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Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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25M
Revenue
Nov 25
961.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

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nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $147.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$147.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
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Over the past three months, nordictrack.com revenue has experienced growth of 62%, compared to the preceding three months.

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nordictrack.com revenue growth for last six months
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OVERVIEW
In November 2025, nordictrack.com, operating in the SPORTS industry, generated $24,966,215 in online sales with a conversion rate of 3.00-3.50%, slightly surpassing the high benchmark of 3.31% for the sector. The site recorded an average order value (AOV) between $750-775, significantly above the SPORTS average of $552. With 961,335 sessions, nordictrack.com outperformed the median of 31,405 sessions, yet remains far behind industry leader dickssportinggoods.com, which garnered 57,640,222 sessions. Comparatively, the median revenue for the SPORTS category stands at $89,556, while Garmin leads with $203,335,992 in sales.
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nordictrack.com competitors

In November 2025, nordictrack.com outperformed its competitors in terms of revenue, with $24,966,215 compared to ifit.com at $8,044,452, proform.com at $773,320, johnsonfitness.com at $1,420,807, and 360fitnesssuperstore.com at $179,772. nordictrack.com also had the highest number of transactions at 32,787, followed closely by ifit.com at 30,488. When looking at sessions, nordictrack.com had 961,335, slightly lower than ifit.com with 993,434. In terms of Average Order Value (AOV), nordictrack.com's range of $750-$775 fell between the competitors, with johnsonfitness.com having the highest AOV at $1000-$1025. The conversion rate for nordictrack.com was in line with ifit.com, both at 3.00-3.50%, while proform.com and 360fitnesssuperstore.com had lower conversion rates. Overall, nordictrack.com showed strong performance across various metrics compared to its competitors in the fitness equipment industry.

ifit.com screenshot
#1 ifit.com
8M
Revenue
993.4K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
proform.com screenshot
#2 proform.com
773.3K
Revenue
120.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#3 johnsonfitness.com
1.4M
Revenue
391.1K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
360fitnesssuperstore.com screenshot
#4 360fitnesssuperstore.com
179.8K
Revenue
34.8K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sunnyhealthfitness.com screenshot
#5 sunnyhealthfitness.com
643.2K
Revenue
367.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
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Revenue share by device at nordictrack.com

In November large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

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nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

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