instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced growth of 26%, compared to the preceding three months.
instyler.com competitors
In September 2025, when comparing instyler.com to its competitors in the hair styling tools industry, several key metrics stand out. While instyler.com had a revenue of $28,862 with 279 transactions and 19,054 sessions, its average order value (AOV) ranged from $100 to $125, and its conversion rate was between 1.00% and 1.50%. In comparison, ghdhair.com outperformed with a revenue of $3,298,338 from 16,105 transactions and 883,581 sessions. Their AOV ranged from $200 to $225, and their conversion rate was between 1.50% and 2.00%. Other competitors like hottools.com and conair.com also showed strong performance with higher revenues and conversion rates, while samvilla.com and haibeautyconcepts.com had different strengths in AOV and sessions. Overall, instyler.com held its own in the competitive landscape, but there is room for growth in various areas to remain competitive.
Revenue share by device at instyler.com
In September large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
