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May 2025
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Home/Insights/Retailers/illuminations.shop
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4K
Revenue
1.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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born 1996, reborn 2019. beloved decorative home candle brand illuminations is back! explore the best selling classic candle scents you know and love, like napa valley harvest, meyer lemon, thai market or indonesian patchouli cedarwood. made with the highest quality fragrance oils and wax blends.

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illuminations.shop's revenueOVER TIME
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Over the past three months, illuminations.shop revenue has experienced decline of 30%, compared to the preceding three months.

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illuminations.shop revenue decline for last six months
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OVERVIEW
In May 2025, illuminations.shop recorded a revenue of $3,972 from online sales with a conversion rate ranging between 3.00-3.50%. The Average Order Value (AOV) for the month was between $50-75, and the website had a total of 1,857 sessions.
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illuminations.shop competitors

In May 2025, illuminations.shop generated a revenue of $3,972 with 60 transactions and 1,857 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When compared to its competitors, illuminations.shop falls behind in terms of revenue and sessions. pfcandleco.com leads the pack with a revenue of $217,406 and 94,318 sessions, while colonialcandle.com follows closely behind with $145,449 in revenue and 30,954 sessions. However, illuminations.shop excels in conversion rate, tying with shopnilu.com for the highest rate at 3.00-3.50%. biographie.com stands out for its high AOV of $325-350, while pennandbeech.com impresses with a conversion rate of 4.00-4.50%. Despite facing tough competition in revenue and sessions, illuminations.shop holds its own with a competitive conversion rate among its peers.

shopnilu.com screenshot
#1 shopnilu.com
4.5K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
colonialcandle.com screenshot
#2 colonialcandle.com
145.4K
Revenue
31K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
pennandbeech.com screenshot
#3 pennandbeech.com
36.5K
Revenue
9.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pfcandleco.com screenshot
#4 pfcandleco.com
217.4K
Revenue
94.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
biographie.com screenshot
#5 biographie.com
1.8K
Revenue
745.6
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
illuminations.shop vs top market performers
illuminations.shop
top retailers
conversion rate vs average order value for illuminations.shop and its competitors
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Revenue share by device at illuminations.shop

In May large majority of sales on illuminations.shop, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on illuminations.shop, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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illuminations.shop channels

Identify top traffic channels that drive growth for illuminations.shopand discover how performance of traffic channels has changed over time.

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illuminations.shop Google Ads spend

Evaluate illuminations.shop's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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illuminations.shop devices

Review illuminations.shop's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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illuminations.shop top markets

Explore illuminations.shop's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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illuminations.shop country & global rank

Assess the ranking of illuminations.shop among other retailers within its primary country and worldwide.

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