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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.9M
Revenue
Oct 25
676.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Transform your home gym with the iFIT workout app. Interactive personal training with on-demand fitness classes – treadmill, cycling, abs, and more!

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ifit.com's monthly revenueOVER TIME
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Over the past three months, ifit.com revenue has experienced decline of 35%, compared to the preceding three months.

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ifit.com revenue decline for last six months
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OVERVIEW
In October 2025, ifit.com generated $4,942,230 in online sales, significantly surpassing the HEALTH median of $51,854, yet trailing industry leader roguefitness.com's $17,110,976. The site achieved a conversion rate of 2.50-3.00%, below the high benchmark of 4.43% but above the low of 1.07%. Its average order value (AOV) ranged from $250 to $275, well above the $216 high in the sector and far exceeding the $57 low. With 676,836 sessions, ifit.com notably outperformed the industry median of 24,697, though it fell short of myprotein.com's top sessions at 4,774,056.
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ifit.com competitors

When comparing ifit.com to its competitors in October 2025, ifit.com falls behind nordictrack.com in terms of revenue with $4,942,230 compared to nordictrack.com's $19,558,482. However, ifit.com has a higher number of transactions at 18,584 compared to nordictrack.com's 21,054. In terms of average order value (AOV), nordictrack.com also surpasses ifit.com with an AOV range of $925-$950 compared to ifit.com's $250-$275. Despite this, ifit.com has a slightly higher conversion rate range of 2.50-3.00% compared to nordictrack.com's 3.00-3.50%. When compared to proform.com and liforme.com, ifit.com falls in the middle in terms of revenue, transactions, AOV, and conversion rate, showing a competitive position within the market.

nordictrack.com screenshot
#1 nordictrack.com
19.6M
Revenue
663K
Sessions
3.0-3.5%
Conv. rate
$900-1000
AOV
proform.com screenshot
#2 proform.com
510.4K
Revenue
90.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
liforme.com screenshot
#3 liforme.com
243.3K
Revenue
189.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ifit.com vs top market performers
ifit.com
top retailers
conversion rate vs average order value for ifit.com and its competitors
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Revenue share by device at ifit.com

In October large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ifit.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifit.com channels

Identify top traffic channels that drive growth for ifit.comand discover how performance of traffic channels has changed over time.

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ifit.com Google Ads spend

Evaluate ifit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifit.com devices

Review ifit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifit.com top markets

Explore ifit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifit.com country & global rank

Assess the ranking of ifit.com among other retailers within its primary country and worldwide.

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