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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

ikea.bg

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708.1K

Revenue

617K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

Main country of store: BULGARIA
Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg's revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced decline of 13%, compared to the preceding three months.

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ikea.bg revenue decline for last six months

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OVERVIEW

In May 2025, ikea.bg in the e-commerce_and_shopping industry reported revenue of $708,124, with a conversion rate of 0.50-1.00% and an AOV of $150-175. Compared to the median revenue of $83,973, ikea.bg's performance stands out. Despite not reaching the highest levels in the industry, ikea.bg's metrics are solid, with room for growth. With 617,040 sessions, ikea.bg has potential to increase its market presence and improve its performance metrics in the competitive e-commerce_and_shopping sector.

ikea.bg competitors

In May 2025, ikea.bg reported a revenue of 708,124 with 4,475 transactions and 617,040 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 0.50-1.00. Compared to its competitors, ikea.com stands out with a significantly higher revenue of 586,811,843 from 1,655,300 transactions and 212,449,318 sessions, showcasing an AOV of 350-375 and a similar conversion rate. On the other hand, home-max.bg trails behind with a revenue of 1,796,585, 23,308 transactions, and 1,065,024 sessions, demonstrating a lower AOV of 75-100 but a higher conversion rate of 2.00-2.50. While ikea.bg excels in conversion rate and AOV, it falls short in terms of revenue and transaction volume when compared to ikea.com, positioning itself as a strong player in the market but with room for growth in these areas.

#1 home-max.bg

1.8M

Revenue

1.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 ikea.com

586.8M

Revenue

212.4M

Sessions

0.5-1.0%

Conv. rate

$350-375

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ikea.bg vs top market performers

ikea.bg

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Revenue share by device at ikea.bg

In May large majority of sales on ikea.bg, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.