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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.6M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: GREECE
  • Website category: INTERIOR DESIGN
  • D2C

Website ikea.gr provides visitors with access to a wide range of home furnishing products from the well-known Swedish furniture brand IKEA. The site offers various furniture items, kitchenware, textiles, lighting, and decor items, aimed at catering to diverse design preferences and functional needs for individuals seeking new additions for their homes.

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ikea.gr Annual Revenue and Growth

ikea.gr's annual sales on its online store amounted to $36.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$36.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ikea.gr revenue by year

ikea.gr's monthly revenueOVER TIME
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Over the past three months, ikea.gr revenue has experienced growth of 41%, compared to the preceding three months.

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ikea.gr revenue growth for last six months
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OVERVIEW
In December 2025, ikea.gr, the largest online store in the home and garden/interior design category, generated impressive online sales of $3,568,384, significantly surpassing the median of $597,186. With sessions totaling 1,629,467, ikea.gr leads the industry, while its conversion rate ranges from 1.00-1.50%, just below the high benchmark of 2.86%. The average order value (AOV) stands between $200-225, notably lower than the industry's high of $423. Overall, ikea.gr's performance metrics reflect its dominance in the market, showcasing both strong traffic and revenue compared to industry standards.
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ikea.gr competitors

In December 2025, ikea.gr reported a revenue of $3,568,384 from 17,807 transactions and 1,629,467 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 1.00% to 1.50%. In comparison, its competitor ikea.com achieved a significantly higher revenue of $795,900,179 from 2,353,477 transactions and 238,379,008 sessions. ikea.com also had a higher AOV range of $325 to $350, but a slightly lower conversion rate of 0.50% to 1.00%. While ikea.gr has a lower overall revenue compared to ikea.com, it boasts a higher conversion rate and a more consistent AOV range, indicating a potentially more efficient and targeted customer base.

ikea.com screenshot
#1 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ikea.gr vs top market performers
ikea.gr
top retailers
conversion rate vs average order value for ikea.gr and its competitors
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Revenue share by device at ikea.gr

In December large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on ikea.gr, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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ikea.gr channels

Identify top traffic channels that drive growth for ikea.grand discover how performance of traffic channels has changed over time.

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ikea.gr Google Ads spend

Evaluate ikea.gr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.gr devices

Review ikea.gr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.gr top markets

Explore ikea.gr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.gr country & global rank

Assess the ranking of ikea.gr among other retailers within its primary country and worldwide.

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