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Apr 2026
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Home/Insights/Retailers/nordictrack.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6.3M
Revenue
Apr 26
649.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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NordicTrack.com is a website that focuses on offering a range of fitness equipment and accessories. Their inventory primarily consists of treadmills, ellipticals, exercise bikes, rowers, and strength training machines that cater to various fitness goals. The website provides ample product information and customer support to assist with informed purchases.

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nordictrack.com Annual Revenue and Growth

nordictrack.com's annual sales on its online store amounted to $188.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$188.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nordictrack.com revenue by year

nordictrack.com's monthly revenueOVER TIME
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Over the past three months, nordictrack.com revenue has experienced decline of 84%, compared to the preceding three months.

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nordictrack.com revenue decline for last six months
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OVERVIEW
In April 2026, nordictrack.com generated $6,250,522 in online sales, significantly higher than the sports industry median of $80,719, but well below the leader, garmin.com, at $129,791,853; its conversion rate ranged from 1.50% to 2.00%, slightly below the industry high of 2.97%, while the average order value (AOV) stood at $575-600, surpassing the industry average of $542; with 649,440 sessions, nordictrack.com greatly exceeded the sports sector median of 33,547 but fell short of dickssportinggoods.com’s 47,861,942 sessions.
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nordictrack.com competitors

In April 2026, nordictrack.com generated $6,250,522 in revenue from 10,559 transactions and 649,440 sessions, with an average order value (AOV) ranging between $575 and $600. Competitor ifit.com outperformed it significantly, boasting a revenue of $9,263,900, with 34,286 transactions and 1,228,457 sessions, leading to a higher AOV of $250-$275 and a conversion rate of 2.50-3.00%. proform.com and johnsonfitness.com saw lower revenues at $315,706 and $1,131,543, respectively, with proform.com having a notably higher AOV of $625-$650, but a weaker conversion rate of 0.50-1.00%. Conversely, johnsonfitness.com exhibited a poor conversion rate between 0.00-0.50% despite an AOV of $875-$900. 360fitnesssuperstore.com lagged with a mere $93,745 in revenue and an AOV of $925-$950, also showing a 0.00-0.50% conversion rate. Overall, while nordictrack.com remains competitive, ifit.com leads the market substantially.

ifit.com screenshot
#1 ifit.com
9.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
proform.com screenshot
#2 proform.com
315.7K
Revenue
84.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#3 johnsonfitness.com
1.1M
Revenue
295.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
360fitnesssuperstore.com screenshot
#4 360fitnesssuperstore.com
93.7K
Revenue
31.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
sunnyhealthfitness.com screenshot
#5 sunnyhealthfitness.com
484.4K
Revenue
330.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
nordictrack.com vs top market performers
nordictrack.com
top retailers
conversion rate vs average order value for nordictrack.com and its competitors
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Revenue share by device at nordictrack.com

In April large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on nordictrack.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries nordictrack.com operates in

nordictrack.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nordictrack.com channels

Identify top traffic channels that drive growth for nordictrack.comand discover how performance of traffic channels has changed over time.

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nordictrack.com Google Ads spend

Evaluate nordictrack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordictrack.com devices

Review nordictrack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordictrack.com top markets

Explore nordictrack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordictrack.com country & global rank

Assess the ranking of nordictrack.com among other retailers within its primary country and worldwide.

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