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Sep 2025
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Home/Insights/Retailers/potterybarnkids.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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40.6M
Revenue
Sep 25
4.6M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Pottery Barn Kids is an online platform showcasing a variety of products for childrens living spaces. They offer an extensive range of furniture, bedding, decor, and accessories tailored to meet the needs of growing families. The website also provides design inspiration and ideas for creating stylish and functional environments for kids.

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potterybarnkids.com Annual Revenue and Growth

potterybarnkids.com's annual sales on its online store amounted to $538.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$538.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
potterybarnkids.com revenue by year

potterybarnkids.com's monthly revenueOVER TIME
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Over the past three months, potterybarnkids.com revenue has experienced growth of 40%, compared to the preceding three months.

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potterybarnkids.com revenue growth for last six months
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OVERVIEW
In September 2025, potterybarnkids.com generated $40,634,265 in online sales with a conversion rate of 2.50-3.00%, while the industry median revenue stands at $41,793. The site's average order value (AOV) ranged from $300-325, surpassing the CHILDCARE high of $255. With 4,615,080 sessions, it lagged behind the top competitor babylist.com, which attracted 12,615,638 sessions. Overall, while potterybarnkids.com shows strong AOV performance, its conversion rate and traffic levels suggest opportunities for improvement in comparison to industry benchmarks.
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potterybarnkids.com competitors

In September 2025, potterybarnkids.com had a revenue of $40,634,265 with 134,434 transactions and 4,615,080 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 2.50-3.00%. Compared to its competitors, potterybarnkids.com falls behind potterybarn.com, which had a revenue of $85,003,254, 297,581 transactions, and 13,756,465 sessions, with a slightly lower AOV of $275-300 but a similar conversion rate of 2.00-2.50%. In terms of AOV and conversion rate, potterybarnkids.com also competes with pbteen.com and westelm.com, with pbteen.com having a higher AOV of $375-400 and westelm.com having a higher conversion rate of 1.50-2.00%. However, potterybarnkids.com outperforms babylist.com and albeebaby.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

pbteen.com screenshot
#1 pbteen.com
21M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
potterybarn.com screenshot
#2 potterybarn.com
85M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
westelm.com screenshot
#3 westelm.com
67.1M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
babylist.com screenshot
#4 babylist.com
71M
Revenue
12.6M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#5 albeebaby.com
1M
Revenue
323.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
potterybarnkids.com vs top market performers
potterybarnkids.com
top retailers
conversion rate vs average order value for potterybarnkids.com and its competitors
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Revenue share by device at potterybarnkids.com

In September large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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potterybarnkids.com channels

Identify top traffic channels that drive growth for potterybarnkids.comand discover how performance of traffic channels has changed over time.

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potterybarnkids.com Google Ads spend

Evaluate potterybarnkids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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potterybarnkids.com devices

Review potterybarnkids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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potterybarnkids.com top markets

Explore potterybarnkids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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potterybarnkids.com country & global rank

Assess the ranking of potterybarnkids.com among other retailers within its primary country and worldwide.

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