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May 2025
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for bookshop.orgbookshop.org

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31.6M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org's revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced decline of 19%, compared to the preceding three months.

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bookshop.org revenue decline for last six months
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OVERVIEW
bookshop.org in the BOOKS AND LITERATURE category had a revenue of $31,631,688, a conversion rate of 2.50-3.00%, an AOV of $325-350, and 3,425,031 sessions in May 2025. This puts them as the largest online store by revenue, with a higher AOV than the median and a mid-range conversion rate in the industry. Despite having a high revenue, their sessions fall below the median for the category.
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bookshop.org competitors

In May 2025, bookshop.org outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. Compared to barnesandnoble.com, which had a revenue of $15,727,059 from 300,007 transactions and 14,789,674 sessions with an AOV of $50-75 and a conversion rate of 2.00-2.50, bookshop.org generated $31,631,688 from 95,211 transactions and 3,425,031 sessions with an AOV of $325-350 and a conversion rate of 2.50-3.00. Similarly, bookshop.org surpassed penguinrandomhouse.com, booksamillion.com, betterworldbooks.com, and abebooks.com in all key metrics. With its significantly higher revenue and conversion rate, bookshop.org emerged as a strong player in the online book retail market in May 2025, offering a compelling alternative to its competitors.

booksamillion.com screenshot
#1 booksamillion.com
1.6M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
15.7M
Revenue
14.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
19.5M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
abebooks.com screenshot
#4 abebooks.com
20.2M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
2.1M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In May large majority of sales on bookshop.org, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on bookshop.org, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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bookshop.org channels

Identify top traffic channels that drive growth for bookshop.organd discover how performance of traffic channels has changed over time.

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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