulayoung.com screenshot
#5 paulayoung.com
227.9K
Revenue
124.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
headcovers.com vs top market performers
headcovers.com
top retailers
conversion rate vs average order value for headcovers.com and its competitors
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Revenue share by device at headcovers.com

In July large majority of sales on headcovers.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on headcovers.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

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headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headcovers.com country & global rank

Assess the ranking of headcovers.com among other retailers within its primary country and worldwide.

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