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Oct 2025
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for bookshop.orgbookshop.org

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39.3M
Revenue
Oct 25
3.6M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org Annual Revenue and Growth

bookshop.org's annual sales on its online store amounted to $448.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$448.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bookshop.org revenue by year

bookshop.org's monthly revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced growth of 27%, compared to the preceding three months.

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bookshop.org revenue growth for last six months
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OVERVIEW
In October 2025, bookshop.org, the largest online store in the BOOKS AND LITERATURE category, generated an impressive revenue of $39,270,318, significantly surpassing the median of $72,446. Its conversion rate ranged from 4.00% to 4.50%, close to the high industry benchmark of 4.53%. The average order value (AOV) was between $250 and $275, exceeding the high AOV of $235. With a staggering 3,555,031 sessions, bookshop.org outperformed the median of 32,630, though it fell short of the highest sessions recorded at 7,202,181 from kobo.com, highlighting its substantial online presence in the book retail sector.
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bookshop.org competitors

bookshop.org outperforms its competitors in terms of revenue, with a total of $39,270,318 in October 2025. This is significantly higher than its closest competitor, Penguin Random House, which generated $35,319,045 in revenue during the same period. bookshop.org also excels in the number of transactions, boasting 147,812 transactions compared to Barnes & Noble's 391,270 transactions. Additionally, bookshop.org has a higher average order value (AOV) ranging from $250-$275, while most of its competitors have AOVs between $50-$125. Despite having a lower conversion rate than some competitors, bookshop.org's strong performance in revenue and transactions solidifies its position as a top player in the online book-selling industry.

booksamillion.com screenshot
#1 booksamillion.com
2.9M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
20M
Revenue
14.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
35.3M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
abebooks.com screenshot
#4 abebooks.com
21.4M
Revenue
8.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
2.5M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In October large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookshop.org channels

Identify top traffic channels that drive growth for bookshop.organd discover how performance of traffic channels has changed over time.

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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