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Dec 2025
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.2M
Revenue
Dec 25
2.8M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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hemmings.com revenue growth for last six months
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OVERVIEW
In December 2025, hemmings.com reported online sales revenue of $15,170,319, significantly higher than the vehicles industry median of $133,941 but lower than the category leader napaonline.com at $49,640,637. The site's conversion rate ranged from 0.50-1.00%, compared to a high of 2.86% in the industry and a low of 0.45%. Hemmings' average order value (AOV) fell between $725-750, below the industry high of $909 and above the low of $113. The site recorded 2,807,543 sessions, far exceeding the industry median of 44,141 but below carparts.com, which led with 9,729,804 sessions.
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hemmings.com competitors

In December 2025, hemmings.com outperformed its competitor gatewayclassiccars.com in several key metrics. hemmings.com generated a revenue of $15,170,319 from 20,328 transactions and 2,807,543 sessions, with an average order value (AOV) ranging from $725 to $750 and a conversion rate between 0.50% and 1.00%. In comparison, gatewayclassiccars.com had a revenue of $750,399 from 5,076 transactions and 253,456 sessions, with an AOV of $125 to $150 and a higher conversion rate of 1.50% to 2.00%. While gatewayclassiccars.com had a higher conversion rate, hemmings.com significantly outperformed in terms of revenue, transactions, and sessions, indicating a stronger overall performance and market presence in the classic car sales industry.

gatewayclassiccars.com screenshot
#1 gatewayclassiccars.com
750.4K
Revenue
253.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hemmings.com vs top market performers
hemmings.com
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conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In December large majority of sales on hemmings.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hemmings.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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