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Dec 2025
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Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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24.6M
Revenue
Dec 25
1.1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

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nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $147.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$147.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
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Over the past three months, nordictrack.com revenue has experienced growth of 71%, compared to the preceding three months.

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nordictrack.com revenue growth for last six months
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OVERVIEW
In December 2025, nordictrack.com generated $24,573,343 in online sales, significantly below the sports industry's median of $90,105 and far from the leading competitor, garmin.com, at $197,575,281. The site's conversion rate ranged from 2.50% to 3.00%, slightly below the industry high of 3.13%. With an average order value (AOV) of $750-775, nordictrack.com surpassed the industry high of $535. The site attracted 1,108,995 sessions, notably higher than the sports median of 34,350, yet still far behind dickssportinggoods.com, which led with 64,737,034 sessions, highlighting opportunities for growth and improvement in various metrics.
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nordictrack.com competitors

When comparing nordictrack.com to its competitors in December 2025, it stands out with a revenue of $24,573,343 and 31,724 transactions. Its sessions total 1,108,995 with an average order value (AOV) range of $750-$775 and a conversion rate of 2.50-3.00%. In comparison, ifit.com has a revenue of $11,637,113, with 44,406 transactions and 1,339,605 sessions. The AOV for ifit.com is $250-$275 with a conversion rate of 3.00-3.50%. proform.com has significantly lower revenue at $662,644, 1,017 transactions, and 128,580 sessions. Their AOV is higher at $650-$675 but their conversion rate is lower at 0.50-1.00%. johnsonfitness.com and 360fitnesssuperstore.com also have lower revenue, transactions, and sessions compared to nordictrack.com, with similar AOV ranges and conversion rates. Overall, nordictrack.com outperforms its competitors in terms of revenue, transactions, and sessions.

ifit.com screenshot
#1 ifit.com
11.6M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
proform.com screenshot
#2 proform.com
662.6K
Revenue
128.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#3 johnsonfitness.com
3.3M
Revenue
560.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
360fitnesssuperstore.com screenshot
#4 360fitnesssuperstore.com
197.9K
Revenue
36K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sunnyhealthfitness.com screenshot
#5 sunnyhealthfitness.com
768.2K
Revenue
313.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
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Revenue share by device at nordictrack.com

In December large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

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nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

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