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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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138.3K
Revenue
Aug 25
94.3K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced growth of 1%, compared to the preceding three months.

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hipkids.com.au revenue growth for last six months
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OVERVIEW
In August 2025, hipkids.com.au in the e-commerce_and_shopping industry had a revenue of $138,257, conversion rate of 1.00-1.50%, AOV of $100-125, and 94,283 sessions. The highest revenue in the category was $116,936,529 from qvc.com, highest conversion rate was 3.66%, highest AOV was $348, and the most sessions were 28,050,888 from boots.com. The median revenue in the category was $88,799, median conversion rate was 0.69%, median AOV was $57, and median sessions were 41,767.
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hipkids.com.au competitors

In August 2025, hipkids.com.au stands out in terms of conversion rate with a range of 1.00-1.50%. However, when compared to its competitor potterybarnkids.com, hipkids.com.au lags behind in revenue, transactions, sessions, and average order value (AOV). potterybarnkids.com generates a significantly higher revenue of $44,998,510 compared to hipkids.com.au's $138,257. The number of transactions on potterybarnkids.com is also much higher at 145,225, with a larger number of sessions at 5,689,037. Additionally, potterybarnkids.com boasts a higher AOV range of $300-325. Despite hipkids.com.au's strong conversion rate, it is clear that potterybarnkids.com outperforms in key metrics, showcasing a more successful online presence in the children's furniture and decor market.

potterybarnkids.com screenshot
#1 potterybarnkids.com
45M
Revenue
5.7M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
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conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In August large majority of sales on hipkids.com.au, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In August large majority of sales on hipkids.com.au, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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