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Oct 2025
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Home/Insights/Retailers/hottopic.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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15.2M
Revenue
Oct 25
11.1M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Hottopic.com is an online retail platform offering merchandise, predominantly apparel and accessories, catering to a variety of fandoms and alternative subcultures. The website features a wide selection of licensed merchandise, including band merchandise, pop culture references, trendy clothing, footwear, and collectibles, in diverse styles that appeal to their target audience.

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hottopic.com Annual Revenue and Growth

hottopic.com's annual sales on its online store amounted to $203.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$203.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hottopic.com revenue by year

hottopic.com's monthly revenueOVER TIME
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Over the past three months, hottopic.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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hottopic.com revenue decline for last six months
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OVERVIEW
In October 2025, hottopic.com generated online sales revenue of $15,204,751, significantly higher than the FASHION AND APPAREL median of $80,524, with a conversion rate of 2.50-3.00%, slightly below the sector's high of 3.36%. Their average order value (AOV) ranged between $50-75, considerably lower than the high of $378. With 11,060,992 sessions, hottopic.com shows impressive traffic compared to the median of 33,163, but trails far behind industry leader shein.com, which boasts $977,396,912 in revenue and 321,650,758 sessions.
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hottopic.com competitors

In October 2025, hottopic.com generated $15,204,751 in revenue from 282,279 transactions and 11,060,992 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, boxlunch.com had revenue of $11,589,598 from 198,743 transactions and 5,053,150 sessions, with a higher conversion rate of 3.50-4.00%. teepublic.com had revenue of $9,904,593 from 154,158 transactions and 6,735,786 sessions, with a lower conversion rate of 2.00-2.50%. shopdisney.com had revenue of $6,328,341 from 37,558 transactions and 81,607 sessions, with a significantly higher AOV of $150-175 and a conversion rate of 46.00-46.50%. funko.com had revenue of $6,946,187 from 144,835 transactions and 5,357,711 sessions, with a similar conversion rate to hottopic.com. Lastly, 80stees.com had much lower revenue of $448,610 from 4,444 transactions and 322,649 sessions, with a lower conversion rate of 1.00-1.50%.

boxlunch.com screenshot
#1 boxlunch.com
11.6M
Revenue
5.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#2 teepublic.com
9.9M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#3 shopdisney.com
6.3M
Revenue
81.6K
Sessions
46.0-46.5%
Conv. rate
$150-175
AOV
funko.com screenshot
#4 funko.com
6.9M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
80stees.com screenshot
#5 80stees.com
448.6K
Revenue
322.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hottopic.com vs top market performers
hottopic.com
top retailers
conversion rate vs average order value for hottopic.com and its competitors
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Revenue share by device at hottopic.com

In October large majority of sales on hottopic.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on hottopic.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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brands overtime comparison

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hottopic.com channels

Identify top traffic channels that drive growth for hottopic.comand discover how performance of traffic channels has changed over time.

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hottopic.com Google Ads spend

Evaluate hottopic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hottopic.com devices

Review hottopic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hottopic.com top markets

Explore hottopic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hottopic.com country & global rank

Assess the ranking of hottopic.com among other retailers within its primary country and worldwide.

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