instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $410.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced growth of 35%, compared to the preceding three months.
instyler.com competitors
In January 2026, when comparing instyler.com to its competitors in the hair styling industry, instyler.com generated a revenue of $48,298 from 29,166 sessions with 489 transactions, an AOV of $75-100, and a conversion rate of 1.50-2.00%. hottools.com outperformed instyler.com with a revenue of $83,254 from 33,529 sessions with 975 transactions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. ghdhair.com dominated the market with a revenue of $5,350,470 from 1,538,091 sessions with 26,311 transactions, an AOV of $200-225, and a conversion rate of 1.50-2.00%. Despite strong competition, instyler.com maintained a competitive position compared to haibeautyconcepts.com, samvilla.com, and conair.com in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at instyler.com
In January large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
