instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced growth of 4.4%, compared to the preceding three months.
instyler.com competitors
When comparing instyler.com to its competitors in October 2025, instyler.com had a revenue of $28,421 with 276 transactions and 19,068 sessions. The average order value (AOV) ranged from $100-$125, and the conversion rate was between 1.00-1.50%. In comparison, hottools.com had a higher revenue of $60,148 with 674 transactions and 27,065 sessions. The AOV was lower at $75-$100, but the conversion rate was higher at 2.00-2.50%. On the other hand, ghdhair.com stood out with a significantly higher revenue of $4,393,060, 20,981 transactions, and 925,856 sessions. The AOV was $200-$225, and the conversion rate was 2.00-2.50%. Overall, instyler.com performed well in terms of revenue and conversion rate when compared to some competitors, but it had fewer transactions and sessions than others in the market.
Revenue share by device at instyler.com
In October large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
