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May 2026
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Home/Insights/Retailers/heruniverse.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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309K
Revenue
May 26
378.2K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Her Universe is a website that offers a wide selection of products catered towards empowering female fans of geek and pop culture. Their inventory includes clothing, accessories, and merchandise inspired by various franchises, such as Star Wars, Marvel, Disney, Harry Potter, and more.

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heruniverse.com Annual Revenue and Growth

heruniverse.com's annual sales on its online store amounted to $4.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
heruniverse.com revenue by year

heruniverse.com's monthly revenueOVER TIME
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Over the past three months, heruniverse.com revenue has experienced decline of 26%, compared to the preceding three months.

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heruniverse.com revenue decline for last six months
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OVERVIEW
In May 2026, heruniverse.com generated $308,958 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,720, though far behind market leader shein.com's $869,380,784. With a conversion rate of 1.00-1.50%, it sits below the high benchmark of 3.18% but above the low of 0.72%. The average order value (AOV) ranged between $50-75, which is lower than the industry high of $405. Additionally, heruniverse.com attracted 378,165 sessions, well above the median of 29,212 but still dwarfed by shein.com's 309,473,559 sessions, reflecting a competitive landscape in the lifestyle/fashion sector.
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heruniverse.com competitors

In May 2026, heruniverse.com generated a revenue of $308,958 from 5,671 transactions over 378,165 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, boxlunch.com significantly outperformed with $6,238,123 in revenue and 94,483 transactions across 5,572,788 sessions, achieving a higher conversion rate of 1.50-2.00%. loungefly.com, another competitor, also fared well with $1,457,142 in revenue and 13,932 transactions, matching heruniverse.com's conversion rate. merchoid.com saw $756,325 in revenue from 5,212 transactions, while shopdisney.com generated $3,847,803 with 25,942 transactions, boasting a remarkable conversion rate of 26.50-27.00%. Lastly, fifthsun.com struggled with only $6,051 in revenue and 36 transactions, reflecting its lower market traction. Overall, heruniverse.com operates in a competitive landscape, showing potential but trailing significantly behind major competitors.

boxlunch.com screenshot
#1 boxlunch.com
6.2M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fifthsun.com screenshot
#2 fifthsun.com
6.1K
Revenue
6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
loungefly.com screenshot
#3 loungefly.com
1.5M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
merchoid.com screenshot
#4 merchoid.com
756.3K
Revenue
360.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
shopdisney.com screenshot
#5 shopdisney.com
3.8M
Revenue
96.4K
Sessions
26.5-27.0%
Conv. rate
$125-150
AOV
heruniverse.com vs top market performers
heruniverse.com
top retailers
conversion rate vs average order value for heruniverse.com and its competitors
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Revenue share by device at heruniverse.com

In May large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In May large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries heruniverse.com operates in

heruniverse.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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heruniverse.com channels

Identify top traffic channels that drive growth for heruniverse.comand discover how performance of traffic channels has changed over time.

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heruniverse.com Google Ads spend

Evaluate heruniverse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heruniverse.com devices

Review heruniverse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heruniverse.com top markets

Explore heruniverse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heruniverse.com country & global rank

Assess the ranking of heruniverse.com among other retailers within its primary country and worldwide.

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