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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for ikea.bgikea.bg

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984.5K
Revenue
Jul 26
840.1K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: BULGARIA
  • Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $10M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
ikea.bg revenue by year

ikea.bg's monthly revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced growth of 4.1%, compared to the preceding three months.

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ikea.bg revenue growth for last six months
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OVERVIEW
In July 2026, ikea.bg recorded 840,000 sessions, significantly higher than a typical store in the e-commerce and shopping category, which sees around 35,800 sessions monthly. The site's revenue from online sales reached $985,000, well above the typical store's revenue of $80,800. Its conversion rate ranged from 0.50-1.00%, slightly below the category's typical range of 0.75% to 3.8%. Additionally, ikea.bg's average order value (AOV) was $150-175, comfortably within the typical range of $59 to $332 for the e-commerce and shopping category.
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ikea.bg competitors

The competitive set for ikea.bg includes home-max.bg and ikea.com. In July 2026, ikea.bg generated a revenue of $985,000 from 6,114 transactions across 840,000 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 0.50-1.00%. In contrast, home-max.bg achieved $1.7 million in revenue, completing 21,900 transactions with 976,000 sessions, resulting in a lower AOV of $75-100 but a higher conversion rate of 2.00-2.50%. Meanwhile, ikea.com dominated the market with $836.6 million in revenue, 2.8 million transactions, and 261.1 million sessions, featuring an AOV of $275-300 and a conversion rate of 1.00-1.50%. Consequently, ikea.bg trails ikea.com by $835.6 million in revenue, 2.8 million transactions, and 260.3 million sessions, placing it last among its competitors.

home-max.bg screenshot
#1 home-max.bg
1.7M
Revenue
975.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ikea.com screenshot
#2 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.bg vs top market performers
ikea.bg
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conversion rate vs average order value for ikea.bg and its competitors
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Revenue share by device at ikea.bg

In July large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

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ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.bg country & global rank

Assess the ranking of ikea.bg among other retailers within its primary country and worldwide.

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