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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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530.7K
Revenue
Sep 25
566.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Her Universe is a website that offers a wide selection of products catered towards empowering female fans of geek and pop culture. Their inventory includes clothing, accessories, and merchandise inspired by various franchises, such as Star Wars, Marvel, Disney, Harry Potter, and more.

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heruniverse.com Annual Revenue and Growth

heruniverse.com's annual sales on its online store amounted to $4.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.4M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
heruniverse.com revenue by year

heruniverse.com's monthly revenueOVER TIME
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Over the past three months, heruniverse.com revenue has experienced growth of 20%, compared to the preceding three months.

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heruniverse.com revenue growth for last six months
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OVERVIEW
In September 2025, heruniverse.com, operating in the FASHION AND APPAREL sector, achieved impressive online sales of $530,708, significantly exceeding the industry median of $74,931, although still trailing the category leader, shein.com, at $819,580,923; its conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.2% but well above the low of 0.68%, while the average order value (AOV) stood at $25-50, far below the high of $382, yet notably higher than the low of $73; with sessions reaching 566,605, this figure far exceeds the industry median of 34,221.
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heruniverse.com competitors

In September 2025, heruniverse.com had a revenue of $530,708 from 10,736 transactions with 566,605 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, boxlunch.com leads the pack with a revenue of $10,460,695 from 182,495 transactions and 4,412,560 sessions, boasting an AOV of $50-75 and a conversion rate of 4.00-4.50%. fifthsun.com had lower revenue at $23,561 from 160 transactions and 21,939 sessions, with a high AOV of $125-150 but a lower conversion rate of 0.50-1.00%. loungefly.com and merchoid.com had revenue in the range of $1-2 million with moderate AOV and conversion rates. shopdisney.com stood out with a high revenue of $4,760,146 from 28,178 transactions and 70,198 sessions, offering products with an AOV of $150-175 and an impressive conversion rate of 40.00-40.50%.

boxlunch.com screenshot
#1 boxlunch.com
10.5M
Revenue
4.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fifthsun.com screenshot
#2 fifthsun.com
23.6K
Revenue
21.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
loungefly.com screenshot
#3 loungefly.com
1.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
merchoid.com screenshot
#4 merchoid.com
616.8K
Revenue
328.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
shopdisney.com screenshot
#5 shopdisney.com
4.8M
Revenue
70.2K
Sessions
40.0-40.5%
Conv. rate
$150-175
AOV
heruniverse.com vs top market performers
heruniverse.com
top retailers
conversion rate vs average order value for heruniverse.com and its competitors
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Revenue share by device at heruniverse.com

In September large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on heruniverse.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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heruniverse.com channels

Identify top traffic channels that drive growth for heruniverse.comand discover how performance of traffic channels has changed over time.

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heruniverse.com Google Ads spend

Evaluate heruniverse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heruniverse.com devices

Review heruniverse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heruniverse.com top markets

Explore heruniverse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heruniverse.com country & global rank

Assess the ranking of heruniverse.com among other retailers within its primary country and worldwide.

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