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Jul 2025
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Home/Insights/Retailers/instyler.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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34.9K
Revenue
21.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.

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instyler.com's revenueOVER TIME
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Over the past three months, instyler.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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instyler.com revenue decline for last six months
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OVERVIEW
instyler.com's performance metrics for July 2025 in the BEAUTY AND COSMETICS industry include revenue of $34,896 (median: $48,182), conversion rate of 1.00-1.50% (high: 4.31%, low: 1.0%), AOV of $100-125 (high: $211, low: $51), and sessions totaling 21,886 (median: 20,909). The highest revenue in the industry is from themancompany.com at $113,233,299 and the most sessions come from sephora.com with 41,064,568.
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instyler.com competitors

In July 2025, instyler.com generated a revenue of $34,896 from 307 transactions and 21,886 sessions, with an Average Order Value (AOV) ranging between $100-125 and a conversion rate of 1.00-1.50%. When compared to its competitors, hottools.com leads in revenue with $76,168 from 830 transactions and 34,221 sessions, boasting an AOV of $75-100 and a conversion rate of 2.00-2.50%. ghdhair.com dominates the revenue domain with $3,438,626 from 17,568 transactions and 999,282 sessions, offering an AOV of $175-200 and a conversion rate of 1.50-2.00%. samvilla.com follows with $58,334 revenue from 204 transactions and 65,004 sessions, with an AOV of $275-300 and a conversion rate of 0.00-0.50%. instyler.com competes closely with haibeautyconcepts.com and conair.com in terms of revenue, transactions, sessions, AOV, and conversion rates within the beauty industry in July 2025.

hottools.com screenshot
#1 hottools.com
76.2K
Revenue
34.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
samvilla.com screenshot
#2 samvilla.com
58.3K
Revenue
65K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
ghdhair.com screenshot
#3 ghdhair.com
3.4M
Revenue
999.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
haibeautyconcepts.com screenshot
#4 haibeautyconcepts.com
9.9K
Revenue
3.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
conair.com screenshot
#5 conair.com
268.9K
Revenue
221.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
instyler.com vs top market performers
instyler.com
top retailers
conversion rate vs average order value for instyler.com and its competitors
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Revenue share by device at instyler.com

In July large majority of sales on instyler.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on instyler.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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instyler.com channels

Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.

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instyler.com Google Ads spend

Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instyler.com devices

Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instyler.com top markets

Explore instyler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instyler.com country & global rank

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