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Nov 2025
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Home/Insights/Retailers/bladehq.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.8M
Revenue
Nov 25
2.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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BladeHQ.com is an online platform that facilitates the sale of various knife-related products. The website offers a wide selection of fixed blade knives, folding knives, kitchen cutlery, multi-tools, and accessories. They provide a user-friendly shopping experience, and their inventory features items from various brands and for diverse purposes.

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bladehq.com Annual Revenue and Growth

bladehq.com's annual sales on its online store amounted to $72.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$72.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bladehq.com revenue by year

bladehq.com's monthly revenueOVER TIME
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Over the past three months, bladehq.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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bladehq.com revenue growth for last six months
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OVERVIEW
In November 2025, bladehq.com generated online sales revenue of $5,754,374, significantly surpassing the SPORTS median of $102,020, though still trailing behind industry leader gunbroker.com at $315,148,670. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 2.59%, with an average order value (AOV) between $175-200, lower than the sector's high of $634. With 2,400,194 sessions, bladehq.com outperformed the median of 38,956, yet remained well below gunbroker.com's 14,084,614 sessions, indicating robust traffic but highlighting opportunities for conversion improvement in the competitive landscape.
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bladehq.com competitors

In November 2025, bladehq.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). bladehq.com generated a revenue of $5,754,374 from 30,362 transactions and 2,400,194 sessions with an AOV ranging from $175 to $200, boasting a conversion rate of 1.00-1.50%. In comparison, knifecenter.com had a revenue of $1,521,571 from 7,208 transactions and 1,132,761 sessions with an AOV of $200-225 and a conversion rate of 0.50-1.00%. Similarly, smkw.com, knivesandtools.com, knifeworks.com, and dlttrading.com had lower revenues, transactions, and sessions than bladehq.com, with varying AOV and conversion rates. Overall, bladehq.com emerged as a strong player in the market, surpassing its competitors in key metrics.

knifecenter.com screenshot
#1 knifecenter.com
1.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
smkw.com screenshot
#2 smkw.com
1.5M
Revenue
547.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
351.6K
Revenue
251.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
knifeworks.com screenshot
#4 knifeworks.com
384.6K
Revenue
175.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#5 dlttrading.com
395.3K
Revenue
321.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bladehq.com vs top market performers
bladehq.com
top retailers
conversion rate vs average order value for bladehq.com and its competitors
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Revenue share by device at bladehq.com

In November large majority of sales on bladehq.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In November large majority of sales on bladehq.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bladehq.com channels

Identify top traffic channels that drive growth for bladehq.comand discover how performance of traffic channels has changed over time.

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bladehq.com Google Ads spend

Evaluate bladehq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bladehq.com devices

Review bladehq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bladehq.com top markets

Explore bladehq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bladehq.com country & global rank

Assess the ranking of bladehq.com among other retailers within its primary country and worldwide.

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