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Jan 2026
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Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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34.1M
Revenue
Jan 26
1.1M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

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nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $188.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$188.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
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Over the past three months, nordictrack.com revenue has experienced growth of 81%, compared to the preceding three months.

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nordictrack.com revenue growth for last six months
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OVERVIEW
In January 2026, nordictrack.com generated $34,126,541 in online sales with a conversion rate of 3.00-3.50%, exceeding the sports industry average of 3.0%. Its average order value (AOV) ranged from $875 to $900, significantly higher than the industry's average AOV of $556. With 1,109,292 sessions, nordictrack.com performed well compared to the median of 31,579 sessions in the sports category, although it fell short of the top performer, dickssportinggoods.com, which recorded 40,123,045 sessions. Overall, while nordictrack.com lags behind the leading player, it showcases competitive metrics within the sports industry.
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nordictrack.com competitors

In January 2026, nordictrack.com outperformed its competitors in terms of revenue, with $34,126,541 compared to ifit.com's $11,222,131, proform.com's $643,005, johnsonfitness.com's $3,939,057, and 360fitnesssuperstore.com's $173,722. However, in terms of transactions, ifit.com had the highest at 42,887, followed by nordictrack.com at 38,557, johnsonfitness.com at 4,419, proform.com at 1,049, and 360fitnesssuperstore.com at 185. Sessions-wise, ifit.com led with 1,343,656, followed by nordictrack.com at 1,109,292, johnsonfitness.com at 480,434, proform.com at 93,064, and 360fitnesssuperstore.com at 35,978. nordictrack.com and johnsonfitness.com shared the same AOV range of $875-900, while ifit.com had a lower AOV of $250-275 and proform.com had a higher AOV of $600-625. Conversion rates were similar across nordictrack.com, ifit.com, and proform.com, ranging from 3.00-3.50%, while johnsonfitness.com and 360fitnesssuperstore.com had lower rates at 0.50-1.00%.

ifit.com screenshot
#1 ifit.com
11.2M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
proform.com screenshot
#2 proform.com
643K
Revenue
93.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#3 johnsonfitness.com
3.9M
Revenue
480.4K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
360fitnesssuperstore.com screenshot
#4 360fitnesssuperstore.com
173.7K
Revenue
36K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sunnyhealthfitness.com screenshot
#5 sunnyhealthfitness.com
1.2M
Revenue
396K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
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Revenue share by device at nordictrack.com

In January large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

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nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

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