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Dec 2025
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Home/Insights/Retailers/johnnywas.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.7M
Revenue
Dec 25
503.6K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Johnny Was is a website that offers a collection of womens clothing, accessories, and home décor items. Their product range includes dresses, tops, jackets, and pants, boasting intricate designs and vibrant colors. Additionally, they feature a selection of stylish handbags, scarves, jewelry, and various pieces to enhance interior spaces.

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johnnywas.com Annual Revenue and Growth

johnnywas.com's annual sales on its online store amounted to $58.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$58.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnnywas.com revenue by year

johnnywas.com's monthly revenueOVER TIME
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Over the past three months, johnnywas.com revenue has experienced growth of 4.5%, compared to the preceding three months.

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johnnywas.com revenue growth for last six months
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OVERVIEW
In December 2025, johnnywas.com generated impressive online sales revenue of $3,672,748, significantly surpassing the lifestyle/fashion and apparel median of $92,600, and achieving a robust conversion rate of 3.50-4.00%, above the industry average of 3.17%. Their average order value (AOV) ranged from $200 to $225, while sessions totaled 503,567, far exceeding the median of 39,789 in the sector. Despite strong performance, they trail industry leader Macy's, which boasts $926,839,757 in sales, highlighting JohnnyWas's growth potential in the competitive fashion landscape.
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johnnywas.com competitors

In December 2025, johnnywas.com had a revenue of $3,672,748 from 18,286 transactions and 503,567 sessions, with an Average Order Value (AOV) ranging between $200-225 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, treasurelingerie.com had a revenue of $5,700 from 44 transactions and 1,654 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. threebirdnest.com had a revenue of $715,790 from 6,407 transactions and 393,589 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. zambezee.com.au had a revenue of $41,166 from 133 transactions and 7,531 sessions, with an AOV of $300-325 and a conversion rate of 1.50-2.00%. shoplovestitch.com had a revenue of $132,423 from 991 transactions and 58,813 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. bohobeachhut.com had a revenue of $79,020 from 678 transactions and 92,628 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. johnnywas.com performs well compared to some competitors in terms of revenue, transactions, and conversion rate, although it has a slightly higher AOV.

treasurelingerie.com screenshot
#1 treasurelingerie.com
5.7K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
threebirdnest.com screenshot
#2 threebirdnest.com
715.8K
Revenue
393.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zambezee.com.au screenshot
#3 zambezee.com.au
41.2K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shoplovestitch.com screenshot
#4 shoplovestitch.com
132.4K
Revenue
58.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bohobeachhut.com screenshot
#5 bohobeachhut.com
79K
Revenue
92.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
johnnywas.com vs top market performers
johnnywas.com
top retailers
conversion rate vs average order value for johnnywas.com and its competitors
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Revenue share by device at johnnywas.com

In December large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnnywas.com channels

Identify top traffic channels that drive growth for johnnywas.comand discover how performance of traffic channels has changed over time.

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johnnywas.com Google Ads spend

Evaluate johnnywas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnywas.com devices

Review johnnywas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnywas.com top markets

Explore johnnywas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnywas.com country & global rank

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