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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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34.9K
Revenue
Sep 25
42K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Kidpik.com is an online platform that sells personalized fashion boxes for kids. Customers receive curated outfits that align with their childs style preferences, including shirts, skirts, pants, dresses, and accessories. The website allows parents to conveniently shop for fashionable childrens clothing without the hassle of browsing through various stores.

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kidpik.com Annual Revenue and Growth

kidpik.com's annual sales on its online store amounted to $1.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kidpik.com revenue by year

kidpik.com's monthly revenueOVER TIME
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Over the past three months, kidpik.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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kidpik.com revenue decline for last six months
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OVERVIEW
In September 2025, kidpik.com, operating in the FASHION AND APPAREL industry, generated $34,939 in online sales, significantly lower than the median revenue of $74,931, while its conversion rate ranged from 0.50-1.00%, below the high of 3.2% for the sector; with an average order value (AOV) of $100-125, it fell short of the high AOV of $382, and recorded 42,015 sessions, slightly above the median of 34,221 but far from the leader shein.com, which had 297,137,690 sessions, highlighting kidpik's need for improvement in engagement and sales metrics.
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kidpik.com competitors

When comparing kidpik.com to its competitors in September 2025, kidpik.com falls in the middle in terms of revenue with $34,939. Its 290 transactions and 42,015 sessions are lower compared to some competitors. The Average Order Value (AOV) for kidpik.com is in the range of $100-125, while its conversion rate is between 0.50-1.00. In contrast, appaman.com stands out with the highest revenue of $113,830, 883 transactions, and 49,170 sessions. miniruby.com has a similar AOV range to kidpik.com but higher revenue at $25,846. lolaandtheboys.com has a comparable number of transactions to kidpik.com but a much higher number of sessions, resulting in a higher revenue of $67,658. Overall, while kidpik.com is holding its own in the market, there are competitors with higher revenue, more transactions, and better conversion rates.

miniruby.com screenshot
#1 miniruby.com
25.8K
Revenue
14.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
appaman.com screenshot
#2 appaman.com
113.8K
Revenue
49.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
gymboree.com screenshot
#3 gymboree.com
3.2M
Revenue
997.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
shopjackie.com screenshot
#4 shopjackie.com
11.9K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
lolaandtheboys.com screenshot
#5 lolaandtheboys.com
67.7K
Revenue
145.8K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
kidpik.com vs top market performers
kidpik.com
top retailers
conversion rate vs average order value for kidpik.com and its competitors
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Revenue share by device at kidpik.com

In September large majority of sales on kidpik.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on kidpik.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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kidpik.com channels

Identify top traffic channels that drive growth for kidpik.comand discover how performance of traffic channels has changed over time.

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kidpik.com Google Ads spend

Evaluate kidpik.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kidpik.com devices

Review kidpik.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kidpik.com top markets

Explore kidpik.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kidpik.com country & global rank

Assess the ranking of kidpik.com among other retailers within its primary country and worldwide.

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