instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $410.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced decline of 23%, compared to the preceding three months.
instyler.com competitors
In September 2026, instyler.com trails significantly behind ghdhair.com, which boasts an impressive revenue of $3.9 million, far surpassing instyler.com’s revenue of $31,000. While instyler.com achieved 292 transactions from 17,600 sessions, ghdhair.com led with 21,200 transactions derived from 1.2 million sessions. Despite similar conversion rates of 1.50-2.00%, instyler.com’s average order value (AOV) of $100-125 is notably lower than ghdhair.com’s AOV of $175-200. Comparatively, hottools.com also outperforms instyler.com with a revenue of $56,000 and 679 transactions from 25,300 sessions. samvilla.com has a higher AOV at $250-275, despite its lower transaction count of 220. In contrast, haibeautyconcepts.com and conair.com have revenues of $10,500 and $294,000, respectively, both maintaining higher transaction rates than instyler.com. Overall, instyler.com finds itself in a challenging position within this competitive landscape.
Revenue share by device at instyler.com
In September large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Industries instyler.com operates in
instyler.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
