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May 2025
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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21.9M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com's revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 18%, compared to the preceding three months.

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hemmings.com revenue growth for last six months
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OVERVIEW
In May 2025, hemmings.com in the VEHICLES industry had a revenue of $21,887,149, a conversion rate of 1.00-1.50%, and an AOV of $725-750. With 2,658,086 sessions, hemmings.com falls below the highest session count of 7,497,240 from carparts.com but exceeds the median sessions of 40,610 in the same category. The highest revenue in the VEHICLES industry was $33,936,071 from napaonline.com, with a very high conversion rate of 2.76% and a very high AOV of $898. Conversely, a very low conversion rate of 0.42% and a very low AOV of $119 were observed within the industry.
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hemmings.com competitors

In May 2025, hemmings.com outperformed its competitor gatewayclassiccars.com in terms of revenue, with a revenue of $21,887,149 compared to gatewayclassiccars.com's $1,115,062. hemmings.com also had a higher number of transactions at 29,631, in contrast to gatewayclassiccars.com's 7,844 transactions. Moreover, in terms of sessions, hemmings.com recorded 2,658,086 sessions, while gatewayclassiccars.com had 394,557 sessions. Despite the lower average order value (AOV) range of $725-750 for hemmings.com compared to gatewayclassiccars.com's $125-150, hemmings.com still maintained a competitive edge. Additionally, hemmings.com had a slightly lower conversion rate range of 1.00-1.50%, whereas gatewayclassiccars.com had a conversion rate range of 1.50-2.00%. Overall, hemmings.com showcased superior performance metrics compared to its competitor in the classic cars marketplace.

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#1 gatewayclassiccars.com
1.1M
Revenue
394.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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hemmings.com vs top market performers
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conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In May large majority of sales on hemmings.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on hemmings.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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