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Dec 2025
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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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201.7K
Revenue
Dec 25
128.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced growth of 92%, compared to the preceding three months.

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hipkids.com.au revenue growth for last six months
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OVERVIEW
In December 2025, hipkids.com.au achieved $201,743 in online sales, surpassing the e-commerce median of $110,409, with a conversion rate between 1.00-1.50%, below the industry high of 3.94% and above the low of 0.85%. Its average order value (AOV) ranged from $100-125, significantly lower than the industry high of $338. The site recorded 128,467 sessions, well above the median of 47,805 but dwarfed by the leading store's 49,388,130 sessions, indicating potential for growth in both conversion and traffic within the competitive e-commerce landscape.
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hipkids.com.au competitors

In December 2025, hipkids.com.au generated a revenue of $201,743 with 1,704 transactions and 128,467 sessions. Their average order value (AOV) falls between $100-125, with a conversion rate of 1.00-1.50%. In comparison, one of their competitors, potterybarnkids.com, had a significantly higher revenue of $54,940,075 with 181,315 transactions and 5,589,889 sessions. potterybarnkids.com also boasted a higher AOV range of $300-325, along with a conversion rate of 3.00-3.50%. It is clear that while hipkids.com.au may have a more modest revenue and lower traffic compared to potterybarnkids.com, they have a strong conversion rate within their range and offer products at a lower AOV, potentially attracting a different market segment.

potterybarnkids.com screenshot
#1 potterybarnkids.com
54.9M
Revenue
5.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
top retailers
conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In December large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In December large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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