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Sep 2025
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Home/Insights/Retailers/bladehq.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.1M
Revenue
Sep 25
2.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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BladeHQ.com is an online platform that facilitates the sale of various knife-related products. The website offers a wide selection of fixed blade knives, folding knives, kitchen cutlery, multi-tools, and accessories. They provide a user-friendly shopping experience, and their inventory features items from various brands and for diverse purposes.

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bladehq.com Annual Revenue and Growth

bladehq.com's annual sales on its online store amounted to $72.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$72.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bladehq.com revenue by year

bladehq.com's monthly revenueOVER TIME
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Over the past three months, bladehq.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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bladehq.com revenue decline for last six months
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OVERVIEW
In September 2025, bladehq.com generated $4,082,224 in online sales, significantly outperforming the SPORTS median of $97,179, yet still lagging behind the largest competitor, gunbroker.com, at $284,462,394. The site recorded a conversion rate between 1.00-1.50%, lower than the sector's high of 2.52%, with an average order value (AOV) ranging from $175-200, well below the high of $635. BladeHQ attracted 2,197,584 sessions, far less than gunbroker.com's 12,770,933, while also exceeding the SPORTS median of 38,020 sessions, indicating a solid yet competitive market presence.
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bladehq.com competitors

In September 2025, bladehq.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bladehq.com generated a revenue of $4,082,224 from 22,663 transactions and 2,197,584 sessions with an AOV of $175-200 and a conversion rate of 1.00-1.50. In comparison, knifecenter.com had a revenue of $1,109,874 from 5,497 transactions and 982,616 sessions with an AOV of $200-225 and a conversion rate of 0.50-1.00. Similarly, smkw.com, knivesandtools.com, knifeworks.com, and dlttrading.com all had lower revenue, transactions, sessions, AOV, and conversion rates compared to bladehq.com. Overall, bladehq.com demonstrated strong performance metrics in the online knife retail industry in September 2025, solidifying its position as a market leader among its competitors.

knifecenter.com screenshot
#1 knifecenter.com
1.1M
Revenue
982.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
smkw.com screenshot
#2 smkw.com
1.1M
Revenue
494.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
232.7K
Revenue
258.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
knifeworks.com screenshot
#4 knifeworks.com
283.1K
Revenue
138.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#5 dlttrading.com
303K
Revenue
337.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bladehq.com vs top market performers
bladehq.com
top retailers
conversion rate vs average order value for bladehq.com and its competitors
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Revenue share by device at bladehq.com

In September large majority of sales on bladehq.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on bladehq.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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brands overtime comparison

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bladehq.com channels

Identify top traffic channels that drive growth for bladehq.comand discover how performance of traffic channels has changed over time.

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bladehq.com Google Ads spend

Evaluate bladehq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bladehq.com devices

Review bladehq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bladehq.com top markets

Explore bladehq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bladehq.com country & global rank

Assess the ranking of bladehq.com among other retailers within its primary country and worldwide.

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