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Sep 2026
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Home/Insights/Retailers/heruniverse.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for heruniverse.comheruniverse.com

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541.5K
Revenue
Sep 26
578.1K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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Her Universe is a website that offers a wide selection of products catered towards empowering female fans of geek and pop culture. Their inventory includes clothing, accessories, and merchandise inspired by various franchises, such as Star Wars, Marvel, Disney, Harry Potter, and more.

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heruniverse.com Annual Revenue and Growth

heruniverse.com's annual sales on its online store amounted to $4.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
heruniverse.com revenue by year

heruniverse.com's monthly revenueOVER TIME
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Over the past three months, heruniverse.com revenue has experienced growth of 89%, compared to the preceding three months.

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heruniverse.com revenue growth for last six months
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OVERVIEW
heruniverse.com operates in the fashion and apparel category, generating impressive metrics in September 2026. The site achieved $541,000 in online sales, far exceeding a typical store in the fashion and apparel category, which generates around $63,500 monthly. With sessions reaching 578,000, heruniverse.com significantly outpaces a typical store in the fashion and apparel category, which sees about 26,000 sessions. Its conversion rate of 1.50-2.00% and average order value (AOV) of $25-50 remain within the category's typical ranges, showcasing solid performance overall.
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heruniverse.com competitors

heruniverse.com trails significantly behind boxlunch.com, which generates revenue of $17.4 million compared to heruniverse.com’s $541,000. In September 2026, heruniverse.com recorded 11,000 transactions from 578,000 sessions, while boxlunch.com achieved 303,000 transactions from a remarkable 8.1 million sessions. heruniverse.com’s conversion rate ranges from 1.50% to 2.00%, whereas boxlunch.com boasts a higher conversion rate of 3.50% to 4.00%. While heruniverse.com performs reasonably well in transactions and sessions compared to loungefly.com’s 16,500 transactions and 1.2 million sessions, it still falls short against boxlunch.com’s figures. Overall, boxlunch.com clearly leads in revenue, transactions, and sessions, showcasing a dominant position in the market.

boxlunch.com screenshot
#1 boxlunch.com
17.4M
Revenue
8.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fifthsun.com screenshot
#2 fifthsun.com
3.8K
Revenue
3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
loungefly.com screenshot
#3 loungefly.com
2.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
merchoid.com screenshot
#4 merchoid.com
910.5K
Revenue
467.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
shopdisney.com screenshot
#5 shopdisney.com
4.2M
Revenue
62.7K
Sessions
40.0-40.5%
Conv. rate
$150-175
AOV
heruniverse.com vs top market performers
heruniverse.com
top retailers
conversion rate vs average order value for heruniverse.com and its competitors
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Revenue share by device at heruniverse.com

In September large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries heruniverse.com operates in

heruniverse.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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heruniverse.com channels

Identify top traffic channels that drive growth for heruniverse.comand discover how performance of traffic channels has changed over time.

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heruniverse.com Google Ads spend

Evaluate heruniverse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heruniverse.com devices

Review heruniverse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heruniverse.com top markets

Explore heruniverse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heruniverse.com country & global rank

Assess the ranking of heruniverse.com among other retailers within its primary country and worldwide.

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