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Oct 2025
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Home/Insights/Retailers/potterybarnkids.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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45.3M
Revenue
Oct 25
4.6M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Pottery Barn Kids is an online platform showcasing a variety of products for childrens living spaces. They offer an extensive range of furniture, bedding, decor, and accessories tailored to meet the needs of growing families. The website also provides design inspiration and ideas for creating stylish and functional environments for kids.

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potterybarnkids.com Annual Revenue and Growth

potterybarnkids.com's annual sales on its online store amounted to $538.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$538.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
potterybarnkids.com revenue by year

potterybarnkids.com's monthly revenueOVER TIME
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Over the past three months, potterybarnkids.com revenue has experienced growth of 14%, compared to the preceding three months.

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potterybarnkids.com revenue growth for last six months
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OVERVIEW
In October 2025, potterybarnkids.com generated $45,310,833 in online sales, surpassing the CHILDCARE median of $41,066 but trailing behind industry leader babylist.com at $70,185,894; the site achieved a conversion rate of 3.00-3.50%, below the high benchmark of 4.54%, and an average order value (AOV) between $275-300, above the CHILDCARE average of $263; with 4,569,860 sessions, potterybarnkids.com remained significantly lower than babylist.com’s 11,104,257 sessions, while also outpacing the sector's median of 17,728 sessions.
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potterybarnkids.com competitors

In October 2025, potterybarnkids.com generated $45,310,833 in revenue from 151,493 transactions with 4,569,860 sessions. Their average order value (AOV) ranged between $275-300, and they had a conversion rate of 3.00-3.50%. In comparison, pbteen.com had lower revenue of $19,891,155 from 50,372 transactions and 2,105,722 sessions, with a higher AOV of $375-400 but a lower conversion rate of 2.00-2.50%. potterybarn.com outperformed all with revenue of $98,494,477 from 353,666 transactions and 15,735,687 sessions, with a similar AOV to Pottery Barn Kids and a conversion rate of 2.00-2.50%. Other competitors like westelm.com, babylist.com, and albeebaby.com also had varying performance metrics, showcasing the unique positioning and performance of potterybarnkids.com within the market.

pbteen.com screenshot
#1 pbteen.com
19.9M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
potterybarn.com screenshot
#2 potterybarn.com
98.5M
Revenue
15.7M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
westelm.com screenshot
#3 westelm.com
88.6M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
babylist.com screenshot
#4 babylist.com
70.2M
Revenue
11.1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#5 albeebaby.com
902.4K
Revenue
249.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
potterybarnkids.com vs top market performers
potterybarnkids.com
top retailers
conversion rate vs average order value for potterybarnkids.com and its competitors
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Revenue share by device at potterybarnkids.com

In October large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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potterybarnkids.com channels

Identify top traffic channels that drive growth for potterybarnkids.comand discover how performance of traffic channels has changed over time.

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potterybarnkids.com Google Ads spend

Evaluate potterybarnkids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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potterybarnkids.com devices

Review potterybarnkids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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potterybarnkids.com top markets

Explore potterybarnkids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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potterybarnkids.com country & global rank

Assess the ranking of potterybarnkids.com among other retailers within its primary country and worldwide.

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