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Sep 2025
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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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148.8K
Revenue
Sep 25
97.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced growth of 33%, compared to the preceding three months.

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hipkids.com.au revenue growth for last six months
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OVERVIEW
In September 2025, hipkids.com.au generated $148,805 in revenue from online sales, significantly exceeding the e-commerce industry median of $81,105, with a conversion rate between 1.00-1.50%, below the high of 3.72%. The average order value (AOV) ranged from $100 to $125, while sessions reached 97,566, far below the leading site's 30,281,186 sessions and higher than the industry median of 37,786, indicating robust engagement but potential for improvement in conversion efficiency.
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hipkids.com.au competitors

In September 2025, hipkids.com.au reported a revenue of $148,805 with 1,193 transactions and 97,566 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50. In comparison, potterybarnkids.com, one of its competitors, generated a significantly higher revenue of $40,634,265 from 134,434 transactions and 4,615,080 sessions. Pottery Barn Kids also has a higher AOV range of $300-325 and a conversion rate of 2.50-3.00. While hipkids.com.au may have a smaller customer base and lower revenue compared to Pottery Barn Kids, it excels in maintaining a competitive AOV and conversion rate within its target market. This suggests that hipkids.com.au has a more focused and engaged customer base, resulting in higher profitability per transaction.

potterybarnkids.com screenshot
#1 potterybarnkids.com
40.6M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
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conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In September large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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