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Jul 2026
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Home/Insights/Retailers/johnnywas.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4.4M
Revenue
Jul 26
740.9K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Johnny Was is a website that offers a collection of womens clothing, accessories, and home décor items. Their product range includes dresses, tops, jackets, and pants, boasting intricate designs and vibrant colors. Additionally, they feature a selection of stylish handbags, scarves, jewelry, and various pieces to enhance interior spaces.

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johnnywas.com Annual Revenue and Growth

johnnywas.com's annual sales on its online store amounted to $42.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnnywas.com revenue by year

johnnywas.com's monthly revenueOVER TIME
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Over the past three months, johnnywas.com revenue has experienced growth of 21%, compared to the preceding three months.

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johnnywas.com revenue growth for last six months
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OVERVIEW
As a prominent player in the fashion and apparel category, johnnywas.com reported notable performance metrics for the month of July 2026. The site generated $4.4 million in online sales, significantly exceeding the average store in the fashion and apparel category, which generates around $71,300 monthly. With a conversion rate of 2.50-3.00%, johnnywas.com falls within the category's typical range of 0.66% to 3.1%. Additionally, its average order value (AOV) of $200-225 is also within the typical range of $84 to $403. The site attracted 741,000 sessions, far surpassing the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
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johnnywas.com competitors

The competitive set includes johnnywas.com, treasurelingerie.com, threebirdnest.com, shoplovestitch.com, and bohobeachhut.com. In July 2026, johnnywas.com reported a revenue of $4.4 million, significantly outperforming its competitors. It leads in transactions with 20,500, surpassing threebirdnest.com by 16,500 transactions. With 741,000 sessions, johnnywas.com also excels, leading threebirdnest.com by 273,000 sessions. Its average order value (AOV) of $200-225 is higher than those of most competitors, while its conversion rate of 2.50-3.00% is on par with treasurelingerie.com. Comparatively, threebirdnest.com generated only $491,000 with a conversion rate of 0.50-1.00%. Overall, johnnywas.com solidly dominates this competitive landscape.

treasurelingerie.com screenshot
#1 treasurelingerie.com
7.8K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
threebirdnest.com screenshot
#2 threebirdnest.com
491.2K
Revenue
467.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
shoplovestitch.com screenshot
#3 shoplovestitch.com
228.7K
Revenue
89.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bohobeachhut.com screenshot
#4 bohobeachhut.com
54.3K
Revenue
68.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
naturallife.com screenshot
#5 naturallife.com
9.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
johnnywas.com vs top market performers
johnnywas.com
top retailers
conversion rate vs average order value for johnnywas.com and its competitors
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Revenue share by device at johnnywas.com

In July large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries johnnywas.com operates in

johnnywas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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johnnywas.com channels

Identify top traffic channels that drive growth for johnnywas.comand discover how performance of traffic channels has changed over time.

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johnnywas.com Google Ads spend

Evaluate johnnywas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnywas.com devices

Review johnnywas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnywas.com top markets

Explore johnnywas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnywas.com country & global rank

Assess the ranking of johnnywas.com among other retailers within its primary country and worldwide.

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