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Aug 2025
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Home/Insights/Retailers/instyler.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for instyler.cominstyler.com

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37.6K
Revenue
Aug 25
25.5K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.

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instyler.com Annual Revenue and Growth

instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$741.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
instyler.com revenue by year

instyler.com's monthly revenueOVER TIME
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Over the past three months, instyler.com revenue has experienced growth of 23%, compared to the preceding three months.

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instyler.com revenue growth for last six months
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OVERVIEW
instyler.com's performance metrics for August 2025: online sales revenue of $37,572 (median: $43,264), conversion rate of 1.00-1.50% (high: 4.33%, low: 1.0%), AOV of $100-125 (high: $202, low: $46), and sessions totaling 25,504 (median: 22,297). The largest store in the BEAUTY AND COSMETICS category is themancompany.com with $109,440,426 in revenue and sephora.com with 44,212,513 sessions.
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instyler.com competitors

In August 2025, instyler.com had a revenue of $37,572 with 362 transactions and 25,504 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. When compared to its competitors, hottools.com had a higher revenue of $71,966 with 815 transactions and 33,113 sessions, but a lower AOV of $75-$100 and a higher conversion rate of 2.00-2.50%. On the other hand, samvilla.com had a revenue of $43,632 with 155 transactions and 49,115 sessions, offering a higher AOV of $275-$300 but a lower conversion rate of 0.00-0.50%. ghdhair.com stood out with a significantly higher revenue of $2,541,524, 13,499 transactions, and 915,322 sessions, a similar AOV of $175-$200, and the same conversion rate as instyler.com. In terms of performance, instyler.com falls somewhere in the middle when compared to its competitors in the hair styling industry.

hottools.com screenshot
#1 hottools.com
72K
Revenue
33.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
samvilla.com screenshot
#2 samvilla.com
43.6K
Revenue
49.1K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
ghdhair.com screenshot
#3 ghdhair.com
2.5M
Revenue
915.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
haibeautyconcepts.com screenshot
#4 haibeautyconcepts.com
9.8K
Revenue
2.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
conair.com screenshot
#5 conair.com
195.9K
Revenue
172.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
instyler.com vs top market performers
instyler.com
top retailers
conversion rate vs average order value for instyler.com and its competitors
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Revenue share by device at instyler.com

In August large majority of sales on instyler.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In August large majority of sales on instyler.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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instyler.com channels

Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.

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instyler.com Google Ads spend

Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instyler.com devices

Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instyler.com top markets

Explore instyler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instyler.com country & global rank

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