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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ikea.grikea.gr

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3.8M
Revenue
Sep 25
2M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: GREECE
  • Website category: INTERIOR DESIGN
  • D2C

Website ikea.gr provides visitors with access to a wide range of home furnishing products from the well-known Swedish furniture brand IKEA. The site offers various furniture items, kitchenware, textiles, lighting, and decor items, aimed at catering to diverse design preferences and functional needs for individuals seeking new additions for their homes.

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ikea.gr Annual Revenue and Growth

ikea.gr's annual sales on its online store amounted to $36.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$36.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ikea.gr revenue by year

ikea.gr's monthly revenueOVER TIME
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Over the past three months, ikea.gr revenue has experienced growth of 35%, compared to the preceding three months.

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ikea.gr revenue growth for last six months
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OVERVIEW
In September 2025, ikea.gr dominated the home and garden/interior design industry, generating online sales revenue of $3,804,041, significantly surpassing the median of $353,523. With a conversion rate of 0.50-1.00%, ikea.gr performed below the high benchmark of 3.46%, while its average order value (AOV) ranged between $175-200, also below the sector's high of $451. Additionally, the site achieved an impressive 2,037,773 sessions, far exceeding the median of 73,400, affirming its status as the largest online store in the category.
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ikea.gr competitors

In September 2025, ikea.gr's revenue of 3,804,041 euros from 19,163 transactions and 2,037,773 sessions falls behind its competitor ikea.com, which generated 948,741,774 euros from 2,810,996 transactions and 238,090,084 sessions. ikea.gr's average order value (AOV) ranges between 175-200 euros, while ikea.com's AOV is higher at 325-350 euros. The conversion rate for ikea.gr is between 0.50-1.00%, whereas ikea.com boasts a higher conversion rate of 1.00-1.50%. Despite both companies being in the same industry, ikea.com outperforms ikea.gr in terms of revenue, transactions, sessions, AOV, and conversion rate. ikea.gr may need to analyze and adapt its strategies to remain competitive in the market against its strong competitor ikea.com.

ikea.com screenshot
#1 ikea.com
948.7M
Revenue
238.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.gr vs top market performers
ikea.gr
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conversion rate vs average order value for ikea.gr and its competitors
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Revenue share by device at ikea.gr

In September large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.gr channels

Identify top traffic channels that drive growth for ikea.grand discover how performance of traffic channels has changed over time.

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ikea.gr Google Ads spend

Evaluate ikea.gr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.gr devices

Review ikea.gr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.gr top markets

Explore ikea.gr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.gr country & global rank

Assess the ranking of ikea.gr among other retailers within its primary country and worldwide.

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