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Apr 2026
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for bookshop.orgbookshop.org

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31.4M
Revenue
Apr 26
3.6M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org Annual Revenue and Growth

bookshop.org's annual sales on its online store amounted to $422.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$422.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bookshop.org revenue by year

bookshop.org's monthly revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced decline of 28%, compared to the preceding three months.

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bookshop.org revenue decline for last six months
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OVERVIEW
In April 2026, bookshop.org led the BOOKS AND LITERATURE category with impressive online sales revenue of $31,394,917, significantly exceeding the median of $82,485. The site achieved a conversion rate of 3.00-3.50%, close to the industry's high of 4.46%. With an average order value (AOV) ranging from $275-300, it also surpassed the high benchmark of $208. The platform attracted 3,572,366 sessions, although this is lower than the leading store kobo.com, which had 8,095,004 sessions, highlighting bookshop.org's strong performance despite the competitive landscape.
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bookshop.org competitors

In April 2026, bookshop.org outperformed its competitors significantly, achieving a revenue of $31,394,917 from 110,309 transactions across 3,572,366 sessions. In contrast, barnesandnoble.com generated $19,043,553 with 371,455 transactions but from a much larger 17,674,271 sessions, resulting in a lower conversion rate of 2.00-2.50%. penguinrandomhouse.com followed with $17,055,655, though its conversion rate of 1.00-1.50% suggests challenges in converting visitors. Additionally, abebooks.com achieved $13,510,948 with 129,143 transactions, while its sessions were considerably higher at 9,501,660. Comparatively, booksamillion.com recorded only $1,840,078 in revenue from 32,061 transactions, reflecting an even lower conversion rate of 1.00-1.50%. Overall, bookshop.org stands out not only in revenue but also in average order value, significantly exceeding its competitors.

booksamillion.com screenshot
#1 booksamillion.com
1.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
19M
Revenue
17.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
17.1M
Revenue
7.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
abebooks.com screenshot
#4 abebooks.com
13.5M
Revenue
9.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
2.2M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In April large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookshop.org channels

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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