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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for ifit.comifit.com

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8M
Revenue
Nov 25
993.4K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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ifit.com's monthly revenueOVER TIME
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Over the past three months, ifit.com revenue has experienced decline of 15%, compared to the preceding three months.

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ifit.com revenue decline for last six months
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OVERVIEW
In November 2025, ifit.com generated $8,044,452 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry's high of 4.77%. Its average order value (AOV) ranged from $250 to $275, surpassing the high AOV benchmark of $222. The site attracted 993,434 sessions, significantly higher than the health/nutrition/diets_and_fitness median of 24,825 but still far below the leading competitor, myprotein.com, which had 5,891,386 sessions. Overall, ifit.com performs well within its sector, particularly in revenue and AOV, while striving to improve conversion rates and sessions relative to the top players.
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ifit.com competitors

In November 2025, when comparing ifit.com to its competitors, it is clear that nordictrack.com leads in revenue with $24,966,215 compared to ifit.com's $8,044,452. However, ifit.com has the highest number of transactions at 30,488, indicating a strong customer base actively making purchases. In terms of average order value (AOV), nordictrack.com has the highest at $750-775, followed by proform.com at $625-650, while ifit.com falls in the middle at $250-275. Additionally, ifit.com and nordictrack.com share the same conversion rate of 3.00-3.50%, suggesting a similar ability to convert sessions into transactions. Despite not leading in revenue or AOV, ifit.com stands out for its high number of transactions, indicating a loyal and engaged customer base willing to make purchases.

nordictrack.com screenshot
#1 nordictrack.com
25M
Revenue
961.3K
Sessions
3.0-3.5%
Conv. rate
$700-800
AOV
proform.com screenshot
#2 proform.com
773.3K
Revenue
120.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
liforme.com screenshot
#3 liforme.com
575.1K
Revenue
359.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ifit.com vs top market performers
ifit.com
top retailers
conversion rate vs average order value for ifit.com and its competitors
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Revenue share by device at ifit.com

In November large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifit.com channels

Identify top traffic channels that drive growth for ifit.comand discover how performance of traffic channels has changed over time.

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ifit.com Google Ads spend

Evaluate ifit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifit.com devices

Review ifit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifit.com top markets

Explore ifit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifit.com country & global rank

Assess the ranking of ifit.com among other retailers within its primary country and worldwide.

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