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Jan 2026
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Home/Insights/Retailers/hemmings.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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18M
Revenue
Jan 26
2.9M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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Welcome to Hemmings! We make it easy to buy and sell classic cars, parts, and more. Start shopping or listing today!

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hemmings.com Annual Revenue and Growth

hemmings.com's annual sales on its online store amounted to $248.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$248.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
hemmings.com revenue by year

hemmings.com's monthly revenueOVER TIME
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Over the past three months, hemmings.com revenue has experienced decline of 21%, compared to the preceding three months.

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hemmings.com revenue decline for last six months
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OVERVIEW
In January 2026, hemmings.com generated $17,952,281 in online sales, significantly surpassing the VEHICLES median revenue of $140,831, but lagging behind industry leader napaonline.com's $47,047,937. With a conversion rate between 0.50-1.00%, it sits below the high industry standard of 2.84%, yet above the low of 0.44%. The average order value (AOV) ranged from $825-850, under the high AOV benchmark of $924, and well above the low of $115. Additionally, the site attracted 2,899,427 sessions, a notable figure but far behind carparts.com's 9,652,137 sessions, and well above the median of 44,698.
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hemmings.com competitors

In January 2026, hemmings.com generated $17,952,281 in revenue from 21,758 transactions and 2,899,427 sessions, with an average order value (AOV) ranging between $825-850 and a conversion rate of 0.50-1.00%. In comparison, its competitor gatewayclassiccars.com reported significantly lower revenue of $787,299 from 4,728 transactions and 229,802 sessions. The AOV for gatewayclassiccars.com was in the range of $150-175, higher than hemmings.com. However, gatewayclassiccars.com had a higher conversion rate of 2.00-2.50%, indicating a higher efficiency in turning sessions into transactions. Overall, hemmings.com outperformed gatewayclassiccars.com in terms of revenue and sessions, but gatewayclassiccars.com had a better AOV and conversion rate.

gatewayclassiccars.com screenshot
#1 gatewayclassiccars.com
787.3K
Revenue
229.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hemmings.com vs top market performers
hemmings.com
top retailers
conversion rate vs average order value for hemmings.com and its competitors
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Revenue share by device at hemmings.com

In January large majority of sales on hemmings.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hemmings.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hemmings.com channels

Identify top traffic channels that drive growth for hemmings.comand discover how performance of traffic channels has changed over time.

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hemmings.com Google Ads spend

Evaluate hemmings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hemmings.com devices

Review hemmings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hemmings.com top markets

Explore hemmings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hemmings.com country & global rank

Assess the ranking of hemmings.com among other retailers within its primary country and worldwide.

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