instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced growth of 23%, compared to the preceding three months.
instyler.com competitors
In August 2025, instyler.com had a revenue of $37,572 with 362 transactions and 25,504 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. When compared to its competitors, hottools.com had a higher revenue of $71,966 with 815 transactions and 33,113 sessions, but a lower AOV of $75-$100 and a higher conversion rate of 2.00-2.50%. On the other hand, samvilla.com had a revenue of $43,632 with 155 transactions and 49,115 sessions, offering a higher AOV of $275-$300 but a lower conversion rate of 0.00-0.50%. ghdhair.com stood out with a significantly higher revenue of $2,541,524, 13,499 transactions, and 915,322 sessions, a similar AOV of $175-$200, and the same conversion rate as instyler.com. In terms of performance, instyler.com falls somewhere in the middle when compared to its competitors in the hair styling industry.
Revenue share by device at instyler.com
In August large majority of sales on instyler.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
