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May 2026
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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19.6M
Revenue
May 26
2.7M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$700-800
AOV
May 26
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com Annual Revenue and Growth

hemmings.com's annual sales on its online store amounted to $248.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$248.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hemmings.com revenue by year

hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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hemmings.com revenue decline for last six months
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OVERVIEW
In May 2026, hemmings.com generated $19,584,252 in online sales, significantly exceeding the median revenue of $132,111 in the vehicles sector, though still below the $40,709,061 of market leader napaonline.com; its conversion rate of 1.00-1.50% lags behind the high of 2.81% in the industry, while the average order value (AOV) ranged from $700 to $725, below the top AOV of $854; with 2,677,103 sessions, it remains far from carparts.com’s leading 11,593,824 sessions and notably above the industry median of 42,457 sessions, showcasing both strengths and areas for improvement.
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hemmings.com competitors

In May 2026, hemmings.com significantly outperformed its competitor, gatewayclassiccars.com, in key metrics. hemmings.com generated a revenue of $19,584,252 from 27,307 transactions and recorded 2,677,103 sessions, yielding an average order value (AOV) between $700 and $725. Its conversion rate ranged from 1.00% to 1.50%. In contrast, gatewayclassiccars.com reported only $1,112,033 in revenue from 7,000 transactions and 349,578 sessions, with an AOV between $150 and $175 and a conversion rate of 1.50% to 2.00%. While gatewayclassiccars.com exhibited a higher conversion rate, its overall financial performance and transaction volume were dwarfed by hemmings.com, highlighting a substantial market dominance by the latter in the classic car marketplace.

gatewayclassiccars.com screenshot
#1 gatewayclassiccars.com
1.1M
Revenue
349.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hemmings.com vs top market performers
hemmings.com
top retailers
conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In May large majority of sales on hemmings.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hemmings.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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