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Apr 2026
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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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121.2K
Revenue
Apr 26
65K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $1.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced decline of 39%, compared to the preceding three months.

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hipkids.com.au revenue decline for last six months
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OVERVIEW
In April 2026, hipkids.com.au achieved online sales revenue of $121,164, surpassing the e-commerce industry median of $80,332, with a conversion rate of 1.00-1.50%, notably lower than the high rate of 3.67%. The average order value (AOV) ranged from $125 to $150, while the industry high is $321, indicating a solid but moderate performance. The website attracted 65,009 sessions, above the median of 37,000 but far below top competitors like boots.com, which received over 28 million sessions. Overall, hipkids.com.au demonstrates promising growth potential in the competitive e-commerce landscape.
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hipkids.com.au competitors

In April 2026, hipkids.com.au generated a revenue of $121,164 from 908 transactions across 65,009 sessions, with an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. In contrast, potterybarnkids.com achieved significantly higher performance, reporting a revenue of $46,514,442 from 155,665 transactions during 3,866,152 sessions. Its AOV stood at $275-$300, while boasting a conversion rate of 4.00-4.50%. While hipkids.com.au targets a niche market, it struggles to match the scale and efficiency of potterybarnkids.com. The latter's substantially higher conversion rate and AOV indicate a stronger market position, emphasizing the competitive challenges faced by hipkids.com.au. Overall, hipkids.com.au needs to enhance its strategies to improve customer engagement and transaction metrics against more established competitors.

potterybarnkids.com screenshot
#1 potterybarnkids.com
46.5M
Revenue
3.9M
Sessions
4.0-4.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
top retailers
conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In April large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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