instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced decline of 11%, compared to the preceding three months.
instyler.com competitors
In November 2025, when comparing instyler.com to its competitors in the hair styling industry, some interesting insights emerge. instyler.com generated a revenue of $36,177 from 347 transactions with 19,265 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, hottools.com outperformed with $77,884 revenue from 833 transactions and 24,895 sessions, with a lower AOV of $75-$100 but a higher conversion rate of 3.00-3.50%. On the other hand, ghdhair.com excelled significantly with a revenue of $13,841,759 from 68,321 transactions and 2,062,953 sessions, showcasing a higher AOV of $200-$225 and a matching conversion rate of 3.00-3.50%. These metrics indicate that while instyler.com holds its own in the market, there is room for growth in key areas to compete more effectively with top performers like ghdhair.com and hottools.com.
Revenue share by device at instyler.com
In November large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Gain even more insights with the Grips app
instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
