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Sep 2025
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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23.3M
Revenue
Sep 25
2.8M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 5.2%, compared to the preceding three months.

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hemmings.com revenue growth for last six months
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OVERVIEW
In September 2025, hemmings.com reported revenue of $23,266,806 in the vehicles sector, significantly higher than the median of $121,623 but below the top competitor napaonline.com at $38,340,454. The site's conversion rate ranged from 1.00-1.50%, trailing behind the industry high of 2.61%. The average order value (AOV) was between $700-725, also lower than the high of $923. With 2,779,656 sessions, hemmings.com faced substantial competition, as carparts.com led with 7,847,521 sessions, highlighting a need for improved engagement relative to the median sessions of 40,443 in the industry.
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hemmings.com competitors

In September 2025, hemmings.com outperforms its competitor gatewayclassiccars.com in terms of revenue, transactions, sessions, and average order value (AOV). hemmings.com generated a revenue of $23,266,806 from 32,241 transactions and 2,779,656 sessions, with an AOV range of $700-$725 and a conversion rate of 1.00-1.50%. On the other hand, gatewayclassiccars.com only had a revenue of $667,805 from 4,886 transactions and 247,941 sessions, with a lower AOV range of $125-$150 but a slightly higher conversion rate of 1.50-2.00%. hemmings.com's higher revenue, transactions, and sessions indicate a stronger presence in the market and better performance in terms of sales and engagement compared to its competitor.

gatewayclassiccars.com screenshot
#1 gatewayclassiccars.com
667.8K
Revenue
247.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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TOP MARKET PERFORMERSby revenue
hemmings.com vs top market performers
hemmings.com
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conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In September large majority of sales on hemmings.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hemmings.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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