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Jul 2026
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Home/Insights/Retailers/potterybarnkids.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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87.4M
Revenue
Jul 26
8.2M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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Pottery Barn Kids is an online platform showcasing a variety of products for childrens living spaces. They offer an extensive range of furniture, bedding, decor, and accessories tailored to meet the needs of growing families. The website also provides design inspiration and ideas for creating stylish and functional environments for kids.

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potterybarnkids.com Annual Revenue and Growth

potterybarnkids.com's annual sales on its online store amounted to $511.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$511.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
potterybarnkids.com revenue by year

potterybarnkids.com's monthly revenueOVER TIME
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Over the past three months, potterybarnkids.com revenue has experienced growth of 19%, compared to the preceding three months.

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potterybarnkids.com revenue growth for last six months
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OVERVIEW
In July 2026, potterybarnkids.com generated $87.4 million in online sales, significantly higher than the typical childcare store's $38,900 monthly revenue. Its conversion rate of 3.00-3.50% is within the typical childcare store range of 1.01% to 4.41%. The average order value (AOV) of $325-350 also exceeds the typical childcare store range of $53 to $283. With 8.2 million sessions, potterybarnkids.com outperformed the typical childcare store's 16,000 sessions, while the most-visited, babylist.com, recorded 18.2 million sessions. These metrics highlight potterybarnkids.com’s strong performance in the childcare category.
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potterybarnkids.com competitors

In July 2026, babylist.com generated $107.3 million in revenue with 456,000 transactions across 18.2 million sessions, achieving an AOV of $225-250 and a conversion rate of 2.50-3.00%. In contrast, potterybarnkids.com reported $87.4 million in revenue, with 253,000 transactions and 8.2 million sessions, resulting in a higher AOV of $325-350 but a lower conversion rate of 3.00-3.50%. potterybarn.com leads overall with $168.1 million in revenue, 465,000 transactions, and 22.5 million sessions, significantly outperforming potterybarnkids.com by $80.7 million in revenue and 212,000 transactions. westelm.com follows with $127.2 million in revenue, while pbteen.com earned $28.2 million. Notably, albeebaby.com lags significantly with only $1.3 million. potterybarnkids.com ranks 4 of 6 across these metrics, indicating competitive challenges within the marketplace.

pbteen.com screenshot
#1 pbteen.com
28.2M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
potterybarn.com screenshot
#2 potterybarn.com
168.1M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
westelm.com screenshot
#3 westelm.com
127.2M
Revenue
14.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
babylist.com screenshot
#4 babylist.com
107.3M
Revenue
18.2M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#5 albeebaby.com
1.3M
Revenue
475K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
potterybarnkids.com vs top market performers
potterybarnkids.com
top retailers
conversion rate vs average order value for potterybarnkids.com and its competitors
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Revenue share by device at potterybarnkids.com

In July large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries potterybarnkids.com operates in

potterybarnkids.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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potterybarnkids.com channels

Identify top traffic channels that drive growth for potterybarnkids.comand discover how performance of traffic channels has changed over time.

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potterybarnkids.com Google Ads spend

Evaluate potterybarnkids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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potterybarnkids.com devices

Review potterybarnkids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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potterybarnkids.com top markets

Explore potterybarnkids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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potterybarnkids.com country & global rank

Assess the ranking of potterybarnkids.com among other retailers within its primary country and worldwide.

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