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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

hemmings.com

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24.9M

Revenue

Aug 25

3.4M

Sessions

Aug 25

1.0-1.5%

Conv. rate

Aug 25

$700-800

AOV

Aug 25

Main country of store: UNITED STATES
Website category: VEHICLES

Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 17%, compared to the preceding three months.

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hemmings.com revenue growth for last six months

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OVERVIEW

In August 2025, hemmings.com in the VEHICLES industry had a revenue of $24,903,363 with a median revenue of $127,609, napaonline.com being the largest store with $40,295,855. The conversion rate for hemmings.com was 1.00-1.50% while a very high conversion rate is 2.7% and a very low rate is 0.38%. The AOV for hemmings.com was $700-725, with a very high AOV of $884 and a very low AOV of $113. The site had 3,371,337 sessions, with the highest being 8,624,566 at carparts.com and a median of 43,155 sessions in the VEHICLES category.

hemmings.com competitors

In August 2025, hemmings.com outperformed its competitor gatewayclassiccars.com in terms of revenue, with a significantly higher revenue of $24,903,363 compared to $726,919. hemmings.com also had a larger number of transactions at 34,716, in contrast to gatewayclassiccars.com's 5,150 transactions. Moreover, the number of sessions on hemmings.com was much higher at 3,371,337 sessions, while gatewayclassiccars.com had 273,699 sessions. In addition, the Average Order Value (AOV) for hemmings.com was in the range of $700-$725, which was higher than gatewayclassiccars.com's AOV of $125-$150. However, gatewayclassiccars.com had a slightly higher conversion rate of 1.50-2.00%, compared to hemmings.com's conversion rate of 1.00-1.50%. Overall, hemmings.com demonstrated strong performance in terms of revenue, transactions, sessions, and AOV when compared to gatewayclassiccars.com.

#1 gatewayclassiccars.com

726.9K

Revenue

273.7K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

hemmings.com

$24.9M

gatewayclassiccars.com

TOP MARKET PERFORMERSby revenue

hemmings.com

$24.9M

gatewayclassiccars.com

hemmings.com vs top market performers

hemmings.com

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Revenue share by device at hemmings.com

In August large majority of sales on hemmings.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.