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Apr 2026
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Home/Insights/Retailers/heruniverse.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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345.1K
Revenue
Apr 26
360K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Her Universe is a website that offers a wide selection of products catered towards empowering female fans of geek and pop culture. Their inventory includes clothing, accessories, and merchandise inspired by various franchises, such as Star Wars, Marvel, Disney, Harry Potter, and more.

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heruniverse.com Annual Revenue and Growth

heruniverse.com's annual sales on its online store amounted to $4.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
heruniverse.com revenue by year

heruniverse.com's monthly revenueOVER TIME
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Over the past three months, heruniverse.com revenue has experienced decline of 40%, compared to the preceding three months.

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heruniverse.com revenue decline for last six months
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OVERVIEW
In April 2026, heruniverse.com, a FASHION AND APPAREL site, achieved impressive online sales revenue of $345,148, significantly surpassing the industry median of $78,791. The website recorded a conversion rate between 1.50-2.00%, lower than the high of 3.05% in the sector. With an average order value (AOV) ranging from $50-75, heruniverse.com is positioned below the very high AOV of $389. The site attracted 359,953 sessions, markedly exceeding the industry median of 35,276 but far behind the industry leader, shein.com, which amassed an astonishing 281,585,790 sessions. Overall, heruniverse.com demonstrates solid performance metrics in its competitive landscape.
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heruniverse.com competitors

As of April 2026, heruniverse.com generated a revenue of $345,148 with 6,305 transactions from 359,953 sessions, yielding a conversion rate between 1.50-2.00%. In comparison, boxlunch.com significantly outperformed heruniverse.com, boasting a revenue of $7,059,494, 100,122 transactions, and 5,256,505 sessions, maintaining the same conversion rate range. loungefly.com also had strong performance with a revenue of $1,416,574 and 13,740 transactions from 934,840 sessions, though its conversion rate was slightly lower at 1.00-1.50%. shopdisney.com showed a notable revenue of $3,929,391, with a staggering conversion rate of 29.00-29.50%, but had fewer sessions at 92,180. Meanwhile, merchoid.com and fifthsun.com lagged behind, generating $505,367 and $5,340, respectively. Overall, while heruniverse.com has potential, it faces intense competition from these established brands.

boxlunch.com screenshot
#1 boxlunch.com
7.1M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fifthsun.com screenshot
#2 fifthsun.com
5.3K
Revenue
4.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
loungefly.com screenshot
#3 loungefly.com
1.4M
Revenue
934.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
merchoid.com screenshot
#4 merchoid.com
505.4K
Revenue
344K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
shopdisney.com screenshot
#5 shopdisney.com
3.9M
Revenue
92.2K
Sessions
29.0-29.5%
Conv. rate
$125-150
AOV
heruniverse.com vs top market performers
heruniverse.com
top retailers
conversion rate vs average order value for heruniverse.com and its competitors
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Revenue share by device at heruniverse.com

In April large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries heruniverse.com operates in

heruniverse.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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heruniverse.com channels

Identify top traffic channels that drive growth for heruniverse.comand discover how performance of traffic channels has changed over time.

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heruniverse.com Google Ads spend

Evaluate heruniverse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heruniverse.com devices

Review heruniverse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heruniverse.com top markets

Explore heruniverse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heruniverse.com country & global rank

Assess the ranking of heruniverse.com among other retailers within its primary country and worldwide.

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