heruniverse.com
Her Universe is a website that offers a wide selection of products catered towards empowering female fans of geek and pop culture. Their inventory includes clothing, accessories, and merchandise inspired by various franchises, such as Star Wars, Marvel, Disney, Harry Potter, and more.
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heruniverse.com Annual Revenue and Growth
heruniverse.com's annual sales on its online store amounted to $4.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
heruniverse.com's monthly revenueOVER TIME
Over the past three months, heruniverse.com revenue has experienced growth of 9.5%, compared to the preceding three months.
heruniverse.com competitors
In January 2026, heruniverse.com reported a revenue of $361,833 with 6,919 transactions and 368,187 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When comparing heruniverse.com to its competitors, we see that boxlunch.com leads the pack with a revenue of $9,363,299 and a higher conversion rate of 2.00-2.50%. However, heruniverse.com outperforms fifthsun.com, loungefly.com, merchoid.com, and shopdisney.com in terms of revenue, transactions, sessions, AOV, and conversion rate. For example, fifthsun.com only generated $11,210 in revenue with 69 transactions, while shopdisney.com had a significantly higher conversion rate at 22.50-23.00% but lower revenue compared to heruniverse.com. Overall, heruniverse.com remains competitive within the niche market of geek fashion and merchandise.
Revenue share by device at heruniverse.com
In January large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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heruniverse.com channels
Identify top traffic channels that drive growth for heruniverse.comand discover how performance of traffic channels has changed over time.
heruniverse.com Google Ads spend
Evaluate heruniverse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
heruniverse.com devices
Review heruniverse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
