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Sep 2025
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Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.7M
Revenue
Sep 25
650.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

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nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $147.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$147.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
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Over the past three months, nordictrack.com revenue has experienced growth of 28%, compared to the preceding three months.

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nordictrack.com revenue growth for last six months
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OVERVIEW
In September 2025, nordictrack.com, a player in the sports industry, achieved online sales revenue of $14,705,936, significantly surpassing the median of $77,565, although it remains behind industry leader garmin.com at $183,476,907. The site maintained a conversion rate between 2.00-2.50%, below the industry high of 3.05%. Its average order value (AOV) ranged from $900 to $925, well above the sports sector's average of $539. Additionally, nordictrack.com recorded 650,390 sessions, far exceeding the median of 30,275 but trailing the 47,231,640 sessions garnered by garmin.com.
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nordictrack.com competitors

In September 2025, nordictrack.com outperformed its competitors in terms of revenue, with a total of $14,705,936 compared to proform.com's $373,249, johnsonfitness.com's $699,224, and 360fitnesssuperstore.com's $156,451. nordictrack.com also had the highest number of transactions at 15,913, followed by johnsonfitness.com with 635 transactions, proform.com with 598 transactions, and 360fitnesssuperstore.com with 172 transactions. In terms of sessions, nordictrack.com led the pack with 650,390 sessions, significantly more than johnsonfitness.com's 234,185 sessions, proform.com's 91,669 sessions, and 360fitnesssuperstore.com's 28,442 sessions. With an Average Order Value (AOV) ranging from $900 to $925, nordictrack.com also had a higher AOV compared to proform.com, johnsonfitness.com, and 360fitnesssuperstore.com. The conversion rate for nordictrack.com fell between 2.00% and 2.50%, higher than proform.com's 0.50% to 1.00%, johnsonfitness.com's 0.00% to 0.50%, and 360fitnesssuperstore.com's 0.50% to 1.00%.

proform.com screenshot
#1 proform.com
373.2K
Revenue
91.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#2 johnsonfitness.com
699.2K
Revenue
234.2K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
360fitnesssuperstore.com screenshot
#3 360fitnesssuperstore.com
156.5K
Revenue
28.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sunnyhealthfitness.com screenshot
#4 sunnyhealthfitness.com
403.2K
Revenue
323.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
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Revenue share by device at nordictrack.com

In September large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

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nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

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