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Jul 2025

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Home/Insights/Retailers/columbiasportswear.de

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

columbiasportswear.de

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378.2K

Revenue

292K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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columbiasportswear.de's revenueOVER TIME
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Over the past three months, columbiasportswear.de revenue has experienced decline of 11%, compared to the preceding three months.

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columbiasportswear.de revenue decline for last six months

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OVERVIEW

In July 2025, columbiasportswear.de in the FASHION AND APPAREL industry had online sales revenue of $378,210, with a median revenue of $82,875. The conversion rate was 1.00-1.50%, while the highest in the industry was 2.96% and the lowest was 0.62%. The average order value (AOV) was $125-150, with a high of $402 and a low of $82 in the industry. The site had 291,962 sessions, with the highest being 294,721,604 from shein.com, and a median of 36,317 sessions in the FASHION AND APPAREL category.

columbiasportswear.de competitors

In July 2025, columbiasportswear.de lagged behind its competitors in terms of revenue, with only 378,210 compared to bergfreunde.de's impressive 25,991,240. In transactions, Columbia Sportswear had 2,943, significantly lower than bergfreunde.de's 155,201. However, Columbia Sportswear did have a competitive average order value (AOV) range of 125-150, similar to columbia.com and Jack wolfskin.de. In conversion rate, Columbia Sportswear fell within the range of 1.00-1.50, matching both columbia.com and Jack wolfskin.de. Despite its lower revenue and transaction numbers, Columbia Sportswear's metrics were on par with some of its competitors in terms of AOV and conversion rate. It will need to focus on increasing revenue and transactions to compete more effectively in the market.

#1 columbia.com

12.7M

Revenue

4.1M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#2 jack-wolfskin.de

667.2K

Revenue

309.2K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#3 schoeffel.com

225.6K

Revenue

161.7K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#4 bergfreunde.de

26M

Revenue

5.1M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 sportfits.de

602.9K

Revenue

303K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

columbiasportswear.de vs top market performers

columbiasportswear.de

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Revenue share by device at columbiasportswear.de

In July large majority of sales on columbiasportswear.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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columbiasportswear.de channels

Identify top traffic channels that drive growth for columbiasportswear.deand discover how performance of traffic channels has changed over time.

columbiasportswear.de Google Ads spend

Evaluate columbiasportswear.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

columbiasportswear.de devices

Review columbiasportswear.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

columbiasportswear.de top markets

Explore columbiasportswear.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.