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Oct 2025
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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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222.5K
Revenue
Oct 25
117.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced growth of 84%, compared to the preceding three months.

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hipkids.com.au revenue growth for last six months
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OVERVIEW
In October 2025, hipkids.com.au, operating in the e-commerce and shopping industry, generated $222,528 in online sales, significantly surpassing the median revenue of $93,795. The website achieved a conversion rate between 1.50% and 2.00%, below the industry high of 3.89%, while its average order value (AOV) ranged from $100 to $125, considerably lower than the high of $350. With 117,922 sessions, hipkids.com.au is notably above the median of 39,049 sessions, though it remains far behind the largest player, michaels.com, which recorded over 32 million sessions and generated more than $105 million in revenue.
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hipkids.com.au competitors

In October 2025, hipkids.com.au recorded a revenue of $222,528 with 1,808 transactions and 117,922 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, one of its competitors, potterybarnkids.com, reported a significantly higher revenue of $45,310,833 from 151,493 transactions and 4,569,860 sessions. Pottery Barn Kids also displayed a higher AOV of $275-300 and a conversion rate of 3.00-3.50%. While hipkids.com.au may have a smaller revenue and lower metrics in terms of transactions and sessions, it stands out with a competitive AOV and a respectable conversion rate. Pottery Barn Kids, on the other hand, dominates in revenue and has a larger customer base with higher transaction volume and sessions.

potterybarnkids.com screenshot
#1 potterybarnkids.com
45.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
top retailers
conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In October large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In October large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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