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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for ikea.bgikea.bg

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924.3K
Revenue
Dec 25
904.2K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: BULGARIA
  • Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $12.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ikea.bg revenue by year

ikea.bg's monthly revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced growth of 17%, compared to the preceding three months.

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ikea.bg revenue growth for last six months
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OVERVIEW
In December 2025, ikea.bg generated $924,275 in online sales, significantly outperforming the e-commerce and shopping median of $110,409. Its conversion rate ranged from 0.50% to 1.00%, falling below the industry high of 3.94%, while the average order value (AOV) was between $150 and $175, notably lower than the high of $338. With 904,185 sessions, ikea.bg outperformed the median of 47,805, yet lagged behind the highest sessions recorded at 49,388,130 from boots.com, highlighting both strengths and areas for improvement within its e-commerce performance metrics.
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ikea.bg competitors

In December 2025, ikea.bg generated a revenue of $924,275 from 6,126 transactions and 904,185 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 0.50-1.00%. In comparison, one of its competitors, home-max.bg, achieved a higher revenue of $1,740,330 from 22,305 transactions and 999,507 sessions. However, home-max.bg had a lower AOV of $75-100 and a higher conversion rate of 2.00-2.50%. On the other hand, another competitor, ikea.com, outperformed both ikea.bg and home-max.bg with a revenue of $795,900,179 from 2,353,477 transactions and 238,379,008 sessions. ikea.com had the highest AOV of $325-350 but a similar conversion rate of 0.50-1.00% to ikea.bg. Overall, while ikea.bg may not have the highest revenue, it maintains a competitive AOV and conversion rate within the market.

home-max.bg screenshot
#1 home-max.bg
1.7M
Revenue
999.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ikea.com screenshot
#2 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.bg vs top market performers
ikea.bg
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conversion rate vs average order value for ikea.bg and its competitors
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Revenue share by device at ikea.bg

In December large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

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ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.bg country & global rank

Assess the ranking of ikea.bg among other retailers within its primary country and worldwide.

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