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Sep 2025
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Home/Insights/Retailers/miniruby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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25.8K
Revenue
Sep 25
14.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Miniruby.com is an online platform that offers a variety of products for children. The website specializes in selling kids clothing, accessories, and shoes to meet their fashion needs. Additionally, they provide customers with a hassle-free shopping experience and timely delivery services.

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miniruby.com Annual Revenue and Growth

miniruby.com's annual sales on its online store amounted to $701.5K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$701.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
miniruby.com revenue by year

miniruby.com's monthly revenueOVER TIME
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Over the past three months, miniruby.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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miniruby.com revenue growth for last six months
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OVERVIEW
In September 2025, miniruby.com generated $25,846 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, also trailing the industry average of 3.2%. The site recorded an average order value (AOV) between $125-150, while the high end for the industry reached $382. With 14,553 sessions, miniruby.com stands far behind industry leader shein.com, which boasted an astonishing 297,137,690 sessions, highlighting its need for improved visibility and engagement in a competitive marketplace.
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miniruby.com competitors

In September 2025, miniruby.com generated a revenue of $25,846 from 178 transactions with 14,553 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50. In comparison, its competitors had varying levels of performance. appaman.com led the pack with a revenue of $113,830 from 883 transactions and 49,170 sessions, showing a slightly higher conversion rate of 1.50-2.00. On the other hand, alexandalexa.com struggled with only $5,756 in revenue from 50 transactions and 4,252 sessions, despite a similar AOV and conversion rate to miniruby.com. jansport.com was a powerhouse in the market, raking in $921,343 from 8,215 transactions and 594,725 sessions, while kidpik.com fell in the middle with $34,939 revenue from 290 transactions and 42,015 sessions. Each competitor brought its unique strengths and weaknesses to the table, offering a diverse landscape for online retail in September 2025.

appaman.com screenshot
#1 appaman.com
113.8K
Revenue
49.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
alexandalexa.com screenshot
#2 alexandalexa.com
5.8K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hello-alyss.com screenshot
#3 hello-alyss.com
40.8K
Revenue
19.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jansport.com screenshot
#4 jansport.com
921.3K
Revenue
594.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kidpik.com screenshot
#5 kidpik.com
34.9K
Revenue
42K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
miniruby.com vs top market performers
miniruby.com
top retailers
conversion rate vs average order value for miniruby.com and its competitors
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Revenue share by device at miniruby.com

In September large majority of sales on miniruby.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on miniruby.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniruby.com channels

Identify top traffic channels that drive growth for miniruby.comand discover how performance of traffic channels has changed over time.

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miniruby.com Google Ads spend

Evaluate miniruby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniruby.com devices

Review miniruby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniruby.com top markets

Explore miniruby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniruby.com country & global rank

Assess the ranking of miniruby.com among other retailers within its primary country and worldwide.

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