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Nov 2025
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Home/Insights/Retailers/potterybarnkids.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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63.4M
Revenue
Nov 25
6.6M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Pottery Barn Kids is an online platform showcasing a variety of products for childrens living spaces. They offer an extensive range of furniture, bedding, decor, and accessories tailored to meet the needs of growing families. The website also provides design inspiration and ideas for creating stylish and functional environments for kids.

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potterybarnkids.com Annual Revenue and Growth

potterybarnkids.com's annual sales on its online store amounted to $538.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$538.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
potterybarnkids.com revenue by year

potterybarnkids.com's monthly revenueOVER TIME
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Over the past three months, potterybarnkids.com revenue has experienced growth of 16%, compared to the preceding three months.

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potterybarnkids.com revenue growth for last six months
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OVERVIEW
In November 2025, potterybarnkids.com generated online sales revenue of $63,416,023, surpassing the CHILDCARE median of $48,384, while also achieving a conversion rate between 3.00-3.50%, below the high of 4.61% in the industry. Their average order value (AOV) ranged from $300-325, exceeding the high AOV of $271 for CHILDCARE. The site attracted 6,628,964 sessions, significantly fewer than carters.com, which led with 14,054,859 sessions, and below the median of 19,212 in the sector, highlighting opportunities for enhancing site traffic despite solid sales performance and revenue.
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potterybarnkids.com competitors

In November 2025, potterybarnkids.com generated a revenue of $63,416,023 from 205,528 transactions with 6,628,964 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 3.00-3.50%. When comparing potterybarnkids.com to its competitors, pbteen.com had a lower revenue of $27,489,177 with 72,329 transactions and 2,814,582 sessions, but a higher AOV of $375-400 and a similar conversion rate of 2.50-3.00%. potterybarn.com outperformed all with a revenue of $132,927,681, 494,606 transactions, and 20,789,263 sessions, although it had a lower AOV of $250-275 and conversion rate of 2.00-2.50%. Other competitors like westelm.com, babylist.com, and albeebaby.com also had varying revenue, transactions, sessions, AOV, and conversion rates, showcasing the unique strengths and weaknesses of each in the market.

pbteen.com screenshot
#1 pbteen.com
27.5M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
potterybarn.com screenshot
#2 potterybarn.com
132.9M
Revenue
20.8M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
westelm.com screenshot
#3 westelm.com
108.5M
Revenue
11.7M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
babylist.com screenshot
#4 babylist.com
76.1M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#5 albeebaby.com
1.5M
Revenue
355.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
potterybarnkids.com vs top market performers
potterybarnkids.com
top retailers
conversion rate vs average order value for potterybarnkids.com and its competitors
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Revenue share by device at potterybarnkids.com

In November large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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potterybarnkids.com channels

Identify top traffic channels that drive growth for potterybarnkids.comand discover how performance of traffic channels has changed over time.

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potterybarnkids.com Google Ads spend

Evaluate potterybarnkids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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potterybarnkids.com devices

Review potterybarnkids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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potterybarnkids.com top markets

Explore potterybarnkids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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potterybarnkids.com country & global rank

Assess the ranking of potterybarnkids.com among other retailers within its primary country and worldwide.

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