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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.8M
Revenue
Oct 25
1.8M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: GREECE
  • Website category: INTERIOR DESIGN
  • D2C

Website ikea.gr provides visitors with access to a wide range of home furnishing products from the well-known Swedish furniture brand IKEA. The site offers various furniture items, kitchenware, textiles, lighting, and decor items, aimed at catering to diverse design preferences and functional needs for individuals seeking new additions for their homes.

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ikea.gr Annual Revenue and Growth

ikea.gr's annual sales on its online store amounted to $36.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$36.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ikea.gr revenue by year

ikea.gr's monthly revenueOVER TIME
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Over the past three months, ikea.gr revenue has experienced growth of 68%, compared to the preceding three months.

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ikea.gr revenue growth for last six months
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OVERVIEW
In October 2025, ikea.gr, the leading online store in the home and garden/interior design industry, generated $3,761,316 in revenue, significantly surpassing the median of $436,623. With a conversion rate between 1.00-1.50%, it remains below the high benchmark of 3.46%, while its average order value (AOV) ranged from $200-225, notably lower than the sector's high of $435. Additionally, ikea.gr attracted an impressive 1,759,874 sessions, far exceeding the industry median of 72,489, underscoring its dominant online presence and strong customer engagement in the market.
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ikea.gr competitors

In October 2025, ikea.gr had a revenue of 3,761,316 with 18,790 transactions and 1,759,874 sessions, boasting an average order value (AOV) of 200-225 and a conversion rate of 1.00-1.50. In comparison, its competitor ikea.com generated a significantly higher revenue of 725,591,313 with 2,145,917 transactions and 238,858,819 sessions. However, ikea.com had a higher AOV of 325-350 but a lower conversion rate of 0.50-1.00. This indicates that while ikea.com has a larger market share and higher revenue, ikea.gr has a higher conversion rate, suggesting that it may be more effective in turning sessions into transactions. Both companies are leaders in the furniture retail industry, but ikea.gr seems to excel in converting visitors into customers.

ikea.com screenshot
#1 ikea.com
725.6M
Revenue
238.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.gr vs top market performers
ikea.gr
top retailers
conversion rate vs average order value for ikea.gr and its competitors
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Revenue share by device at ikea.gr

In October large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.gr channels

Identify top traffic channels that drive growth for ikea.grand discover how performance of traffic channels has changed over time.

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ikea.gr Google Ads spend

Evaluate ikea.gr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.gr devices

Review ikea.gr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.gr top markets

Explore ikea.gr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.gr country & global rank

Assess the ranking of ikea.gr among other retailers within its primary country and worldwide.

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