Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Oct 2025

All countries

Home/Insights/Retailers/ikea.bg

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

ikea.bg

Start benchmarking for free

947.6K

Revenue

Oct 25

913.6K

Sessions

Oct 25

0.5-1.0%

Conv. rate

Oct 25

$150-175

AOV

Oct 25

Main country of store: BULGARIA
Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

GRIPS CUSTOMERS & RESEARCH PARTNERS

ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $12.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$12.7M

Annual growth forecast2024/2025

<0%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

ikea.bg's monthly revenueOVER TIME
View real-time data

Over the past three months, ikea.bg revenue has experienced growth of 23%, compared to the preceding three months.

View real-time data

ikea.bg revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In October 2025, ikea.bg generated impressive online sales revenue of $947,636, significantly surpassing the e-commerce and shopping median of $93,795, though still far from the leading michaels.com at $105,162,923. With a conversion rate between 0.50-1.00%, ikea.bg fell short of the high benchmark of 3.89% yet stayed above the lower limit of 0.74%. The average order value (AOV) ranged from $150-175, compared to a high of $350 and a low of $56 in the industry. The site attracted 913,598 sessions, notably higher than the median of 39,049 but trailing behind michaels.com's 32,351,606 sessions.

ikea.bg competitors

In October 2025, ikea.bg reported a revenue of 947,636 BGN with 6,199 transactions and 913,598 sessions, boasting an average order value (AOV) of 150-175 BGN and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, home-max.bg stands out with a higher revenue of 1,770,492 BGN, 22,321 transactions, and 1,029,826 sessions. However, home-max.bg has a lower AOV of 75-100 BGN but a higher conversion rate of 2.00-2.50%. On the other hand, the global giant ikea.com dwarfs both with a revenue of 725,591,313 BGN, 2,145,917 transactions, and 238,858,819 sessions. ikea.com boasts an impressive AOV of 325-350 BGN but shares a similar conversion rate range of 0.50-1.00% with ikea.bg. While ikea.bg may not be the highest earner, it maintains competitive conversion rates in the market.

#1 home-max.bg

1.8M

Revenue

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 ikea.com

725.6M

Revenue

238.9M

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ikea.bg vs top market performers

ikea.bg

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at ikea.bg

In October large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.