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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

ikea.bg

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922.8K

Revenue

Aug 25

893.4K

Sessions

Aug 25

0.5-1.0%

Conv. rate

Aug 25

$150-175

AOV

Aug 25

Main country of store: BULGARIA
Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $12.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$12.7M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

ikea.bg's monthly revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced growth of 5.5%, compared to the preceding three months.

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ikea.bg revenue growth for last six months

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OVERVIEW

In August 2025, ikea.bg in the e-commerce_and_shopping industry had online sales revenue of $922,843, with a median revenue of $88,799. The conversion rate ranged from 0.50-1.00%, while the AOV was $150-175. The number of sessions for ikea.bg was 893,427, with the highest sessions recorded at 28,050,888 for boots.com. The highest AOV in the e-commerce_and_shopping category was $348, and the lowest was $57. The highest conversion rate was 3.66%, while the lowest was 0.69%.

ikea.bg competitors

In August 2025, ikea.bg had a revenue of 922,843 with 6,022 transactions and 893,427 sessions. The average order value (AOV) ranged between 150-175, and the conversion rate was between 0.50-1.00%. Compared to its competitors, home-max.bg had a higher revenue of 1,618,414 with 21,561 transactions and 991,277 sessions. However, their AOV was lower at 75-100, but their conversion rate was higher at 2.00-2.50%. On the other hand, ikea.com significantly outperformed ikea.bg and home-max.bg with a massive revenue of 1,072,649,159, 3,156,630 transactions, and 281,010,311 sessions. Their AOV was also much higher at 325-350, with a conversion rate of 1.00-1.50%. Overall, while ikea.bg may have lower metrics than some competitors, it still holds its own in the market.

#1 home-max.bg

1.6M

Revenue

991.3K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 ikea.com

1.1B

Revenue

281M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ikea.bg vs top market performers

ikea.bg

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Revenue share by device at ikea.bg

In August large majority of sales on ikea.bg, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.