instyler.com
InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.
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instyler.com Annual Revenue and Growth
instyler.com's annual sales on its online store amounted to $741.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
instyler.com's monthly revenueOVER TIME
Over the past three months, instyler.com revenue has experienced growth of 6.4%, compared to the preceding three months.
instyler.com competitors
In December 2025, instyler.com reported a revenue of $43,181 with 430 transactions and 24,422 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. Compared to its competitors, hottools.com had a higher revenue of $77,795 with 885 transactions and 27,375 sessions, along with a higher conversion rate of 3.00-3.50%. samvilla.com had a revenue of $70,533 with 269 transactions and 65,004 sessions, showcasing a higher AOV of $250-$275 but a lower conversion rate of 0.00-0.50%. ghdhair.com stood out with a significant revenue of $9,109,184 from 44,835 transactions and 2,343,346 sessions, boasting an AOV of $200-$225 and a similar conversion rate to instyler.com. Meanwhile, haibeautyconcepts.com and conair.com fell within a similar range to instyler.com in terms of revenue, transactions, AOV, and conversion rate.
Revenue share by device at instyler.com
In December large majority of sales on instyler.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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instyler.com channels
Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.
instyler.com Google Ads spend
Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
instyler.com devices
Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
