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Jul 2025
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Home/Insights/Retailers/miniruby.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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22.4K
Revenue
12.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Miniruby.com is an online platform that offers a variety of products for children. The website specializes in selling kids clothing, accessories, and shoes to meet their fashion needs. Additionally, they provide customers with a hassle-free shopping experience and timely delivery services.

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miniruby.com's revenueOVER TIME
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Over the past three months, miniruby.com revenue has experienced decline of 51%, compared to the preceding three months.

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miniruby.com revenue decline for last six months
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OVERVIEW
In July 2025, miniruby.com in the FASHION AND APPAREL industry had online sales revenue of $22,449, with a median revenue of $82,875. The conversion rate ranged from 1.00-1.50%, compared to a high of 2.96% and a low of 0.62% in the industry. The average order value (AOV) was $150-175, while a high AOV was $402 and a low AOV was $82. The site had 12,187 sessions, far below the highest of 294,721,604 from shein.com, but above the median of 36,317 in the industry.
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miniruby.com competitors

In July 2025, miniruby.com generated a revenue of $22,449 from 139 transactions and 12,187 sessions, with an Average Order Value (AOV) ranging between $150-175 and a conversion rate of 1.00-1.50. Comparing this data to its competitors, we see that appaman.com leads the pack with a revenue of $100,255 from 640 transactions and 36,318 sessions, AOV $150-175, and a conversion rate of 1.50-2.00. jansport.com stands out with a significantly higher revenue of $1,637,613 from 12,725 transactions and 1,224,796 sessions, AOV $125-150, and a conversion rate of 1.00-1.50. In contrast, alexandalexa.com and kidpik.com have lower revenues and transaction numbers, with varying AOV and conversion rates. bambinifashion.com boasts a high AOV of $325-350 but falls behind in revenue compared to the top performers.

appaman.com screenshot
#1 appaman.com
100.3K
Revenue
36.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
alexandalexa.com screenshot
#2 alexandalexa.com
11.6K
Revenue
9.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hello-alyss.com screenshot
#3 hello-alyss.com
21.4K
Revenue
9.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jansport.com screenshot
#4 jansport.com
1.6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
kidpik.com screenshot
#5 kidpik.com
37.2K
Revenue
47K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
miniruby.com vs top market performers
miniruby.com
top retailers
conversion rate vs average order value for miniruby.com and its competitors
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Revenue share by device at miniruby.com

In July large majority of sales on miniruby.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on miniruby.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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miniruby.com channels

Identify top traffic channels that drive growth for miniruby.comand discover how performance of traffic channels has changed over time.

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miniruby.com Google Ads spend

Evaluate miniruby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniruby.com devices

Review miniruby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniruby.com top markets

Explore miniruby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniruby.com country & global rank

Assess the ranking of miniruby.com among other retailers within its primary country and worldwide.

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