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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

ikea.bg

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769.5K

Revenue

730.4K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

Main country of store: BULGARIA
Website category: E COMMERCE AND SHOPPING

Ikea.bg is a website that offers a wide variety of furniture and home decor items. The website features a range of products such as tables, chairs, beds, kitchen appliances, lighting fixtures, and more. It provides customers with convenient online shopping options and detailed product information for informed purchases.

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ikea.bg's revenueOVER TIME
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Over the past three months, ikea.bg revenue has experienced decline of 2.1%, compared to the preceding three months.

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ikea.bg revenue decline for last six months

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OVERVIEW

In July 2025, ikea.bg, an e-commerce_and_shopping site, generated $769,536 in online sales revenue with a conversion rate of 0.50-1.00% and an average order value of $150-175. This places them below the median revenue and AOV for the category. However, ikea.bg had 730,387 sessions during the month, which is significantly higher than the median sessions for E COMMERCE AND SHOPPING. Despite this, ikea.bg falls short compared to the highest performing sites in terms of revenue, conversion rate, AOV, and sessions.

ikea.bg competitors

In July 2025, ikea.bg generated a revenue of 769,536 with 4,922 transactions and 730,387 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 0.50-1.00. When compared to its competitors, home-max.bg had a higher revenue of 1,738,765 with 23,283 transactions and 1,064,375 sessions, but had a lower AOV of 50-75 and a higher conversion rate of 2.00-2.50. On the other hand, ikea.com outperformed both ikea.bg and home-max.bg with a revenue of 904,379,801, 2,622,359 transactions, and 243,283,438 sessions. The AOV for ikea.com was significantly higher at 325-350, while the conversion rate fell between 1.00-1.50. Overall, while ikea.bg may have a lower revenue compared to its competitors, it maintains a competitive edge in terms of AOV and conversion rate within its market segment.

#1 home-max.bg

1.7M

Revenue

1.1M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 ikea.com

904.4M

Revenue

243.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ikea.bg vs top market performers

ikea.bg

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Revenue share by device at ikea.bg

In July large majority of sales on ikea.bg, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

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ikea.bg channels

Identify top traffic channels that drive growth for ikea.bgand discover how performance of traffic channels has changed over time.

ikea.bg Google Ads spend

Evaluate ikea.bg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ikea.bg devices

Review ikea.bg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ikea.bg top markets

Explore ikea.bg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.