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Sep 2025
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Home/Insights/Retailers/johnnywas.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.1M
Revenue
Sep 25
596.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Johnny Was is a website that offers a collection of womens clothing, accessories, and home décor items. Their product range includes dresses, tops, jackets, and pants, boasting intricate designs and vibrant colors. Additionally, they feature a selection of stylish handbags, scarves, jewelry, and various pieces to enhance interior spaces.

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johnnywas.com Annual Revenue and Growth

johnnywas.com's annual sales on its online store amounted to $58.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$58.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnnywas.com revenue by year

johnnywas.com's monthly revenueOVER TIME
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Over the past three months, johnnywas.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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johnnywas.com revenue decline for last six months
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OVERVIEW
In September 2025, johnnywas.com generated impressive online sales of $3,133,234, far exceeding the FASHION AND APPAREL median of $74,931, with a conversion rate between 2.50-3.00%, approaching the high industry benchmark of 3.2%. The average order value (AOV) ranged from $175 to $200, significantly above the low end of $73, but below the high of $382. The site attracted 596,730 sessions, showcasing a strong engagement compared to the industry median of 34,221, although it remains distant from the leading player shein.com, which boasts a staggering $819,580,923 in revenue and 297,137,690 sessions.
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johnnywas.com competitors

In September 2025, johnnywas.com outperformed some of its competitors in terms of revenue, with a total of $3,133,234. However, when looking at individual metrics, treasurelingerie.com had a higher average order value (AOV) ranging from $125-$150 compared to johnnywas.com's AOV of $175-$200. threebirdnest.com had a higher number of transactions at 4,058 compared to johnnywas.com's 16,798, but a lower revenue of $431,962. zambezee.com.au had the highest AOV of $300-$325 but a lower revenue of $32,113. shoplovestitch.com had a similar AOV range to johnnywas.com and a higher number of transactions at 1,075. bohobeachhut.com had the lowest revenue and AOV among the competitors listed. Overall, johnnywas.com maintained a strong position in terms of revenue and sessions compared to its competitors in September 2025.

treasurelingerie.com screenshot
#1 treasurelingerie.com
14.5K
Revenue
3.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
threebirdnest.com screenshot
#2 threebirdnest.com
432K
Revenue
332.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
zambezee.com.au screenshot
#3 zambezee.com.au
32.1K
Revenue
6.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shoplovestitch.com screenshot
#4 shoplovestitch.com
162.8K
Revenue
59.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bohobeachhut.com screenshot
#5 bohobeachhut.com
45.2K
Revenue
64K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
johnnywas.com vs top market performers
johnnywas.com
top retailers
conversion rate vs average order value for johnnywas.com and its competitors
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Revenue share by device at johnnywas.com

In September large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on johnnywas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnnywas.com channels

Identify top traffic channels that drive growth for johnnywas.comand discover how performance of traffic channels has changed over time.

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johnnywas.com Google Ads spend

Evaluate johnnywas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnywas.com devices

Review johnnywas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnywas.com top markets

Explore johnnywas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnywas.com country & global rank

Assess the ranking of johnnywas.com among other retailers within its primary country and worldwide.

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