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Nov 2025
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Home/Insights/Retailers/hipkids.com.au
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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311.2K
Revenue
Nov 25
121K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: AUSTRALIA
  • Website category: E COMMERCE AND SHOPPING

Hipkids.com.au is a website offering a wide range of products for children, such as furniture, toys, decor, and accessories. They specialize in designing and supplying ethically-produced, high-quality items for a modern and stylish childrens room. The site also provides parenting resources and ideas for creating a functional and aesthetically appealing space for kids.

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hipkids.com.au Annual Revenue and Growth

hipkids.com.au's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hipkids.com.au revenue by year

hipkids.com.au's monthly revenueOVER TIME
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Over the past three months, hipkids.com.au revenue has experienced growth of 106%, compared to the preceding three months.

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hipkids.com.au revenue growth for last six months
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OVERVIEW
In November 2025, hipkids.com.au achieved an online sales revenue of $311,217, significantly surpassing the e-commerce industry median of $101,517. With a conversion rate between 2.00-2.50%, hipkids outperformed the lower end of the spectrum, while their average order value (AOV) ranged from $100-125, well above the industry low of $58. The website garnered 121,001 sessions, a notable figure compared to the median of 41,915 in the sector, although still far from the 43,745,699 sessions recorded by the leading store, boots.com. Overall, hipkids demonstrates robust performance metrics in the e-commerce space.
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hipkids.com.au competitors

In November 2025, hipkids.com.au generated $311,217 in revenue from 2,619 transactions and 121,001 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 2.00-2.50%. In comparison, one of its competitors, potterybarnkids.com, recorded significantly higher metrics with $63,416,023 in revenue from 205,528 transactions and 6,628,964 sessions. potterybarnkids.com boasted a higher AOV of $300-325 and a conversion rate of 3.00-3.50%. The data shows that while hipkids.com.au had a respectable performance, it lags behind potterybarnkids.com in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating that there is room for improvement to compete more effectively in the market.

potterybarnkids.com screenshot
#1 potterybarnkids.com
63.4M
Revenue
6.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hipkids.com.au vs top market performers
hipkids.com.au
top retailers
conversion rate vs average order value for hipkids.com.au and its competitors
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Revenue share by device at hipkids.com.au

In November large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on hipkids.com.au, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hipkids.com.au channels

Identify top traffic channels that drive growth for hipkids.com.auand discover how performance of traffic channels has changed over time.

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hipkids.com.au Google Ads spend

Evaluate hipkids.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipkids.com.au devices

Review hipkids.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipkids.com.au top markets

Explore hipkids.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipkids.com.au country & global rank

Assess the ranking of hipkids.com.au among other retailers within its primary country and worldwide.

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