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Apr 2026
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Home/Insights/Retailers/potterybarnkids.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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46.5M
Revenue
Apr 26
3.9M
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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Pottery Barn Kids is an online platform showcasing a variety of products for childrens living spaces. They offer an extensive range of furniture, bedding, decor, and accessories tailored to meet the needs of growing families. The website also provides design inspiration and ideas for creating stylish and functional environments for kids.

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potterybarnkids.com Annual Revenue and Growth

potterybarnkids.com's annual sales on its online store amounted to $511.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$511.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
potterybarnkids.com revenue by year

potterybarnkids.com's monthly revenueOVER TIME
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Over the past three months, potterybarnkids.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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potterybarnkids.com revenue decline for last six months
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OVERVIEW
In April 2026, potterybarnkids.com generated online sales revenue of $46,514,442, surpassing the CHILDCARE median of $38,623, with a conversion rate between 4.00-4.50%, exceeding the low benchmark of 1.0% and nearing the high of 4.44%. The site's average order value (AOV) ranged from $275 to $300, significantly higher than the low AOV of $40, while attracting 3,866,152 sessions, far below babylist.com's 16,933,794 sessions and the CHILDCARE median of 18,157. Overall, these metrics indicate a strong market performance within the competitive landscape.
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potterybarnkids.com competitors

In April 2026, potterybarnkids.com generated approximately $46.5 million in revenue, with a strong average order value (AOV) between $275 and $300 and a conversion rate of 4.00-4.50%. In contrast, its competitors like babylist.com surpassed it with a remarkable $85.7 million in revenue, albeit with a lower AOV of $225-250 and a conversion rate of 2.00-2.50%. Similarly, westelm.com led in revenue at $75.7 million, featuring a high AOV of $425-450 but a conversion rate of just 1.50-2.00%. potterybarn.com outperformed potterybarnkids.com with $59.4 million in revenue, an AOV of $300-325, and a lower conversion rate of 1.00-1.50%. Meanwhile, pbteen.com struggled with $11.4 million in revenue and an AOV of $425-450. albeebaby.com trailed with $1.4 million, revealing a competitive landscape where potterybarnkids.com excels in conversion efficiency but faces stiff revenue competition.

pbteen.com screenshot
#1 pbteen.com
11.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
potterybarn.com screenshot
#2 potterybarn.com
59.4M
Revenue
13.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
westelm.com screenshot
#3 westelm.com
75.7M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
babylist.com screenshot
#4 babylist.com
85.7M
Revenue
16.9M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#5 albeebaby.com
1.4M
Revenue
334.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
potterybarnkids.com vs top market performers
potterybarnkids.com
top retailers
conversion rate vs average order value for potterybarnkids.com and its competitors
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Revenue share by device at potterybarnkids.com

In April large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on potterybarnkids.com, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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potterybarnkids.com channels

Identify top traffic channels that drive growth for potterybarnkids.comand discover how performance of traffic channels has changed over time.

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potterybarnkids.com Google Ads spend

Evaluate potterybarnkids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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potterybarnkids.com devices

Review potterybarnkids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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potterybarnkids.com top markets

Explore potterybarnkids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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potterybarnkids.com country & global rank

Assess the ranking of potterybarnkids.com among other retailers within its primary country and worldwide.

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