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Dec 2025
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bookshop.orgbookshop.org

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63.1M
Revenue
Dec 25
4.7M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org Annual Revenue and Growth

bookshop.org's annual sales on its online store amounted to $448.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$448.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bookshop.org revenue by year

bookshop.org's monthly revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced growth of 58%, compared to the preceding three months.

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bookshop.org revenue growth for last six months
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OVERVIEW
In December 2025, bookshop.org achieved online sales revenue of $63,055,282, surpassing the median of $76,652 in the BOOKS AND LITERATURE industry, while leading as the largest store in this category. Its conversion rate ranged from 4.50% to 5.00%, closely aligned with the high industry standard of 4.96%. The average order value (AOV) fell between $275 and $300, well above the high AOV of $234 in the sector. With 4,701,977 sessions, bookshop.org trailed behind the leading store, kobo.com, which had 8,416,641 sessions, far exceeding the industry median of 42,561.
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bookshop.org competitors

In December 2025, bookshop.org outperformed its competitors in terms of revenue with $63,055,282. The closest competitor, barnesandnoble.com, generated $35,430,768 in revenue, followed by penguinrandomhouse.com at $16,720,158. In terms of transactions, bookshop.org had 220,033 transactions, significantly more than its closest competitor, barnesandnoble.com, with 666,697 transactions. bookshop.org also had a higher conversion rate of 4.50-5.00% compared to its competitors, which ranged from 1.00-3.00%. While the Average Order Value (AOV) for bookshop.org was between $275-300, barnesandnoble.com and other competitors had a lower AOV ranging from $50-250. Despite having fewer sessions compared to barnesandnoble.com, bookshop.org managed to drive higher revenue and conversion rates, showcasing its efficiency in online book sales.

booksamillion.com screenshot
#1 booksamillion.com
5.1M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
35.4M
Revenue
28M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
16.7M
Revenue
6.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
abebooks.com screenshot
#4 abebooks.com
20.4M
Revenue
8.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
3.6M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In December large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookshop.org channels

Identify top traffic channels that drive growth for bookshop.organd discover how performance of traffic channels has changed over time.

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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