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Sep 2026
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Home/Insights/Retailers/bookshop.org
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for bookshop.orgbookshop.org

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69.9M
Revenue
Sep 26
5.2M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$325-350
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: BOOKS AND LITERATURE

Bookshop.org is an online platform offering a wide range of books for sale. It serves as an alternative option for purchasing books besides traditional retail giants. The website enables users to explore and buy various genres, including novels, non-fiction, childrens literature, and more.

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bookshop.org Annual Revenue and Growth

bookshop.org's annual sales on its online store amounted to $422.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$422.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bookshop.org revenue by year

bookshop.org's monthly revenueOVER TIME
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Over the past three months, bookshop.org revenue has experienced growth of 47%, compared to the preceding three months.

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bookshop.org revenue growth for last six months
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OVERVIEW
bookshop.org operates within the books and literature category and leads this market with impressive metrics. In September 2026, it generated $69.9 million in revenue from online sales, vastly exceeding the typical books and literature store's monthly revenue of around $115,000. Its conversion rate of 3.50-4.00% falls within the category's typical range of 1.56% to 4.79%. With an average order value of $325-350, also within the typical range of $36 to $220, bookshop.org attracted 5.2 million sessions, far surpassing the typical books and literature store's 35,800 sessions.
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bookshop.org competitors

bookshop.org leads competitors in revenue, generating $69.9 million in September 2026. In transactions, it ranks third with 206,000, trailing barnesandnoble.com at 363,000. bookshop.org records 5.2 million sessions, placing it fourth, behind barnesandnoble.com, which achieves 16.5 million. Its average order value (AOV) of $325-350 significantly outperforms booksamillion.com, penguinrandomhouse.com, and betterworldbooks.com, all with AOVs between $50-275. Conversion rates for bookshop.org, ranging from 3.50-4.00%, surpass those of booksamillion.com and betterworldbooks.com, both at 2.00-2.50%. Overall, while bookshop.org excels in revenue and AOV, it faces stiff competition in transactions and sessions from barnesandnoble.com.

booksamillion.com screenshot
#1 booksamillion.com
2.9M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
18.8M
Revenue
16.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
penguinrandomhouse.com screenshot
#3 penguinrandomhouse.com
32.3M
Revenue
8.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
abebooks.com screenshot
#4 abebooks.com
32M
Revenue
12M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
betterworldbooks.com screenshot
#5 betterworldbooks.com
2.6M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bookshop.org vs top market performers
bookshop.org
top retailers
conversion rate vs average order value for bookshop.org and its competitors
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Revenue share by device at bookshop.org

In September large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bookshop.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bookshop.org operates in

bookshop.org is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bookshop.org channels

Identify top traffic channels that drive growth for bookshop.organd discover how performance of traffic channels has changed over time.

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bookshop.org Google Ads spend

Evaluate bookshop.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookshop.org devices

Review bookshop.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookshop.org top markets

Explore bookshop.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookshop.org country & global rank

Assess the ranking of bookshop.org among other retailers within its primary country and worldwide.

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