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Jan 2026

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Home/Insights/Retailers/knivesandtools.de

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

knivesandtools.de

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1.5M

Revenue

Jan 26

602.4K

Sessions

Jan 26

2.0-2.5%

Conv. rate

Jan 26

$100-125

AOV

Jan 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

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knivesandtools.de Annual Revenue and Growth

knivesandtools.de's annual sales on its online store amounted to $20.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025

$20.1M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

knivesandtools.de's monthly revenueOVER TIME
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Over the past three months, knivesandtools.de revenue has experienced decline of 7.6%, compared to the preceding three months.

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knivesandtools.de revenue decline for last six months

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OVERVIEW

In January 2026, knivesandtools.de generated $1,509,808 in online sales, significantly exceeding the e-commerce industry median of $104,613, while its conversion rate of 2.00-2.50% is below the high benchmark of 3.81%. The average order value (AOV) ranged between $100-125, which is considerably lower than the industry high of $348. The site attracted 602,428 sessions, far exceeding the median of 44,933, yet still trailing behind the leader, boots.com, with 35,443,340 sessions. Overall, knivesandtools.de demonstrates strong revenue performance but has opportunities to improve conversion rates and AOV.

knivesandtools.de competitors

In January 2026, knivesandtools.de outperformed its competitors in terms of revenue with $1,509,808. Its closest competitor, boker.de, had revenue of $870,476. knivesandtools.de also had the highest number of transactions at 12,591, followed by zwilling.com with 65,706 transactions. In terms of sessions, knivesandtools.de had 602,428 sessions, while zwilling.com had the highest with 2,582,960 sessions. The Average Order Value (AOV) for knivesandtools.de ranged from $100-125, similar to messerspezialist.de, but lower than feines-werkzeug.de and boker.de. The conversion rate for knivesandtools.de was between 2.00-2.50%, falling in line with zwilling.com, but higher than boker.de and feines-werkzeug.de. Overall, knivesandtools.de demonstrated strong performance compared to its competitors in the online knife and tool market.

#1 boker.de

870.5K

Revenue

333.5K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#2 messerspezialist.de

311.8K

Revenue

93.6K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 feines-werkzeug.de

126.1K

Revenue

36.6K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 zwilling.com

6.4M

Revenue

2.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 schmiedeglut.de

89.2K

Revenue

47.3K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

knivesandtools.de vs top market performers

knivesandtools.de

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Revenue share by device at knivesandtools.de

In January large majority of sales on knivesandtools.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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knivesandtools.de channels

Identify top traffic channels that drive growth for knivesandtools.deand discover how performance of traffic channels has changed over time.

knivesandtools.de Google Ads spend

Evaluate knivesandtools.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

knivesandtools.de devices

Review knivesandtools.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

knivesandtools.de top markets

Explore knivesandtools.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.