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Sep 2025
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bookshop.orgbookshop.org

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37.5M
Revenue
Sep 25
3.6M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org Annual Revenue and Growth

bookshop.org's annual sales on its online store amounted to $448.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$448.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bookshop.org revenue by year

bookshop.org's monthly revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced growth of 4.2%, compared to the preceding three months.

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bookshop.org revenue growth for last six months
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OVERVIEW
In September 2025, bookshop.org generated $37,483,961 in online sales, leading the BOOKS AND LITERATURE sector, while the median revenue was only $59,026. It achieved a conversion rate of 3.50-4.00%, slightly below the high benchmark of 4.7%, with an average order value (AOV) ranging from $250 to $275, surpassing the sector's high AOV of $241. Additionally, bookshop.org recorded 3,567,173 sessions, significantly higher than the median of 33,559, though still below kobo.com’s 7,203,710 sessions, highlighting its robust online presence and effective sales performance in the competitive book retail market.
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bookshop.org competitors

When comparing bookshop.org to its competitors in September 2025, it is evident that bookshop.org outperforms in terms of revenue, transactions, and sessions. bookshop.org generated a revenue of $37,483,961 from 139,910 transactions and 3,567,173 sessions. In comparison, booksamillion.com had a revenue of $1,583,233 from 28,025 transactions and 1,699,770 sessions. barnesandnoble.com generated $17,797,596 from 345,005 transactions and 13,944,130 sessions. penguinrandomhouse.com had a revenue of $23,350,166 from 83,430 transactions and 5,410,926 sessions. abebooks.com generated $19,510,695 from 167,816 transactions and 8,645,655 sessions. betterworldbooks.com had a revenue of $2,401,399 from 36,494 transactions and 1,514,478 sessions. Additionally, bookshop.org has a higher average order value (AOV) and conversion rate compared to most of its competitors, further solidifying its position in the market.

booksamillion.com screenshot
#1 booksamillion.com
1.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
17.8M
Revenue
13.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
23.4M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
abebooks.com screenshot
#4 abebooks.com
19.5M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
2.4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In September large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookshop.org channels

Identify top traffic channels that drive growth for bookshop.organd discover how performance of traffic channels has changed over time.

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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