Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ifit.comifit.com

Start benchmarking for free
Sign in with GoogleSign up with Google
11.2M
Revenue
Jan 26
1.3M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
Loading...

Transform your home gym with the iFIT workout app. Interactive personal training with on-demand fitness classes – treadmill, cycling, abs, and more!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ifit.com Annual Revenue and Growth

ifit.com's annual sales on its online store amounted to $80.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$80.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
ifit.com revenue by year

ifit.com's monthly revenueOVER TIME
View real-time data

Over the past three months, ifit.com revenue has experienced growth of 204%, compared to the preceding three months.

View real-time data
ifit.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, ifit.com generated online sales revenue of $11,222,131, significantly exceeding the HEALTH median of $64,815, while its conversion rate ranged from 3.00-3.50%, below the sector high of 4.61%. The site's average order value (AOV) of $250-275 surpassed the high average of $217 in the industry. With 1,343,656 sessions, ifit.com performed well, although still trailing behind the leading weightwatchers.com, which had 6,038,924 sessions, while the sector's median session count stood at 28,949, illustrating ifit.com's strong presence in a competitive market.
Read more

ifit.com competitors

When comparing ifit.com to its competitors in January 2026, we see that ifit.com had a revenue of $11,222,131 from 42,887 transactions and 1,343,656 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 3.00-3.50%. In comparison, nordictrack.com generated $34,126,541 in revenue from 38,557 transactions and 1,109,292 sessions, with an AOV of $875-900 and a similar conversion rate. proform.com had a revenue of $643,005 from 1,049 transactions and 93,064 sessions, with an AOV of $600-625 and a lower conversion rate of 1.00-1.50%. Lastly, liforme.com made $974,340 in revenue from 9,132 transactions and 322,365 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. Overall, ifit.com falls behind nordictrack.com in revenue and sessions, but maintains a competitive AOV and conversion rate.

nordictrack.com screenshot
#1 nordictrack.com
34.1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$800-900
AOV
proform.com screenshot
#2 proform.com
643K
Revenue
93.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
liforme.com screenshot
#3 liforme.com
974.3K
Revenue
322.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ifit.com vs top market performers
ifit.com
top retailers
conversion rate vs average order value for ifit.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ifit.com

In January large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ifit.com channels

Identify top traffic channels that drive growth for ifit.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ifit.com Google Ads spend

Evaluate ifit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ifit.com devices

Review ifit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ifit.com top markets

Explore ifit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ifit.com country & global rank

Assess the ranking of ifit.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard