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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ikea.bgikea.bg

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1M
Revenue
Jan 26
952.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: BULGARIA
  • Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $10M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ikea.bg revenue by year

ikea.bg's monthly revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced growth of 13%, compared to the preceding three months.

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ikea.bg revenue growth for last six months
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OVERVIEW
In January 2026, ikea.bg reported online sales revenue of $1,031,266, significantly surpassing the e-commerce industry's median of $104,613. With a conversion rate ranging from 0.50% to 1.00%, ikea.bg remains below the high benchmark of 3.81% but above the low of 0.82%. Its average order value (AOV) falls between $150 and $175, below the sector's high of $348 and above the low of $54. Additionally, the site garnered 952,864 sessions, a stark contrast to the industry leader's 35,443,340 sessions and above the median of 44,933 sessions in the e-commerce sector.
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ikea.bg competitors

In January 2026, ikea.bg generated a revenue of $1,031,266 from 6,661 transactions and 952,864 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 0.50% and 1.00%. In comparison, its competitor home-max.bg recorded a higher revenue of $1,668,739 from 22,113 transactions and 981,949 sessions, with a lower AOV of $75 to $100 but a higher conversion rate of 2.00% to 2.50%. On the other hand, global giant ikea.com far surpassed both ikea.bg and home-max.bg with a staggering revenue of $892,676,681 from 2,641,323 transactions and 286,062,444 sessions, boasting a high AOV of $325 to $350 and a similar conversion rate as ikea.bg. Overall, ikea.bg may not have the highest revenue compared to its competitors, but it still maintains a solid performance in terms of AOV and conversion rate.

home-max.bg screenshot
#1 home-max.bg
1.7M
Revenue
981.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ikea.com screenshot
#2 ikea.com
892.7M
Revenue
286.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.bg vs top market performers
ikea.bg
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conversion rate vs average order value for ikea.bg and its competitors
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Revenue share by device at ikea.bg

In January large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In January large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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brands overtime comparison

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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

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ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.bg country & global rank

Assess the ranking of ikea.bg among other retailers within its primary country and worldwide.

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