Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for nordictrack.comnordictrack.com

Start benchmarking for free
Sign in with GoogleSign up with Google
8M
Revenue
May 26
584.2K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$800-900
AOV
May 26
Loading...

NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $188.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$188.6M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
View real-time data

Over the past three months, nordictrack.com revenue has experienced decline of 74%, compared to the preceding three months.

View real-time data
nordictrack.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, nordictrack.com generated $8,024,105 in online sales, significantly outperforming the sports industry's median of $78,603, though trailing behind the leader, rei.com, at $178,835,132. The site's conversion rate of 1.50-2.00% remains competitive, but below the industry high of 3.11%. With an average order value (AOV) of $825-850, nordictrack.com also exceeds the industry's average of $567. It recorded 584,221 sessions, far surpassing the median of 29,369, yet still a fraction of rei.com's impressive 54,842,465 sessions, indicating strong traffic but room for growth in conversion efficiency.
Read more

nordictrack.com competitors

In May 2026, nordictrack.com generated a revenue of $8,024,105 from 9,611 transactions over 584,221 sessions, with an average order value (AOV) between $825 and $850 and a conversion rate of 1.50-2.00%. Competitor ifit.com outperformed nordictrack.com with $9,700,416 in revenue and a significantly higher conversion rate of 3.50-4.00%, although its AOV was lower, ranging from $250 to $275. newlifecardioequipment.com reported minimal revenue at $11,229 with an AOV of $625-650, but had a low conversion rate of 1.50-2.00%. proform.com earned $265,538 with an AOV of $600-625 and a disappointing conversion rate of 0.50-1.00%. johnsonfitness.com and 360fitnesssuperstore.com showed revenues of $1,118,626 and $164,033, respectively, both struggling with conversion rates below 1.00%. Overall, while nordictrack.com is competitive, ifit.com leads in both revenue and conversion.

ifit.com screenshot
#1 ifit.com
9.7M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
newlifecardioequipment.com screenshot
#2 newlifecardioequipment.com
11.2K
Revenue
923
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
proform.com screenshot
#3 proform.com
265.5K
Revenue
56.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#4 johnsonfitness.com
1.1M
Revenue
295.8K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
360fitnesssuperstore.com screenshot
#5 360fitnesssuperstore.com
164K
Revenue
32.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at nordictrack.com

In May large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries nordictrack.com operates in

nordictrack.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard