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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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  • Main country of store: GREECE
  • Website category: INTERIOR DESIGN
  • D2C

Website ikea.gr provides visitors with access to a wide range of home furnishing products from the well-known Swedish furniture brand IKEA. The site offers various furniture items, kitchenware, textiles, lighting, and decor items, aimed at catering to diverse design preferences and functional needs for individuals seeking new additions for their homes.

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ikea.gr's revenueOVER TIME
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Over the past three months, ikea.gr revenue has experienced decline of 3.6%, compared to the preceding three months.

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ikea.gr revenue decline for last six months
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OVERVIEW
In July 2025, ikea.gr leads the INTERIOR DESIGN industry with a revenue of $1,951,805 for online sales, a conversion rate of 0.50-1.00%, an average order value (AOV) of $200-225, and a total of 1,501,032 sessions. The median revenue in the industry is $301,990, while the highest conversion rate is 2.92% and the highest AOV is $448. The median number of sessions is 99,666, showcasing ikea.gr's strong performance metrics in terms of revenue, conversion rate, AOV, and website traffic within the INTERIOR DESIGN sector.
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ikea.gr competitors

In July 2025, ikea.gr reported a revenue of €1,951,805 with 9,618 transactions and 1,501,032 sessions. Their average order value (AOV) ranged from €200-225, and their conversion rate was between 0.50-1.00%. Comparing this to their competitor ikea.com, who generated a revenue of €904,379,801 from 2,622,359 transactions and 243,283,438 sessions. ikea.com had a higher AOV ranging from €325-350, and a slightly better conversion rate of 1.00-1.50%. While ikea.gr may have lower revenue and fewer transactions compared to ikea.com, they have a competitive conversion rate. ikea.com, on the other hand, has a much higher revenue and transaction volume, along with a higher AOV, indicating a larger customer base and potentially more expensive products.

ikea.com screenshot
#1 ikea.com
904.4M
Revenue
243.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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TOP MARKET PERFORMERSby revenue
ikea.gr vs top market performers
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conversion rate vs average order value for ikea.gr and its competitors
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Revenue share by device at ikea.gr

In July large majority of sales on ikea.gr, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on ikea.gr, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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ikea.gr channels

Identify top traffic channels that drive growth for ikea.grand discover how performance of traffic channels has changed over time.

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ikea.gr Google Ads spend

Evaluate ikea.gr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.gr devices

Review ikea.gr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.gr top markets

Explore ikea.gr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.gr country & global rank

Assess the ranking of ikea.gr among other retailers within its primary country and worldwide.

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