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Sep 2026
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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21.4M
Revenue
Sep 26
2.7M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$700-800
AOV
Sep 26
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com Annual Revenue and Growth

hemmings.com's annual sales on its online store amounted to $248.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$248.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hemmings.com revenue by year

hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 22%, compared to the preceding three months.

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hemmings.com revenue growth for last six months
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OVERVIEW
hemmings.com has a conversion rate of 0.50-1.00% and an AOV of $775-800, both within the typical ranges for the vehicles category. In September 2026, the site generated $21.4 million in revenue, significantly higher than the typical store in the vehicles category, which sees around $118,000 a month. With 2.7 million sessions, hemmings.com attracted far more traffic than a typical store in the vehicles category, which sees approximately 39,300 sessions monthly.
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hemmings.com competitors

In September 2026, gatewayclassiccars.com reported revenue of $466,000, with 3,408 transactions from 187,000 sessions and an average order value (AOV) ranging from $125-150. In comparison, hemmings.com outperforms its competitor significantly, achieving a remarkable revenue of $21.4 million and handling 26,900 transactions across 2.7 million sessions, with an AOV between $775-800. Additionally, hemmings.com’s conversion rate of 0.50-1.00 trails that of gatewayclassiccars.com, which stands at 1.50-2.00%. Overall, hemmings.com leads in all key metrics, establishing itself as a dominant player in the market.

gatewayclassiccars.com screenshot
#1 gatewayclassiccars.com
465.8K
Revenue
187.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hemmings.com vs top market performers
hemmings.com
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conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In September large majority of sales on hemmings.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hemmings.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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