instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $410.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced decline of 57%, compared to the preceding three months.
instyler.com competitors
The most significant gap for instyler.com is its staggering $3.5 million revenue shortfall compared to ghdhair.com. In July 2026, instyler.com generated $40,000 from 423 transactions, while ghdhair.com led with an impressive $3.5 million from 19,700 transactions. instyler.com had 26,200 sessions, trailing ghdhair.com by 974,000. Competitors like hottools.com and samvilla.com also outperform instyler.com, with hottools.com earning $70,900 from 829 transactions and achieving a conversion rate of 2.00-2.50%, significantly higher than instyler.com's 1.50-2.00%. samvilla.com, despite having fewer transactions at 246, brings in a higher AOV of $250-275. On the lower end, haibeautyconcepts.com had $11,800 in revenue and a conversion rate of 2.50-3.00%, illustrating varied performance across the board. Overall, instyler.com ranks fifth out of six, highlighting the challenges it faces in a competitive market.
Revenue share by device at instyler.com
In July large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Industries instyler.com operates in
instyler.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
