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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

hemmings.com

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24.6M

Revenue

Jul 26

3.1M

Sessions

Jul 26

0.5-1.0%

Conv. rate

Jul 26

$700-800

AOV

Jul 26

Main country of store: UNITED STATES
Website category: VEHICLES

Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com Annual Revenue and Growth

hemmings.com's annual sales on its online store amounted to $248.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$248.4M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 51%, compared to the preceding three months.

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hemmings.com revenue growth for last six months

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OVERVIEW

hemmings.com achieved a conversion rate of 0.50-1.00% in July 2026, with an average order value (AOV) between $775-800. The site's revenue for online sales reached $24.6 million, while traffic sessions totaled 3.1 million. In comparison, a typical store in the vehicles category generates around $130,000 a month and sees approximately 41,500 sessions. AOVs in the vehicles category typically range from $134 to $888, with conversion rates falling between 0.43% to 2.7%.

hemmings.com competitors

In July 2026, gatewayclassiccars.com generated $956,000 in revenue with 5,712 transactions across 307,000 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In contrast, hemmings.com achieved remarkable figures, generating $24.6 million in revenue, completing 31,400 transactions from 3.1 million sessions, and showing an AOV between $775-800 with a conversion rate of 0.50-1.00%. Clearly, hemmings.com ranks first among the two, leading gatewayclassiccars.com by $23.6 million in revenue, 25,700 transactions, and 2.8 million sessions. This significant advantage underscores hemmings.com’s dominance in the market.

#1 gatewayclassiccars.com

956.2K

Revenue

307.4K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

hemmings.com

$24.6M

gatewayclassiccars.com

TOP MARKET PERFORMERSby revenue

hemmings.com

$24.6M

gatewayclassiccars.com

hemmings.com vs top market performers

hemmings.com

top retailers

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Revenue share by device at hemmings.com

In July large majority of sales on hemmings.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.