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Nov 2025
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Home/Insights/Retailers/jack-wolfskin.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.7M
Revenue
Nov 25
561.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Entdecke JACK WOLFSKIN Outdoor Bekleidung, Ausrüstung & Schuhe ✓ Top Qualität ✓ Kaufe online direkt beim Hersteller: JACK WOLFSKIN Outdoor Bekleidung, Ausrüstung & Schuhe!

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jack-wolfskin.de Annual Revenue and Growth

jack-wolfskin.de's annual sales on its online store amounted to $22.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jack-wolfskin.de revenue by year

jack-wolfskin.de's monthly revenueOVER TIME
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Over the past three months, jack-wolfskin.de revenue has experienced growth of 59%, compared to the preceding three months.

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jack-wolfskin.de revenue growth for last six months
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OVERVIEW
In November 2025, jack-wolfskin.de generated $1,734,718 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, while achieving a conversion rate between 1.50-2.00%, which is below the industry high of 3.37%. Their average order value (AOV) ranged from $150-175, lower than the high of $375 in the sector. The site attracted 561,343 sessions, markedly exceeding the median of 36,492, but far behind shein.com, which dominated the category with 342,497,064 sessions. Overall, jack-wolfskin.de demonstrates strong revenue and traffic performance despite lower conversion and AOV figures.
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jack-wolfskin.de competitors

In November 2025, when comparing jack-wolfskin.de to its competitors, it is evident that jack-wolfskin.de falls behind in terms of revenue and transactions. jack-wolfskin.de generated $1,734,718 in revenue from 10,311 transactions, with a conversion rate of 1.50-2.00%. In contrast, bergfreunde.de led the pack with $49,500,825 in revenue from 297,886 transactions and a conversion rate of 4.50-5.00%. Additionally, bergzeit.de and globetrotter.de also outperformed jack-wolfskin.de in revenue and transactions, with higher average order values (AOV) and conversion rates. Despite these metrics, jack-wolfskin.de maintains a steady performance with a decent AOV and conversion rate, suggesting potential for growth and improvement to compete more effectively in the outdoor apparel market.

bergfreunde.de screenshot
#1 bergfreunde.de
49.5M
Revenue
6.2M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
naturzeit.com screenshot
#2 naturzeit.com
306.8K
Revenue
97.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
bergzeit.de screenshot
#3 bergzeit.de
21M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
globetrotter.de screenshot
#4 globetrotter.de
4.5M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
sportscheck.com screenshot
#5 sportscheck.com
4.9M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jack-wolfskin.de vs top market performers
jack-wolfskin.de
top retailers
conversion rate vs average order value for jack-wolfskin.de and its competitors
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Revenue share by device at jack-wolfskin.de

In November large majority of sales on jack-wolfskin.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on jack-wolfskin.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jack-wolfskin.de channels

Identify top traffic channels that drive growth for jack-wolfskin.deand discover how performance of traffic channels has changed over time.

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jack-wolfskin.de Google Ads spend

Evaluate jack-wolfskin.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jack-wolfskin.de devices

Review jack-wolfskin.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jack-wolfskin.de top markets

Explore jack-wolfskin.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jack-wolfskin.de country & global rank

Assess the ranking of jack-wolfskin.de among other retailers within its primary country and worldwide.

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