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Sep 2025
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Home/Insights/Retailers/headcovers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for headcovers.comheadcovers.com

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363.9K
Revenue
Sep 25
213.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Headcovers.com is an online platform that offers a wide range of head coverings. Their inventory includes golf headcovers, winter hats, womens scarves, and turbans. Additionally, the website provides hat sizes and head measurement guidance to ensure a proper fit. Customers can browse the selection and make purchases conveniently.

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headcovers.com Annual Revenue and Growth

headcovers.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
headcovers.com revenue by year

headcovers.com's monthly revenueOVER TIME
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Over the past three months, headcovers.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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headcovers.com revenue decline for last six months
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OVERVIEW
In September 2025, headcovers.com generated $363,873 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, which is below the category high of 3.2% and above the low of 0.68%. Their average order value (AOV) ranged from $100-125, also below the high of $382 but above the low of $73. The website recorded 213,167 sessions, far exceeding the median of 34,221 but trailing behind shein.com’s dominant 297,137,690 sessions, indicating a strong position within a competitive market.
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headcovers.com competitors

In September 2025, headcovers.com generated $363,873 in revenue from 3,075 transactions with 213,167 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, headcovers.com falls short in revenue compared to wigs.com which generated $974,341, and uniwigs.com which generated $680,672. However, headcovers.com outperforms wigoutlet.com, thewigcompany.com, and paulayoung.com in terms of revenue. In terms of AOV, headcovers.com sits in the middle range compared to its competitors, with wigs.com having the highest AOV of $275-300 and thewigcompany.com with the lowest at $75-100. Conversion rates are relatively similar across all the competitors, with most falling within the range of 0.50-1.50%. Despite facing tough competition in the wig industry, headcovers.com holds its ground with consistent performance metrics.

wigs.com screenshot
#1 wigs.com
974.3K
Revenue
304.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wigoutlet.com screenshot
#2 wigoutlet.com
117.8K
Revenue
111.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
38.8K
Revenue
30.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
uniwigs.com screenshot
#4 uniwigs.com
680.7K
Revenue
165.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
paulayoung.com screenshot
#5 paulayoung.com
328.3K
Revenue
237.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
headcovers.com vs top market performers
headcovers.com
top retailers
conversion rate vs average order value for headcovers.com and its competitors
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Revenue share by device at headcovers.com

In September large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on headcovers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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headcovers.com channels

Identify top traffic channels that drive growth for headcovers.comand discover how performance of traffic channels has changed over time.

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headcovers.com Google Ads spend

Evaluate headcovers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headcovers.com devices

Review headcovers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headcovers.com top markets

Explore headcovers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headcovers.com country & global rank

Assess the ranking of headcovers.com among other retailers within its primary country and worldwide.

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