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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ikea.bgikea.bg

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787.9K
Revenue
Sep 25
767K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: BULGARIA
  • Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg Annual Revenue and Growth

ikea.bg's annual sales on its online store amounted to $12.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ikea.bg revenue by year

ikea.bg's monthly revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced growth of 18%, compared to the preceding three months.

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ikea.bg revenue growth for last six months
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OVERVIEW
In September 2025, ikea.bg reported online sales revenue of $787,910, significantly exceeding the e-commerce sector median of $81,105, yet trailing the largest competitor, qvc.com, at $118,237,048. The site’s conversion rate ranged between 0.50-1.00%, falling short of the high benchmark of 3.72% and above the low of 0.71%. The average order value (AOV) was $150-175, lower than the sector high of $351 and above the low of $57. With 766,976 sessions, ikea.bg performed notably well against the median of 37,786 but still lagged behind michaels.com’s peak of 30,281,186 sessions.
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ikea.bg competitors

In September 2025, ikea.bg had a revenue of 787,910 with 5,114 transactions and 766,976 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 0.50-1.00. When compared to its competitors, home-max.bg had higher revenue at 1,565,456 with 20,519 transactions and 954,584 sessions, but a lower AOV of 75-100 and a higher conversion rate of 2.00-2.50. On the other hand, ikea.com was the top performer with a revenue of 948,741,774, 2,810,996 transactions, and 238,090,084 sessions. Their AOV was higher at 325-350, while their conversion rate fell in between at 1.00-1.50. Overall, ikea.bg falls behind both home-max.bg and ikea.com in terms of revenue, transactions, and sessions, but remains competitive in terms of AOV and conversion rate within its niche market.

home-max.bg screenshot
#1 home-max.bg
1.6M
Revenue
954.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ikea.com screenshot
#2 ikea.com
948.7M
Revenue
238.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.bg vs top market performers
ikea.bg
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conversion rate vs average order value for ikea.bg and its competitors
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Revenue share by device at ikea.bg

In September large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on ikea.bg, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

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ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.bg country & global rank

Assess the ranking of ikea.bg among other retailers within its primary country and worldwide.

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